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  • Ask About Marketing
    to B retention o Average unique click rates are 10 o Click rate averages 8 for B to C acquisition o Click rate averages 9 for B to C retention o Click rate averages 8 for B to B acquisition o Click rate averages 11 for B to B retention posted by Rebecca Walsh Narragansett Technologies 11 26 AM 0 Comments Post a Comment Home The Email Marketing Blog About

    Original URL path: http://www.narragansett.ie/marketingblog/2006/01/what-open-rates-should-you-expect.html (2015-07-23)
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  • Ask About Marketing
    Troubleshooting assistance for delivery issuesThis site will be updated periodically so please check back regularly Microsoft deploys Sender ID e mail authentication alerts via a new safety bar in Hotmail Microsoft has been working with its customers and others across the industry to better protect e mail as an essential communications tool The company is embracing e mail authentication technologies like the Sender ID Framework SIDF and continues to invest

    Original URL path: http://www.narragansett.ie/marketingblog/2006/01/msn-postmaster-site-launched.html (2015-07-23)
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  • Narragansett Technologies - The Online Marketing Solution Specialists
    growth said Denis Sheehan CEO and founder of Digital Relevance We evaluated a number of options but in the end the decision to work with Narragansett was an easy one Customer service is the key business differentiator for me and when coupled with robust feature rich technology is a winning combination Our partnership with Narragansett enables us to further deliver both seamlessly One of many synergies both companies display already is significant customer penetration in the hospitality sector One of many synergies both companies display already is significant customer penetration in the hospitality sector Narragansett customer Deirdre Power General Manager Commercial Tower Hotel Group commented The essence of the SpinnakerPro solution from Narragansett for Tower Hotel Group is that it is the last piece of the jigsaw in our emarketing strategy With the Response Reporter we can clearly see the real time results of a campaign and we can then track that against actual pickup in business i e bookings made This allows us to assess the offers and the marketing message for future campaigns We can actually measure the amount of people who clicked from the eshot into the Hot Deals on our website and then we can query our booking engine to assess the exact number of bookings made Along with reports from Opera our PMS we can see how may rooms were booked on a particular offer in a defined period This is a far more precise measurement of success than trying to assess the result of a press media advert or poster flyer campaign Mathew Underhill Director of Hospitality Update said Digital Relevance have identified and implemented a strategy that has radically improved our whole web business proposition Through enriching site content they have substantially built visitor traffic and advertising revenue The increased interaction between advertisers

    Original URL path: http://www.narragansett.ie/news_20070824.html (2015-07-23)
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  • Narragansett Technologies - The Online Marketing Solution Specialists

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    Original URL path: /news_20061102.html (2015-07-23)


  • Narragansett Technologies - The Online Marketing Solution Specialists
    and now via RSS increasing the number of methods at their disposal for reaching and engaging subscribers The RSS Pro service allows marketers to easily create and publish content to all delivery channels including RSS while empowering subscribers to choose their preferred method of communication This flexibility will enable SpinnakerPro clients to retain subscribers who prefer consolidated RSS feeds over receiving multiple emails According to a recent MarketingSherpa survey 40 of marketers are planning on adding RSS feeds to their marketing mix in 2006 19 who had already incorporated the technology are planning on increasing their 2007 spend While some people have stated that RSS would overtake email as the top communication model we believe that the real power is found by using the two in combination according to Rebecca Walsh Marketing Manager SpinnakerPro marketers can complement their email marketing campaigns with one or more RSS feeds giving their readers a choice of communication methods and therefore reaching and retaining an increased number of subscribers RSS Pro will be available to SpinnakerPro Hosted clients as part of the standard offering by the end of this month and will be rolled out to SpinnakerPro licence clients in Q4 2006 The award winning Narragansett Technologies recently added North West Airlines Kroger Verizon and Bowmans to its growing global customer base About Narragansett Technologies Narragansett Technologies is a leading developer of online marketing software solutions including SpinnakerPro an email marketing application and SensorPro a web and email based survey application to a global customer base such as Coty EA Games North West Airlines Konica Minolta Kyocera Thomson and the Leading Hotels of the World Group The products are deployed across various applications including Customer Interaction Services Field Service solutions Candidate Screening Customer Preference centers Customer Surveys Website feedback and IT Helpdesk solutions The

    Original URL path: http://www.narragansett.ie/news_20061004.html (2015-07-23)
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  • Narragansett Technologies - The Online Marketing Solution Specialists
    to sponsor the Round Ireland Swim Expedition RIS will use SpinnakerPro Narragansett Technologies award winning email marketing software to broadcast weekly updates on the progress of the Round Ireland Swim The Round Ireland Swim Expedition is one of the most inspiring unique and challenging marine expeditions ever undertaken or attempted in Irish Coastal Waters Hereinafter known as RIS Expedition In order to gain attention and awareness to raise funds the

    Original URL path: http://www.narragansett.ie/news_20060528.html (2015-07-23)
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  • Narragansett Technologies - The Online Marketing Solution Specialists
    in Chicago 19th April 2006 Narragansett Technologies a leading provider of digital media software today announced that it will exhibit at the MarketingSherpa Email Summit in Chicago from April 19th to April 20th at the Hyatt Regency O Hare Rosemont IL The award winning Narragansett Technologies recently added Jenne Distributors Softbrands Great Hotels of the World and the Swallow Hotel Group to its global customer base and stated that they have signed a new partnership deal with Drax www drax se based in Sweden Narragansett Technologies is a leading software developer of online marketing software solutions including SpinnakerPro an email marketing application and SensorPro a web and email based survey application to a global customer base including Victor Chandler EA Games Thomson Great Hotels of the World and COTY The products are distributed worldwide and under OEM agreement by Epicor Scala Epsilon Interactive and over 50 partners worldwide The company markets the products under various brands including Newsletter ie Surveys ie CustomerNewsLetter com Sensorpro NET and SpinnakerPro com OEM holders also license the products under other brand names including ProAgency Clientele eMailConnect and eMarketing The product won the TMC 2003 Customer Interaction Award Powerful and scalable this marketing technology platform

    Original URL path: http://www.narragansett.ie/news_20060419.html (2015-07-23)
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  • Narragansett Technologies - The Online Marketing Solution Specialists

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    Original URL path: /news_20051114.html (2015-07-23)