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  • Online Advertising Archives - Digital Times | Digital Times
    Selling online By Guest Writer October 30 2014 European online ad market worth over 27 billion Growing your business By Stephen Conmy May 21 2014 The power of storytelling IAB s annual conference Selling online By Stephen Conmy February 13 2014 Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor of Digital Times is now editor of

    Original URL path: http://www.digitaltimes.ie/tag/online-advertising/ (2016-02-11)
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  • PwC Archives - Digital Times | Digital Times
    reaches 130m mobile is worth 37m Selling online By Guest Writer October 30 2014 Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor of Digital Times is now editor of ThinkBusiness ie Go to ThinkBusiness ie for your business needs News feed Top stories in your inbox Top trending stories A list of Ireland s start up

    Original URL path: http://www.digitaltimes.ie/tag/pwc/ (2016-02-11)
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  • IAB Mobile Connect - October 30, The Guinness Storehouse | Digital Times
    to media consumption that have been sparked by mobile devices Jide Sobo Head of Mobile MEC UK Understanding the mobile consumer insights into Ireland s mobile media usage Stuart Wilkinson Head of Industry Relations EMEA comScore The future of mobile connect Fiona O Carroll Managing Director Independent News Media IAB Ireland mobile research and case study Richard Colwell Chief Executive RED C Research Mobilizing your marketing stories from shazam Sam Woods Sales Director Shazam Disruptive mobile marketing for retailers Patrick Leddy Founder CEO Pulsate Mobile creativity what works and how you can win Jonathan Milne General Manager EMEA Celtra The conference will start by releasing the results of the IAB PwC Online Adspend for H1 2014 This study measures digital adspend across platform desktop and mobile from the period January to June 2014 New Irish research at the conference will be The IAB Mobile Optimiser study for Ireland an audit of the top 100 advertisers and cross sectoral analysis assessing how mobile ready brands are IAB Mobile Ad campaign Case study a piece of research tracking the results of a mobile only ad campaign for a new FMCG product launch With 85 of adults now having access to an on the go online device and smartphones topping the poll of the devices people felt they couldn t live without for a week followed by TV there s no doubt that mobile is now mandatory for all brands looking to reach consumers says Suzanne McElligott CEO IAB Ireland IAB Mobile Connect will be full of insights and practical ways to support brands in developing their mobile strategy in being creative on mobile and integrating mobile with their other marketing channels eHSS 29th September 2014 Related posts Mobile advertising is now 21 of Irish digital ad sector 89 of Irish smartphone users

    Original URL path: http://www.digitaltimes.ie/iab-mobile-connect/ (2016-02-11)
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  • The latest forces driving social media - Digital Times | Digital Times
    have to work harder than ever to reach their audience 3 Unleashing the power of social discovery Brands will have the opportunity to target their audiences with social discovery apps predicting what content will be desirable to the user based on social preferences and hyper local sharing experiences 4 From brand content to content brands Brands must shift from creating branded content focused on the company to content that is intended primarily for serving audiences while building trust and long term relationships 5 Continued rise of visual social media The future of social is visual With the rise of Pinterest and Instagram visual showcases will do more than text based tweets and posts 6 Consumers hungry for snackable content The key is all about content that is easy to share Brands and media will re package existing content in short nuggets of text photos or videos that can be quickly consumed understood and shared 7 Social Media beyond self promotion New ways of doing business through investment models like crowdfunding and rise of niche social networks for entrepreneurs e g Go BIG Network Confoundr Perfect Business LinkedIn etc 8 From free to a paid social media era With all of the big hitters releasing IPOs social businesses will have to pay for visibility while media brands will need to demonstrate to shareholders the ability to generate recurring and scaleable revenue 9 Social media is changing customer relations Brands will need to leverage social media for customer interaction According to HubSpot data 50 of consumers expect to get a response in under two hours 10 Social Media use within organizations will spread like wildfire Email traffic should reduce in favour of social media services like Chatter Jive and Yammer This breakout will drastically change how businesses communicate Related posts Irish social

    Original URL path: http://www.digitaltimes.ie/the-next-evolutions-in-social-media/ (2016-02-11)
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  • Google, Twitter, Facebook, Microsoft to validate DMI’s digital marketing courses - Digital Times | Digital Times
    it is having a negative impact on Ireland s digital economy In response the Digital Marketing Institute has launched its Syllabus Advisory Council in an effort to produce industry ready employees for a variety of digital marketing roles Industry leaders from digital firms and agencies including Google Twitter Facebook Microsoft Yahoo Paypal Ogilvy and RMG will now review and validate the DMI s course content Working with advertisers and media agencies right across Europe a common theme we hear again and again is that the under availability of digital marketing competence is a barrier to growth across all industries says Martin Murray of Google This ongoing collaboration with the Digital Marketing Institute acknowledges the importance of defining the skills agenda in an ever shifting industry to produce more competent and market ready digital marketing professionals Ian Dodson director of the Digital Marketing Institute says businesses have been left without sufficiently skilled candidates to fill all the positions being created in digital marketing and e commerce In response we have brought the industry s leading brands and agencies together to define exactly what skills today s digital marketing candidates need says Dodson Related posts Digital Marketing Institute expands further in the UK Increased demand for digital marketing specialists Marketing creative content skills are increasingly in demand Urgent need for more Big Data graduates and courses digital marketing DMI Facebook Google Microsoft PayPal Twitter Yahoo Stephen Conmy Editor writer content specialist digital consultant and event organiser Read more by Stephen Conmy Follow Stephen Conmy on Follow Stephen Conmy on twitter Follow Stephen Conmy on facebook Follow Stephen Conmy on linkedin Partners Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor of Digital Times is now editor of ThinkBusiness ie

    Original URL path: http://www.digitaltimes.ie/google-twitter-facebook-microsoft-to-validate-dmis-digital-marketing-courses/ (2016-02-11)
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  • The Facebook 'buy' button could transform mobile shopping - Digital Times | Digital Times
    SMEs in particular advertise on Facebook and the social media platform is to soon introduce a buy button meaning businesses can advertise and sell their products directly from Facebook Facebook s potential to become a global mobile and social commerce retail platform is significant It means that businesses who sell online will now be able to sell directly from their Facebook pages and use Facebook s considerable mobile reach to target millions of potential customers When the Facebook buy button is introduced the wise thing for companies wishing to see how it works will be to test it with a small budget Read more Facebook s aim to become largest marketplace on the web Related posts 10 ways Facebook changed the world in 10 years Would you trust the Bank of Facebook Christmas 2013 to see huge jump in mobile shopping Facebook Paper looks like Twitter crossed with Flipboard ecommerce Facebook but button mobile commerce social commerce Emma Read more by Emma Follow Emma on Follow Emma on twitter Follow Emma on facebook Follow Emma on linkedin Partners Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor

    Original URL path: http://www.digitaltimes.ie/the-facebook-buy-button-could-transform-mobile-shopping/ (2016-02-11)
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  • PR Slides re-brands as PicStash | Digital Times
    be re branded as PicStash Having secured 750 000 in investment from Irish investors earlier this year the site also received a full re design as well as extra images PicStash now hosts over 5 000 royalty free stock images as well as a host of product and brand images PR Slides re brands as PicStash There are a number of reasons for the re brand but mostly because of the new features the business is introducing and the direction we have naturally taken moving us away from being purely a PR business We made this decision months ago but wanted to do it in a measured and careful way says co CEO of PicStash Niall Harbison While we continue to offer product and brand images we have also launched a collection of Irish stock imagery Picture editors and journalists have been calling for localised stock imagery and we are now be able to meet this need says Harbison In January 2014 PR Slides received an additional 500 000 in VC funding Enterprise Ireland and Kernel Capital joined Niall Harbison Eamon Leonard Johnny Walker and Julian Kulkarni to invest in the venture Related posts PR Slides announces further 500k in VC funding OMiG award winners 2014 Sage Pay adds 15 jobs as wave pay takes off Irish digital firm Mykidstime plans international expansion Stephen Conmy Editor writer content specialist digital consultant and event organiser Read more by Stephen Conmy Follow Stephen Conmy on Follow Stephen Conmy on twitter Follow Stephen Conmy on facebook Follow Stephen Conmy on linkedin Partners Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor of Digital Times is now editor of ThinkBusiness ie Go to ThinkBusiness ie for your business needs News feed

    Original URL path: http://www.digitaltimes.ie/pr-slides-re-brands-as-picstash/ (2016-02-11)
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  • 60% of Irish population now watch video on demand - Digital Times | Digital Times
    New research from Behaviour and Attitudes suggests overall VOD usage in Ireland has grown 13 in the last three months to almost 60 of population In the last 12 months VOD usage grew by 33 RTÉ Player see 18 increase in viewers in three months The largest VOD service the RTÉ Player grew by 18 in the last three months and the majority of users of the RTÉ Player are aged under 50 years with 59 of its audience being aged between 25 49 Related posts RTÉ Player app downloaded one million times Irish business leaders more digitally engaged than rest of population Digital Hub to expand Dublin campus as demand for start up space grows RTÉ Player lands on Android as VOD grows by 35 in Ireland 3Player Ireland research RTÉ Player video on demand Stephen Conmy Editor writer content specialist digital consultant and event organiser Read more by Stephen Conmy Follow Stephen Conmy on Follow Stephen Conmy on twitter Follow Stephen Conmy on facebook Follow Stephen Conmy on linkedin Partners Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor of Digital Times is now editor

    Original URL path: http://www.digitaltimes.ie/60-of-irish-population-now-watch-video-on-demand/ (2016-02-11)
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