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  • Membership Fees
    Entries 2015 Winning Entries 2013 Winning Entries 2014 Winning Entries 2012 Winning Entries 2011 Winning Entries 2010 Winning Entries 2009 Winning Entries 2008 Winning Entries 2007 Winning Entries 2006 Winning Entries 2005 Contact Us News Membership Fees Membership fees are based on the number of staff you employ Current annual membership fees are as follows No of employees Membership fees 1 10 952 11 20 1587 21 29 1983 30

    Original URL path: http://www.prca.ie/article.aspx?cat=4&sub=10 (2016-02-18)
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  • Why choose a PRCA member firm?
    2006 Winning Entries 2005 Contact Us News Why choose a PRCA member firm Members typically represent many of the most experienced consultancies in Ireland All are quality assured having achieved the independently awarded Consultancy Management Standard Choosing a PRCA member firm means tapping into a wide range of sectoral specialisms and frequently access to international PR networks You also benefit from shared and common best practice interests in the areas

    Original URL path: http://www.prca.ie/article.aspx?cat=5&sub=11 (2016-02-18)
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  • Checklist for Choosing Your Consultant
    Winning Entries 2009 Winning Entries 2008 Winning Entries 2007 Winning Entries 2006 Winning Entries 2005 Contact Us News Checklist for Choosing Your Consultant 1 Find out which consultancies have a reputation for working with similar organisations issues to your own This is often available on company websites 2 Request a written or verbal presentation of company credentials to include case studies of work similar to the objectives you have 3 Contact referees and ask them about key performance indicators and also about the client consultancy relationship 4 Having selected three or four consultancies that might suit brief them on your business and communications objectives and ask them to respond in writing how they would approach the task the team who would work with you and what the costs would be both fees and third party costs 5 Key things to look for include An understanding of your business and the issues it faces strategic thinking clear and realistic implementation plans key performance indicators and measurement tools detailed costs breakdown and the expertise and experience of the individual team members 6 Once you have a short list of two to three companies invite them to present or meet with you the

    Original URL path: http://www.prca.ie/article.aspx?cat=5&sub=12 (2016-02-18)
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  • How Much Does PR Cost?
    A retainer fee would not usually be based on a contract of less than six months Retainer plus hours An agreed fixed minimum charge per month or quarter payable in advance covering a specific amount of executive activity An additional hourly charge is levied when the time input exceeds that agreed within the retainer Additional charges are normally invoiced on a monthly basis Project fee for retained client If you need a project undertaken that falls outside the agreed programme of activities your consultancy will agree an additional specific project fee with you Hourly charge Fees are based entirely on time input by the consultancy and charged at the end of each month These fees may be structured to reflect input by directors senior executives junior executives and administration staff Your consultancy will pre agree hourly rates for each of these levels with you in advance Once off project An agreed fee for a clearly defined activity within a pre determined timescale Depending on the duration of the project your consultancy may invoice the complete fee in advance or may agree a system of charges to be paid on a regular basis Service charges All third party activities contracted on your behalf and billable to your consultancy will be subject to an agency service charge This charge applies to all purchases or contracted services where the consultancy assumes responsibility for the supply of that material or service on your behalf and is the contractor of the materials or service involved The consultancy also assumes financial responsibility for payment to the third party on terms agreed between the consultancy and the supplier The service charge paid by you is in line with this contractual and financial responsibility Your consultancy should indicate the standard rate of service charge to you on initiation

    Original URL path: http://www.prca.ie/article.aspx?cat=5&sub=13 (2016-02-18)
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  • Why PR?
    to make more informed decisions and for groups and organisations to make themselves heard in the public arena For example PR assists Government to inform the public about decisions it makes and services it provides Businesses to tell customers and the wider public about their performance or about services and products they offer Citizens and representative groups to raise issues to bring pressure on Government for change The PRCA The Public Relations Consultants Association of Ireland represents the interests of the majority of PR consultancies operating in this country Established in 1989 it provides a forum for members to communicate with each other as well as with government and other public bodies and associations It also aims to represent the PR sector in the media The PRCA is committed both to the advancement of the profession in Ireland and to the nurturing of the professional goals of our members Membership of the Association requires meeting strict entry requirements demonstrating why the experience skills and creativity of PRCA members rank them with many of the best consultancies in the world Look for the Consultancy Management Standard The Consultancy Management Standard CMS is an internationally recognised quality management system for public relations

    Original URL path: http://www.prca.ie/article.aspx?cat=5&sub=28 (2016-02-18)
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  • Does PR deliver value for money?
    Why PR Does PR Deliver Value for Money What is PR Find a PR Consultancy About the Awards Enter the PR Awards Winning Entries 2015 Winning Entries 2013 Winning Entries 2014 Winning Entries 2012 Winning Entries 2011 Winning Entries 2010 Winning Entries 2009 Winning Entries 2008 Winning Entries 2007 Winning Entries 2006 Winning Entries 2005 Contact Us News Does PR Deliver Value for Money PR can provide excellent value for money to both the public and private sectors For example Using a specialised and professional PR agency to advise and deliver communications programmes helps ensure that money invested in communications is spent in the most impactful manner that the budget allows For smaller Government agencies and companies using PR agencies on a needs basis is cheaper and more efficient than incurring the cost of having a full time in house communications professional or using non experienced staff to deliver communications needs PR helps business and organisations to maintain a public profile that is recognised and understood by their audiences This is a critical business function for many organisations 2011 PRCA 84 Merrion Square Dublin 2 Ireland Tel 01 661 8004 Fax 01 676 4562 Email info prca ie Website Design

    Original URL path: http://www.prca.ie/article.aspx?cat=5&sub=29 (2016-02-18)
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  • What is PR?
    a PR Consultancy About the Awards Enter the PR Awards Winning Entries 2015 Winning Entries 2013 Winning Entries 2014 Winning Entries 2012 Winning Entries 2011 Winning Entries 2010 Winning Entries 2009 Winning Entries 2008 Winning Entries 2007 Winning Entries 2006 Winning Entries 2005 Contact Us News What is PR The overall aim of public relations PR is to plan and implement the delivery of key information from public bodies businesses or voluntary groups to targeted audiences What do PR agencies do There are a wide variety of tasks carried out by PR agencies including Disseminating information to the public through the media including national local and stakeholder media Developing the content of communications materials such as websites leaflets reports or mailshots Providing strategic advice on communications to organisations This includes defining the audiences the organisation needs to communicate with developing key messages for each audience and identifying the best mechanisms by which to reach each audience Advising on and managing major corporate events and launches Liaising with advertising agencies on advertising campaigns Liaising with graphic designers on corporate design and imagery Advising on and managing corporate partnerships and sponsorships 2011 PRCA 84 Merrion Square Dublin 2 Ireland Tel 01 661

    Original URL path: http://www.prca.ie/article.aspx?cat=5&sub=1 (2016-02-18)
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  • Awards for Excellence 2016
    in Ireland This year there are 21 awards in total all chosen to reflect the ever increasing diversity of life in the public relations and communications arena Therefore if people are working for or on behalf of a multinational SME charity public body or anything in between there is a category suited to you Details of all categories the rules and the judging criteria are available from the link here There are a few important changes to note Firstly all entries this year are to be submitted online through this website Entries must be submitted online by noon March 8 2016 and you will be able to submit your entries online from February 15 onwards The main item of feedback from the judges this year is the importance of highlighting the objectives set for the campaign and therefore this is now a required field with your entry Secondly the existing award categories have been revised and updated while some new categories have been introduced as well The most obvious change is that we now have a new Best Sports PR category to reflect the growing importance of this sector The other major changes is that the Best Event category has been sub divided into two with now an award for Best Event and Best PR for an Event The other changes are more subtle so make sure to read in detail the entry brochure There was a huge response to the inaugural Young Communications Professional of the Year award last year There is amazing talent in the Irish communications profession and we are confident that the incredibly strong calibre of entrant demonstrated last year will be repeated again This Award is open to those aged 28 or under The Awards for Excellence is a beacon for the best practice in

    Original URL path: http://www.prca.ie/article.aspx?cat=7&sub=32 (2016-02-18)
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