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  • Twitter and the art of making money - Digital Times | Digital Times
    now start building a real time bidding service for its advertisers Advertisers will be able to buy ads when they suit and target Twitter users by location and interest just like you can with Facebook Being a mobile first platform brings certain advantages and it is by harnessing these advantages that Twitter aims to build new revenue streams Tweets and treats As most Twitter users are mobile Twitter can use its users locations and interests to offer them deals and products However Twitter has something far more satisfying for the consumer in mind Twitter recently signed a deal with online payments firm Stripe The thinking is that users will soon be able to link a credit card to their Twitter account The plan then is to allow Twitter users the ability to shop on Twitter If users see a deal or a product they like they d be one click away from purchasing the offer Twitter could also link in with the bigger e commerce sites like eBay and Amazon and for every sale take a small commission Twitter s partnership for American Express called Sync allows users to link credit cards with Twitter handles Cardholders can then tweet at a certain Twitter handle with a certain hashtag to buy something However there is a lot of tweeting back and forth before the purchase goes through so it s innovative but clunky At the very heart of Twitter is its disruptive heritage It is a service that has already disrupted many established industries like the media industry and it has the potential to be a dominant global player in mobile commerce Related posts Twitter opens up self serve ads for Irish SMEs Twitter can be fixed but it needs to act quickly Would you trust the Bank of Facebook Twitter

    Original URL path: http://www.digitaltimes.ie/tweaking-tweets-twitters-vision-for-world-domination/ (2016-02-11)
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  • #Sockies14 to unveil ‘Sock Walk’ for guests to show off their socks - Digital Times | Digital Times
    at the Bord Gáis Energy Theatre this Thursday are invited to bring their A game in the sock department Put you best foot forward on the Sock Walk The bespoke feature set to rival the E News mani cam features a miniature red carpet an exact replica of the official red carpet that guests will walk to access the Awards Guests will be encouraged to put their best foot forward as the Sock Walk will be capturing the best and worst socks of the night before uploading them to the BordGaisEnergy Twitter account which will Tweet a photo of their Sock walk moment to each willing participant As people will know if they ve ever seen me dress for any of the awards ceremonies I present I put little to no effort of any kind in to my appearance on the night That s because everything goes into my socks Finally I m going to be part of a swanky awards night where my socks get to take centre place I m first on the sock walk and I ll fight anyone who tries to get there ahead of me No matter how much their company is worth says Rick O Shea of RTE 2FM Rick has put his love of socks very much on the record in an official Sockies14 video below To view the shortlist or to purchase tickets for the event please visit www socialmediaawards com The Social Media Awards are owned and run by Mulley Communications Related posts Bigger venue and more awards for the Sockies 2014 Social media good for snooping on employees UPC takes top prize at the uSwitch ie Broadband Awards Science Forward for Irish primary students Sockies14 Bord Gáis Energy Social Media Awards Sock Walk Guest Writer Read more by Guest Writer

    Original URL path: http://www.digitaltimes.ie/sockies14-to-unveil-sock-walk-for-guests-to-show-off-their-socks/ (2016-02-11)
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  • Venture to the debauched city of Mahagonny - Digital Times | Digital Times
    blog posts and videos that runs parallel to Rough Magic and Opera Theatre Company s production of Sky Arts Ignition The Rise and Fall of the City of Mahagonny from 13th June at the Olympia Theatre The debauched city of Mahagonny Appearing on the website of the fictional travel company Threepenny Travel over four weeks people are invited to follow the unfolding stories of Paul Gallagher a naïve young travel writer on a mission to find the mysterious city of Mahagonny and Kurt Furey the brilliant but unstable journalist he has been instructed to track down The backdrop of the debauched city of Mahagonny also the setting for Weill and Brecht s opera is a hedonistic metropolis where the only rule appears to be consume or be consumed As Paul and Kurt s worlds begin to entwine a high stakes game will play out with destinies on the line and the future of the city at stake As the story evolves they will find themselves on the fringes of key events from the real life production of as the body count rises and the cracks begin to show in the city s façade The project s hashtag is OnlyInMahagonny Related posts Is Banksy the first person to hack New York City SKY sponsors MA in Broadcast Production at the IADT The Gathering Ireland campaign wins Grand Prix at Samsung DMAs Paul Clarke wins 50th BT Young Scientist Technology Exhibition Maverick TV sky Sky Arts Ignition The Rise and Fall of the City of Mahagonny Guest Writer Read more by Guest Writer Follow Guest Writer on Follow Guest Writer on twitter Follow Guest Writer on facebook Follow Guest Writer on linkedin Partners Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles

    Original URL path: http://www.digitaltimes.ie/18349/ (2016-02-11)
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  • Social media - good for snooping on employees? - Digital Times | Digital Times
    is to the applicant s Facebook New research has confirmed that 44 of SME owners and managers says they review a person s social media activity before recruiting staff and almost one in four 23 admit to firing or warning staff due to their online behaviour Your boss is probably following you on Twitter under that generic account name and watching what you re saying about the company So my advice is behave on social media as you do in person says Damien Mulley founder of the Bord Gáis Energy Social Media Awards Social media and the Irish boss New research commissioned by the Social Media Awards and carried out by Mindshare also suggests Irish SMEs and their bosses are completely out of touch when it comes to social media as a means to drive business 55 describe their social media performance as average or poor some would suggest this figure is a bit low because no one likes to admit being poor at something However it is beginning to dawn on the average middle aged radio listening newspaper reading leaflet dropping boss that digital and social media are where it s at 37 plan to increase their social media investment in the next 12 months The research also suggests Irish SMEs are choosing to prioritise digital advertising 17 of their advertising budgets over traditional print advertising 12 of advertising budgets Related posts Time spent on social media by employees is falling Is Google really Ireland s third most popular social network Irish business leaders more digitally engaged than rest of population Increase in burglaries linked to social media posts employers Mindshare social media awards Sockies spying Stephen Conmy Editor writer content specialist digital consultant and event organiser Read more by Stephen Conmy Follow Stephen Conmy on Follow Stephen Conmy

    Original URL path: http://www.digitaltimes.ie/social-media-good-for-snooping-on-employees/ (2016-02-11)
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  • Selling Online | Digital Times - Part 2
    buys Fab com Selling online By Stephen Conmy March 3 2015 Native advertising guidelines launched by the IAB Selling online By Stephen Conmy February 9 2015 What is Dark Social and why should we care News Selling online By Stephen Conmy January 27 2015 Money available to get Irish businesses online Selling online By Stephen Conmy January 26 2015 Top ten social media trends 2015 NEW VIDEO Selling online By Guest Writer January 23 2015 Popdeem now offers brands the chance to reward online influencers New Ideas Selling online By Stephen Conmy January 20 2015 Dr Ed the doctor online New Ideas Selling online By Guest Writer December 3 2014 20 of Irish businesses not confident in using social media Selling online By Guest Writer December 1 2014 The RaboTweeties 2014 book your place now Selling online By Emma November 20 2014 Digital Marketing Institute continues global expansion Selling online By Guest Writer November 13 2014 1 2 3 4 5 6 7 8 Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor of Digital Times is now editor of ThinkBusiness ie Go to ThinkBusiness ie for

    Original URL path: http://www.digitaltimes.ie/category/digitalmedia/page/2/ (2016-02-11)
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  • Time spent on social media by employees is falling - Digital Times | Digital Times
    directly with customers do not require employees to be on social media sites According to a recent survey of 500 Irish workers 39 minutes is the average time spent by employees on social media sites during work hours down from 56 minutes in 2013 What does this mean Does it mean the novelty of social media sites is wearing off Does it mean employers are now stricter and are enforcing social media policies Does it mean there are less young employees in the workforce as a result of emigration and the research reflects this The social media and employment report published by law firm William Fry suggests 42 of companies in Ireland have implemented a social media policy up from 31 in 2013 so this perhaps explains why employees are spending less time tweeting and liking and more time working So sue me Being a law firm William Fry is anxious to point out that 58 of employers do not have a social media policy in place Worryingly though only 54 of the employees in these companies have actually read the company social media policy with fewer again at 51 claiming to fully understand it says the firm A staggering 95 of employers have not discussed with their employees ownership of work related contacts on their employees personal social media accounts Ensuring employees have a social media policy and fully understand it is important Litigation in this area social media is increasing and employers need to be best placed to protect their assets their brand and their reputation from potential damage says Catherine O Flynn partner in William Fry s Employment Benefits Department Related posts Increase in burglaries linked to social media posts Irish business leaders more digitally engaged than rest of population Hilfiger harnesses social media for New York

    Original URL path: http://www.digitaltimes.ie/time-spent-on-social-media-by-employees-is-falling/ (2016-02-11)
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  • Digital Marketing Institute expands further in the UK - Digital Times | Digital Times
    new partnerships announced this week valued at 1 5 million The University of Westminster and GSM London Greenwich School of Management will join the Digital Marketing Institute s network of global partners There is a growing European digital skills gap as the supply of digital industry ready graduates is not keeping up with the growth in job creation says the director of the Digital Marketing Institute Ian Dodson O2 recently carried out some research into the UK market and found a need for more than three quarters of a million digitally skilled workers by 2017 to satisfy the UK s digital potential Related posts DMI launches autumn marketing campaign Javelin buys digital agency Brand Social Irish game developers need marketing support to survive Education Minister says Ireland caught behind the curve of the digital revolution digital marketing Digital Marketing Institute expansion UK Stephen Conmy Editor writer content specialist digital consultant and event organiser Read more by Stephen Conmy Follow Stephen Conmy on Follow Stephen Conmy on twitter Follow Stephen Conmy on facebook Follow Stephen Conmy on linkedin Partners Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor

    Original URL path: http://www.digitaltimes.ie/digital-marketing-institute-expands-further-in-the-uk/ (2016-02-11)
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  • Twitter can be fixed, but it needs to act quickly - Digital Times | Digital Times
    s Achille s heel is how it deals with recruiting new users Time was you could build a social network and once people found it useful the numbers using it would rise quickly and organically no advertising required Google famously never advertised when it was growing at enormous rates It does now it spends vast amounts of money on B2B ads but it doesn t have to spend much attracting consumers to the platform Once you become a noun and a verb it should be plain sailing Facebook is the same It spends money advertising itself to businesses but also spends money advertising itself to its users and its potential users Facebook re invents itself i e adds new features and gets rid of under used features quite often and when it does it launches massive ad campaigns to reassure users and hopefully attract new ones This strategy so far seems to work Twitter which began as a mobile app is different to Google and Facebook in many ways but one big difference is that it rarely if ever advertises itself to attract new users In 2011 there was some talk that Twitter UK would ramp up its B2C advertising Did it ever happen CONCERNS Twitter s consumer first mantra also sits a little awkwardly beside the fact that Twitter wants to offer 15 new types of ads to advertisers starting with smartphone apps As The Guardian rightly says The concerns have already begun about potential impact on consumer experience A POSSIBLE SOLUTION It sounds odd but Twitter will have to turn to old media print TV radio as well as digital channels to advertise itself and explain to people who don t use it or who only use it sporadically why they should use it more More users will

    Original URL path: http://www.digitaltimes.ie/twitters-problems-can-be-fixed-but-it-needs-to-act-quickly/ (2016-02-11)
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