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  • Buzzsaw hacks PR buzzwords out of press releases - Digital Times | Digital Times
    documents advertising copy or any other collections of words that need to be as clear as possible You ll find that annoying terms like repurposing solution robust best of breed mission critical next generation web enabled leading value added leverage seamless etc are struck out by the Buzzsaw It will also get rid of the dreaded delighted Everyone quoted in a press release seems to be delighted Very annoying It also takes a scythe to cutesy Hipster style words and phrases like totes amazeballs awesome and super excited To compile the Buzzsaw database thousands of journalists supplied examples of the PR terms that irritate them the most The Buzzsaw was invented and is developed and maintained by PR agency Twelve Thirty Eight authors of this article Journalists can submit buzzwords at any time by e mailing buzzwords 1238kmh com See more here Related posts Digital Marketing Institute expands further in the UK Buzzsaw journalism PR Guest Writer Read more by Guest Writer Follow Guest Writer on Follow Guest Writer on twitter Follow Guest Writer on facebook Follow Guest Writer on linkedin Partners Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT

    Original URL path: http://www.digitaltimes.ie/buzzsaw-hacks-pr-buzzwords-out-of-press-releases/ (2016-02-11)
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  • Hilfiger Denim launches Instagram and Twitter contest - Digital Times | Digital Times
    New York We opened a chain of stores called People s Place and I started to experiment with denim Tommy Hilfiger Hilfiger Denim has launched a competition on Instagram and Twitter the prize being a trip to the American West Coast The ThrowbackDenim competition is currently running and will be open until May 9 All you have to do is share your own vintage denim photos tagged with ThrowbackDenim Easy The competition is part of the campaign that supports the new True to the Blue Hilfiger Denim collection The company is also opening its design archives to revisit Tommy s favorite denim and chambray styles from the 80s and 90s Related posts Hilfiger harnesses social media for New York fashion week Facebook Twitter Instagram utilised to power kindness Twitter opens up self serve ads for Irish SMEs 1 75 million to fully digitise the National Folklore Collection competition Hilfiger Denim instagram Twitter Guest Writer Read more by Guest Writer Follow Guest Writer on Follow Guest Writer on twitter Follow Guest Writer on facebook Follow Guest Writer on linkedin Partners Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy

    Original URL path: http://www.digitaltimes.ie/hilfiger-denim-launches-instagram-and-twitter-contest/ (2016-02-11)
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  • Human vs. Machine: Time for a peace treaty? - Digital Times | Digital Times
    expect to see a peak in sales of barbecues during the summer months but an unusually wet weekend could see sales slow In this instance unless a machine was adjusted to take account of this OCP it would be unable to detect the cause of decreased conversion rates This is where human interaction can add a significant advantage over machines as humans can recognise potential issues and manually overide the program to maximise revenue and ROI Ultimately the best outcome lies in a collaborative approach that takes into account four key areas 1 Target Practice Programmatic is usually programmed to achieve maximum CPA and ROI However the bidder will focus on retargeting which is a flawed approach due to the exaggeration of ROI even when attribution is applied Retargeting requires conscious human evaluation taking into account relevance accuracy and value 2 Target Audience RTB will automatically target the audience that statistically presents the highest potential conversion regardless of whether or not they are the intended audience This may not matter for direct response campaigns DR where the audience is less relevant but as programmatic moves beyond DR it is important to remember that not all sales are equal when revenue is accounted for and the target audience and desired outcome need to be judged against the intended audience and this means manual input into programmatic campaigns 3 Creative Intelligence Bidders do not understand creative messaging beyond a simple understanding about how different creative impacts conversion rates It is therefore important for marketers to maintain a tactical control over the delivery of relevant messages to the appropriate target audience which can be enhanced with elements of machine learning 4 Plan and Deliver Planning a campaign s pace of delivery is also important For a machine a sale is a sale and

    Original URL path: http://www.digitaltimes.ie/human-vs-machine-time-for-a-peace-treaty/ (2016-02-11)
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  • Growing Your Business | Digital Times - Part 2
    Conmy October 23 2014 Top five apps for digital marketers Growing your business By Emma September 22 2014 Salesforce launches Xcelerate a new start up community event Growing your business By Guest Writer September 17 2014 Pharmalytics is the winner of Ireland s first Hardware Hackathon Growing your business New Ideas By Stephen Conmy September 14 2014 eircom connects one million premises to 100Mb broadband Growing your business News By Stephen Conmy September 9 2014 How to get online sell online and grow online Build a site Growing your business Mobile Sites Apps Selling online By Stephen Conmy September 4 2014 Time is precious for SME owners Growing your business By Guest Writer September 3 2014 Not having a mobile marketing strategy is crazy Growing your business Mobile Sites Apps By Guest Writer September 1 2014 HouseMyDog wants to transform the dog minding industry Growing your business New Ideas By Stephen Conmy August 19 2014 Cork Innovates launches start up bursary Growing your business Raise Money By Stephen Conmy August 18 2014 1 2 3 4 5 6 7 Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy

    Original URL path: http://www.digitaltimes.ie/category/marketing/page/2/ (2016-02-11)
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  • Take your brain to another dimension, pay close attention - Digital Times | Digital Times
    to interact with an AR promotion does have an impact on a marketing team s decision to use AR or not Currently we have seen quite low returns with AR campaigns says Walsh While it suits some brands and retailers the creative ideas to build AR into a campaign have to be extremely strong and with our agencies we still haven t got there yet John Boyle digital director Ogilvy Mather said that while he often sees clients with large budgets in large markets using AR frequently in advertising in the Irish market there are still client concerns as to the size of budgets required for AR It s a difficult medium to sell to a client says Boyle I think the AR space is moving towards utility and engagement and at the end of the day we will expect the same KPIs from an AR campaign as with every other aspect or channel of the campaign He also said the term AR is a little off putting for clients I don t use the term AR TV was never referred to as augmented radio when it arrived So when I talk about AR to clients if it s relevant I simply describe it as another phase of what they can do as part of the overall campaign James Dearsley also made some interesting points about how older consumers are very open to engaging with AR campaigns Older people are the most engaged demographic when it comes to iPads and tablets and are more likely to engage with relevant AR campaigns especially in print titles Another dimension pay close attention The conference also had one on one sessions with suppliers demonstrating the latest in AR some of which will actually take your brain to another dimension Demos by connector360 DAQRI

    Original URL path: http://www.digitaltimes.ie/take-your-brain-to-another-dimension-pay-close-attention/ (2016-02-11)
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  • Are we human, or are we data? - Digital Times | Digital Times
    clarity the change is not only related to the volume of data that increases exponentially year on year but more so to the speed with which this data is generated and the diversity of the data A parallel to daily life Big Data follows the organic nature of human behaviour It has the potential to become a parallel to daily life constantly thinking and reacting to the world around it just like the individual with whom it reacts This is mind boggling but at the same time utterly amazing Putting it into context for you think of the creative freedom that the use of this data could bring and how it amplifies creative strategic thinking Big Data doesn t just open new doors it creates new doors I invite you to imagine how things will change now that we have to think about how the brand behaves with a happy or a sad consumer just like in the case of the smart TV This is the process by which we humanise Big Data how we apply Big Data to our thinking process as humans Ford has developed a system that captures the stress levels of the driver through the seat belt So if your car detects that you are stressed it blocks calls and texts from your mobile The system is making decisions for you Better yet Ford is taking care of you Everything is becoming segmented in order to personalise the experience for each consumer Yes individually segmenting a mass product in real time is now the reality we live in This is only possible because every device is now being designed to capture data about the user A kind of auto segmentation if you will This is an exciting time for innovators Winning over the next generation Information collection and generation have moved beyond the mouse click We are now producing data in real time all the time Think of the diversity and volume of the data that Google Glass produces daily just from one consumer Or the Fitbit which captures information about user performance throughout the day and gives us detailed information about our body behaviour The mouse click seems so primitive already and this exciting new adventure is just beginning Many of these devices have open APIs or in other words free data to be accessed Brands that manage to get the best out of it are the ones that will win over the next generation And for us advertising people what s the impact of this change The impact is massive on all fronts For planners there will be more data to understand consumer behaviour For creatives the barriers of the real world will be broken down allowing them to impact the consumer in accordance with time real time For media increasingly it will be more power segmentation We can now forget about just demographic data or the IAB standard formats Now we have full access to everything The Big Data will bring us to

    Original URL path: http://www.digitaltimes.ie/are-we-human-or-are-we-data/ (2016-02-11)
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  • Selling online? You need a CRO strategy - Digital Times | Digital Times
    of which scenario it is your existing and upcoming competitors will beat you to the top 4 Loss of virtual edge A well defined online customer value proposition will give you an edge since it will differentiate your online service encouraging both existing customers and potential leads to engage initially and remain loyal to your brand Without a plan you can kiss this goodbye 5 Inability to understand online customers or address their needs While some believe that the virtual world is the most measureable medium ever tools like Google Analytics will only relay the numbers rather than the sentiments of your audience You will need other website user feedback tools to spot your weaknesses and eventually turn them into strengths 6 Lack of integration Most companies keep their CRO activities disintegrated While it may sound easier to package digital marketing into a single package you will be reducing its efficiency The experts strongly believe that digital media work best when they re a part of traditional media and response channels 7 Lower resources despite importance Insufficient resources will provided to the planning and execution processes which can lead to a lack of specific specialist e skills that your company needs As a result it will be harder for your business to respond to threats thrown its way 8 Higher chances of duplication and ultimately wastage of time and money If challenge No 7 isn t bound to happen chances are that your sufficient resources will be wasted This is especially true for larger companies where a number of tools and different agencies are utilized to perform similar online marketing tasks 9 Lack of agility Take a look at the likes of Amazon Google and Zappos these companies have made a name for themselves by growing agile Their dynamic approach allows them to come up with new strategies that gain or maintain their online followers 10 Inability to carry out optimisation Sure most companies have analytics to track activities on their websites but senior managers may hinder their teams ability to review their results and act accordingly Since a strategy covers the basics first you can easily tackle necessary improvements like search marketing site user experience email and social media marketing These are the top 10 challenges that drive companies to create their own CRO strategies If you fear these or are currently suffering from them it s time for you to follow in the footsteps of leading companies and get a landing page strategy in hand The best way to develop a CRO strategy There are some simple alternatives for developing a plan that ensures your company s advancement and proper use of online marketing 1 A platform independent plan 2 Separate digital plans that define the transformation needed and influence investment 3 A digital plan that is integrated in your overall marketing plan to allow digital to become part of your business In the research mentioned earlier the companies that did create a CRO strategy did so in

    Original URL path: http://www.digitaltimes.ie/the-best-way-to-develop-a-cro-strategy/ (2016-02-11)
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  • Online marketing in Galway - the OMiG Awards 2014 - Digital Times | Digital Times
    the Connacht Tribune Group will host the first Online Marketing Awards the OMiGs for Galway County and City Nominations are now closed however all Galway based businesses and beyond are encouraged to attend the OMiG Awards to be held on Tuesday 22nd April in the Town Hall Theatre Galway Digital Times was a judge of the awards and overall we were very impressed with the quality of entries received Awards categories include best blog best website the start up award and best use of social media More details are here Related posts 2014 eircom Junior Spider Awards open for entries Irish winner of Sony World Photography Awards announced Great ideas needed for innovation awards DMI launches autumn marketing campaign best practice digital galway omg online marketing awards Stephen Conmy Editor writer content specialist digital consultant and event organiser Read more by Stephen Conmy Follow Stephen Conmy on Follow Stephen Conmy on twitter Follow Stephen Conmy on facebook Follow Stephen Conmy on linkedin Partners Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor of Digital Times is now editor of ThinkBusiness ie Go to ThinkBusiness ie for your

    Original URL path: http://www.digitaltimes.ie/online-marketing-in-galway-awards-2014/ (2016-02-11)
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