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  • Jonny Sexton kicking and the rise of Irish content marketing | Digital Times
    begins well the nostalgic narrative of a competitive child the determination of a young sports star to succeed the big stage and the ability to understand the role of the individual in a national team and the ultimate highs of achievement with a solemn nod towards the lows of failure This piece of digital content marketing storytelling delivers on a few principles that are familiar to the hardened traditional marketer There s the brand ambassador Jonny Sexton the emotive connection with the target audience comfortable Irish rugby followers most of whom never threw a ball in anger and the digital element good YouTube video easily shareable hashtag etc and most importantly Jonny Sexton Like who is going to slag off Jonny in social media circles right I would suggest that one of the most intense discussions that may have occurred between the client the agencies and marketing teams that put this together was the song to round this video off Here comes Johnny by Dire Straits Did the client prefer that suggestion Or was the agency just going all retro on it and appealing to the 50 something men who might share this via text and email Who knows Let s hope Jonny has his boots on for the 6 Nations Also if this ad gets a very positive reaction on social media it may even start appearing on TV Where the big boys play Related posts Marketing creative content skills are increasingly in demand Google Twitter Facebook Microsoft to validate DMI s digital marketing courses DMI launches autumn marketing campaign Irish social marketing platform Popdeem raises 500k digital marketing Growing your business social media youtube Stephen Conmy Editor writer content specialist digital consultant and event organiser Read more by Stephen Conmy Follow Stephen Conmy on Follow Stephen Conmy on

    Original URL path: http://www.digitaltimes.ie/jonny-sexton-kicking/ (2016-02-11)
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  • Content Marketing Archives - Digital Times | Digital Times
    By Stephen Conmy February 19 2015 Native advertising guidelines launched by the IAB Selling online By Stephen Conmy February 9 2015 Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor of Digital Times is now editor of ThinkBusiness ie Go to ThinkBusiness ie for your business needs News feed Top stories in your inbox Top trending stories

    Original URL path: http://www.digitaltimes.ie/tag/content-marketing/ (2016-02-11)
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  • Native Advertising Archives - Digital Times | Digital Times
    advertising guidelines launched by the IAB Selling online By Stephen Conmy February 9 2015 Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor of Digital Times is now editor of ThinkBusiness ie Go to ThinkBusiness ie for your business needs News feed Top stories in your inbox Top trending stories A list of Ireland s start up

    Original URL path: http://www.digitaltimes.ie/tag/native-advertising/ (2016-02-11)
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  • National Folklore Foundation established in Ireland | Digital Times
    pages in manuscript form and represents the voices of 100 000 contributors including 10 000 hours of audio recordings 70 000 photographs and 1 000 hours of moving images The Irish Folklore Commission was established in 1935 by Éamon de Valera and President Michael D Higgins is patron of the National Folklore Collection at UCD Board members of the National Folklore Foundation include Cathal Goan former Director General RTÉ Professor Diarmuid Ó Giolláin Professor of Folklore and Anthropology University of Notre Dame and Ruairí Ó Cuív Public Arts Officer Dublin City Council National Folklore Foundation Professor Ríonach uí Ógáin Director National Folklore Collection UCD and a board member of the National Folklore Foundation said A primary objective in establishing the National Folklore Foundation is to increase public awareness of and interest in Irish Folklore Fund raising through the Foundation will now enable us to enhance the Collection as a national resource We can now source research collect compile and preserve new Irish folklore material It will now be possible to publish and disseminate new and current material nationally and internationally through the National Folklore Foundation says uí Ógáin The establishment of this new UCD spin out company will enable the promotion of a a deeper understanding of Irish cultural heritage locally and globally This will help to position UCD as one of the largest custodians of folklore around the world and help enhance UCD s international position and reputation in the arts says Brendan Cremen Director of Enterprise and Commercialisation The National Folklore Foundation a spin out from the UCD School of Irish Celtic Studies Irish Folklore and Linguistics completed the 2013 UCD VentureLaunch Accelerator Programme The objective of this annual three month programme held at NovaUCD is to equip UCD researchers with the knowledge skills and understanding that is

    Original URL path: http://www.digitaltimes.ie/national-folklore-foundation-ireland/ (2016-02-11)
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  • UCD's O’Brien Centre represents new high for Science in Ireland - Digital Times | Digital Times
    opened When complete the UCD O Brien Centre for Science will be the single largest capital investment in science in the history of the State at around 300 million made up of state funding PRTLI 5 HEA private philanthropy and university funds Currently the O Brien Centre for Science has 38 000m² of new and refurbished accommodation at an overall cost of almost 175m It will become home to over 2 000 undergraduate students more than 500 graduate students and many more researchers across a range of scientific disciplines The construction of this phase created over 1 000 jobs over three years Phase three of the UCD O Brien Centre for Science is currently in the planning stage Related posts Irish made app aims to demystify Algebra for children Denis O Brien science UCD Stephen Conmy Editor writer content specialist digital consultant and event organiser Read more by Stephen Conmy Follow Stephen Conmy on Follow Stephen Conmy on twitter Follow Stephen Conmy on facebook Follow Stephen Conmy on linkedin Partners Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor of Digital Times is now editor of ThinkBusiness

    Original URL path: http://www.digitaltimes.ie/ucd-obrien-centre-for-science-represents-new-high-for-science-in-ireland/ (2016-02-11)
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  • NovaUCD Archives - Digital Times | Digital Times
    By Stephen Conmy February 3 2015 UCD start ups benefit from early stage funding New Ideas Raise Money By Stephen Conmy April 9 2014 Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor of Digital Times is now editor of ThinkBusiness ie Go to ThinkBusiness ie for your business needs News feed Top stories in your inbox

    Original URL path: http://www.digitaltimes.ie/tag/novaucd/ (2016-02-11)
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  • UCD Archives - Digital Times | Digital Times
    30 2014 OxyMem wins Innovation Awards New Ideas By Stephen Conmy April 11 2014 UCD start ups benefit from early stage funding New Ideas Raise Money By Stephen Conmy April 9 2014 Students triumph at BT Young Scientist Bootcamp New Ideas By Stephen Conmy March 7 2014 UCD opens Shackleton Lounge for students of the Innovation Academy New Ideas By Stephen Conmy January 31 2014 15 000 competition for UCD s budding entrepreneurs Raise Money By Stephen Conmy January 29 2014 1 75 million to fully digitise the National Folklore Collection Selling online By Stephen Conmy January 9 2014 Big data firm Logentries wants to hire 20 engineers in Dublin News Raise Money By Stephen Conmy December 17 2013 Thinking Big UCD student forum discusses Ireland s future New Ideas By Stephen Conmy November 11 2013 UCD s O Brien Centre represents new high for Science in Ireland New Ideas By Stephen Conmy October 22 2013 Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor of Digital Times is now editor of ThinkBusiness ie Go to ThinkBusiness ie for your business needs News feed Top stories in

    Original URL path: http://www.digitaltimes.ie/tag/ucd/ (2016-02-11)
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  • Limerick to host Silicon Valley Global Technology Forum - Digital Times | Digital Times
    of Limerick followed by a gala dinner at The Strand Hotel Limerick Among the speakers will be ITLG president founder John Hartnett who will discuss his vision of entrepreneurship technology investment and the global gateway between Silicon Valley and Ireland Isaac Applbaum President of the California Israel Chamber of Commerce will share some secrets of Israel s success in Silicon Valley Conor Lenihan will discuss his experience of entrepreneurship and investment for technology start ups in Russia Julie Sinnamon the new CEO of Enterprise Ireland will talk about her vision for the agency and how it will support Irish start up companies over the next decade Michael McLoughlin CEO of Connect Ireland will give advice on how to secure inward investment to Ireland from mid sized international scaling companies PITCHING START UPS There will also be 50 fast pitch sessions where preselected technology start ups will pitch their company to panels of leading Silicon Valley investors The ITLG Young Innovators 2014 hosted by Shannon Airport on January 27th is for secondary school students The students will have networking opportunities with people from from Disney Dell Analog Intel Google LIT UL Coder Dojo and some Dragons from RTE s Dragons Den Related posts DCU student start ups join Silicon Valley accelerator programme Dragons Den 2014 seeks entrepreneurs and inventors Thinking Big UCD student forum discusses Ireland s future 50th Young Scientist exhibition sees record number of entries Google limerick Silicon Valley Global Technology Forum start ups tech Stephen Conmy Editor writer content specialist digital consultant and event organiser Read more by Stephen Conmy Follow Stephen Conmy on Follow Stephen Conmy on twitter Follow Stephen Conmy on facebook Follow Stephen Conmy on linkedin Partners Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT

    Original URL path: http://www.digitaltimes.ie/limerick-to-host-silicon-valley-global-technology-forum/ (2016-02-11)
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