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  • Aoife McDonald joins Cullen Communications as
    Entries 2011 Winning Entries 2010 Winning Entries 2009 Winning Entries 2008 Winning Entries 2007 Winning Entries 2006 Winning Entries 2005 Contact Us News Aoife McDonald joins Cullen Communications as Senior Client Manager Cullen Communications has appointed Aoife McDonald as Senior Client Manager from Wilson Hartnell With over seven years experience in consumer PR and sports marketing and sponsorship Aoife brings a wealth of knowledge and expertise to Cullen Communications As Senior Client Manger Aoife will be responsible for developing and implementing a sponsorship programme on behalf of global tyre brand Continental Tyres as they assume title sponsorship of women s football in Ireland including the Continental Tyres Women s National League and the FAI Continental Tyres Women s Cup A oife has worked with global brands such as Guinness Carlsberg and adidas and more recently has managed a number of high profile sports sponsorships on behalf of Allied Irish Bank Liberty Insurance Dublin Marathon and Electric Ireland A graduate of University of Ulster and Dublin Institute of Technology Aoife holds an Honours Degree in Media and European Studies and a Masters in Public Relations Founded in 1985 Cullen Communications is Ireland s sole member of Public Relations Global Network PRGN

    Original URL path: http://www.prca.ie/article.aspx?idarticle=150 (2016-02-18)
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  • Beauty, food and parenting are top themes for Irish bloggers
    Ireland partner The inaugural IPREX BlogbarometerTM reveals that despite a perception of blogging as a hobby for a younger demographic the majority of Irish bloggers surveyed are women with an average age of 34 whose top two reasons for having a blog are to share information and experiences 73 and for professional development 48 Other top reasons are networking and having fun According to the research 27 of the bloggers claim to earn money from blogging although this is significantly lower than the European average of 45 Most agree the biggest benefit is to simply enjoy the experience 76 and build personal profile 69 The importance of bloggers for marketing is also evident in that 91 of those researched say they are contacted by companies for marketing and PR purposes This level far exceeds the EU average of 68 but is similar to countries like the UK and Finland where contact between bloggers and companies is 93 The majority of bloggers 96 are happy to be contacted with 42 saying that press releases and product samples are actually a source of topics for their blogs However 40 stress the need to remain independent Speaking about the results Caroline Heywood Managing Director Walsh Public Relations said While blogging is still a passion it has long moved out of the hobby sphere and is a strategic and sustained activity that provides a number of benefits for the online author both personal and professional 20 of Irish blogs have been on the go for over 5 years and continue to maintain and grow their following This makes bloggers impossible for marketeers to ignore as a key influencer group This survey was designed to provide companies and brands engaging with these authors a deeper insight into what inspires and motivates them With some small

    Original URL path: http://www.prca.ie/article.aspx?idarticle=149 (2016-02-18)
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  • Taoiseach presents annual PR Awards for Excellence in Dublin
    Association the Public Relations Institute of Ireland and the Chartered Institute of Public Relations Northern Ireland region Chairman of the Public Relations Consultants Association Nigel Heneghan paid tribute to all the organisations that achieved success in the PR Awards for Excellence He said The winning entries have had to come through a rigorous judging process and are a genuine reflection of the central role public relations has in society on the Island of Ireland There are entries from Belfast to Cork Private companies NGOs state companies semi state companies and local government are represented Sectors that participated in the awards this year include telecommunications public utility health insurance pharmaceutical pharmacy consumer food and beverage brands arts sports retail broadcast charities country life tourism health mental health technology aviation and policing The winners of the awards are outlined below Best Corporate Communications in Support of Organisational Values Championing the Childhood Development Initiative Cavanagh Communications The Childhood Development Initiative Best Corporate Campaign Storm Darwin Response ESB Best B2B Campaign Strategic PR to Support Sales New Business FleishmanHillard Sentenial Best Consumer Public Relations Campaign Budget 20 000 or Under The Launch of Lloyds Pharmacy Pembroke Communications Lloyds Pharmacy Best Consumer Public Relations Campaign Budget between 20k and 50k Nurofen for Children s National Baby Day Insight Consultants Nurofen for Children Best Consumer Public Relations Campaign Budget Over 50k 50th Anniversary of the BT Young Scientist Technology Exhibition FleishmanHillard BT Best Use of Print and or Broadcast Media Darkness into Light Stillwater Communications Pieta House Best Use of Digital and or Social Media all in adidas for Munster Wilson Hartnell Adidas Best Public Affairs Campaign Opt For Life A iken PR Joe Brolly Best Public Information Campaign Budget Under 50K WEEE Ireland s Battery Recycling Awareness Drive Charity Fundraiser Insight Consultants WEEE Ireland Best

    Original URL path: http://www.prca.ie/article.aspx?idarticle=148 (2016-02-18)
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  • Business journalists survey highlights what European media look for in interview situations
    examined the requirements and habits of journalists when preparing for and conducting interviews with company heads with key findings from the survey including the following European average unless otherwise stated Top research sources for journalists Annual reports 64 press releases 59 and past media coverage 58 Social media ranked 10th with 16 Preferred venues locations for interviews Company s office or production site 67 restaurants bar 55 and telephone interviews 53 In Ireland 75 prefer phone interviews with only 43 of those interviewed ever choosing on site office environments Journalists key expectations of CEOs Outstanding knowledge of the company and market 92 personality 86 and track record performance 72 Top interview No Go s for CEOs Arrogant behaviour 75 not answering critical questions 73 and talking in platitudes 62 10 out of 10 of Irish journalists said that not answering or avoiding critical questions was the biggest no go Approval of quotes On average 41 of journalists always allow the review of quotes The survey found that media independence appears to be a cultural phenomenon with only 14 of Irish journalists allowing quotes to be reviewed Based on the findings of the survey PRGN has made a number of recommendations for CEOs and company chiefs when preparing to be interviewed by European media Be well versed on your investor and public relations documents Be well informed about what the media have written about you and your company Demonstrate extensive knowledge of the organisation and be conscious of how your judgement affects media judgement Be humble open and factual Respect the rules of the game for each country regarding media independence Commenting on the survey findings Owen Cullen Managing Director of Cullen Communications Irish Member of the PRGN said Some of the results are surprising others perhaps less so but overall

    Original URL path: http://www.prca.ie/article.aspx?idarticle=146 (2016-02-18)
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  • SHORTLIST: 2014 Awards for Excellence in Public Relations
    2010 Winning Entries 2009 Winning Entries 2008 Winning Entries 2007 Winning Entries 2006 Winning Entries 2005 Contact Us News SHORTLIST 2014 Awards for Excellence in Public Relations Congratulations to everyone who has made the shortlist for this year s Awards for Excellence in Public Relations The Gala Luncheon and Awards Ceremony take place at the Shelbourne Hotel on Friday 20 June and we look forward to seeing you there View

    Original URL path: http://www.prca.ie/article.aspx?idarticle=145 (2016-02-18)
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  • The 2014 Awards for Excellence in Public Relations are open for business!
    Entries 2011 Winning Entries 2010 Winning Entries 2009 Winning Entries 2008 Winning Entries 2007 Winning Entries 2006 Winning Entries 2005 Contact Us News The 2014 Awards for Excellence in Public Relations are open for business The recognition you deserve The 2014 Awards for Excellence in Public Relations are open for business Click here to view a PDF of the brochure which includes category details and an entry form The closing

    Original URL path: http://www.prca.ie/article.aspx?idarticle=143 (2016-02-18)
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  • Drury forms strategic partnership with international PR agency Porter Novelli
    announced a strategic partnership with global public relations leader Porter Novelli Drury which has been a preferred partner of Porter Novelli for over ten years will formally join Porter Novelli s global agency network and will rebrand as Drury Porter Novelli Sally Ward President of Porter Novelli Europe Middle East and Africa EMEA and Managing Director of Porter Novelli s London office has also been invited to join the board of Drury as a non executive Director As part of today s announcement and as a significant progression of Drury s strategy to enhance its brand communications offering Drury also announced the appointment of brand communications consultant Nicky Crichton as head of the its Brand Communications division Nicky is a former executive director of Murray Consultants where she established its marketing communications division Anne Marie Curran Managing Director of Drury said Drury has been a leading player in the Irish PR and PA arena for over 25 years and we are delighted to be combining our proven expertise with a leading multinational network with the additional resource and reach to fully serve major global brands Porter Novelli has the passion and hands on senior leadership that pairs brilliantly with our own entrepreneurial spirit The team at Drury look forward to a long term prosperous and mutually beneficial relationship Continuing she said The addition of Nicky Crichton to the Drury team is a significant announcement in its own right She joins Drury at a key juncture for our agency particularly as we expand and enhance our brand communications footprint where we see significant growth opportunities Sally Ward said We have had the pleasure of working with Drury for many years as we share a number of clients across various industries including brand communications food and technology Drury is a leader in

    Original URL path: http://www.prca.ie/article.aspx?idarticle=142 (2016-02-18)
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  • Caroline Collins, PhD appointed Lead, Healthcare & Advocacy Division at The Reputations Agency
    communications public affairs and PR specialist Caroline brings over 12 years experience and a strong track record of delivering a diverse range of campaigns at a national and European level across each of the private public and NGO sectors Immediately prior to joining The Reputations Agency Caroline worked as a senior client contact for multinational and blue chip clients including Roche Pfizer Shire Lundbeck Astellas Takeda SPMSD MSD and VHI along with a range of not for profit and advocacy organisations Prior to this Caroline worked with the National Suicide Review Group NSRG Broadcasting Commission of Ireland and Samaritans UK and more recently spent four years working with HIQA in a senior public affairs role followed by a PR and public affairs consultancy role with the Alzheimer s Society of Ireland Caroline holds a PhD in public affairs and policy having focused on mental health promotion cultural development from Trinity College Dublin She also holds an MA in Public and Political Communications from DCU and a BSc Hons in Psychology also from TCD She has represented client interests on the European Audiovisual Regulatory Forum and the European Year for Active Ageing and Intergenerational Solidarity In her role with The Reputations Agency Caroline will lead and further develop the healthcare and advocacy division focusing on strategic and integrated communications crisis and issues management brand planning and product launch milestone communications along with PR media relations and end to end campaign management Caroline has also co authored two books Cultivating Suicide which explored the sociocultural and communications factors around youth suicide in Ireland and Binge Drinking and Youth Culture which looked at the touchpoints between the alcohol industry and healthcare services More recently Caroline has contributed to the Cambridge University Professional and Higher Education series book 53 Interesting Ways to Communicate outlining

    Original URL path: http://www.prca.ie/article.aspx?idarticle=141 (2016-02-18)
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