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  • Fretwell Print & Direct Mail
    artwork directly through our website Please contact us for your unique login credentials Once you have those click on the following link to access the Login Page FTP UPLOAD Quality ISO 9001 ISO14001 ISO27001 FSC Fundraising Ireland UK ICO Registered Royal Mail Service Pre press B2 Sheet Fed Litho 2 4 5 colour Coating Digital Print In House Bindery Direct Mail Solutions CLIENT LOGIN Praise What People Say Resources EirCode

    Original URL path: http://www.fretwell.ie/clientarea.html (2015-10-08)
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  • Fretwell Print & Direct Mail
    speed of delivery and the quality of the product As this was my first job I m sure it has got us off on the right foot as this will obviously get around their business Account Director International Development Charity April 2014 I ve just read the review that s been put together for our Christmas campaign It s not the first one that I ve read recently where we ve had super print and production costs So I just wanted to say thanks a million Your costs are consistently coming in really competitively and the quality of your work remains high Thanks to you and your team for helping us make our mailings as efficient as possible and making sure that we can raise as much money as possible for people who really and truly do need it Direct Marketing Manager Irish Charity Charity Mailing August 2013 Sincere thanks for your attention to detail and patience with us in bringing our first project together to a conclusion I deeply appreciate the work carried out for us and the support through all stages of the work CEO Irish Charity Motoring Financial Hi both Hope you had a pleasant weekend Just a quick note to say that I ve received some sample copies of the customer reminder cards and they look brilliant Thanks for doing a really professional job with them iPhone 4 Launch Collateral Hi All Just thought I d send a quick note to everyone involved in the iphone 4 new campaign to say thank you for going the extra mile with the extremely challenging tight deadlines We have had great feedback from the client and also the store staff in regards to the bespoke packaging The launch went live on Thurs 24th and was a great success with hundreds queuing out the doors from the stores I visited Please can you pass on my thanks to all involved Charity Annual Review Thank you for our Annual Reviews they look wonderful Lots of people have commented on how fresh they look We do appreciate all of your hard work we know we always ask for a lot of changes Print Collation Just to say I think you ve done an absolutely fantastic job on the our plan packs despite all the last minute changes the client is delighted will you pass on my sincere thanks to all involved You ve really pulled out all the stops on this one Thanks Financial Services Can you thank your team again for all their help It s been painful to get here Brokers doing but your guys and the team Fretwell s have been a massive and extremely efficient help to us Charity Mailing Just received the samples it looks fantastic Thank you so much Direct Marketing Agency Project UK Overseas mailing We had the review meeting with the client today and needless to say they were very happy and would like to do another appeal if not more with us next

    Original URL path: http://www.fretwell.ie/recommend.html (2015-10-08)
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  • Fretwell Print & Direct Mail
    edge of a page or sheet Bond paper Another term for uncoated paper Bulk The degree of thickness of paper C Y M K Cyan Magenta Yellow and Black Key these are the 4 colours used on printing presses and mixed to create the standard colours Coated paper Paper that contains a surface coating to produce a smooth and often shiny finish Colour management ISO12647 2 Defines a system or process which ensures colour is consistent and accurate during production Concertina fold see Z fold and Accordian Fold A term used in binding for two or more parallel folds which opens and folds in a zig zag Creep This is the distance the printed matter shifts during the folding and binding Cropmarks See Register marks Computer to Plate CTP This system used to make printing plates directly from our repro department computers Continuous stationery Forms which are produced from reels of paper and then fan folded Normally used for direct mail or other marketing purpose CS software CC software See Adobe Creative Suite Curl The distortion of a printed sheet which be caused by an excessive amount of print coverage certain paper coatings or the drying process Densitometer Used in print to measure and control the density of colour on printed matter during the printing process Density The degree of darkness light absorption or opacity of a photographic image Diecutting The method for cutting special shapes from printed material It can be done on a flatbed or rotary presses with the latter usually done in line at the same time with the printing Digital Assets Management DAM A secured content management system focused on storing digital assets such as images photographs and artwork Digital colour proof A colour proof produced from digital data and not directly from the printer press

    Original URL path: http://www.fretwell.ie/atoz1.html (2015-10-08)
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  • Fretwell Print & Direct Mail
    the weight of paper is measured Gusset The capacity section of a pocketed folder or envelope Gutter The blank space or inner margin from the printing area to the binding or where facing pages met Halftone image A halftone image is made up of a series of dots rather than a continuous tone These dots can be different sizes different colors and sometimes even different shapes This type of image is used in newspaper and some magazines Hard proof A physical copy of a proof on paper or other substrate as opposed to a soft proof such as a PDF Heidelberg A brand of print machinery Hue The main attribute of a colour which distinguishes it from other colours Imagesetter A generic term for a high resolution output device that can transfer electronic text and graphics directly to plates Imposition The positioning of pages to ensure after printing folding cutting and binding they appear in the correct order Ink jet printing A plateless printing system that produces images directly onto paper from digital data using streams of different inks JPEG the Joint Photographic Experts Group Default image type on most digital cameras It was formed to create a standard for colour and grey scale image compression As it made up of dots quality can be compromised when enlarged Justify text To uniformly line up the space of text between left and right margins Kerning text Taking away space between characters to close up the gaps between them Keyline Outline drawing of finished artwork to indicate the exact space position and size as well as a type of boarder Kiss cut A die cut produced in finishing which does not cut entirely through the substrate Commonly used for peel off stickers Knockout A shape or object printed by eliminating all background

    Original URL path: http://www.fretwell.ie/atoz2.html (2015-10-08)
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  • Fretwell Print & Direct Mail
    Vector graphics Made up of pixels which can be resized stretched or enlarged indefinitely with absolutely no loss of quality Vector graphics are created in a drawing program such as Adobe Illustrator Work and turn To print one side of a sheet of paper then turn the sheet over and using the same gripper edge to print the second side Wet colour proof See Press proof Wire stitch See Saddle

    Original URL path: http://www.fretwell.ie/atoz4.html (2015-10-08)
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  • Fretwell Print & Direct Mail
    spine ie a paperback book Perfecting press A printing press which prints on both sides of the sheet in one pass through the press All our presses perfect Picking Paper lifting during the print process resulting in an uneven finish Usually caused by ink sticking to the cylinder rolls and or poor quality of the paper Polybagging Enclosing prnted items into plain or preprinted polythene bags either semi automatically by machine or by hand Polywrapping Enclosing prnted items into plain or preprinted polythene wrapping by machine Postage indicia Printed payment details on an envelope Each postage provider Royal Mail UK Mail TNT has their own indicia Press proof A proof made directly from a printing press in advance of the print run Process color See CMYK PURL Personalised URL This is a unique and personalised web address created for marketing purposes QR Quick Response code 2 D barcode which is read by a smartphone R G B Red Green and Blue RGB is a colour separation method used for computer monitors and colour video output systems RGB images need to be converted to CMYK before they can be used for printing lithographic etc Ram bundled A method of packaging together printed matter It involves strapping and compressing material to ensure it is suitable for any relevant finishing or fulfillment machines Register marks Cross hair lines or marks on film plates and paper that are used as a guide throughout the printing and finishing process Resolution Refers to the number of dots per inch DPI in a computer image The higher the resolution the sharper more defined and detailed an image will be The file size of the image will increase accordingly A resolution for an image to be viewed on a standard computer and website is 72dpi where it will need to be at least 300dpi for high quality print and lower for newspaper print Reversed out text Type displayed as white on a black or colour background RIP Raster Image Processor files The term for using a specific software and device to generate prepare and outputs files to the preferred method of printing Saddle stitch Method of binding where sections of pages are secured together with wire staples Score A crease in printed material to make folding easier Sealing The application of sealant to a printed surface which provides additional protection against marking Different types of sealant are available such as matt and gloss therefore they do impact on the overall presentation Set off spray Dry spray of finely powered starch used on printing presses to prevent wet ink transferring and helps separate printed sheets to enhance drying Show through The print on one side of a sheet which can be seen on the other side of the sheet Simplex printing and lasering Printing or lasering on only one side of the paper Soft proof An electronic proof generated by digital files Special colour See Spot colour Spectrophotometer An instrument used to assist in successful colour management uses LAB

    Original URL path: http://www.fretwell.ie/atoz3.html (2015-10-08)
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