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  • UPC claims top prize at Switcher Broadband Awards | Digital Times
    gong for the second year running Consumers praised UPC for it superfast speeds high levels of customer satisfaction and reliable connections Closely following UPC in the award winning stakes was Sky scooping three awards on the night including Best Customer Service Best Technical Support and Best TV Provider In the Best Value Home Broadband award category Vodafone took the prize for the second consecutive year while also winning the award for Best Customer Benefits For the second year running the independent panel of expert judges selected eircom for the Broadband Innovation Award recognising its investment in its fibre network in the last 12 months launching quad play and bringing 4G broadband to 80 of mobile users The Switcher Broadband Awards recognise the companies that provide our customers with the best products and services in the industry says Eoin Clarke managing director of Switcher This is a market with plenty of room for innovation and improvement By June of this year eircom will have invested 1bn in infrastructure over a three year period that equates to almost 1 5m every working day The scale of this investment is huge for a private sector company Switcher Broadband Awards the winners Headliners UPC scoops four awards including Best Broadband Provider while Sky takes home three awards including Best TV Provider Speediest UPC comes out on top as Fastest Home Broadband Value Consumers voted Vodafone for Best Value Home Broadband and Best Customer Benefits Top rated UPC trumps the competition in the Best Customer Rated Home Broadband category while Sky wins Best Customer Service provider Pioneering eircom wins judge s award for Broadband Innovation Related posts uSwitch ie launches Irish broadband awards UPC takes top prize at the uSwitch ie Broadband Awards eircom connects one million premises to 100Mb broadband eircom Gigabit broadband speeds

    Original URL path: http://www.digitaltimes.ie/switcher-broadband-awards-2015/ (2016-02-11)
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  • OxyMem wins Innovation Awards - Digital Times | Digital Times
    won the overall Innovation of the Year Award at the 2014 Irish Times InterTradeIreland Innovation Awards What does OxyMem do Until now waste water aeration has been a very energy intensive process which has relied on forced or bubble aeration to deliver oxygen to the bacteria that breakdown the waste water Pumping and treating wastewater typically accounts for up to 2 5 of all electrical power produced in a developed country and the aeration process comprises on average of 60 of this energy OxyMem s patented technology does not rely on a bubble to deliver oxygen to the bacteria Instead it uses a gas permeable membrane to deliver oxygen directly to the micro organisms resulting in up to 99 oxygen transfer efficiency as no oxygen is lost to atmosphere The company s bubbleless aeration system is typically four times more energy efficient than best in class solutions available today Money and people OxyMem currently employs 12 people and is in the process of closing a 2 million funding round and plans to increase staff numbers to 35 by the end of the year Related posts Great ideas needed for innovation awards UCD opens Shackleton Lounge for students of the Innovation Academy UCD start ups benefit from early stage funding Online education service ALISON wins international award Irish Times InterTradeIreland Innovation awards OxyMem UCD Stephen Conmy Editor writer content specialist digital consultant and event organiser Read more by Stephen Conmy Follow Stephen Conmy on Follow Stephen Conmy on twitter Follow Stephen Conmy on facebook Follow Stephen Conmy on linkedin Partners Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor of Digital Times is now editor of ThinkBusiness ie Go to ThinkBusiness ie for your business needs News feed

    Original URL path: http://www.digitaltimes.ie/oxymem-wins-irish-times-intertradeireland-innovation-awards/ (2016-02-11)
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  • Online advertising in Ireland reaches €130m | Digital Times
    during the same period Nielsen January to June 2014 Digital advertising formats Display advertising grew by 34 to 45m in the first half of the year display now represents 35 of total digital spend Spend on VOD advertising grew by 75 to 7m reflecting brand advertiser s strong commitment to this format Social media display also saw particularly high growth from 6 4m in H1 2013 to 10 7m in H1 2014 a growth of 67 year on year Paid for search advertising has grown by 58 yoy and remains the dominant digital format with a 54 share of total online adspend at 71m This very strong growth is driven by the ongoing increase in both volume and value for PPC bids in the Irish market Classified advertising online continued to perform strongly in 2014 holding a 11 share of online adspend at 14m Finance is the top advertiser category in desktop display spend Finance is the top spending category in desktop Display spend with a category share of 15 of display spend FMCG and retail hold joint second position at 13 followed by telecommunications at 10 Irish mobile adspend smartphone and tablets Reflectingthe global growth trend in mobile adspend the Irish market experienced 132 growth in mobile advertising to 37m in the first half of the year Mobile search accounts for 77 of total mobile spend with mobile display advertising representing a 23 share FMCG and entertainment and media share poll position as the top spending categories on mobile display accounting for 15 respectively Finance and retail share joint second position with a 12 share respectively Key drivers for growth 1 Growth of digital consumption 85 of Irish adults have access to digital devices that can be used on the go up from 79 in 2013 eircom eHSS report Sept 2014 Smartphone penetration is at 64 eircom eHSS report Sept 2014 Tablet ownership has almost doubled in the last 12 months from 25 to 41 eircom eHSS report Sept 2014 Internet usage has soared by 75 year on year fuelled by the growth in mobile and tablets as well as digital content consumption Inex February 2014 2 Irish marketers growing online budget 60 of Marketing Managers plan to grow their digital budgets MC Squared Amarach 2014 Further growth predicted for online adspend PwC predicts 12 2 growth per year CAGR in Irish digital adspend during the period 2014 2018 PwC Global Entertainment and Media Outlook 2014 2018 Media agencies Vizeum Carat and Mindshare forecast a growth of 15 for digital adspend in 2014 with Core Media predicting a growth of 12 in the next 12 months Commenting on the study results Suzanne McElligott CEO of IAB Ireland said 2014 marks a paradigm shift in advertising in the Irish market with a record 40 growth in digital adspend This dramatic growth mirrors the growing appetite of the Irish consumer for digital devices digital media and in particular digital video across all screens big and small Almost 1 in every 3

    Original URL path: http://www.digitaltimes.ie/online-advertising-in-ireland/ (2016-02-11)
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  • European online ad market worth over €27 billion | Digital Times
    taken double digit display market share for the first time accounting for 11 5 with a growth rate of 128 5 compared with 2012 Online video ads Online video advertising also showed strong growth increasing by 45 4 in 2013 to nearly 1 19bn This is the first time in Europe that online video has crossed the 1 billion mark Display ads In 2013 the display ad market experienced the highest growth across the categories at 14 9 with a total value of 9 2bn Search advertising Search showed growth of 13 0 and a market value of 13 4 billion Strong growth was recorded in many markets across Europe with Russia again being the out perfomer at 34 4 search growth Classified ads The 2013 classifieds and directories market was relatively stable at 4 6bn showing growth of 3 6 The top 10 list of markets are as follows Top individual market growth was registered by Russia 26 8 and Turkey with 24 3 Top 10 rankings 1 UK 7 4bn 2 Germany 4 7bn 3 France 3 5bn 4 Russia 1 8bn 5 Italy 1 7bn 6 Netherlands 1 3bn 7 Sweden 0 9bn 8 Spain 0 9bn 9 Norway 0 7bn 10 Denmark 0 6bn Related posts European app economy worth over 10 billion Mobile advertising is now 21 of Irish digital ad sector EU app economy will be worth 63 billion by 2018 Irish adspend to grow by 3 in 2014 iab Europe mobile ads online advertising The AdEx Benchmark research Stephen Conmy Editor writer content specialist digital consultant and event organiser Read more by Stephen Conmy Follow Stephen Conmy on Follow Stephen Conmy on twitter Follow Stephen Conmy on facebook Follow Stephen Conmy on linkedin Partners Follow us on twitter Follow us on facebook Follow

    Original URL path: http://www.digitaltimes.ie/online-ad-market-worth/ (2016-02-11)
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  • Spotify launches first Irish advertising campaign - Digital Times | Digital Times
    its first outdoor radio digital social and mobile advertising campaign in the Irish market The nationwide campaign is themed around Music Moments telling stories that strike a chord around music The ads will feature up and coming Irish artists Hudson Taylor alongside established artists including Elbow and James Arthur The campaign will also feature playlists themed around certain emotions experiences or times of day to show how Spotify can help people discover music and bands Spotify is now available in 32 markets with over 24 million active users and six million paying subscribers Related posts DMI launches autumn marketing campaign HMV enters the digital age with music store and app 70 of Irish consumers don t know what 4G is ad campaign advertising Ireland spotify Stephen Conmy Editor writer content specialist digital consultant and event organiser Read more by Stephen Conmy Follow Stephen Conmy on Follow Stephen Conmy on twitter Follow Stephen Conmy on facebook Follow Stephen Conmy on linkedin Partners Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor of Digital Times is now editor of ThinkBusiness ie Go to ThinkBusiness ie for your business needs

    Original URL path: http://www.digitaltimes.ie/spotify-launches-first-irish-advertising-campaign/ (2016-02-11)
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  • Native advertising guidelines launched by the IAB | Digital Times
    technology companies with clear and practical steps to make it easier for consumers to spot native advertising digital ad formats designed to look and feel like editorial content Two of the key native advertising guidelines formats are 1 To provide consumers with prominently visible visual cues enabling them to immediately understand they are engaging with marketing content compiled by a third party in a native ad format which isn t editorially independent e g brand logos or design such as fonts or shading clearly differentiating it from surrounding editorial content 2 It must be labelled using wording that demonstrates a commercial arrangement is in place e g paid promotion or brought to you by Native and content advertising spend Native and content advertising spend including paid for sponsorships advertisement features and in feed distribution hit 216 million in the UK in the first half of 2014 accounting for 21 of display ad spend Paid for advertising units which are deliberately designed to replicate the look and feel of the editorial content that they appear against needs to be obvious to consumers says Alex Stepney public policy manager at the IAB The guidelines help companies involved in developing and publishing such native ad formats to provide the necessary levels of transparency to consumers and uphold the integrity of online advertising Advertisers need to provide trust and transparency in their approach to native marketing ensuring their audiences can easily tell whether or not such content is editorially independent says Leo Deng digital campaign manager Royal London Related posts Mobile advertising is now 21 of Irish digital ad sector Can Twitter s native ad platform improve its fortunes Online advertising in Ireland reaches 130m mobile is worth 37m Irish company launches Ebola guidelines app content marketing IAB native advertising Stephen Conmy Editor writer

    Original URL path: http://www.digitaltimes.ie/native-advertising-guidelines-iab/ (2016-02-11)
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  • New digital radio advertising platform available in Ireland | Digital Times
    launched Adforce com a multi platform advertising network is working with AdsWizz to offer brands and services the chance to advertise on music streaming platforms as well as radio stations in a single buy The first advertiser to sign up to the service is Vodafone with the launch of its 4G campaign AdsWizz will complement the current radio offering available in Ireland says Kevin Foley sales director of Adforce Unlike traditional radio what makes this significant is that brands can now target listeners by geographic location time of day user demographics listening device and context while providing a much deeper layer of accountability and real time reporting People are now listening to music and radio station content in different ways It is clear that consumers are now listening to radio in new ways across multiple devices With the rapid growth of 4G high levels of mobile and tablet usage we see digital audio advertising as an effective way of reaching this highly engaged audience says Catherine Kearns account director MEC Related posts Irish Radioplayer every Irish radio station on one app Mobile advertising is now 21 of Irish digital ad sector Spotify launches first Irish advertising campaign Native advertising guidelines launched by the IAB Stephen Conmy Editor writer content specialist digital consultant and event organiser Read more by Stephen Conmy Follow Stephen Conmy on Follow Stephen Conmy on twitter Follow Stephen Conmy on facebook Follow Stephen Conmy on linkedin Logan Stewart Wednesday 10 Jun 2015 at 11 46 am I arrived from twitter well done on a very good social media campaign Comments are closed Partners Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor of Digital Times is now editor of ThinkBusiness ie Go to ThinkBusiness

    Original URL path: http://www.digitaltimes.ie/radio-advertising-adswizz-adforce/comment-page-1/ (2016-02-11)
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  • Popdeem now allows brands to 'reward' online influencers | Digital Times
    new Popdeem is that brands can manage their own reward campaigns Brands can tailor rewards based on social profile using factors like demographics interests influence and loyalty New Popdeem Brands are looking for ways to spark conversation online says Popdeem CEO Richard Whelan Popdeem s new profiling tool gives brands the ability to identify their most relevant audiences who have a strong influence in their own online networks According to research by Nielsen corporate brand messaging and advertising is one of the least trustworthy sources of information for millennials on social media today only 14 trust online ads The research found that millennials are far more inclined to trust peer generated brand content with 92 trusting word of mouth and recommendations from their peers Here s an article on what the old Popdeem did Related posts Irish social marketing platform Popdeem raises 500k PR Slides re brands as PicStash and adds stock imagery Online advertising in Ireland reaches 130m mobile is worth 37m The latest forces driving social media Stephen Conmy Editor writer content specialist digital consultant and event organiser Read more by Stephen Conmy Follow Stephen Conmy on Follow Stephen Conmy on twitter Follow Stephen Conmy on facebook Follow

    Original URL path: http://www.digitaltimes.ie/popdeem-new-platform/ (2016-02-11)
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