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  • Sensorpro: Riverford Organic, finalist e-consultancy awards 2008
    acres of land on the Watson family farm in South Devon It is now a major organic food enterprise delivering thousands of boxes of organic food across the UK Riverford were finalist in the Natural and Organic awards 2008 Best home delivery service Earlier this year we were asked by Adrian Carey Direct Marketing Manager at Riverford to help with a new customer feedback project When this project was initiated Riverford were delivering 8 different types of Veg and Fruit Veg boxes to customers regularly weekly fortnightly etc from 4 different brands sourced primarily from their own regional farms and other local grower groups Each box type had a fixed number of items up to 12 each week but some or all of these items changed each week to reflect the seasonality of the produce Riverford wanted to get customer feedback on every individual box to be able to trace that feedback to the farms and to respond quickly to customer feedback See the complete PDF case study http urlx ie riverfordcasestudy Link to this post http urlx ie 57234 posted by onlinemarketing at 08 00 0 Comments Post a Comment Links to this post See links to this post

    Original URL path: http://www.narragansett.ie/blog/2008/11/riverford-organic-finalist-e.html (2015-07-23)
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  • Sensorpro: Buyology by Martin Lindstrom
    interpreting our behavior than our conscious mind and so are responsible for more buying decisions than we think If other adverts are dominating a TV episode magazine issue yours will be lost Fragrance and sound are more important than Logo alone How religion factors into buying decisions Link to this post http urlx ie buyology Labels books neuromarketing research posted by onlinemarketing at 12 35 0 Comments Post a Comment

    Original URL path: http://www.narragansett.ie/blog/2008/11/buyology-by-martin-lindstrom.html (2015-07-23)
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  • Sensorpro: Dynamic conference feedback -without the gizmos
    then After all many in the audience had a gizmo already a Bluetooth enabled mobile phone or cell phone if you prefer Thanks to a snappy response from Shane at Mobanode we had our survey deployed on his Bluetooth box in minutes As soon as we hit the fire button the survey was deployed to 23 phones with just 1 rejection not a shabby response rate Irene from IIA was live twittering so she had the twitter world peeking over her shoulder Not only did this method garner dynamic feedback from the immediate audience but also picked up twitter eavesdroppers with the browser link If you want to try event feedback that is different is relevant and a gizmo that actually works then try this posted by onlinemarketing at 16 33 1 Comments Brian Slawin said Very intriguing idea when you say 1 out of 23 rejects what do you mean Did that one person have their bluetooth turned off or did they just choose not to reply Also how are you handling getting people to turn their bluetooth discover to on In the States or at least in the devices I m familiar with bluetooth discovery is turned off

    Original URL path: http://www.narragansett.ie/blog/2008/10/dynamic-conference-feedback-without.html (2015-07-23)
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  • Sensorpro: More on Mobile Marketing
    on the potential growth in both total and advertising related revenues from mobile devices over the next five years However it also highlights one of the key issues facing marketers who are looking to penetrate this medium and that relates to who pays for the network delivery charges This is an exciting and quickly evolving medium and is one that no marketer large or small can ignore posted by Jon

    Original URL path: http://www.narragansett.ie/blog/2007/11/more-on-mobile-marketing.html (2015-07-23)
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  • Sensorpro: Measuring Customer Satisfaction at POS
    the SensorPro Survey application At this point you are ready to deploy the survey and start capturing these opinions and demographic data So how do you deploy such a mobile survey there are numerous methods For example if you are a large department store you can add to the bottom of the cash register receipt Please tell us how we are doing just text 12345 with the keyword Help or you can have the sales associate ask the customer if they would complete a short survey on their mobile phone If you are a CPG company you could put on your display at a retail store a note Please tell us how you like our product and receive a free sample or a coupon In this case you are also creating a follow up opportunity as you would be sending by postal mail a free sample or by email a coupon for a promotion Deployment is easy you just need to think of the possibilities The final step of the implementation is to define your Survey Score Card so you can easily evaluate the responses In a typical implementation you will rate the various questions and you will give points to the various responses Then when someone completes the survey a final score will be calculated and based on the total score or individual scores triggered responses will be generated For example let s say that you decide that if someone responds that the sales associates were not helpful then a SMS message is sent to the department manager for that specific store notifying them of the problem Or if the response says that they could not find what they were looking for you could email them with other locations or have them check out your on line store Again

    Original URL path: http://www.narragansett.ie/blog/2007/11/measuring-customer-satisfaction-at-pos.html (2015-07-23)
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  • Sensorpro: When Customers Leave Your Site
    more about the customer s behaviors I would also add that it would be useful to offer some type of promotion for getting the customer to respond to the survey including earning loyalty points that can be used for further purchases This is just another of the recent stream of articles and conferences that are raising the issue of using surveys in better understand your customer s behaviors and desires

    Original URL path: http://www.narragansett.ie/blog/2007/11/when-customers-leave-your-site.html (2015-07-23)
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  • Sensorpro: Why Use On-Line Surveys with Email Marketing Campaigns
    you care The use of surveys can help create loyalty with your customers Reason 3 You can contact customers in a timely fashion It is always good to get customer feedback but you need to consider the timing of the survey when you are engaging new customers Reason 4 Re engage infrequent customers This can be an invaluable technique to show infrequent customers that you care and to offer them a discount to come back Reason 5 Gather testimonials and constructive criticism The report also gives some average response rates to anticipate for a well presented survey For prospects a click to completion rate between 1 and 5 For customers a click to completion rate between 20 and 55 For consumer marketers open rates should be above 15 and click to completion rates of 25 For B2B marketers these rates should be even higher To read the entire report just click here MarketingSherpa subscription required In our future postings on this site we will be covering a far ranging set of topics from using surveys as a lead and subscriber acquisition technique building your subscriber list and loyalty programs using surveys embedding surveys in rich media advertisements and using surveys

    Original URL path: http://www.narragansett.ie/blog/2007/11/why-use-on-line-surveys-with-email.html (2015-07-23)
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  • Sensorpro: SKY Credit card
    must live in the UK They have my demographics so why didn t they bother to segment properly The net effect is brand damage for Sky and Barclays Getting your customer preferences and demographic is one thing but using them properly is another See http url ie 2p5 posted by onlinemarketing at 12 25 1 Comments Anonymous said ya typical uk business that way i get offers in the door

    Original URL path: http://www.narragansett.ie/blog/2007/01/sky-credit-card.html (2015-07-23)
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