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  • H+A launches affordable 'off the shelf' mobile apps
    high development costs are putting mobile marketing solutions beyond the reach of the average client in Ireland The idea behind H A s new service is to create solutions that work for everyone Kent says we will have sensibly priced off the shelf solutions that will enable clients manage the continuous updating of their apps once they are in the various stores Our expert team will take the clients through the whole process and similar to how clients manage their website with Content Management Systems CMS apps will have their own CMS which will work across all platforms In addition we will offer bespoke development work that caters for clients who are interested in this work Kent says that many brands and companies are being confused and hoodwinked when it comes to mobile marketing When we researched the market there are a whole load of myths out there There are superb Irish app developers delivering great apps but the good work is being undone by a segment of the market that is using clients demand for an app and clients incomplete knowledge of the new technology to charge multiples of the development cost Bells and whistle add ons for apps such as Augmented Reality are loved by customers and some developers are using this to massively increase their costs However you don t need to charge the world for it From an Irish perspective future growth of apps could be significantly hindered by over charging by this segment We want to dispel these myths and allow more clients embrace mobile marketing As well as offering off the shelf mobile app solutions H A also offers highly bespoke mobile and Facebook applications for clients that wish to roll out more interactive apps personalized to their specific needs Mobile marketing is the

    Original URL path: http://www.prca.ie/article.aspx?idarticle=75 (2016-02-18)
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  • Pembroke Communications wins VisitScotland PR account
    Winning Entries 2012 Winning Entries 2011 Winning Entries 2010 Winning Entries 2009 Winning Entries 2008 Winning Entries 2007 Winning Entries 2006 Winning Entries 2005 Contact Us News Pembroke Communications wins VisitScotland PR account Pembroke Communications is delighted to announce that it has been appointed as the PR agency for VisitScotland in the Republic of Ireland Pembroke won the account after a public tender and highly competitive pitch process and will initially manage the tourist board s Winter White campaign which runs until middle of March 2011 The account will be managed by Pembroke s consumer division which includes clients such as Bord Gáis Energy Hotels com Dublin Zoo Peter Mark and Crown Paints Angie Grant account director at Pembroke Communications says We are delighted to have been appointed by VisitScotland and look forward to working with them in showcasing all the great things Scotland has to offer in the coming months This account win greatly adds to our travel and lifestyle portfolio of clients Ruma Cummins PR Manager for UK Ireland at Visit Scotland says The Irish market spent 66 million visiting Scotland in 2009 and is a key market for us We are delighted to have Pembroke on board

    Original URL path: http://www.prca.ie/article.aspx?idarticle=74 (2016-02-18)
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  • Promotion at Elevate PR
    Winning Entries 2011 Winning Entries 2010 Winning Entries 2009 Winning Entries 2008 Winning Entries 2007 Winning Entries 2006 Winning Entries 2005 Contact Us News Promotion at Elevate PR Marie McGrath has been promoted to Account Director at Elevate PR Marie joined Elevate five years ago She currently works on the Curves Moet Hennessy ebookers ie and Seat accounts A graduate of UL Marie previously worked in the London and New

    Original URL path: http://www.prca.ie/article.aspx?idarticle=73 (2016-02-18)
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  • Pembroke Communications announced as official communications partner to the Paralympic Council of Ireland
    to the Paralympic Council of Ireland UNIQUE PARTNERSHIP IN IRISH SPORT Pembroke Communications the Dublin based public relations agency will act as official communications partner to the Paralympic Council of Ireland in the run up to the London 2012 Paralympic Games To date Pembroke has assisted the Paralympic Council of Ireland with the development of an overall communications strategy and the establishment of a sustainable sponsorship model Pembroke has also played a key role in the forthcoming rebrand of the sports organisation and in establishing professional communications structures in the lead in to 2012 In developing the communications strategy Pembroke carried out media and consumer awareness research of Paralympic sport in Ireland The research is being utilised to identify key challenges and opportunities for the PCI A three tier sponsorship model with clearly defined benefits at each level was developed in partnership with the PCI and has now been adopted by the organisation Pembroke also assisted the PCI in the development of a new logo and utilised the design resources of its sister agency OMF Publicity in Cork in this process As official communications partner Pembroke will assist PCI Communications Officer and former Paralympian John Fulham in all PCI communications with the aim of raising the profile of Paralympic sport in Ireland ahead of London 2012 Michael O Keeffe Managing Director Pembroke Communications commented This is a new departure and a unique type of partnership for Pembroke Communications and the PCI This is the first time we have come on board with a sports organisation as an official communications partner and we are very excited about playing a role in raising the profile of Paralympic sport ahead of London 2012 Liam Harbison CEO Paralympic Council of Ireland commented We are thrilled to appoint Pembroke Communications as our official communications partner

    Original URL path: http://www.prca.ie/article.aspx?idarticle=72 (2016-02-18)
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  • Wilson Hartnell goes to Specsavers
    new PR agency Specsavers has brought in Wilson Hartnell Public Relations to manage its communications throughout the Republic of Ireland Part of the Ogilvy Group the Dublin based firm was chosen from a shortlist of five Irish agencies Lorraine Dwyer director at WHPR says We are delighted to have been appointed by Specsavers We are looking forward to bringing our strategic thinking and retail communications experience into play across its media and digital platforms WHPR was founded in 1973 and lists Guinness Unilever Diageo Aer Lingus Marks Spencer and Adidas among its clients Richard Holmes global marketing director for Specsavers says This is already shaping up to be a very busy year with several new Irish stores about to launch WHPR brings energy and creativity to the team backed by a professional approach and proven retail experience so we re delighted to have them on board Specsavers campaigns in Ireland include Spectacle Wearer of the Year which focuses on the brand s fashion and value credentials The 2010 campaign saw Tara Goodbody from west Cork represent Ireland in the international grand final hosted by Gok Wan and Kelly Brook at London s V A The total number of Specsavers stores

    Original URL path: http://www.prca.ie/article.aspx?idarticle=71 (2016-02-18)
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  • Recent Developments at Gibney Communications
    The Selection Process Fee Structures Why PR Does PR Deliver Value for Money What is PR Find a PR Consultancy About the Awards Enter the PR Awards Winning Entries 2015 Winning Entries 2013 Winning Entries 2014 Winning Entries 2012 Winning Entries 2011 Winning Entries 2010 Winning Entries 2009 Winning Entries 2008 Winning Entries 2007 Winning Entries 2006 Winning Entries 2005 Contact Us News Recent developments at Gibney Communications 10 November 2010 In recognition of his contribution to clients of the company Donnchadh O Neill has been appointed Deputy Managing Director at Gibney Communications Donnchadh joined Gibney in 2005 and will continue to look after clients in addition to now also taking a leading role in the management of the company s 15 strong professional team He will report directly to Managing Director Ita Gibney Gibney Communications which recently marked its 15 th year in business has also appointed Mark Leech as Account Director Mark has over 10 years experience in public relations and has previously worked with Murray Consultants Q4 and Micksgarage ie 2011 PRCA 84 Merrion Square Dublin 2 Ireland Tel 01 661 8004 Fax 01 676 4562 Email info prca ie Website Design and Development by Kco ie

    Original URL path: http://www.prca.ie/article.aspx?idarticle=70 (2016-02-18)
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  • New appointments at H+A Marketing + PR
    of Corporate and Public Affairs working across a range of clients in the financial services pharmaceutical hospitality construction transport and social affairs sectors Her clients included ITMAC the Irish Tobacco Manufacturers Advisory Committee 3 Mobile Ireland s first electric car Greenaer s REVAi and the Louis Fitzgerald Hotel Group Jill has a strong background in national and international media relations public relations practice and political experience at the highest national level Formerly as political adviser to the Government Chief Whip in the Department of An Taoiseach she advised the Chief Whip on issues relating to the legislative programme for Government She was in Leinster House for three years prior to that working with TDs and MEPs where she garnered considerable knowledge of the workings of Government and the European Parliament Jill holds a HDip in Business Studies from the Michael Smurfit Business School and an Honours BA in English and History from University College Dublin Jill will report directly to Aideen McGrath Director of Consumer PR at H A Marketing PR who commented I am delighted Jill has joined our team Despite the challenging economic times Irish businesses are facing we in H A are constantly looking at innovative ways to add value to our existing services and Jill s experience skills set and drive will appeal to clients She is a great strategic thinker and I believe she will be a huge asset to the company Jill added I am excited at the prospect of joining a dynamic agency like H A with such a fantastic range of big brand clients I welcome the challenge particularly in the current climate where more and more brands are realising the importance of reputation management A company like H A with its portfolio of clients provides a real impetus for both strategic

    Original URL path: http://www.prca.ie/article.aspx?idarticle=69 (2016-02-18)
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  • Edelman Wins Ryanair's UK/Ireland Business
    2006 Winning Entries 2005 Contact Us News Edelman Wins Ryanair s UK Ireland Business Edelman Wins Ryanair s UK Ireland Business Ryanair the world s favourite airline today 28 th July announced that it has awarded its UK Ireland Media Communications business to Edelman Ireland after a very competitive tender process in which over 30 UK Ireland agencies pitched to represent Ryanair Edelman will take over Ryanair s UK Ireland communications from Murray Consultants from 1 st August 2010 from which date all media queries should be addressed to Joe Carmody Director Corporate Edelman Ryanair and Murrays part after 15 successful years Ryanair s Stephen McNamara said We are pleased to announce Edelman as our new media and communications agency for the UK and Ireland after a very competitive tender process involving many agencies in the UK and Ireland Edelman will assume responsibility for all Ryanair media contacts from 1 st August We congratulate Mark Cahalane and Joe Carmody in winning this business for Edelman and we look forward to working with them Mark Cahalane Managing Director Edelman Ireland said We are looking forward to supporting Ryanair and know that the work will be both challenging and rewarding Our team

    Original URL path: http://www.prca.ie/article.aspx?idarticle=68 (2016-02-18)
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