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  • About PRCA
    2009 Winning Entries 2008 Winning Entries 2007 Winning Entries 2006 Winning Entries 2005 Contact Us News About PRCA The Public Relations Consultants Association Ireland represents the interests of the top PR consultancies operating in this country Established in 1989 it provides a forum for members to communicate with each other as well as with government and other public bodies and associations It also aims to represent the Irish PR sector in the media and internationally The PRCA is committed both to the advancement of the profession in Ireland and to the nurturing of the professional goals of our members Membership of the Association requires meeting strict entry requirements demonstrating why the experience skills and creativity of PRCA members rank them with many of the best consultancies in the world Look for the Consultancy Management Standard The Consultancy Management Standard CMS is an internationally recognised quality management system for public relations consultancies which is a mandatory requirement for membership of PRCA Ireland To be awarded the CMS PR firms are independently assessed to ensure that they conform to minimum standards over ten separate areas including business management staffing levels customer service delivery and adherence to a code of professional practice The

    Original URL path: http://www.prca.ie/article.aspx?cat=3 (2016-02-18)
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  • About PRCA
    2009 Winning Entries 2008 Winning Entries 2007 Winning Entries 2006 Winning Entries 2005 Contact Us News About PRCA The Public Relations Consultants Association Ireland represents the interests of the top PR consultancies operating in this country Established in 1989 it provides a forum for members to communicate with each other as well as with government and other public bodies and associations It also aims to represent the Irish PR sector in the media and internationally The PRCA is committed both to the advancement of the profession in Ireland and to the nurturing of the professional goals of our members Membership of the Association requires meeting strict entry requirements demonstrating why the experience skills and creativity of PRCA members rank them with many of the best consultancies in the world Look for the Consultancy Management Standard The Consultancy Management Standard CMS is an internationally recognised quality management system for public relations consultancies which is a mandatory requirement for membership of PRCA Ireland To be awarded the CMS PR firms are independently assessed to ensure that they conform to minimum standards over ten separate areas including business management staffing levels customer service delivery and adherence to a code of professional practice The

    Original URL path: http://www.prca.ie/article.aspx?cat=3&sub=31 (2016-02-18)
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  • Our Mission Statement
    PR Awards Winning Entries 2015 Winning Entries 2013 Winning Entries 2014 Winning Entries 2012 Winning Entries 2011 Winning Entries 2010 Winning Entries 2009 Winning Entries 2008 Winning Entries 2007 Winning Entries 2006 Winning Entries 2005 Contact Us News Our Mission Statement The PRCA is the trade association for Irish consultancies engaged in the practice of public relations In addition to encouraging the highest attainable professional standards from members the Association acts as a spokesperson and advocate for the PR industry seeking to instil confidence in public relations as a whole We aim to raise professional and ethical standards in consultancy practice through the implementation of a Consultancy Management Standard the use of best practice and the use of evaluation We facilitate government public bodies trade and industry associations the media and other interested parties in conferring with public relations consultants as a body and to ascertain their collective views We provide a forum for discussion on key industry topics and demonstrate the effectiveness of good PR consultancy practice We aim to promote confidence in public relations consultancy and consequently in public relations as a whole and to help members improve their overall skills set professionalism efficiency and effectiveness 2011 PRCA

    Original URL path: http://www.prca.ie/article.aspx?cat=3&sub=3 (2016-02-18)
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  • 2014 PRCA Board of Directors
    Winning Entries 2007 Winning Entries 2006 Winning Entries 2005 Contact Us News 2014 PRCA Board of Directors Chairman Sharon Murphy MPRII Director Wilson Hartnell Public Relations sharon murphy ogilvy com Board members Rhona Blake FPRII Managing Director FleishmanHillard rhona blake fleishmaneurope com Nigel Heneghan FPRII Managing Director Heneghan PR nigel hpr ie Caroline Heywood FPRII Managing Director Walsh Public Relations caroline walshpr ie Michael Keane FPRII Founding Partner Insight Consultants

    Original URL path: http://www.prca.ie/article.aspx?cat=3&sub=4 (2016-02-18)
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  • Code of Conduct -The ICCO Stockholm Charter
    Communications Consultancies Association Professional Charter Public Relations consultancies are professional service firms who help clients influence opinions attitudes and behaviour Along with this influence comes responsibility to our clients our people our profession and society at large 1 Objective Counsel and Advocacy Public relations consultancies may not have interests that might compromise their role as an independent consultant They should approach their clients with objectivity in order to help the client adopt the optimum communications strategy and behaviour 2 Society An open society freedom of speech and a free press create the context for the profession of public relations Consultants operate within the scope of this open society comply with its rules and work with clients that share the same approach 3 Confidentiality Trust is at the heart of the relationship between a client and a public relations consultancy Information that has been provided in confidence by a client and that is not publicly known should not be shared with other parties without the consent of the client 4 Integrity of Information Public relations consultancies should not knowingly mislead an audience about factual information or about the interests a client represents Consultancies must make their best efforts to strive for accuracy 5 Delivering Promises Consultancies must work with clients to establish clear expectations in advance about the output of their efforts They must define specific goals for communications actions and then work to deliver on their promises Consultancies must not offer guarantees which are not supportable or which compromise the integrity of the channels of communication 6 Conflicts Consultancies may represent clients with conflicting interests Work may not commence for a new and conflicting interest without the current client first being offered the opportunity to exercise the rights under any contract between the client and consultancy 7 Representation Consultancies may

    Original URL path: http://www.prca.ie/article.aspx?cat=3&sub=5 (2016-02-18)
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  • Here are 10 Great Reasons to be a PRCA Member
    website will increase the influence of the site in terms of new business referrals 4 Differentiation Through CMS Only PRCA members can attain the Consultancy Management Standard CMS This differentiates you from the large number of non PRCA competitors and helps you manage your business more efficiently We view the CMS as a major benefit We are regularly asked for the professional standard achieved by the company and the CMS is recognised internationally as the PR industry gold standard Paddy Hughes Director Drury 5 Referrals from Other Members I am surprised at the level of referrals that take place between PRCA member firms which arise because they do not specialise in a particular sector or because they have an existing client conflict or because they need work in a city or region where they are not located Pat Montague Managing Director Montague Communications 6 Representation on Key Industry Issues The PRCA represents members on issues that unchecked could be damaging and highly costly to the industry For example it took on board a number of meetings with the Newspaper Licensing Agency over licensing of UK media press cuttings which significantly diluted the original potential cost to members 7 PRCA Awards At a time when clients want to extract maximum value from their marketing spend the annual PR Awards for Excellence are a showcase for the value that PR consultancies provide Thus nominated or not it reflects well on all members In our new business pitches and proposals we make the most of the PRCA awards Even if we are shortlisted and don t win an overall award we and the client can still talk about receiving an Award for Excellence in Communications Jim Walsh Managing Director Walsh Public Relations 8 PRCA Value and Staff Support The PR consultancy business in

    Original URL path: http://www.prca.ie/article.aspx?cat=4&sub=6 (2016-02-18)
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  • Becoming a Member
    Why PR Does PR Deliver Value for Money What is PR Find a PR Consultancy About the Awards Enter the PR Awards Winning Entries 2015 Winning Entries 2013 Winning Entries 2014 Winning Entries 2012 Winning Entries 2011 Winning Entries 2010 Winning Entries 2009 Winning Entries 2008 Winning Entries 2007 Winning Entries 2006 Winning Entries 2005 Contact Us News Becoming a Member To be accepted for membership of the PRCA your consultancy must have been in operation for at least three years and principals must agree to abide by a Code of Conduct The PRCA believes strongly in developing and measuring the standards already apparent in Irish public relations and to this end have introduced a quality standard model the PRCA Consultancy Management Standard CMS All member organisations will in future operate to this internationally recognised standard highlighting the high levels of professionalism our members have achieved and also demonstrating to the marketplace that PRCA membership is a genuine mark of quality As a result passing the CMS audit has now become a requirement of PRCA Ireland membership 2011 PRCA 84 Merrion Square Dublin 2 Ireland Tel 01 661 8004 Fax 01 676 4562 Email info prca ie Website Design and

    Original URL path: http://www.prca.ie/article.aspx?cat=4&sub=7 (2016-02-18)
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  • Consultancy Management Standard
    to be the best PR consultancies in Ireland and among the top worldwide Your consultancy is independently assessed on ten elements including training client satisfaction service delivery campaign evaluation business management and adherence to the PRCA Code of Conduct Re assessment takes place every two years to ensure that the high standards demanded by the CMS are maintained The assessment process When you are confident of passing the stringent CMS criteria you invite the independent assessor KSi Faulkner Orr to review your consultancy You might find it helpful to establish a relationship with the assessor in advance of the formal assessment to gain advice and guidance and to ensure you are fully prepared The steps you should take in preparing for assessment and the marks awarded for each area are outlined in the Consultancy Management Standard Preparatory Self Assessment Questionnaire which you can download here MSWord doc file 75k If you have difficulty downloading the questionnaire or would like a copy posted to you instead please contact the PRCA by telephone on 01 661 8004 or e mail info prca ie Preparing for Assessment 1 The PRCA recommends that members and potential members work through the Preparatory Self Assessment Questionnaire and score your consultancy s compliance with the ten steps outlined 2 If you think your organisation is likely to achieve the 75 pass level then the next step is to contact PRCA Ireland s nominated certification body KSi Faulkner Orr at Gateway House 133 Capel Street Dublin 1 Tel 01 418 9970 Please note that a fee for the certification assessment will be due to KSi Faulkner Orr 3 After the assessment takes place KSi Faulkner Orr will indicate whether your organisation has passed the Standard or not You will then be advised of any areas of non compliance

    Original URL path: http://www.prca.ie/article.aspx?cat=4&sub=8 (2016-02-18)
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