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  • How to Tell if You Need a New Website
    failing fast on keeping up with the latest technological developments Here s some things to think about Does your site work well on mobile or tablet devices Having a responsive website is absolutely vital today with over 65 of Irish users changing devices while researching online read our blog article about Responsive Design Do you have a flash element on the website Flash is an outdated web technology and it can t be used on most tablets and phones losing you a huge audience Your website is slooooow It takes a long time to load possibly due to old website software Nobody likes a slow site and your visitors will bounce off your site for sure rather than wait for it Test your site in the the Google Speed Check tool Do you have an easy way to edit content yourself or are you relying on your web developer Having a good content management system means you can keep your content up to date and relevant for your visitors without any techie know how Is your Content Management System CMS up to date Making sure that your CMS is up to date for example installing the latest version ensures that hackers can t find weaknesses or a gap in the security of your software Thus preventing your content being deleted passwords changed or obscene content being posted on your website Write captivating content Optimise for Search The content on your site is as important as the design and build Ensure that you ve got engaging and informative text on your site a few scant words won t really do anymore give the search engines something to crawl Update and add to your content on a regular basis Your content should be proactive and include Calls to action eg Get in

    Original URL path: http://www.daracreative.ie/blog/how-tell-if-you-need-new-website (2016-02-16)
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  • Top 10 Steps for Onsite Optimisation | Dara Creative
    be found for in the title For your title tag to be viewed fully in the Google search result it should be less than 70 characters long Description Tag This should explain the content of the web page usually repeating the keywords in the title This should be less than 156 characters Heading Tags These should generally relate to the title of your page giving it a H1 value Other sub headings use tags H2 H3 and so on For example the heading on this paragraph is h2 and you can have as many as you like You should only have 1 H1 per page Image ALT Tags Images should always have an alt tag Alternative text for images and title to enable Google and visitors what the image is about It is often a good opportunity to include keywords that are relevant to the page Unique Content Well written engaging content is also another major factor when it comes to onsite optimisation Make sure that your content is not duplicated or taken from another website You can also check to see has your content been used by other people on the net by using Copyscape Internal Linking When linking internally on your website try to use keywords in your links rather than click here or read more for example If I am linking to my Digital Marketing Services page I might say something like Find out more information about our Digital Marketing Services Blogging Blogging is a great way of showing your expertise promoting your website and getting involved online Content writing can increase your website traffic and overall performance of your website Content creation is important for all aspects of promoting your website online Accoring to Content websites with blogs have roughly 434 more indexed pages Google Analytics

    Original URL path: http://www.daracreative.ie/blog/10-steps-onsite-optimisation (2016-02-16)
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  • Pros and Cons of Facebook for Business 2014 | Dara Creative
    use promoted posts to boost a particular story This story will appear as a sponsored story near the top of your fan s newsfeed You can promote your post to either your fans and friends of your fans or target a particular audience based on age sex and location By default the promotion only lasts for one day and once your maximum budget is reached it will stop This is particularly useful if you want to get additional reach for an event or particular story Link your Facebook to your website Facebook can greatly improve your search engine optimisation Your webmaster can easily install Add This or many other tools to your website This will enable you and your visitors to publish content from your website directly to Facebook with the click of button All shared posts link straight to your blog resulting in increased traffic to your website Facebook Applications There are an abundance of free and paid applications you can install onto your Facebook page Twitter Flickr Youtube Blog RSS Feed and Newsletter Sign Up are some apps we use Including links to other networks on your Facebook page is an excellent way to promote your social networks Click this link to see this BIG LIST of apps by Mari Smith Cons of Using a Facebook Page for Business Time and Resources Time and resources is one of the biggest drawbacks of having a Facebook page Business managers need to be aware that setting up a Facebook page does not mean people will automatically follow you Maintaining a Facebook page takes time resources and energy Your company will need a dedicated member of staff who can monitor and respond to posts on a regular basis Slow Burn Sometimes building your fan base can be a slow burn for B2B on Facebook To increase growth you can invest in resources and or increase your advertising budget An effective way to drive traffic and visitors to your Facebook page is to run a competition Facebook has loosened its restrictions on running competitions so you can now get people like comment on a post message your page like your page or using likes as a voting mechanism Advertising Budget A reasonable advertising budget is essential to the success of your Facebook page With many alternative methods of online marketing you may find that your page will experience very slow growth Facebook have 2 primary types of advertising sponsored stories and Facebook Ads Within that there are 2 payment options Pay per Thousand Impressions CPM where you pay a fee each time your ad is viewed 1000 times and Pay for Click CPC where you pay when an individual clicks on your ad To find out more about Facebook advertising click here The Voice of Your Company The management of your Facebook page should not be left to an intern or someone who thinks they know how to use Facebook This is a common mistake made by business page owners Social media

    Original URL path: http://www.daracreative.ie/blog/pros-and-cons-facebook-business (2016-02-16)
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  • For the Love of Brands | Dara Creative
    has a really great personality if you show up to the party looking a bit rough around the edges or suffer from a multiple personality disorder people will never find out about all these wonderful things They ll move on to the more attractive sharp well balanced brand sitting at the next table Consistency is key For a brand to be successful all applications and extensions of it must be considered From your website to your business card through to the tone of language used in your written materials All of this helps reinforce your message and brand values This can be a relatively simple process when managed and guided by a team of experienced professionals And why is a brand important Nobody likes to be forgotten We all like to leave a positive lasting impression But in a very crowded marketplace this is becoming very difficult With so many forms of communication and so many varied formats having a strong effective brand will help you stand out from the competition and increase your chances of getting that date oh sorry I meant winning new business That dating analogy again Who needs to create a brand identity New company product Maybe you re starting up a new company and you need to look at all of your marketing materials Things like your stationery website vehicle livery signage You should look at all the essential tools you and your team will need to effectively market yourselves and your services Or maybe it s a new product you re launching and you need to look at packaging advertising and point of sale materials Examples Inspiring Ireland Time for a name change Perhaps your company has changed their trading name due to a change in service offering or maybe you have merged with

    Original URL path: http://www.daracreative.ie/blog/for-the-love-of-brands (2016-02-16)
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  • Facebook vs LinkedIn for Business | Dara Creative
    s Top 5 Benefits Focus Its all about business all the time Its a fast growing professional networking site in Ireland with business people going there to network with other business people to learn more about their chosen industry and to promote their company s services Best for lead generation A Hubspot study found that traffic from LinkedIn generated the highest visitor to lead conversion rate at 2 74 almost 3 times that of Facebook 0 77 and Twitter 0 69 Gain knowledge There are over a million groups where you can connect with similar businesses get relevant industry updates share your content develop business ideas form partnerships and get feedback Recommendations You can promote your Company and yourself by getting testimonials from previous clients and sharing this with potential customers Endorsements like this are trusted more than advertising and it s a powerful way to showcase the services you offer when targeting new markets Build a winning team LinkedIn is great for recruiting skilled staff you can post jobs and accept applications on your Company Page You can also talent spot search and view people s profiles if you want to do some headhunting Only one or both Maybe you ve decided that only one of them will really match up with your business objectives and your target audience If so that s great now you can really develop a fantastic Company page and put all your efforts on zoning in on those potential customers If both Facebook and LinkedIn are suitable my one cautionary note would be to ensure that you have sufficient resources to manage the two Sometimes doing one thing really well before developing another will get the best results in the long term and cause less stress Top Tips Facebook vs LinkedIn for Business There are countless websites books and newspaper column inches dedicated to telling you how to do things including information from the social networks themselves Here are my steps to success Facebook top tips for getting your Page ready for business Brand Beautiful Ensure the design of your cover image is attractive in line with your branding and follows Facebook s rules Custom for your Customers Search and install free apps to provide additional contact information showcase your services and to build your email newsletter database via the new Custom tabs feature Be Funtastic Provide interesting and engaging content use photos and graphics and remember that people are there to socialise Your posts need to delight and inspire your fans rather than constantly giving the hard sell Develop messages with a sense of humour and make it fun for you and your fans Get curious like furious Ask a question ask for recommendations stimulate interaction and watch your engagement rate grow as the comments shares and likes roll in Like Dara Creative on Facebook We regularly update our page with useful information and links which you can apply to your own page LinkedIn for your Company develop a network that really means

    Original URL path: http://www.daracreative.ie/blog/facebook-vs-linkedin-for-business (2016-02-16)
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  • Photography or Illustration? | Dara Creative
    happened mainly in the gaming film and music industries It is a slow and steady comeback but nonetheless it is back in the public consciousness and slowly creeping into the commercial and retail sectors In an ever saturated marketplace businesses are desperately seeking out new ways to differentiate themselves from their competitors In this sense illustration can be used as a clever and unique way to promote and extend a brand It can incorporate brand colours and closely tie in with the overall brand positioning You can create a cohesive brand message across all marketing materials through a distinctive and original illustrative style Where photography is capable of capturing tangible and universally understood situations and subjects the strength of illustration lies in its ability to convey the abstract the conceptual and the impalpable Illustration is often perceived as being an obscure and vague medium and lacks the immediacy of photography But on the contrary an illustration can be used to convey complex ideas and messages which a photograph would struggle to do Illustration has the capacity to inform the viewer and it can incorporate many infographics such as maps diagrams statistics and symbols For this reason illustration can make an image much easier to understand breaking the conventional rules of representation Abstract or complex messages can be immediately conveyed Examples of this would be a flight safety card road signage or the instructions for your flat pack shelving unit These messages would not have the same effect using photography So how do you decide which option is right for you and your business These days it s your budget that will more than likely be the deciding factor But in addition to this you need to decide exactly what it is you want to say and to whom you are

    Original URL path: http://www.daracreative.ie/blog/photography-or-illustration (2016-02-16)
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  • Template Websites vs Custom Website Design
    to ensure your website stands out when compared to your competitors You need a positive reaction you want results So make sure your USP s are featured clearly Your branding web design and digital marketin g should all work together to entice and enthrall customers Using a prebuilt template may limit the level of consistency and quality you wish to create between your website and the rest of your marketing materials Have you done any competitor research when planning your new site what are others doing what can you do better When approaching any website project for our clients we do extensive research into the marketplace and their competitors Without this research we can t make informed decisions or achieve our client s goals The findings from this research greatly influence the structure and content of your site Our bespoke designs are built around them they help capitalise on any opportunities found and support the key messages On the other hand a template will force you to make compromises on your messaging and keep you from placing your best foot forward Does it meet my needs and my customers needs Does the off the shelf template showcase your business well enough Does it include all the features you need If you need something specific built check that the template is flexible and can cater for such additions If the website design is poorly executed lacks focus and is generally vanilla these attributes will be projected onto you your business and your products and services A big turnoff for customers Consider user navigation Can your customers easily find what they are looking for Is the site laid out in a way that is sensible and encourages user engagement If not you can be sure they will bounce right out of there

    Original URL path: http://www.daracreative.ie/blog/template-versus-custom-website-design (2016-02-16)
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  • Email Marketing that gets Results | Email Marketing Services
    and get those vital donations Results The campaign delivered an astonishing three times the target in cash donations which is a fantastic result for families in desperate need of support Working closely with the Concern Digital Marketing team on this project from briefing in stage through to completion was a key component to the success of this project The Concern team attribute the uplift to Strong creative copy and email template design Sending the campaign to a wider size database The emergency feel press coverage surrounding this crisis situation Adrian O Flynn Digital Marketing Leader Concern Worldwide said The email Dara produced did a great job of communicating a complex message in a simple and urgent way It got people to stop what they we re doing and go to our website to donate which is a difficult thing to achieve these days Copy design and development needed to be combined very well to do this Syria appeal you can help The situation in Syria is still critical and any donation large or small is much appreciated to help struggling families there If you would like to please visit Concern s website to make your donation today thank you Donate

    Original URL path: http://www.daracreative.ie/blog/email-marketing-that-makes-a-difference (2016-02-16)
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