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  • Sensorpro

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    Original URL path: /blog/sensorproblog.html (2015-07-23)



  • Sensorpro: SUPERFREAKONOMICS
    So less military lives are lost in wartime But of course no right thinking citizen would say that war is good especially since they fail to take into account the victims of military attacks But these numbers on their own don t lie It is the like of these examples that are causing such furore They are diametrically opposed to what we consider to be Normal thinking Our view Question the numbers being thrown at you they may not stack up And for your business following Normal thinking may not always be the right answer On TV The authors claim that the long held view violence on TV begets violence on the street is not valid Their claim is that children watching a lot of TV even family friendly ones are more likely to engage in crime when they get older Their approach was to compare crime statistics with the rollout of TV in the US The data stacked up US States that were behind in the rollout had less crime What they did not do was answer the question why it did this Instead they postulate was the resulting less parental attention a factor Or the ineptitude of the police in certain shows made them less afraid of getting caught On Altruism So how kind and unselfish are we Turns out when it suits us and that people respond to incentives So some interesting lessons if you fundraise for a charity reason enough for you to read this book But the section on altruism raised a much more interesting debate and a concern I ve shared for the longest time Namely that of research conducted via the University We employ a number of online panels for our research Their makeup diversity and sourcing are critical to the results of

    Original URL path: http://www.narragansett.ie/blog/2009/11/superfreakonomics.html (2015-07-23)
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  • Sensorpro: Measuring Campaign Effectiveness for Brand Management Companies
    mobile phone tag readers or simple urls for people who were exposed The other approach is to use a blind panel for the control group where you can filter out people who have had exposure via some simple survey techniques 3 Next prepare the evaluation survey Our typical engagement will call for an initial survey to the exposed and control groups being deployed fairly soon after the deployment of the campaign This is important as you do not want other factors influencing the decisions and answers that the respondents will provide With the explosion of social networks like Facebook LinkedIN and Twitter this can raise additional hurdles but should clearly be incorporated into your approach For the initial survey we recommend that the survey be kept short and focused you can always use triggers and recurring survey campaigns to send out requests for more information The questions should clearly all be tied back to the objectives of the evaluation so if the campaign objective was to raise awareness of a new promotion then you would measure awareness and purchase intent whereas if it was for a new product announcement you probably would be asking about awareness and favorability Our objective for this sample research project was to measure the effectiveness on increasing sales Then depending on the time period of the promotion or campaign you will send out a follow up survey asking about actual purchases We typically see this follow up type survey sent out seven to fourteen days after the commencement of the campaign To see an example of this type of survey process click on the link Example of a Brand Management Research Survey which will open a high level example of a sample survey For this example please select the product Energy Bars with Protein Plus to see the questions to measure favorability purchase intent and certain brand attributes that were important to the brand manager This is a hypothetical example and any resemblance to existing products is coincidental 4 And finally the Analysis and Evaluation Assuming that you have properly defined your objectives selected good groups and had a reasonable level of responses you will want to perform a statistical significance test on your survey results The following is an example of the type of report that helps decide if the objective was met The critical metric is the Lift Factor which measures the net result of the marketing campaign between the control and exposed groups Just because the numbers are higher or lower do not by themselves speak the result as we used a sample of the population So we must employ a little science to verify the results Thankfully SensorPro has built in Statistical Significance Testing to test our hypothesis of is the difference in responses statistically significant When Statisticians say a result is statistically significant they don t mean it s important just that it s probably true Ultimately we want to know if the difference in response happened by chance or

    Original URL path: http://www.narragansett.ie/blog/2009/09/measuring-campaign-effectiveness-for.html (2015-07-23)
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  • Sensorpro: StrongMail Launches StrongSurvey via partnership with SensorPro
    the wealth of data that can be collected by a well designed online survey said Jon Erickson general manager of North American operations for SensorPro As one of the established leaders in email marketing solutions StrongMail enables SensorPro to extend the reach of its technology to an impressive and rapidly expanding customer base StrongSurvey is a powerful tool for generating rich customer data that can be incorporated into targeted and relevant email marketing campaigns said Ryan Deutsch vice president of strategic services and market development at StrongMail Systems By partnering with SensorPro we are able to offer our customers a world class online survey tool that s easy to use and complete with all the features marketers need to better engage their customers This relationship is a continuation of our strategy to partner with all of the leading marketing and transactional email providers However this relationship is the first to offer SensorPro both as a SaaS hosted solution and as an On Premise solution both of which will provide the data integration with the StrongMail Message Studio application Thus our joint clients will have the option of hosting their market research solution either in the cloud or on their own

    Original URL path: http://www.narragansett.ie/blog/2009/04/strongmail-launches-strongsurvey-via.html (2015-07-23)
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  • Sensorpro: Team SensorPro Cycles for LiveStrong Foundation and MS Society
    be the focus of our fund raising activities Lance Armstrong s LiveStrong Foundation and the National MS Society Both of these are internationally recognized organizations that are committed to helping solve and cope with some of the world s most difficult health care issues We are proud to always exceed our fund raising goals for the organizations we support and we want to continue this trend in 2009 How to Donate How can you help First any donation that you can make to either of these organizations as part of our Team s fund raising goals no matter how large or small will help both of these organizations Here are the links for you to go on line to make a donation that will be credited to our Team s fund raising goals 1 For LiveStrong please go to the following web site http urlx ie TeamSensorProLiveStrong This will take you to my personal LiveStrong donation page 2 For the National MS Society please go to the following web site http urlx ie TeamSensorProMSSociety This will take you to my personal MS Society donation page 3 If you do not want to make a donation on line you can let me know that you want to donate via physical check You can make the check out to either organization and send it to me at our office which is located at 7435 Poplar Drive Forestville CA 95436 How to Join Team SensorPro To make this more beneficial to you we are offering you a way to join Team SensorPro and get one of these cool cycling jerseys Who would not want to wear one of these while racing around Manhattan or climbing the hills outside of Los Angeles How do you get one All you have to do is make

    Original URL path: http://www.narragansett.ie/blog/2009/04/team-sensorpro-and-how-you-can-help-us.html (2015-07-23)
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  • Sensorpro: Endurance cycling is similar to market research?
    as I was now being passed by the third and fourth groups I had to call my wife to bring me another tube and luckily I got her before she headed out on her own ride When she finally got there I was now 30 minutes behind my group but I felt I could still catch them if I skipped lunch but we put this tube on and double checked that it was not pinched and yes it went flat again So now I had to throw it in and go to the local bike shop where they looked at the tire and thought it looked fine But guess what when they put the tube in and filled it pop it goes After a close look at the tire you can see that I had torn it right at the rim so now I had to replace the tire to go along with my bruised ego and my road rash on the left arm and hip So how does this story relate to market research There are several common but critical points First in both cycling and market research you need to have a plan for your research an object of what you are trying to measure and a contingency plan for when things go wrong For example if you have a good plan for your research including what your objectives are what will be considered a successful project measurable objectives and what are your contingency plans when things go wrong then you are ready for what the market will throw at you Remember you are dealing usually with consumers who will not always think the way you believe they should nor will they always react to the message that you are sending to them Second you have to realize

    Original URL path: http://www.narragansett.ie/blog/2009/03/endurance-cycling-is-similar-to-market.html (2015-07-23)
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  • Sensorpro: Surveys, the other white meat
    variant testing among others but in all cases the test results were all based on web analytics and perceived behavioral results However in all of these testing methods not one of the presenters suggested ask your subscribers As a firm that provides on line surveys and consulting services I started to feel like the old advertising campaign Pork the Other White Meat It seems that many of these people have become obsessed with web analytics CTRs CTORs etc that they are missing one of the most useful techniques Asking and Listening Now I do not mean that it can be easy to prepare and analyze these survey results but to rely solely on statistics that can be interpreted in different ways by different people I suggest that you combine your web analytics with other techniques such as surveys These can also provide quick and focused results which provide you with an alternative testing method We have worked with many major brand management companies to compare creative images that will be used in print advertisements yes people still do that to assess the success of various digital campaigns in ways that can measure the conversion of subscriber awareness favorably purchase intent and actual purchases and to assess packaging and pricing alternatives Last year when we were at the annual DMA conference one of the presenters from a leading web analytics firm even said the same thing For example when someone leaves a shopping cart to answer the front door then forgets to complete the sale that can be considered a problem with the campaign when in fact it is just normal human nature So as you are implementing some of these new best practices from the eec conference and a comprehensive testing program don t forget the other white meat and

    Original URL path: http://www.narragansett.ie/blog/2009/02/surveys-other-white-meat.html (2015-07-23)
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  • Sensorpro: The King of Madison Avenue by Kenneth Roman
    into WWII We also learn that the saying The Color Red Sells sometimes attributed to Ogilvy instead came about from his fondness for the red leather seating in the UK House of Lords Ogilvy was a researcher first and an advertiser second His first job in the US was with George Gallup the American pioneer of survey sampling techniques and inventor of the Gallup poll His early work with Gallup s Audience Research Institute ARI on nationwide surveys with cinema goers caused Hollywood to focus on the hitherto dismissed adolescent market He was to later always ask copywriters How do you know when they were making an assumption on how consumers would react to an advert His relentless focus on research was to change the game of advertising forever His mantra Create advertising that sells stems from his stint in England as an Aga cooker salesman The Aga is a Swedish cooker adopted by the British that is as synonymous as Hoover is to Vacuum cleaner It was this experience that led to his embrace of direct mail with the counting of coupons to verify advertising results Ogilvy said that direct response is my first love and my secret weapon Ogilvy was a fan of long copy and justified text but hated reverse type eg white text on a red background even though the cover of Confessions is just that This probably stems from the intent to use the book to promote the Ogilvy brand but it quickly became the de facto must read for anyone in this business for many many years But history will at least remember Ogilvy for his three big ideas The man in the Hathaway shirt the model wore a black eye patch The Dove campaign Dove is One Quarter Cleansing Cream and American Express

    Original URL path: http://www.narragansett.ie/blog/2009/02/king-of-madison-avenue-by-kenneth-roman.html (2015-07-23)
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