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  • Can Twitter's native ad platform improve its fortunes? - Digital Times | Digital Times
    few tweaks MoPub now allows people to build a native ad unit serve it from within their own apps or on Twitter and record the results of their ad campaign A native ad is an ad that should blend into the content around it It shouldn t look or read like a typical ad Think of a really good piece of advertorial in a magazine Good native ads should be part of a company s content marketing strategy They should give users something be informative entertain and deliver inbound marketing success They should not use marketing speak upper case exclamations or any of the other tools the average marketer would use Users engage with native ad formats at a higher rate than the desktop era banners says Twitter Because of this monetisation through native ads can deliver a considerably better experience for users and also a better return for marketers Now let s see how these native ads will affect the overall Twitter experience and how Twitter s 250 million or so active users will respond Interesting times ahead as Twitter tries to please its shareholders users and advertisers all at the same time Facebook s own ad network Twitter is not the only big publisher setting up a mobile and native ad network According to recode Facebook will take the wraps off its plans for a mobile ad network at its F8 developer conference in San Francisco at the end of the month Related posts 89 of Irish smartphone users browse their phone watching TV Kerry native selected for TwitterFiction festival AOL to launch massive video platform Ireland s first Augmented Reality conference ads MoPub Twitter Emma Read more by Emma Follow Emma on Follow Emma on twitter Follow Emma on facebook Follow Emma on linkedin Partners Follow us

    Original URL path: http://www.digitaltimes.ie/will-twitters-native-ad-platform-drive-its-revenues/ (2016-02-11)
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  • The must have app for things you don’t need to know - Digital Times | Digital Times
    it s a game Angry Birds is the top selling app of all time If it s a free app it s best if it s some kind of social network or communications app Facebook is the top free app of all time It will be interesting to see how the new UberFacts iPhone app will fare in the charts Having gathered over 6 5 million Twitter followers UberFacts thought now was a good time to launch an app The app allows users to search interesting facts from 10 categories and network with other users Users can like facts and share them across their social channels The table quiz will never be the same again Related posts Twitter is eight do you remember your FirstTweet HMV enters the digital age with music store and app QuizFortune an app for quiz fanatics Badder Bing or better Bing Apps best apps UberFacts Emma Read more by Emma Follow Emma on Follow Emma on twitter Follow Emma on facebook Follow Emma on linkedin Partners Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor of Digital Times is now editor of

    Original URL path: http://www.digitaltimes.ie/an-app-for-things-you-dont-need-to-know/ (2016-02-11)
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  • The Samsung S5 versus the HTC One M8 - Digital Times | Digital Times
    provides all you can eat data which is handy for app lovers and gamers What are the best phones currently running on Android Many phone watchers would suggest HTC and Samsung are currently head to head in the battle to be the best Droid on the market Below are two videos of Shane O Brien from Three unboxing the brand new HTC One M8 and the new Samsung S5 Let the battle of the Droids begin Related posts Can Google properly ignite the smart watch sector Apple s demise begins in earnest with new iPhones The Gathering Ireland campaign wins Grand Prix at Samsung DMAs Find out what apps can improve your life HTC One smartphones Ireland Three Emma Read more by Emma Follow Emma on Follow Emma on twitter Follow Emma on facebook Follow Emma on linkedin Partners Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor of Digital Times is now editor of ThinkBusiness ie Go to ThinkBusiness ie for your business needs News feed Top stories in your inbox Top trending stories A list of Ireland s start up funds and business supports New

    Original URL path: http://www.digitaltimes.ie/three-unveils-the-htc-one-m8/ (2016-02-11)
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  • Ireland's first Augmented Reality conference - Digital Times | Digital Times
    and designers who would like to know more about AR Experts from The US UK The Netherlands France and Ireland will explain and demystify this fast growing aspect of digital marketing Augmented reality is finally gaining wide adoption as a brand engagement tool While there are a number of conferences on the topic of augmented reality they have typically had a developer led origin says Gibson This conference is different It seeks to show how augmented reality can be applied in a wide number of marketing contexts as a selling tool as a point of sale tool as a way to animate direct mail activity and of course to build exceptional brand experiences Hands on Attendees will not just learn about the theory of AR and its practical implementation they will also get to wear devices and explore some interactive applications Speakers include John Boyle digital director Ogilivy Mather Ireland Jess Butcher founder Blippar UK Jeff Coghlan managing director Matmi UK James Dearsley founder The Digital Marketing Bureau UK Mathijs Gajentaan COO TWNKLS The Netherlands Mike Halstead managing director m2end UK Andrew Jenkinson The vStream Group Ireland Dave Lorenzini founder Glassware Foundry Google Glass USA Brian Mullins Daqri Los Angeles USA Thomas Perpere Diotasoft SAS France Ferry Piekart Independent AR consultant The Netherlands Sharon Walsh marketing director Heineken Ireland Tickets can be booked here Related posts The power of storytelling IAB s annual conference Bill Melinda Gates Foundation to sponsor Irish mobile health conference ActivAge conference to explore healthy ageing technologies Google and Facebook designer Paul Adams to speak at NCAD conference Alex Gibson AR augmented reality conference Dublin Stephen Conmy Editor writer content specialist digital consultant and event organiser Read more by Stephen Conmy Follow Stephen Conmy on Follow Stephen Conmy on twitter Follow Stephen Conmy on facebook Follow

    Original URL path: http://www.digitaltimes.ie/breathing-life-into-augmented-reality/ (2016-02-11)
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  • Twitter is eight - do you remember your #FirstTweet? - Digital Times | Digital Times
    your first tweet Well thanks to the wonders of the Twitter machine you can find it here using this handy tool FirstTweet You may as well tweet it again using the hashtag FirstTweet for the craic like To amuse your followers or lose them My first tweet for Digital Times was Writing a feature on local search advertising Obviously I had a very keen sense of how to build followers back then Twitter has also kindly sent us a list of some of Ireland s top tweeters and their first tweets We think Graham Norton wins this FirstTweet competition McIlroyRory Very windy at cog hill today Only managed 5 holes this morning Hopefully it will be a little better for the pro am tomorrow BrianODriscoll Finally I send my first tweet Never was one for being a guinea pig More to follow soon amyhuberman Brand new feathery fledgling GrahNort Playing the piano with Sir David Jason and June Brown Sort of wish I wasn t wearing a Christmas jumper oh and that I could actually play And below is a video about eight interesting Twitter facts Related posts Twitter in Ireland some usage stats Is Twitter on the verge of becoming a real time global marketplace Louth is most active county on Twitter Dublin is fifth Kerry native selected for TwitterFiction festival FirstTweet birthday eight facts Twitter Stephen Conmy Editor writer content specialist digital consultant and event organiser Read more by Stephen Conmy Follow Stephen Conmy on Follow Stephen Conmy on twitter Follow Stephen Conmy on facebook Follow Stephen Conmy on linkedin Partners Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor of Digital Times is now editor of ThinkBusiness ie Go to ThinkBusiness ie for your

    Original URL path: http://www.digitaltimes.ie/do-you-remember-your-firsttweet/ (2016-02-11)
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  • What next for mobile apps? Growth, growth and more growth - Digital Times | Digital Times
    category showed growth Below is a round up of a recent report on app use by Flurry App tastic Messaging apps which includes social and photo sharing showed enormous growth Not surprising given the massive user bases that apps like Instagram Vine Facebook Messenger SnapChat and WhatsApp already have Tripling usage year on year is huge especially when compared to other categories Utilities and productivity apps saw a 149 percent jump year on year for one big reason smartphones and tablets are increasingly becoming our personal computers Flurry said it tracked a record 4 7 billion app sessions in a single day on December 31 2013 The whole year saw 1 126 trillion sessions meaning the average day saw 3 085 billion sessions Wow Related posts Over 30 of visits to youth websites come from mobile devices Growth the baby growth app hits 200 000 downloads Mobile apps won t make money unless they are exceptional Instagram video generates six times more mobile traffic than Vine Apps development Flurry growth Emma Read more by Emma Follow Emma on Follow Emma on twitter Follow Emma on facebook Follow Emma on linkedin Partners Follow us on twitter Follow us on facebook Follow

    Original URL path: http://www.digitaltimes.ie/what-next-for-mobile-apps-growth-growth-and-more-growth/ (2016-02-11)
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  • Pocket app now available in seven languages - Digital Times | Digital Times
    a service that lets you bookmark articles and videos on the Web to read or watch later is now available in seven languages The app available on Android iOS and as a Web app is now in English French German Italian Japanese Russian and Spanish More languages will be added soon say the developers The developers also say over 40 of current Pocket users are not native English speakers English is their second language Pocket is also rolling out more integrations with different international apps and platforms Related posts Appy Monday Stat App monitors app sales and revenues EU app economy will be worth 63 billion by 2018 Find out what apps can improve your life Ford s AppLink means developers can make apps for drivers Apps bookmarking mobile Pocket app Emma Read more by Emma Follow Emma on Follow Emma on twitter Follow Emma on facebook Follow Emma on linkedin Partners Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor of Digital Times is now editor of ThinkBusiness ie Go to ThinkBusiness ie for your business needs News feed Top stories in your inbox Top trending

    Original URL path: http://www.digitaltimes.ie/pocket-app-now-available-in-seven-languages/ (2016-02-11)
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  • QuizFortune - an app for quiz fanatics - Digital Times | Digital Times
    based app development firm s new app QuizFortune is one for all you quiz and trivia fans There are over 100 000 questions on the app and its intelligent features mean you can play the game in a variety of ways You can challenge yourself or choose and challenge your Facebook friends and then create personal leaderboards The app will also come in handy if you are a member of a quiz team It s good for practicing and keeping the mind nimble It s free on iOS and available here Related posts 10 great apps for college students Find out what apps can improve your life eircom rolls out 4G to Dublin Carlow and Athlone Apps Games mobile Quizfortune quizz Stephen Conmy Editor writer content specialist digital consultant and event organiser Read more by Stephen Conmy Follow Stephen Conmy on Follow Stephen Conmy on twitter Follow Stephen Conmy on facebook Follow Stephen Conmy on linkedin Partners Follow us on twitter Follow us on facebook Follow us on linkedin Subscribe to our feed Search DT Articles Stephen Conmy editor of Digital Times is now editor of ThinkBusiness ie Go to ThinkBusiness ie for your business needs News feed Top stories

    Original URL path: http://www.digitaltimes.ie/appy-friday-quizfortune/ (2016-02-11)
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