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  • Death to Duplicate Content Issues | Dara Creative
    It provides a bad user experience Google won t know which page is more relevant for search results Link authority and quality will decrease Search engine bots won t crawl your site as often When a user carries out a search Google will then try to match the search with the most relevant page to their search query If your website has multiple pages with the exact same content Google won t know which page is the most relevant for the user thus creating a bad user experience and a bad relationship with Google To give Google additional clarity about the content on your website you should ensure the meta title and meta description are unique for each pages This avoids any issues around duplicate meta data and gives Google and your users a better idea of the page they re going to While it may be tedious at the start we would recommended creating unique content for each page on your website In the long run this will help your Google rankings and create a better user experience for your website visitors If you need help organising your content or would like to find out more about duplicate content

    Original URL path: http://www.daracreative.ie/blog/death-to-duplicate-content (2016-02-16)
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  • Why Image Dimensions Matter | Dara Creative
    you go to crop it there might be problems See some examples below of good and bad cropping efforts When choosing images or if you re taking the images yourself think of what you ll be using them for If they re for social media get familiar with the various sizes Make sure there s enough cropping space around the subject of the image and that the meaning of the image won t be compromised To successfully crop an image for any online platform whether it s for your social media blog post or email newsletter you must know the dimensions that you ll be cropping your image to Here s a handy list of all the sizes you ll need for social media Facebook Cover Photo 851 x 315 Profile 180 x 180 Square Post 504 x 504 Twitter Header Image 1500 x 500 Profile 400 x 400 Post Image 506 x 253 LinkedIn Header Image 646 x 220 Profile Image 100 x 60 Square Logo 50 x 50 Google Plus Cover Image 1080 x 608 Profile Image 250 x 250 YouTube Desktop Cover 2560 x 1440 Profile 100 x 100 Similar constraints also apply to your website or email marketing templates On your website image areas such as backgrounds galleries blog posts and staff profiles are all constrained to a certain size Image Quality While you don t need the same high quality images for web as you do for printed materials you still need to ensure they aren t blurry or pixelated on different screen sizes especially with retina displays becoming more popular Below is an example of a pixellated image not suitable for web Top rules of choosing and cropping website imagery Always search for images that are suitable for the context they re being used

    Original URL path: http://www.daracreative.ie/blog/why-image-dimensions-matter (2016-02-16)
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  • Inspiring Ireland wins big at EGovernment Awards
    at the 2014 E Government Awards DRI won the Overall Winner award The Inspiring Ireland website won in the Promoting Ireland Overseas category where they were successful against larger bodies such as Fáilte Ireland and the HSE Their third win for the night was in the Open Source category which awarded their openness when it came to software and technology choices Dara Creative worked with the team in DRI and Inspiring Ireland on this ambitious project In particular we worked on the naming and branding of the project website concept development user journeys and the responsive UX web design Inspiring Ireland is a unique and ambitious project to bring Ireland s renowned national Heritage collections to a truly global audience For the first time visitors to Inspiring Ireland will be able to view and learn about the treasures held by Ireland s internationally acclaimed cultural institutions including museums libraries galleries archives and theatre all at one address and free to access It was launched to the Irish Diaspora by Minister Jimmy Deenihan in Stanford University in the US for St Patricks Day 2014 Congratulations to all involved in this fantastic project If you d like to talk to us about

    Original URL path: http://www.daracreative.ie/blog/inspiring-ireland-wins-big (2016-02-16)
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  • Creating Consumer Classroom
    Classroom is a large consumer education website for European teachers of 12 18 year old students For the past 3 years we ve worked closely with a consortium of European agencies on this project Dara Creative carried out the naming branding website design search engine optimisation SEO email marketing and pay per click advertising All our hard work paid off in July 2014 when we surpassed the target of 10 400 teachers This was a huge achievement as it was completed within 8 months We implemented a digital marketing strategy to attract new teachers to the website which included landing page creation in 22 languages email marketing campaigns Google PPC campaigns created and implemented in 22 languages localised search engine optimisation and ongoing UX design By the end of August we had over 13 000 European teachers signed up to the website and over 18 000 users overall including partners media etc Just recently we were awarded new contracts which involves ongoing web design UX improvements hosting and digital marketing work We re beginning the second phase of this work in the coming weeks and plan to continue to get great results Get in touch to see how we can

    Original URL path: http://www.daracreative.ie/blog/creating-consumer-classroom (2016-02-16)
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  • Giving a Gift of Hope at Christmas | Dara Creative
    previous fundraising campaigns such as their annual Fast We re delighted to donate to such a worthy cause Each gift bought through the Corporate Gifts will enable Concern to reach poor communities with the things they really need to help them survive emergencies protect themselves from disaster or build better lives They each correspond to a sector that Concern works in Health Education Emergency and Livelihoods If you would like

    Original URL path: http://www.daracreative.ie/blog/giving-a-gift-of-hope-at-christmas (2016-02-16)
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  • Trends for driving your business in 2015
    re sharing and who they re sharing it with There are simple measures you can put in place to give your users peace of mind let people know you re using cookies have an up to date privacy and cookie policy if there s a user login make sure it s a secure connection using https instead of http Seamless web experience According to GSMA Intelligence there are now 7 3 billion devices smartphones dumb phones tablets etc in the world the number of which are increasing 5 times faster than the human population We re interacting with a greater range of screens and sizes so it will be even more important that the experience across these devices is seamless By having a responsive website design you re creating a unified web presence If you want to find out more about why responsive design is so important we ve written blogs about both responsive web design and responsive email templates Personalisation As there s so much content and noise on the internet it can be hard for your content to break through A study by EConsultancy and Monetate found that 94 of companies believe that personalisation is critical to current and future success Personalisation is simple to implement use first names in your email marketing SMS and you can even personalise your landing pages It s an easy thing to do that will instantly make your customer feel more connected to your content and brand Content Marketing Creating interesting helpful and relevant content is going to be even more important for any business in 2015 It s estimated that the amount of information available on the internet will grow by 600 by 2020 a phenomenal figure Content marketing and social media marketing have become synonymous with each other It s

    Original URL path: http://www.daracreative.ie/blog/trends-for-driving-your-business-in-2015 (2016-02-16)
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  • Blog | Page 2 | Dara Creative
    video watched a month on YouTube it s no wonder that companies are using the power of video to take their digital marketing to another level read more Email Marketing 101 It s a good idea to regularly check how your current marketing activities are performing for you In this blog we want to show you how to get the most out of your email marketing campaigns read more 10 Considerations for International SEO Considering a Global Expansion International SEO can be a tricky business that raises many questions when you are trying to cater for different target audiences across the world read more Pay Per Click PPC for Export Marketing Have you considered the importance of localisation when creating your export marketing plans read more Benefits of Email for Export Marketing We ve been working with a lot of clients who are exporting to develop and implement their digital marketing strategies to help them expand globally One of the main methods that can be used is email marketing read more Time Saving Tools Everyone likes to save time on doing the small stuff so you can focus on the bigger picture increasing sales in your business read more Organic

    Original URL path: http://www.daracreative.ie/blog?page=1 (2016-02-16)
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  • Blog | Page 3 | Dara Creative
    can find you read more Pros and Cons of Facebook for Business When considering using Facebook for business there are a number of important factors that need to be put into consideration What are your communication objectives read more For the Love of Brands Every business needs a strong brand that clearly reflects their key strengths and supports their customer proposition Your brand identity tells your customers who you are what you do and how you do it read more Facebook Vs LinkedIn for Business How do you know which is the best social networking tool for promoting your company read more Photography or Illustration Illustration and photography have been used extensively in sales and marketing for as long as we can remember read more Template Versus Custom Website Design Template websites are fast and cheap That s what we hear every day It s our main challenge when discussing a website project with a prospective client read more Email Marketing that Makes a Difference We ve seen some amazing results for our client Concern Worldwide that shows that email marketing can achieve goals and really make a difference read more What is UX anyway Quite simply UX is short

    Original URL path: http://www.daracreative.ie/blog?page=2 (2016-02-16)
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