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  • Narragansett Technologies - The Online Marketing Solution Specialists
    in the complexity of email production and distribution detailed response reporting to track individual recipients and strict compliance to permission marketing guidelines In August 2003 Hartwell started to look at the prospective software vendors Richard Burn explains We looked at a number of vendors and all had strength and weaknesses but SpinnakerPro offered a strong product with the advantage of straight forward integration into our Showroom System and the ability to use NET based Web services to ensure future proofing and protection of investment The award winning SpinnakerPro eMarketing was successfully implemented alongside the Hartwell Integrated Showroom System within a week of product selection and the first e mail campaigns started in September 2003 Richard Burn has been with the company for 10 years and is responsible for the creation and distribution of e marketing campaigns He says We have 48 dealerships and approaching 140 000 customers who have supplied e mail contact addresses directly to us after visiting the dealerships or via our Web site so we are able to create e marketing campaigns that are highly targeted at particular customer groups based on many factors such as age geography previous purchases and stated requirements SpinnakerPro has a full range of creation tools to allow an e mail campaign to be put together in a matter of hours Each e mail can have embedded hot links to allow users to quickly make purchases visit micro sites for more information or even opt out of future marketing campaigns All these customer activities are collated by the software and presented to the marketers as detailed real time reports or for use within CRM and ERP systems Richard Burn comments The process of creating e mail shots has been greatly improved by SpinnakerPro and we are able to create campaigns in a

    Original URL path: http://www.narragansett.ie/news_20040322.html (2015-07-23)
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  • Narragansett Technologies - The Online Marketing Solution Specialists

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    Original URL path: /news_20040309.html (2015-07-23)


  • Narragansett Technologies - The Online Marketing Solution Specialists
    Orlando Florida He previously was co founder and Sales Director of TTR Ireland an international barcode software and hardware solutions company At Narragansett we have a very focused team and we deliver software solutions that provide real value and measurable results to our ever expanding global customer base said Frattaroli in an interview today I am very pleased to take on this challenging role and will lead Narragansett forward in 2004 focused on enabling our customers success Tony joined Narragansett in 2002 as VP Sales and has been instrumental in developing our highly successful partnerships and bringing our operations to profit said Christopher J Byrne founding CEO and Chairman of Narragansett Technologies with Tony s outstanding leadership qualities we can look forward to many more success stories in 2004 SpinnakerPro is a purpose built Microsoft NET application for the creation deployment and management of email Campaigns online Surveys and Loyalty management SpinnakerPro is available immediately as a licensed or hosted solution It can be rapidly deployed and integrated in a matter of days with existing Sales Marketing or CRM systems thus enabling marketers to quickly comply with the regulations Narragansett also announced the appointment of Rebecca Walsh to the post of Marketing Manager Rebecca joins the company with extensive experience in media relations marketing and business development gained nationally and internationally within the IT telecommunications and public sectors I am thrilled to be joining an industry leader such as Narragansett Technologies and will be focused on helping Marketers comply with the new EU and US regulations according to Walsh Further I will be helping our customers to take advantage of email marketing and online survey opportunities properly respond to market requirements for opt out and opt in controls and analyze email and survey campaign results for better effectiveness in the

    Original URL path: http://www.narragansett.ie/news_20040112.html (2015-07-23)
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  • Narragansett Technologies - The Online Marketing Solution Specialists
    of days with existing Sales Marketing or CRM systems thus enabling UK marketers to quickly comply with the regulations The EU Directive required EU member states to transpose the Privacy Directive into their local laws by 31 October 2003 The UK Privacy and Electronic Communications Regulations Statutory Instrument 2003 No 2426 were laid before the UK Parliament and published with an in force date of Thursday 11 December 2003 UK marketers now have less than three months to get their houses in order said Shane Gibbons of Narragansett Technologies Responsible marketers will want to ensure that their activities are compliant come 11 December and the next few weeks give them an excellent opportunity to comply with the new rules SpinnakerPro can help Marketers comply with the new regulations by ensuring that recipients of direct marketing emails can opt out without charge and enable Marketers to gain permission for email communications in a controlled and regulated way This ensures that your company can take advantage of email marketing opportunities properly respond to market requirements for opt out and opt in controls and analyses the campaign results for better effectiveness in the future SpinnakerPro adds tremendous value to our customer communications according

    Original URL path: http://www.narragansett.ie/news_20031020.html (2015-07-23)
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  • Narragansett Technologies - The Online Marketing Solution Specialists

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    Original URL path: /news_20030908.html (2015-07-23)


  • Narragansett Technologies - The Online Marketing Solution Specialists
    management of email campaigns online surveys and polls Spinnakerpro is aimed at measuring the return on investment of email marketing campaigns through carefully designed metrics which can report on the number of emails in a campaign that have been opened acted upon and forwarded In addition the solution allows for campaign broadcasts to be segmented in a user defined way which allows for components of each campaign to be targeted more effectively Our many years of experience in CRM and Marketing implementations said Marten Eklund MD of Made in Sweden combined with the SpinnakerPro product further strengthens our effort to guide clients to success by providing practical business solutions with a rapid return on investment Narragansett Technologies and Made in Sweden are two companies that are concerned with providing software solutions that provide real value and measurable results for our clients said Tony Frattaroli VP Channel Sales at Narragansett Technologies Made in Sweden s wealth of experience with a variety of CRM systems allows us to further penetrate additional markets that can greatly benefit from measuring the return on investments of email marketing campaigns ABOUT NARRAGANSETT TECHNOLOGIES Based in Limerick Ireland Narragansett Technologies provide eMarketing Automation Solutions including email marketing

    Original URL path: http://www.narragansett.ie/news_20030901.html (2015-07-23)
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  • Narragansett Technologies - The Online Marketing Solution Specialists
    campaigns through carefully designed metrics which can report on the number of emails in a campaign that have been opened acted upon and forwarded In addition the solution allows for campaign broadcasts to be segmented in a user defined way which allows for components of each campaign to be targeted more effectively Green Beacon was introduced to Narragansett Technologies through our existing partnership with Epicor and its Clientele CRM Solution and we immediately recognized the value SpinnakerPro can provide within existing CRM systems said Benjamin Holtz president and CEO of Green Beacon Solutions We believe this solution is an extremely valuable add on to any CRM initiative and is a vital addition to any enterprise that employs email marketing as a core strategy Customers of Onyx and Microsoft CRM will benefit significantly from the SpinnakerPro functionality SpinnakerPro was developed using the Microsoft NET platform The NET platform provided Narragansett with a unified tool set allowing the development team to rapidly prototype and develop application functionality Green Beacon s 30 years of experience in ERP CRM and Custom Web Application implementations combined with the SpinnakerPro product further strengthens Green Beacon s effort to guide clients to success by providing practical business solutions with a rapid return on investment Narragansett Technologies and Green Beacon are two companies that are concerned with providing software solutions that provide real value and measurable results for our clients said Christopher J Byrne CEO and co founder of Narragansett Green Beacon s wealth of experience with a variety of CRM systems allows us to further penetrate additional markets that can greatly benefit from measuring the return on investment of email marketing campaigns ABOUT NARRAGANSETT TECHNOLOGIES Based in Limerick Ireland Narragansett Technologies was founded by industry veterans from ERP and B2B software outfits mainly Clarus and Infinium We

    Original URL path: http://www.narragansett.ie/news_20030715.html (2015-07-23)
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  • Narragansett Technologies - The Online Marketing Solution Specialists

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    Original URL path: /news_20030218.html (2015-07-23)