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  • What is UX web design anyway?
    user experience on your website But that shouldn t be where it ends Measurement and iteration is a key component of maintaining a positive UX The playing field is constantly changing so how can you expect the website to stay the same and keep delivering results A user s experience belongs to the user An experience cannot be designed It can however be influenced A designer s job is to be the influencer Robert Hoekman Jr If you re interested in a UX audit and strategy get in touch UX tips that won t cost you a penny Here are some simple content strategies that you can apply to improve the user experience of your website Using click here here link as a text link This draws attention to words that don t communicate anything meaningful Instead use action words to draw attention quickly and clearly communicate what will happen when they click on the link Some common examples are Get in touch Find out more See product details Download brochure etc Make sure the user knows what will happen This sounds obvious but it s often overlooked If it s a download then use that word in the link If the link takes the user to a different website then inform them in advance Unexpected actions create user frustration Tricking the user can have short term wins but can lead to a poor UX as a whole Try to end a sentence or paragraph with the link Aside from it looking neater the user will be able to take action immediately rather than having to go back and hunt for the link in the middle of the sentence Get to the point Give your visitors all of the information they need in as few words as possible Be practical

    Original URL path: http://www.daracreative.ie/blog/what-is-ux-anyway (2016-02-16)
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  • Is Your Digital Marketing Strategy Ready for 2014?
    consider whether or not you re expanding to new markets As noted in our responsive design blog 57 of people drop off if they can t find what they are looking for within 3 seconds If you d like a free website analysis report just get in touch We ll provide expert advice and help win you more business Your Website Content If you re exploring a new market where the main language isn t English have you considered translation and localisation costs While Google Translate may seem like an inexpensive and quick solution it isn t the best By hiring a professional localisation expert you re showing that you care about your visitors Some phrases may sound great in English but may not translate well or lose their meaning completely Search Engine Marketing SEM This can be divided into two search engine optimisation SEO and pay per click advertising PPC SEO is the process of optimising your website for keywords your visitors search for and implementing best practice processes so Google rewards your website It is something that every website should have as it makes your website easier to find PPC should be used in tandem with your SEO efforts As well as directing traffic towards your website PPC can give you a good insight into how your website is being found For the ads you choose keywords that you would like to target and then pay every time someone clicks on the ad Social Media Marketing We all know that social is huge whether you re B2C or B2B While Facebook is predominantly the most popular social network globally other social networks are coming in a close second such as Twitter LinkedIn and Badoo Knowing which networks are the most popular is important but you have to consider

    Original URL path: http://www.daracreative.ie/blog/your-digital-marketing-strategy-ready-2014 (2016-02-16)
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  • How to create a great sitemap for your website | Dara Creative
    your target audiences Write a list of people you want to visit your website it varies for every business but it could be people from particular industries age groups locations or positions within a company By knowing who you are talking to you will be able to direct them better through different channels on your website Check out the competition Take a look at what your main competitors are doing Have a peak at their website and take note of any interesting pages content or features that you think would be worth including on your website Take particular note of what they have highlighted on their homepage and how this leads visitors through their website Follow the leader This is one of the most important steps and one that companies often leave out Take the headings and information you have accumulated from the first three steps of this exercise and create a spreadsheet Your target audience determines the homepage content who are they and what information do you want to guide them towards If you have more than one target audience in mind consider channeling them into different areas using clear call to actions Don t play hide seek with your content if it s important information make sure it s easy to find Take your spreadsheet and figure out the most logical positions for information Check with your colleagues to get their input and ensure you show someone whose not involved in the project as well to see if the structure makes sense to them The key to words Your page names are vital to help with search engine optimisation At this early stage you should already be thinking about the keywords you want to be searched for on engines such as Google Yahoo and Bing Try and incorporate

    Original URL path: http://www.daracreative.ie/blog/how-create-great-sitemap (2016-02-16)
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  • Contech | Dara Creative
    thermal breaks and waterproofing Designing new branding was a key aspect of the Contech project with a particular focus on separating themselves from building accessories The new branding places emphasis on the two aspects of the business concrete and technology If you d like to discuss your branding or website project please get in touch URL www contechaccessories com Features Brand identity creation Custom responsive website design Backend development using

    Original URL path: http://www.daracreative.ie/projects/contech (2016-02-16)
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  • Some of our expert projects... | Page 3 | Dara Creative
    Content Marketing Digital Marketing Training Email Marketing PPC Pay per Click Advertising PPC Social Media Marketing Video Marketing blog contact Some of our expert projects All Branding Websites Graphic Design Export Marketing All Branding Websites Graphic Design Export Marketing Civil Society Dialogue for Progress Award Winning Design Agency Want an award winning brand or website Why not get in touch 353 1 672 5222 hello daracreative ie ln g f

    Original URL path: http://www.daracreative.ie/projects?tid=4&page=2 (2016-02-16)
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