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  • Quantcast in Dublin and the rise of real-time advertising | Digital Times
    appointed Facebook veteran John Lamphiere as director of the Dublin office is a company that uses Big Data and analytics to serve relevant ads to people when they are online All these ads are display ads The area Quantcast specialises in is known as programmatic advertising It s a growth area says Lamphiere left It removes a lot of uncertainty for the advertiser and aims to serve only relevant ads to the consumer Currently over 1 000 brands use Quantcast for real time advertising Quantcast analyses data from over 100 million websites It is one of the top five Big Data processors on the planet along with the likes of Google Facebook and the US Department of Defense Currently it processes as much as 30 petabytes of data every day We analyse enormous amounts of data says Lamphiere For example in the UK there are 44 million people online and we see each one of these people about 400 times every month We can see them journey around the Web We analyse all the data they produce are then able to find them in real time and target them with relevant ads on behalf of our clients Programmatic advertising Lamphiere says that programmatic advertising is still in its growth phase and there is huge potential in many untapped markets around the globe One of my main jobs is to look where Quantcast should go next he says In the past year Quantcast s Dublin team has doubled in size The growth and change are set to continue says Lamphiere We are hiring and looking for incredibly clever and talented people across a multitude of disciplines Quantcast is headquartered in San Francisco and is backed by Founders Fund Polaris Venture Partners and Cisco Systems Related posts Online advertising in Ireland reaches

    Original URL path: http://www.digitaltimes.ie/quantcast-in-dublin/ (2016-02-11)
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  • Programmatic Marketing Archives - Digital Times | Digital Times
    Selling online By Guest Writer May 16 2015 Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor of Digital Times is now editor of ThinkBusiness ie Go to ThinkBusiness ie for your business needs News feed Top stories in your inbox Top trending stories A list of Ireland s start up funds and business supports New film

    Original URL path: http://www.digitaltimes.ie/tag/programmatic-marketing/ (2016-02-11)
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  • First IAB digital dinner kicks off with a focus on storytelling | Digital Times
    Ireland Digital Dinners was held recently at the RDS Dublin with guest speaker Sharon Walsh marketing director Heineken Ireland Walsh spoke about her Digital Wishlist for 2015 and shared some of her insights triumphs and challenges within the digital advertising landscape During her presentation Walsh spoke about her six key digital focus areas for the coming year Storytelling using digital was a theme throughout and Walsh encouraged the dinner guests to embrace the power of effective storytelling to spark a conversation amongst their target online audience Stories can travel the world in online conversations engaging your audience getting them involved with your brand and building meaningful relationships says Walsh Independent News Media s INM is the sponsor of the 2015 IAB dinner series The IAB digital dinner Our dinners are designed to inform IAB s outputs for the Irish advertising market and INM s sponsorship supports our agenda to prove promote and protect digital advertising in Ireland says Suzanne McElligott CEO IAB Ireland As part of the sponsorship Independent News Media is conducting brief interviews with attendees on the topics under discussion a selection of these videos can be viewed on the INM LinkedIn page Related posts OFFSITE 2014 to focus on all things digital Irish digital firm Mykidstime plans international expansion Independent News Media to create 40 digital jobs The power of storytelling IAB s annual conference Stephen Conmy Editor writer content specialist digital consultant and event organiser Read more by Stephen Conmy Follow Stephen Conmy on Follow Stephen Conmy on twitter Follow Stephen Conmy on facebook Follow Stephen Conmy on linkedin Partners Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor of Digital Times is now editor of ThinkBusiness ie Go to ThinkBusiness ie for

    Original URL path: http://www.digitaltimes.ie/iab-digital-dinner/ (2016-02-11)
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  • Ad Agencies Archives - Digital Times | Digital Times
    online By Guest Writer April 17 2015 Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor of Digital Times is now editor of ThinkBusiness ie Go to ThinkBusiness ie for your business needs News feed Top stories in your inbox Top trending stories A list of Ireland s start up funds and business supports New film about

    Original URL path: http://www.digitaltimes.ie/tag/ad-agencies/ (2016-02-11)
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  • Thinkhouse Archives - Digital Times | Digital Times
    of world s leading independent ad agencies Selling online By Guest Writer April 17 2015 Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor of Digital Times is now editor of ThinkBusiness ie Go to ThinkBusiness ie for your business needs News feed Top stories in your inbox Top trending stories A list of Ireland s start

    Original URL path: http://www.digitaltimes.ie/tag/thinkhouse/ (2016-02-11)
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  • Irish adspend to grow by 3% in 2014 - Digital Times | Digital Times
    to the Irish advertising market with 2 7 growth forecast for 2014 according to ZenithOptimedia s new Advertising Expenditure Forecasts It is the first growth the domestic ad market has experienced since 2007 Although modest it is the second highest level of growth forecasted for Western Europe second only to Belgium where ZenithOptimedia is forecasting a 3 5 growth and the highest level of growth in the peripheral Eurozone market Portugal Ireland Italy Greece Spain which was hit hardest by the Eurozone crisis The report predicts the recovery in the Irish ad market to continue with growth forecasts of 4 5 and 6 6 forecast for 2015 and 2016 respectively Digital advertising specifically mobile is driving this growth Advertisers and marketers are becoming more confident in its role within the media mix The fall of TV newspapers and magazines Digital adspend in Ireland will reach the same levels as TV for the first time ever in 2014 By 2015 online adspend in Ireland will overtake TV and by 2016 it will account for 32 of advertising spend a significant increase on 2013 which was 25 5 TV s share will remain flat at 28 with most of the share growth in online coming from declines in newspaper and magazine adspend Related posts Mobile advertising is now 21 of Irish digital ad sector Irish game developers need marketing support to survive Facebook sharenting what the Irish feel about the Digital Age Spotify launches first Irish advertising campaign Guest Writer Read more by Guest Writer Follow Guest Writer on Follow Guest Writer on twitter Follow Guest Writer on facebook Follow Guest Writer on linkedin Partners Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor of Digital Times is now

    Original URL path: http://www.digitaltimes.ie/irish-adspend-to-grow-by-3-in-2014/ (2016-02-11)
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  • Adspend Archives - Digital Times | Digital Times
    October 30 The Guinness Storehouse Selling online By Guest Writer October 21 2014 Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor of Digital Times is now editor of ThinkBusiness ie Go to ThinkBusiness ie for your business needs News feed Top stories in your inbox Top trending stories A list of Ireland s start up funds

    Original URL path: http://www.digitaltimes.ie/tag/adspend/ (2016-02-11)
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  • IAB Archives - Digital Times | Digital Times
    needs Tag IAB Video on demand in Ireland the latest trends News By Guest Writer May 17 2015 Online advertising in Ireland reaches 263m in 2014 Selling online By Guest Writer March 26 2015 Native advertising guidelines launched by the IAB Selling online By Stephen Conmy February 9 2015 Online advertising in Ireland reaches 130m mobile is worth 37m Selling online By Guest Writer October 30 2014 The power of storytelling IAB s annual conference Selling online By Stephen Conmy February 13 2014 89 of Irish smartphone users browse their phone watching TV Mobile Sites Apps By Stephen Conmy November 20 2013 Mobile advertising is now 21 of Irish digital ad sector Growing your business By Stephen Conmy November 13 2013 Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor of Digital Times is now editor of ThinkBusiness ie Go to ThinkBusiness ie for your business needs News feed Top stories in your inbox Top trending stories A list of Ireland s start up funds and business supports New film about the Irish game development sector IrishGameDev The Digital Times we live in Promote your Service Become

    Original URL path: http://www.digitaltimes.ie/tag/iab/ (2016-02-11)
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