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  • Video Marketing Your Way to SEO Success
    both Business customers and consumers alike Sideline have produced an interesting showreel demonstrating their work and their capabilities to potential new customers Recipe ideas and cookery demonstrations are ideal for Sam s Potatoes to help their target audience find new and exciting ways to use the humble spud Auxilion have created a video case study and feature it on their homepage It includes testimonial from their client TradeFacilitate and its an ideal way to promote your services as well as including a client advocating for your brand The key to a good video is to be informative but short Research shows that 10 of viewers click away from video after just 10 seconds So make sure you draw in viewers right from the start and get some sales leads As you know Search Engine Optimisation SEO is very important when it comes to marketing your website and gaining a good ranking on Google However did you know that SEO is just as important for your video content So how do you optimize your video to increase your ranking on Google Well take what you know about optimising your content and apply it to your videos As you can t optimise the content in the video itself make sure the title and description of your video have keywords tags and links to your website To catch the attention of customers make that title catchy Place your video on other video sharing sites eg YouTube and Vimeo and not just on your website the more hits you get the more potential clients know about your business Use an external link on YouTube to your own website to get traffic on your site Encourage video sharing on your social media platforms but make sure your videos are worth sharing and are informative without

    Original URL path: http://www.daracreative.ie/blog/lights-camera-seo (2016-02-16)
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  • Email Marketing Tips and Tricks 2014 | Dara Creative
    and direct people towards your website By doing this you can keep their attention for longer and get them more interested in your brand Testing The more you test the better Testing is a must In Dara Creative we A B test the subject line in every email campaign As subject lines can be tricky to get right it s a good idea to test By testing you ll start to get an idea about what people respond to In Campaign Monitor you can test the subject line the entire email content or the sender field A nifty thing Campaign Monitor does for the subject line at least is it tells you how many extra opens and clicks you got because of your A B testing Link Your Google Analytics Data is your friend One of the most important things to do before you set up your first campaign is to link your account with Google Analytics By doing this you can attribute site traffic to your campaign instead of just speculating that it may have driven X number of visitors In Campaign Monitor click on your client settings on the right hand side of the page and select Google Analytics Integration Tick Enable Google Analytics Integration Insert the domain you want to track www yourwebsite com Name the campaign source this what will show up in Google Analytics when you search your campaigns Reports Sure who doesn t love reports While you may be rolling your eyes you should always do a report roughly 4 7 days after you send out an email campaign It s good to keep an eye on who s opening and clicking on your emails but did you know there s more reports In Campaign Monitor there s lots of nifty reports such as

    Original URL path: http://www.daracreative.ie/blog/email-marketing-101 (2016-02-16)
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  • 10 Considerations for your International SEO Strategy | Dara Creative
    updated with regular additions of interesting content I would suggest this route in countries where the top search engines are not Bing or Google If your site doesn t have a lot of authority amongst ccTLD sites internationally or you are just starting out then switching to or using the subfolder strategy might work better Since each language or country still needs its own links and content they might benefit from a wide authority domain for example www yourbrandname com Later you could switch to the ccTLD strategy and a 301 redirect authority which permanently directs links from your old site when you launch a new website This usually works best for Bing and Google SEO Ensure you target each countries site subdomain and subfolder geographically with Google Webmaster Tools 2 Target Languages or Countries So should you group them up by language or target individual countries It seems that Google tends to favour targeting individual countries You can assign a geographic target if you visit Google Webmaster Tools Site Configuration Settings One thing that many webmasters may not know is that you can set up separate subfolders in the Webmaster Tools and choose different geographic targets or locations for each subfolder To do this you need to register separate subdomains in order for Webmaster Tools to recognise them In general I would recommend targeting individual countries There is an exception to this which is if your clients are in many different countries and you choose subfolders instead of ccTLD s If both are true it would make more sense to target languages and not countries in order to stay away from spamming link authorities or duplicate content Although you want to ensure you get local links 3 Language Meta Tag Meta tags are used to give Google more information about the pages on your site Even though Bing doesn t offer geo targeting it will utilise language meta tags If your site has multiple languages ensure they are properly set up for each language on every page on your site 4 Written Language Language is critical to the success or failure of international content From grammar to phrasing and keywords all this has an impact on successful SEO You cannot just use a simple online translator and just copy the new text into your ccTLD website Always perform keyword research in the native language in order to get the best phrases and keywords for that country Write it all again for each individual country even if they re not actually different languages This might be obvious when translating a French site into Spanish but remember that US English differs from UK English At the start of September Google announced Hummingbird the latest update to its algorithm This update means that you will have to focus more on how your audience is using keywords in phrases and the context they re using it in Local phrases improve usability and boost long tail SEO which because of Hummingbird is Google s

    Original URL path: http://www.daracreative.ie/blog/10-considerations-for-international-seo (2016-02-16)
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  • Pay Per Click (PPC) for Export Marketing
    support staff who can speak the language of the area you are targeting should issues arise It s not all about Google While Google is by far the most dominant search engine in the world and particularly dominant in Ireland with over 90 of market share this can be quite a different story for your selected export market In China the search engine Baidu has 78 3 market share and is considered crucial for any business breaking into that vast emerging market In Russia Yandex is the most commonly used search engine while in the Czech Republic Seznam is nearly as popular as Google PPC rules and rates can change between different search engines and being aware of these can have significant effects on ROI For example countries where local search engines enjoy a significant market share may offer a cheaper alternative to Google Choosing The Correct Keywords Culture search habits language and dialect variations are all issues that need to be taken into account when choosing keywords for export PPC campaigns Simply translating your keywords may not be sufficient What works in one language is not always successful in another Even different territories speaking the same language can use different search terms for the same item Employing a native translator or PPC practitioner might seem like an expensive investment but it is one that could significantly increase ROI over the long term Refine Your Copy Creating catchy ad copy that converts can be difficult enough in your native language and although it may be tempting to use machine translation this can leave ad copy looking stilted unprofessional and can have a hugely negative impact on click through rates due to a lack of trust by searchers Once again it is probably best to opt for professional translation or employ

    Original URL path: http://www.daracreative.ie/blog/pay-per-click-for-export-marketing (2016-02-16)
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  • Benefits of Email Marketing for Export Marketing
    relationships and encourages loyalty as well as repeat business It will drive traffic to your website through strong calls to action and it nurtures leads helps encourage prospects become customers Cost effective there s a great return on investment with the initial cost of sending a campaign only 5 and then 1 cent per recipient Your company doesn t need to have a local office to get in touch with prospects in any country Instantly trackable results your email marketing software will allow you to see clicks from customers based all over the world in real time Don t forget email is also viral it s so easy for people to forward your message on to others spreading your message further than you could alone Send in any timezone Take full control over when your subscribers will receive your campaigns Integrates with your online marketing strategy you can include links to your social media and blog posts You can also offer your customers reasons to return to you as a trusted expert by prompting them to avail of white paper downloads Don t forget customers will often do research online before picking up the phone or coming into your business to buy in person and email marketing will trigger this process You can personalise the content you send out The more information you collect the more messages can be tailored and personalised Email also has the ability to segment meaning you can split people off into smaller targeted lists Likewise it s easy to build up a strong database and keep your database up to date manage your unsubscribes bouncebacks Opt in and Opt out facilities mean you will have a very targeted database people who are genuinely interested in your offer Your can run A B Split testing test different headlines and different email designs and content to see which is more effective for each market you are targeting You don t get to do that with a traditional print ad for example Export Client Success with Email Marketing Auxilion is an Irish company delivering outsourced IT Support Services Customer Support Services and Project Support Services for companies across Ireland the UK and the globe A cloud computing support spin out from I T Alliance Group Auxilion are being supported by Enterprise Ireland to develop and implement their digital marketing strategy with the team in Dara Creative as part of the Business Process Improvement Grant They have been using email marketing since the launch of their newly designed website with great success Auxilion have initially targeted the Irish and UK markets and email marketing is helping them by driving traffic to their website and with their business development This email marketing campaign was particularly successful with a conversion rate of 10 into genuine leads that the sales team can exploit The team at Auxilion are delighted with the results they are seeing so far as a result of their email marketing efforts With email marketing consultancy services from Dara

    Original URL path: http://www.daracreative.ie/blog/benefits-of-email-for-export-marketing (2016-02-16)
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  • Time Saving Tools to Help Your Business
    forms Find out more about the free version Small PDF Need to make a Word document into a PDF merge multiple PDFs or split a PDF This is the dream website for you then nothing more to say other than happy pdf making Hootsuite If you are stressed out trying to manage your social media stay sane as Hootsuite brings them all together on one screen You can schedule updates and images for multiple profiles as well as getting reports all on the free plan You d be as wise as an owl to check it out Buffer If you find Hootsuite a bit cluttered and want a platform purely for scheduling then Buffer is for you In the free plan you can schedule posts on 3 networks As well as having a minimalistic interface it gives analytics on clicks likes favourites retweets reach and more Google Apps for Business Ok so I cheated a tiny bit This one is only free if your business has less than ten employees but its good value for money regardless With Google Apps you can log in to your emails anywhere with a custom email address share documents images instant chat maintain your calendar store contacts and so so much more Dropbox With Dropbox s free plan there s a nifty 2 GB of storage up for grabs so you can keep all your important files photos videos safely nestled in the cloud Dropbox also offer different ways for you to earn free storage by linking to your social media accounts referring friends and taking part in promotions This top tool is also great for sharing your files with others and yes our whole team use it daily Gimp This takes a little time to get the knack of but its handy for

    Original URL path: http://www.daracreative.ie/blog/time-saving-tools (2016-02-16)
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  • Organic SEO versus Google Adwords | Dara Creative
    audience even when using competitive keywords Once you set an AdWords campaign and Google verifies your ads you will instantly start to receive targeted traffic to your website resulting in sales leads and potential new business However there are some drawbacks There is a fee to place ads on the AdWords network and if your ads are not targeted correctly or the keywords are not relevant AdWords could be draining money out of your marketing budget Google has very tight regulations governing their ads A breach of the rules can mean lifetime deactivation of your AdWords account It is advisable to read Google AdWords terms and conditions in Ireland if considering an AdWords campaign Pros and Cons of Organic SEO The pros of organic SEO are extensive SEO is a relatively cost effective method of marketing your website Not only that but if your keywords are frequently searched you are open to increased traffic to your website which will increase your revenue There are many SEO strategies to fit your online business such as on page SEO press releases content marketing social media marketing and link building that can really improve your web presence There are also cons to using organic SEO as your primary source of digital marketing If you are targeting a broad keyword such as computers then your conversion might be low Not only that but some keywords are so competitive that it may take months before you see any traffic Search engines are always changing you can go from the top spot to the second or third page within days To maintain top positions you will need to monitor your keywords to keep a close eye on your competitors keywords Differentiation will make you stand out from the crowd Why They Work Best Together SEO and

    Original URL path: http://www.daracreative.ie/blog/organic-seo-v-google-adwords (2016-02-16)
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  • How to Grow your Email Database & Escape Email Marketing Decay Rates
    include CTA s throughout the site There s an example on the right hand side of this page Include the Email to a friend button alongside your social sharing buttons particularly on your blog or news sections Get Social Use your Social Media Set up a link from your Facebook tabs so your fans can subscribe post a LinkedIn status asking your connections to sign up Kick it Old School and just ask people you are talking to on the phone or in a meeting Remind them of the benefits of hearing more from your company and reassure them that they can unsubscribe at any time Give it a try and you are sure to be impressed by your own powers of persuasion Broaden the sphere and data capture at offline events Attend your local Chamber of Commerce networking event and ask the people you meet if its ok to add them Host your own event or partner up with a non competing company organisation and encourage registration via email include an opt in option to receive your email marketing in future Run an Online event and offer an incentive to your target audience to subscribe Sign up for a free webinar Equally you could offer a free whitepaper download resource once people join your database If your website sells a product ensure to include the option to subscribe to your emails during the purchase process Another retro suggestion run a Competition and ask entrants to sign up to hear more from your company organisation This tip is an oldie but a goodie Partner up Offer to guest blog on another site and include a call to action asking readers to provide their details to hear more from you Consider adding your suppliers and the people who prospect you to

    Original URL path: http://www.daracreative.ie/blog/how-grow-your-email-database (2016-02-16)
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