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  • DDFH&B Group launches new PR company – The Reputations Agency
    with Bespoke With Direction s award winning expertise in the development and execution of ground breaking consumer campaigns and managing social media engagement programmes for some of Ireland s leading brands Led by senior consultants this combined expertise will enable The Reputations Agency to provide a truly integrated service to its clients with the breadth depth and creativity to meet the requirements of any challenging communications brief The completely integrated client offering will include reputation audits and management corporate and financial PR consumer and brand PR social media and campaign activation healthcare and advocacy communications and issues and crisis management The new PR agency will be among the largest in Ireland with the aim of becoming the premier integrated public relations agency in Ireland The Reputations Agency will be led by Managing Director Niamh Boyle along with Deputy Managing Director Niall Quinn Head of Corporate and Financial PR and President of the PRII Deputy Managing Director Deirdre McNamara Head of Consumer and Brands and a team of 20 experienced public relations marketing and communications professionals advising more than 50 clients Trish Morrissey an experienced communications consultant and senior client adviser will complete the agency s core management team in her role as Strategy Director Miriam Hughes CEO The DDFH B Group said today Led by Niamh Boyle Corporate Reputations is the only agency in Ireland with best in class expertise in reputation management crucial in today s competitive business environment Combining her company s reputational leadership and corporate PR expertise with Bespoke With Direction s consumer talent and expertise is a game changer in Irish PR clients will now get the best advice and campaign development from one team With the creation of The Reputations Agency the DDFH B Group will now have a full service communications and PR agency

    Original URL path: http://www.prca.ie/article.aspx?idarticle=140 (2016-02-18)
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  • Heneghan PR announces new appointment
    2013 Winning Entries 2014 Winning Entries 2012 Winning Entries 2011 Winning Entries 2010 Winning Entries 2009 Winning Entries 2008 Winning Entries 2007 Winning Entries 2006 Winning Entries 2005 Contact Us News Heneghan PR announces new appointment 17 December 2013 Heneghan PR is pleased to announce the appointment of Fiona Sherlock as Senior Account Executive Fiona joins from Franchise Direct where she was working as PR and Social Media Manager for the last two years During her time with Franchise Direct Fiona has worked with clients including Subway Shell Papa John s Diep Shakeaway and Énergie Fitness She has managed international campaigns for the internet company across eight countries including the USA UK South Africa and Mexico She has also devised and implemented social media strategies across all platforms Fiona studied Journalism in Dublin City University and has written for national publications including Hot Press The Dubliner The Irish Daily Mail The Sunday Independent and Businessworld ie before moving into public relations For more than twenty years Heneghan PR has been trusted by some of Ireland s leading companies and most respected business leaders across a wide range of sectors and has earned a reputation for professionalism originality and unrivalled standards

    Original URL path: http://www.prca.ie/article.aspx?idarticle=139 (2016-02-18)
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  • SEAT Ireland Appoints Pembroke Communications as Communications Partner
    support the company s continued growth in Ireland Pembroke was successful following a five way competitive pitch process and will support SEAT Ireland to promote its Dealer Network Munster Rugby partnership and model launches Pembroke s Senior Account Director Sarah Wagstaff will lead the account along with Account Manager Joanne O Sullivan Senior Account Executive Catherine O Connor and Account Executive Dan O Neill of Pembroke s consumer team 2013 has been a hugely successful year for SEAT to date Extensive and continued investment in research and development has seen the car marque s sales increase 64 year on year in Ireland 2014 looks set to be equally as fruitful for the brand with the much anticipated arrival of the Leon Sports Tourer and Leon Cupra Speaking about the appointment of Pembroke Communications Cian O Brien Director of SEAT Ireland said SEAT Ireland is delighted to announce Pembroke Communications as our PR partner We have joined forces with a company that shares our focus on being the best in everything we do Pembroke s combination of deep insight to our business opportunities outstanding media knowledge and strategic focus made them a winning team for us and we look forward to

    Original URL path: http://www.prca.ie/article.aspx?idarticle=138 (2016-02-18)
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  • Walsh PR extends business reach in UK
    IPREX one of the top three global networks of independent communications agencies has expanded its reach in the UK with the arrival of British PR company Mason Williams into the IPREX community Operating out of London and Manchester consumer agency Mason Williams has built a reputation for results oriented creative consumer brand work in toys hair care luxury automotive wine beer and sport with particular expertise in hotels and hospitality Caroline Heywood Managing Director of Walsh PR said Mason Williams is an excellent fit for Walsh PR in terms of the sectors they represent Increasingly we find ourselves working across the UK I market and in particular we look forward to sharing consumer PR insights and opportunities with our new UK partner IPREX now has a strong cluster of communications firms in the UK and Ireland Alongside Walsh PR in Dublin are dcp Strategic Communication in Belfast London based political specialists Brevia Consulting and the corporate and financial communications firm Abchurch The Communications Partnership in Edinburgh and now Mason Williams IPREX is a global network of over 70 independent communication agencies worldwide with 1 500 staff and 100 offices working across the spectrum of industry sectors and practice disciplines Walsh

    Original URL path: http://www.prca.ie/article.aspx?idarticle=137 (2016-02-18)
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  • Sarah Freeman Joins Rachel Dalton Communications
    Winning Entries 2010 Winning Entries 2009 Winning Entries 2008 Winning Entries 2007 Winning Entries 2006 Winning Entries 2005 Contact Us News Sarah Freeman Joins Rachel Dalton Communications Marketing to women specialists Rachel Dalton Communications has appointed Sarah Freeman as Account Director With over 12 years communications and media experience gained from working in Ireland London and New York Sarah will oversee communications programmes for some of the consultancy s leading national and international accounts within RDC s lifestyle and beauty divisions Sarah brings a strategic mix of PR experience gained from working in house at RTÉ with Gibney Communications and as a freelance journalist where she was a frequent contributor to The Irish Times The Sunday Business Post Women Mean Business magazine and The Dubliner Sarah also worked in RTÉ on 2FM Radio 1 News Newstalk and Today FM as a journalist and radio news presenter Sarah also practiced as a Barrister for eight years in Ireland Speaking about this appointment Managing Director Rachel Dalton said With our rapid growth over the past two years we needed to bring in a rock solid account director who could lead our clients as well as mentor account teams and Sarah possesses just

    Original URL path: http://www.prca.ie/article.aspx?idarticle=136 (2016-02-18)
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  • Thinkhouse opens London office
    Money What is PR Find a PR Consultancy About the Awards Enter the PR Awards Winning Entries 2015 Winning Entries 2013 Winning Entries 2014 Winning Entries 2012 Winning Entries 2011 Winning Entries 2010 Winning Entries 2009 Winning Entries 2008 Winning Entries 2007 Winning Entries 2006 Winning Entries 2005 Contact Us News Thinkhouse opens London office Thinkhouse is kicking off a UK expansion with social media management and consultancy work for Goodfella s Pizza UK and Movember The agency has opened a London office in Shoreditch headed up by member of the senior management team in Dublin Emily Cramp and will continue its appeal as a youth agency targeting the 18 35 year old audience Cramp said Frequently we ve been asked about our capabilities in the UK which until now we haven t been ready to explore Now with a London office and an accomplished team in place we re confident that there s an appetite in the UK for what Thinkhouse has to offer Thinkhouse has worked with a range of brands including Heineken Ebay Ben Jerry s Diet Coke and Coors Light 2011 PRCA 84 Merrion Square Dublin 2 Ireland Tel 01 661 8004 Fax 01 676 4562

    Original URL path: http://www.prca.ie/article.aspx?idarticle=135 (2016-02-18)
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  • Speech by An Tánaiste at the 2013 PR Awards for Excellence
    the Awards Enter the PR Awards Winning Entries 2015 Winning Entries 2013 Winning Entries 2014 Winning Entries 2012 Winning Entries 2011 Winning Entries 2010 Winning Entries 2009 Winning Entries 2008 Winning Entries 2007 Winning Entries 2006 Winning Entries 2005 Contact Us News Speech by An Tánaiste at the 2013 PR Awards for Excellence You can view a copy of An Tánaiste s speech here 2011 PRCA 84 Merrion Square Dublin

    Original URL path: http://www.prca.ie/article.aspx?idarticle=134 (2016-02-18)
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  • An extract from the speech of Nigel Heneghan, PRCA Chairman, at the 2013 PR Awards for Excellence
    seriously than the in house sector the latter has had its challenges too In our most recent health check survey carried out a couple of years ago the estimated value of the consultancy sector in Ireland was fifty million euro While this has no doubt contracted in the intervening period there are now signs of a recovery The level of new business opportunity requests to tender or for proposals is showing a marked increase in the current year But from the outset of the recession there have been organisations who understand the value of public relations and who continued to invest strongly and I would say wisely in public relations Many of them are represented here today In a challenging market environment the customer has the ability to set the price It is up to the supplier if it wishes to respond Often there is a negotiation and compromise But I believe it is important to make a clear distinction between price and value Warren Buffet gets it He said Price is what you pay value is what you get When it comes to value as public relations professionals we need to put thought into focusing more on what in fact it is we do and not what we cost Our work is about reputation internally or externally advising organisations in terms of the creation maintenance and sometimes the recovery of their reputation I would suggest an organisation has nothing if it does not have a reputation Good reputation is not a product of public relations but it comes directly from organisations themselves what they do how they are managed and the good they do in society or in the community Reputation grows from the inside out Our role in public relations is that of advocate It is as everyone

    Original URL path: http://www.prca.ie/article.aspx?idarticle=133 (2016-02-18)
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