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  • Showcase 2014 - PML Group. The out of home media specialist.
    14 2014 Showcase is our quarterly publication highlighting the best innovation in ooh Posted in Showcase Insights Case Studies Engage Event Guide Explore Posterwatch Monthly Posterwatch Quarterly Showcase PML Group First Floor Harmony Court Harmony Row Dublin 2 D02 VY52

    Original URL path: http://pmlgroup.ie/showcase/ (2016-02-09)
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  • Posterwatch Monthly Archive - PML Group. The out of home media specialist. - page 2
    timing of every out of home campaign in Ireland both North and South every cycle For more information on Posterwatch please contact James Byrne or Colum Harmon on 01 668 2900 Posterwatch July August 26 2014 Beers Cider was the highest spending category in July with a display value of nearly 1 5 million Leading campaigns within this category included Coors Light Smithwick s and summer favourites Bulmers Sol and Corona Light The resurgence of Finance continued as activity increased 160 year on year VHI Healthcare was by far the largest brand within the sector with a 27 share of voice Mortgage offerings by permanent tsb and Bank of Ireland along with AIB activity for car finance and business financing also contributed Soft Drinks ooh activity also more than doubled from 2013 with notable campaigns for Coca Cola Coke Zero Dublinbikes 7Up Free Tropical Splash Lucozade Energy and Capri Sun Outside of these the Gum Litter Taskforce Meteor McDonald s and HB all had a strong presence on the streets in July Top Products July 2014 Top Markets July 2014 Posterwatch provides the most comprehensive information on the out of home market in Ireland It measures the formats weights value and timing of every out of home campaign in Ireland both North and South every cycle For more information on Posterwatch please contact James Byrne or Colum Harmon on 01 668 2900 Posterwatch June July 15 2014 Confectionery Snacking was the highest spending category in June with a display value of over 2 million more than double that in the same period last year Leading campaigns within this category included Cadbury Joy HB The Natural Confectionery Company and King Crisps The resurgence of Finance activity shows no sign of abating as activity also doubled year on year VHI Healthcare and new entrant Transfer Wise accounted for a good slice of the ooh Other notable campaigns included those for the McDonald s Taste Budweiser World Cup sponsorship and the National Lottery Top Products June 2014 Top Markets June 2014 Posterwatch June 2014 Cycle 12 13 Click on image for full category report Posterwatch provides the most comprehensive information on the out of home market in Ireland It measures the formats weights value and timing of every out of home campaign in Ireland both North and South every cycle For more information on Posterwatch please contact James Byrne or Colum Harmon on 01 668 2900 Posterwatch May July 2 2014 Mondeléz maintained Cadbury s ooh presence into May with its Marvellous Creations campaign which included the Parkgate Street spectacular shown below The Finance category was the most active on the medium up 127 with notable campaigns for EBS Mortgages VHI Dental Insurance and AIB s new ME2U smartphone app Confectionery Snacking Media Retail Outlets and Film categories all also showed healthy rises Telecoms witnessed a noticeable fall off versus a year previously when O2 had a major prepay campaign Top Products May 2014 Top Markets May 2014 Posterwatch May 2014 Cycle 10

    Original URL path: http://pmlgroup.ie/category/posterwatch_monthly/page/2/ (2016-02-09)
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  • Posterwatch July 2015 - PML Group. The out of home media specialist.
    full category report Posterwatch provides the most comprehensive information on the out of home market in Ireland It measures the formats weights value and timing of every out of home campaign in Ireland both North and South every cycle For more information on Posterwatch please contact James Byrne or Colum Harmon on 01 668 2900 Posted in Posterwatch Monthly Insights Case Studies Engage Event Guide Explore Posterwatch Monthly Posterwatch Quarterly

    Original URL path: http://pmlgroup.ie/posterwatch-july-2015/ (2016-02-09)
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  • Posterwatch June 2015 - PML Group. The out of home media specialist.
    full category report Posterwatch provides the most comprehensive information on the out of home market in Ireland It measures the formats weights value and timing of every out of home campaign in Ireland both North and South every cycle For more information on Posterwatch please contact James Byrne or Colum Harmon on 01 668 2900 Posted in Posterwatch Monthly Insights Case Studies Engage Event Guide Explore Posterwatch Monthly Posterwatch Quarterly

    Original URL path: http://pmlgroup.ie/posterwatch-june-2015/ (2016-02-09)
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  • Posterwatch May 2015 - PML Group. The out of home media specialist.
    full category report Posterwatch provides the most comprehensive information on the out of home market in Ireland It measures the formats weights value and timing of every out of home campaign in Ireland both North and South every cycle For more information on Posterwatch please contact James Byrne or Colum Harmon on 01 668 2900 Posted in Posterwatch Monthly Insights Case Studies Engage Event Guide Explore Posterwatch Monthly Posterwatch Quarterly

    Original URL path: http://pmlgroup.ie/posterwatch-may-2015/ (2016-02-09)
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  • Posterwatch April 2015 - PML Group. The out of home media specialist.
    full category report Posterwatch provides the most comprehensive information on the out of home market in Ireland It measures the formats weights value and timing of every out of home campaign in Ireland both North and South every cycle For more information on Posterwatch please contact James Byrne or Colum Harmon on 01 668 2900 Posted in Posterwatch Monthly Insights Case Studies Engage Event Guide Explore Posterwatch Monthly Posterwatch Quarterly

    Original URL path: http://pmlgroup.ie/posterwatch-april-2015/ (2016-02-09)
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  • Posterwatch February 2015 - PML Group. The out of home media specialist.
    France Emirates Airlines Brittany Ferries Low Cost Holidays ie and Energy 312 Electric Ireland Nest Bord Gais Energy Energia Top Products February 2015 Top Markets February 2015 Posterwatch February 2015 Cycle 3 4 Click on image for full category report Posterwatch provides the most comprehensive information on the out of home market in Ireland It measures the formats weights value and timing of every out of home campaign in Ireland

    Original URL path: http://pmlgroup.ie/posterwatch-february-2015/ (2016-02-09)
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  • Posterwatch January 2015 - PML Group. The out of home media specialist.
    took to the streets in January UTV Ireland ran a very successful launch while TV3 introduced it home produced drama Red Rock RTÉ Television was also very prominent with activity for The Voice Charlie The Claire Byrne Show and Fair City Top Products January 2015 Top Markets January 2015 Posterwatch January 2015 Cycle 1 2 Click on image for full category report Posterwatch provides the most comprehensive information on the

    Original URL path: http://pmlgroup.ie/posterwatch-january-2015/ (2016-02-09)
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