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  • Some of our expert projects... | Page 3 | Dara Creative
    Content Marketing Digital Marketing Training Email Marketing PPC Pay per Click Advertising PPC Social Media Marketing Video Marketing blog contact Some of our expert projects All Branding Websites Graphic Design Export Marketing All Branding Websites Graphic Design Export Marketing Contech Civil Society Dialogue for Progress Award Winning Design Agency Want an award winning brand or website Why not get in touch 353 1 672 5222 hello daracreative ie ln g

    Original URL path: http://www.daracreative.ie/projects?tid=All&page=2 (2016-02-16)
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  • Digital Marketing Agency | Dara Creative
    keep on growing Why Dara Creative Whether you require a new website or an expert digital marketing solution you have come to the right place Our digital marketing team have worked with national and international companies to increase their digital presence including Isover Kilsaran Auxilion Millmount Healthcare National College of Ireland Decawave and Concern Worldwide We will work closely with you to identify your markets messaging and key channels We can then identify a digital marketing strategy that will be the most effective and provide the most return on investment for you What do we provide Digital marketing strategy Competitor peer research Search Engine Optimisation SEO Google Analytics Set Up Reporting Ad Creative Implementation and Maintenance on Google AdWords Social Media Email Marketing Set Up Implementation Digital Marketing Training Content Marketing Copywriting Our work speaks for itself We ve helped dozens of Irish and European companies expand their online presence through Google AdWords Email Marketing and Search Engine Optimisation Don t wait to get started fill out the form above ring us on 01 6725222 or email us at hello daracreative ie and we can start helping you expand your business Contact Us Name Surname Email Phone Website Sign up to newsletter Millmount Healthcare worked with Dara Creative on the design and development of our new website along with our overall digital marketing strategy Key elements like search engine optimisation and user experience were always factored into the decision making process We now have a great looking website that help us generate leads in Ireland and our target export market Dara Creative also provided us with training in setting up and optimising the website They did an excellent job and I would highly recommend them to others looking for a full service digital agency Barbara Murphy Millmount Healthcare My favourite

    Original URL path: http://www.daracreative.ie/digital-marketing-agency (2016-02-16)
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  • Website Design Ireland
    team of 25 talented individuals who are specialists in branding design development content digital marketing and client services Why Dara Creative We identify your business objectives to design a website tailored to your needs and your audience s needs Your project team consists of members of each department including design development marketing and content Collaboration between the teams ensures that every aspect of your website and web design is optimised to give maximum results and return on investment Over the past 21 years we ve designed over 300 websites for Irish and international clients across every business sector which has given us a varied portfolio of multi lingual membership ecommerce and marketing websites What do we provide Competitor Peer Research and Website Audit Branding programmes Focus on user experience UX Custom Responsive Website Design Development in Drupal 7 CMS Digital Marketing Strategy Implementation Join our other successful clients Our design speak for themselves they ve helped our clients expand their business both at home and abroad with one client increasing their sales in the UK by 35 Get in touch with us on 01 762 5222 or hello daracreative ie to see how we can help grow your business Contact Us Name Surname Email Phone Website Sign up to newsletter From branding to the design of the UX for the website Dara understood what we were trying to achieve and helped us to place a strong emphasis on visuals photographs paintings letters to show Ireland s culture heritage at its best Since its launch the website has been very well received and won three awards at the 2015 eGovernment Awards including best overall project Natalie Harrower Inspiring Ireland The brief of our project was to rebrand our old logo and completely redesign our website We are extremely happy with the

    Original URL path: http://www.daracreative.ie/website-design-ireland (2016-02-16)
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  • pconnor's blog | Dara Creative
    Pay Per Click Advertising PPC can offer a quick and cost effective way to break into or test new export markets Read more about Pay Per Click PPC for Export Marketing Benefits of Email for Export Marketing We ve been working with a lot of clients who are exporting to develop and implement their digital marketing strategies to help them expand globally One of the main methods that can be used is email marketing Read more about Benefits of Email for Export Marketing Time Saving Tools Everyone likes to save time on doing the small stuff so you can focus on the bigger picture increasing sales in your business The team at Dara Creative are no different that s why we use a selection of time saving tools to help us focus on delivering an excellent service for our clients These handy tools are not only mostly free but they are simple to use and can make your work life easier who can say no to that Read more about Time Saving Tools Organic SEO V Google AdWords So you have just built a website and want to increase traffic to your site Which is the more effective meduim SEO or Google Adwords Let s take a look at what each of these has to offer Read more about Organic SEO V Google AdWords How to Grow Your Email Database How to Escape Email Database Decay Rates Email marketing is a cost effective online marketing method that can be highly targeted and show you easily trackable results immediately If you use an email system like Campaign Monitor you can schedule your campaigns to reach customers and potential customers all over the world update them on the latest news events and new product launches Read more about How to Grow Your

    Original URL path: http://www.daracreative.ie/blogs/pconnor (2016-02-16)
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  • Responsive Web Design and You
    of the element that they are contained in Why should you invest in responsive web design 2013 has been dubbed by many as the year of responsive design with it becoming the industry standard There are many reasons to invest in responsive design but these are our main three reasons mobile audience user experience and search engine optimisation Mobile Audience People are increasingly demanding a more seamless flow between all brand experiences whether they are in your shop or offices looking at their phone or tablet on the couch or sitting at their computer According to research done by Facebook Ireland approx 75 of the Irish population will have a smartphone by the end of 2013 Currently only 5 of Irish sites have websites are easily viewable on a mobile which is disgraceful Google Ireland said at the Dublin Chamber Base Camp event recently that 65 of users are changing devices while researching products or services online and that Ireland is 2nd in Europe for online engagement With these kind of statistics it s hard to justify not having a responsive site for any business in Ireland especially if you are exporting abroad User Experience By having a good user experience you are less likely to have a high bounce rate The term bounce online means people are leaving your website instantly the moment they arrive Did you know that 57 of people drop off if they can t find what they are looking for within 3 seconds Users or potential customers are more likely to interact with your website when they re able to easily access information without pinching and swiping to try and navigate around As an added bonus by having the same site across all devices you re creating a strong instantly recognisable online presence which reinforces

    Original URL path: http://www.daracreative.ie/blog/responsive-web-design-and-you (2016-02-16)
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  • Eleanor's blog | Dara Creative
    USA and even Mexico we know the importance of exporting your brand internationally Read more about Celebrating Growing Irish Business Death to Duplicate Content Google defines duplicate content as substantive blocks of content within or across domains that either completely match other content or are appreciably similar This is bad practice from a marketing SEO and user experience perspective Why is duplicate content bad There s a number of reasons why duplicate content is bad Read more about Death to Duplicate Content Why Image Dimensions Matter Ever wonder why social networks like Pinterest and Instagram are so popular Humans are visual we love photographs illustrations infographics gifs and videos Websites like Facebook and Twitter are becoming more visual with larger images less text and less clutter If you don t believe me then check out these statistics Read more about Why Image Dimensions Matter Inspiring Ireland Wins Big The Digital Repository of Ireland DRI and Inspiring Ireland stole the show at Ireland s EGovernment Awards this January DRI and Inspiring Ireland website won three awards at the 2014 E Government Awards DRI won the Overall Winner award The Inspiring Ireland website won in the Promoting Ireland Overseas category where they were successful against larger bodies such as Fáilte Ireland and the HSE Their third win for the night was in the Open Source category which awarded their openness when it came to software and technology choices Read more about Inspiring Ireland Wins Big Creating Consumer Classroom We love getting great results for our clients and winning new contracts In 2014 we surpassed our targets for Consumer Classroom and have since won a second contract with them Read more about Creating Consumer Classroom Giving a Gift of Hope at Christmas This year instead of sending Christmas cards we will be donating

    Original URL path: http://www.daracreative.ie/blogs/eleanor (2016-02-16)
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  • Responsive Email Design
    question Our answer is to see what devices are the most popular with your email subscribers This can be easily checked in your email tool In Dara Creative we use Campaign Monitor for our campaigns This will tell you exactly how many subscribers use each device and which version of a particular email client While email client usage is a strong indicator you must also consider the user experience Hopefully our responsive blog inspired you to think about a responsive website and why a good user experience is a must Both your website and your emails should be optimised to complement each other If your email is responsive why wouldn t your website be too and vice versa I ve decided I need a responsive email template what do I do Test test and more testing As not all email clients accept responsive email templates testing is essential Test the emails on as many devices as possible It s mostly the native email clients pre installed apps on your phone tablet that will show the media queries needed for your responsive email whereas third party apps such as Gmail or Yahoo don t work Style Campaign put together a handy list of which email clients do and don t work with media queries check it out here Change how you approach content With responsive email you don t want your readers to be infinitely scrolling The way you approach content has to be adapted to suit a content light layout Write short intro blurbs with a clear strong call to action and keep it visual Get Creative In Dara Creative we re big fans of GIFs If you have the resources these could make your campaigns really stand out Our eyes are drawn to movement so what better way to

    Original URL path: http://www.daracreative.ie/blog/responsive-email-design (2016-02-16)
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  • Are Your Call to Actions Above or Below the Fold?
    rest of the page is below the fold It still has call to actions but they re more subtle as we re focusing your attention on the main call to action Below the fold gets a bad rep because of a website user s lack of patience and dare we say it refusal to scroll Conversion Optimisation Expert Peep Laja spoke at the Search London event and reported that only 20 of our attention is below the fold so it s a less valuable area on your website Pay Attention Attention span is a big issue with websites and content As the internet grows our attention span seems to do the opposite We want information but we want it immediately and if it s too hard to find we give up Infographics videos gifs and visual content are becoming more popular and this is exactly why As they say an image says a thousand words so it suits our busy lifestyles As noted above Peep Laja said that 80 of our attention stays above the fold While we don t need to have our CTAs slap bang above the fold we do need to create the beginnings of a good and easy to follow user journey Is there a problem below the fold Kissmetrics wrote an interesting article on why the fold is a myth and pointed out that The issue isn t whether the call to action is visible when your prospect first arrives The issue is whether your call to action is visible at the point where your prospect has become convinced to take action Grab your visitor s attention within their first few seconds on your site and point them to relevant content Once they re engaged you can then introduce your call to action when they

    Original URL path: http://www.daracreative.ie/blog/are-your-call-to-actions-above-or-below-the-fold (2016-02-16)
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