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  • Sensorpro: Listen, Don't Talk
    some of the documents penned by the Don t be evil technocrati I could see why they never want us to delete stuff They have or had a very trenchant view indeed And a worrying lack of interest in customer feedback I have no idea if they ever got my feedback they certainly never responded But this latest news shows that perhaps the folks at Search Don t Sort are

    Original URL path: http://www.narragansett.ie/blog/2006/02/listen-dont-talk.html (2015-07-23)
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  • Sensorpro: “Simplicity is the ultimate sophistication”
    go some way towards answering But are they simple There is nothing like working with clients directly to understand what the concerns are as of right now And right now most of them are concerned about which of the adverts brought the customers they actually have They are concerned with why really did you chose our product over the competition They want to know which color you liked most and was the shape of the product important Thinking about your next purchase should we make a red one or a blue one Should it be this shape or that shape Good things to know Changing these aspects of a product be it software cosmetics training shoes or a Digital camera have a major impact down the line Engineering don t want guessing they want precision What better way to get precision than to ask the Customer And better yet why not always provide the facility for the customer to provide feedback 24 7 And integrate it with the business processes Focus groups and manual methods of marketing are increasingly expensive and take a long time to execute sometimes longer to analyze That s what is concerning our customers right now Case in point In the last few months one of our major cosmetic customers were launching a new fragrance Before they decided on a new bottle shape they employed a new type of focus group Customers using SensorPro The results were outstanding 80 of respondents chose one shape and color over the other So the product arrived on the market for Christmas with the knowledge that most people liked the look of it already and were able to avail of a sample too In the same campaign the initial focus group were a demographically targeted segmented group of some 10

    Original URL path: http://www.narragansett.ie/blog/2005/12/simplicity-is-ultimate-sophistication.html (2015-07-23)
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  • Sensorpro: Surveys are mainstream.
    In fact we had to send in a small army of people with laptops to speed up the process We would have changed several important aspects of the campaign if we had access to early feedback from customers This was not too long ago and was one of the major drivers behind the SensorPro survey product design deployment and metrics had to be fast and changeable so that campaigns could be fine tuned as they went along Precious Asset Market researchers have cottoned on to this new way of doing things but they are not the only ones Smart marketers in companies of all sizes know that loyal customers contribute to the bottom line and according to a recent Bain study A 5 increase in customer retention can increase profits upwards of 25 But we don t need a study to tell us that losing customers due to a lack of knowledge about that customer will affect the bottom line What we really know is that it s just plain poor management of a company s most precious asset The Customer So what are the Smart marketers doing Well Coty for one are building a Customer preference center so that

    Original URL path: http://www.narragansett.ie/blog/2005/05/are-surveys-going-mainstream-is-that.html (2015-07-23)
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  • Sensorpro: Thinking of doing business in China?
    survey will reveal the most up to date information regarding the expansion status quo and the expansion plans to East Asia of western enterprises in the interactive media field Hence the survey aims to delve deeper into the opportunities and challenges start ups and established companies face and anticipate when going Asian The key results of the Going Asian survey will be presented during the China 2 0 Blogger Tour in Shanghai November 14 sponsored by Edelman Digital and featuring Robert Scoble Shel Israel Sam Lawrence Christine Lu and others Participating in the survey allows companies to reflect their experience or expectations on this topic It also provides them with valuable insight into the expansion situation of western interactive media enterprises through the survey results which will be freely available to all participants Participants in the survey are eligible for attractive prizes in East Asia that include free hosting packages Asia domains detailed market research reports local search engine optimisation or PR packages Supported by tech partners Jimdo http www jimdo com and SensorPro http www sensorpro net and will be accessible at http www goingeast asia until October 28th 2008 posted by onlinemarketing at 23 41 1 Comments Allan

    Original URL path: http://www.narragansett.ie/blog/2008/10/thinking-of-doing-business-in-china.html (2015-07-23)
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  • Sensorpro: SensorPro for ExactTarget
    Technologies the developer of the award winning on demand survey and lead acquisition solution called SensorPro announced that they have partnered to integrate SensorPro s survey and lead acquisition solution with ExactTarget s on demand solutions SensorPro offers marketers a tool which easily measures consumer opinions and behaviors said Scott Thomas Director of Partnerships ExactTarget s email solution combined with SensorPro allows marketers to take their message and strategy to the next level Email remains the number one deployment mechanism for online surveys said Chris Byrne founder and CEO and we are delighted to be working with ExactTarget An integrated solution provides more actionable and meaningful results for customers who look to incorporate feedback mechanisms to their email marketing and advertising campaigns About ExactTarget ExactTarget Inc is a leading provider of on demand email marketing software solutions The company s suite of on demand one to one marketing applications enable clients to send business critical and event triggered communications to increase sales optimize marketing investments and strengthen customer relationships ExactTarget offers four editions of its on demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM ExactTarget offers a range of optimization services including support implementation and training integration deliverability account management design and deployment and strategic consulting ExactTarget s software powers permission based email communications for thousands of organizations including Careerbuilder com Expedia com Florida Power Light Gannett Co Inc USA TODAY the Indianapolis Colts The Home Depot The Leukemia Lymphoma Society Liberty Mutual Group Papa John s and Wellpoint Inc For more information please visit www exacttarget com or call 1 866 EMAILET About SensorPro SensorPro is the award winning on line enterprise survey lead acquisition sample fulfillment and promotion management solution used by global companies such as Coty Pepsi

    Original URL path: http://www.narragansett.ie/blog/2008/03/sensorpro-for-exacttarget.html (2015-07-23)
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  • Sensorpro: It's the day after Christmas and do you know how your customer satisfaction is with returns?
    Not very good coverage and hard to gauge what is truly happening Or you could wait until the results are in a pray for the best However you do have one option that you can employ and that is to establish a digital survey that is deployed using mobile devices Let s say after each return you ask the customer if they have a mobile device that can send text messages If they do have them send a message to your short code with a special code and the survey will be delivered to them immediately You can ask them about the processing of the returns the available of alternative products the reasons for the returns basically what ever you want Remember these are mobile devices so keep the survey short and don t expect a lot of textual comments These results can be linked to your loyalty program and your email marketing database for future segmentation but also you can set up triggers to have predefined actions occur if certain responses are received Also one other line of questioning that you may want to consider is to address some of the multichannel retailing issues In a research report issued by Forrester Research Inc early this year they raised as a potential best practice for a multi channel retailer to consider the use of surveys Here is a copy of the relevant text from the research report Best Practices in Multichannel Retailing Use surveys to gather additional insight Many of the retailers that we spoke with use a combination of online surveys intercept surveys and post sale surveys conducted online or through a toll free number Firms should integrate multichannel topics into these existing measurement efforts They should ask questions like whether the customer researched the product online before coming

    Original URL path: http://www.narragansett.ie/blog/2007/12/it-day-after-christmas-and-do-you-know.html (2015-07-23)
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  • Sensorpro
    at interpreting our behavior than our conscious mind and so are responsible for more buying decisions than we think If other adverts are dominating a TV episode magazine issue yours will be lost Fragrance and sound are more important than Logo alone How religion factors into buying decisions Link to this post http urlx ie buyology Labels books neuromarketing research posted by onlinemarketing at 12 35 0 comments Please rate

    Original URL path: http://www.narragansett.ie/blog/labels/books.html (2015-07-23)
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