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  • Increase in outdoor advertising is 'early sign of growth' - Digital Times | Digital Times
    coverage There was an increase of 8 in out of home advertising OOH in 2013 compared to 2012 Nearly 86 million was spent by brands on outdoor formats such as billboards digital transport and bus shelters The largest spend increase by sector was entertainment and media which accounted for one fifth of all out of home advertising last year 17 2 million The launch of Sky Broadband increased activity by UPC and a strong continued spend from the movie industry drove spend in this sector Drinks non alcoholic and alcoholic was the second most active category with clients such as Coca Cola 7UP as well as some alcohol brands contributing to the rise in spend The Share a Coke campaign from Coca Cola was a standout campaign not just in terms of spend but also in effectiveness proving to be one of the most effective campaigns across the medium in 2013 says Simon Durham managing director Kinetic the outdoor media and planning agency Investment in OOH is often an early sign of growth says Durham Related posts Spotify launches first Irish advertising campaign The Irish generation lost to the power of advertising Mobile advertising is now 21 of Irish digital ad sector Bitbuzz sees 81 increase in registered Wi Fi users in 2013 advertising economy Growing your business growth Kinetic outdoor advertising Stephen Conmy Editor writer content specialist digital consultant and event organiser Read more by Stephen Conmy Follow Stephen Conmy on Follow Stephen Conmy on twitter Follow Stephen Conmy on facebook Follow Stephen Conmy on linkedin Partners Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor of Digital Times is now editor of ThinkBusiness ie Go to ThinkBusiness ie for your business needs News feed Top

    Original URL path: http://www.digitaltimes.ie/increase-in-outdoor-advertising-is-early-sign-of-growth/ (2016-02-11)
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  • Hilfiger harnesses social media for New York fashion week - Digital Times | Digital Times
    is upon us and one designer in a bid to make the fashion show more accessible to his global audience will harness the power and reach of the top tier social media platforms The Tommy Hilfiger digital campaign during the course of New York fashion week will use Facebook Google Twitter Instagram Pinterest and YouTube as interactive media platforms There was a time not too long ago when fashion shows were held behind closed doors and took six months to reach the consumer Our digital initiatives underscore the differences between how we used to do runway shows and how they are done today says Tommy Hilfiger Follow tommyfall14 for Twitter updates and nyfwinstameet on Instagram to register for the Instameet at the event Also look out for The Tommy Hilfiger Social Concierge a service that can send you original photos of the Tommy Hilfiger event as it happens In the new digital age of fashion coverage and commentary are happening in the moment before it s on to the next says Avery Baker chief marketing officer of the Tommy Hilfiger Group Related posts Most young Irish spend up to 20 hours a week online Is Google really Ireland s third most popular social network 200 000 awarded to three Irish social entrepreneurs Irish business leaders more digitally engaged than rest of population brands digital marketing digital media Hilfiger New York social media marketing Stephen Conmy Editor writer content specialist digital consultant and event organiser Read more by Stephen Conmy Follow Stephen Conmy on Follow Stephen Conmy on twitter Follow Stephen Conmy on facebook Follow Stephen Conmy on linkedin Partners Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor of Digital Times is now editor of ThinkBusiness ie

    Original URL path: http://www.digitaltimes.ie/hilfiger-harnesses-social-media-for-new-york-fashion-week/ (2016-02-11)
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  • #Needabreak - winner of luxury McWilliam Park Hotel break announced - Digital Times | Digital Times
    had to do was tweet why you deserve or really need a break using the hashtag needabreak Sarah Jabe Laycok is the lucky winner Sarah Jane tweets under the handle HoorayForHumpty The prize includes two nights accommodation in a deluxe guest room Full Irish breakfast on both mornings and a four course meal on the evening of Sarah Jane s choice in John Gray s restaurant She can also make use of the leisure centre complete with water flume 18m pool and jacuzzi The hotel is a great location for touring the west ideally located for Cong Leenaune and The Greenway Cycle belt Well done Related posts UCD s O Brien Centre represents new high for Science in Ireland The winners of the RaboTweeties 2013 announced best tweets competition McWilliam Park Hotel Twitter Twitter Ireland 2013 Stephen Conmy Editor writer content specialist digital consultant and event organiser Read more by Stephen Conmy Follow Stephen Conmy on Follow Stephen Conmy on twitter Follow Stephen Conmy on facebook Follow Stephen Conmy on linkedin Partners Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor of Digital Times is now editor

    Original URL path: http://www.digitaltimes.ie/competition-win-a-new-years-break-with-your-favourite-twitter-moment-of-2013/ (2016-02-11)
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  • The Irish generation lost to the power of advertising - Digital Times | Digital Times
    any way Over 55s are less brand loyal than any other age group of Irish consumers They just don t care what brands they consume However they will actively look for brands and products that reflect their new life stage The irony is brands and advertisers ignore them completely and as a result this generation ignores advertising Why do you think the supermarkets spend so much money on full colour print ads in newspapers It s price choice and quality that matter to this generation not the brand Bizzare In recent years we have seen advertisers create entirely new brands to target younger 18 25 year old audiences e g 48 from O2 and No Nonsense part of FBD because they feel the parent brand isn t well placed to speak to this different audience However it seems bizarre that they don t afford the same diligence to the older hungrier and more lucrative group says MediaVest Ireland Grey expectations On average the over 55s live 14 years longer than their parents The concept of a healthy long and in many cases relatively prosperous retirement is a reality for many of them It s also a brand new phenomenon in Irish society It hasn t existed to this extent ever before says MediaVest They started lives jobs and families much younger than we do now They missed out on the modern 20 something wanderlust years and they are looking to experience it now traveling more taking up third level degrees in record numbers socialising and exploring new hobbies Older marketers A recent IAPI census listed the average age of someone working in advertising as 35 an age profile very similar to those in marketing departments Is this causing an unwitting youth bias in advertising asks MediaVest The obvious answer is

    Original URL path: http://www.digitaltimes.ie/the-irish-generation-lost-to-the-power-of-advertising/ (2016-02-11)
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  • Christmas 2013 to see huge jump in mobile shopping - Digital Times | Digital Times
    shopping via mobile devices as they aim to avoid queues and busy shops A global survey by PayPal finds most people 81 plan to shop for Christmas goods on their smartphone tablet or PC this year 25 of those surveyed said this year is the first year they ve bought something on a mobile device The main reasons that consumers gave for mobile shopping this Christmas are not having to wait in a long queue 48 being able to shop at odd hours of the day or night 46 and price comparison shopping to find something cheaper 41 Retailers in Ireland need to recognise this fast growing mobile shopping trend and make it easy for consumers to browse click and collect from the comfort of their home or any convenient location says Louise Phelan vice president EMEA at PayPal Christmas shopping for many people is very stressful 17 admitted to yelling at a family member 13 pushed ahead of others in line 8 yelled at a store employee 7 confessed to parking in spaces reserved for handicapped people Related posts Call for shoppers to support Irish sites on Cyber Monday Mobile advertising is now 21 of Irish digital ad sector Six Dublin companies to compete for AIB JumpStart 2013 AIB JumpStart seeks more entries for 25 000 prize mobile shopping online shopping PayPal tablets Stephen Conmy Editor writer content specialist digital consultant and event organiser Read more by Stephen Conmy Follow Stephen Conmy on Follow Stephen Conmy on twitter Follow Stephen Conmy on facebook Follow Stephen Conmy on linkedin Partners Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor of Digital Times is now editor of ThinkBusiness ie Go to ThinkBusiness ie for your business needs News

    Original URL path: http://www.digitaltimes.ie/christmas-2013-to-see-huge-jump-in-mobile-shopping/ (2016-02-11)
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  • One4all Ireland appoints Lucy Kennedy as brand ambassador - Digital Times | Digital Times
    gift card allows people to create their own One4all Gift Card with their favourite photos and text One4all has appointed Lucy Kennedy as its new brand ambassador for 2013 2014 The TV presenter and Mum of two will promote a number of campaigns for One4all over the next year including its new personalised gift card offering As a smart savvy fun loving Mum we feel that Lucy is a great fit for the One4all brand and relates to our target audience says Aoife Davey group marketing manager One4all Ireland Related posts RTÉ Player lands on Android as VOD grows by 35 in Ireland Aoife Davey Growing your business Lucy Kennedy One4all Stephen Conmy Editor writer content specialist digital consultant and event organiser Read more by Stephen Conmy Follow Stephen Conmy on Follow Stephen Conmy on twitter Follow Stephen Conmy on facebook Follow Stephen Conmy on linkedin Partners Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor of Digital Times is now editor of ThinkBusiness ie Go to ThinkBusiness ie for your business needs News feed Top stories in your inbox Top trending stories A list of Ireland

    Original URL path: http://www.digitaltimes.ie/one4all-ireland-appoints-lucy-kennedy-as-brand-ambassador/ (2016-02-11)
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  • Twitter opens up self serve ads for Irish SMEs - Digital Times | Digital Times
    ad platform Businesses in these countries no longer have to deal directly with Twitter to launch a campaign SMEs can purchase promoted tweets promoted accounts and promoted trends All they need to get started is a Twitter account and a credit card Twitter only charges when someone follows a promoted account or when someone clicks on retweets replies to or favourites a promoted tweet In theory this offers very good value for SMEs and micro businesses By opening Twitter up to self serving advertisers in three more countries Twitter hopes to see a boost in it revenues Twitter shares currently stand at 42 Read more here Related posts Irish SMEs see significant increase in VC funding Twitter in Ireland some usage stats 99designs launches Irish site for affordable graphic design work Mobile advertising is now 21 of Irish digital ad sector advertising Ireland SMEs Twitter Stephen Conmy Editor writer content specialist digital consultant and event organiser Read more by Stephen Conmy Follow Stephen Conmy on Follow Stephen Conmy on twitter Follow Stephen Conmy on facebook Follow Stephen Conmy on linkedin Partners Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles

    Original URL path: http://www.digitaltimes.ie/twitter-opens-up-self-serve-ads-for-irish-smes/ (2016-02-11)
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  • Zamano launches Message Hero mobile marketing service - Digital Times | Digital Times
    to send bulk text communications to their customers Message Hero says users of all skill levels can execute a campaign easily and in a very short space of time Whether an SME wants to increase footfall membership appointments bookings recruitment ticket sales etc businesses will see real measurable results very quickly at a relatively low cost says Ross Conlon chief information officer Zamano While text messages have been in use for over 20 years it still remains the only standard way to communicate with mobile phones On average 97 of messages are delivered with 90 of messages opened within three minutes says Conlon Related posts DMI launches autumn marketing campaign Bill Melinda Gates Foundation to sponsor Irish mobile health conference Instagram video generates six times more mobile traffic than Vine Wi Fi now available on Aer Lingus Transatlantic flights Message Hero mobile marketing Zamano Alejandro Read more by Alejandro Follow Alejandro on Follow Alejandro on twitter Follow Alejandro on facebook Follow Alejandro on linkedin Partners Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor of Digital Times is now editor of ThinkBusiness ie Go to ThinkBusiness ie

    Original URL path: http://www.digitaltimes.ie/zamano-launches-message-hero-mobile-marketing-service/ (2016-02-11)
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