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  • Contact - Communicorp One
    Advertising Promotions Availability Digges Lane Productions Meet The Team Careers Contact CONTACT 5th floor Marconi House Digges Lane Dublin 2 Solutions communicorpone ie 00353 1 611 1111 Our Offices Copyright

    Original URL path: http://www.communicorpone.ie/contact/ (2016-02-17)
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  • Tesco, Temple Street and The Louise Duffy Show on Today FM - Communicorp One
    of text 16 vs 9 of adults and through online platforms 6 vs 4 of adults We know that social media is a great platform for creating awareness but we needed to look into what really motivates our audience to donate as the key objective here was to raise money Through TGI we saw that 29 of the Today FM listeners donated following fundraising by friends colleagues vs 24 of all adults This told us that Today FM listeners were more likely to follow the behavioural paths of their friends colleagues when donating THE SOLUTION Having our objectives clearly laid out as well as our insights steering us we worked with Tesco to create the Gift4TempleSt campaign to drive donations across all platforms on Today FM We knew we needed a caring and compassionate presenter to give this campaign scale Louise Duffy was a great fit and also highly enthusiastic about going above and beyond to make this the best campaign it could be to place Temple Street Children s Hospital at the top of the station s Christmas list The campaign was launched with The Louise Duffy Show and a live broadcast from Temple Street Children s hospital when the lights were being turned on for Christmas Louise announced the campaign going live and encouraged the Today FM audience to give a gift to Temple Street over Christmas by texting to donate or donating online Today FM s community manager advised of the strength of video content for reaching followers As a result this broadcast was filmed free of charge by our in house videographer and edited to be shared across Today FM s social platforms Online at TodayFM com we had a custom built donation page created with both Tesco and Temple Street s branding This page included a live count of all donations made throughout the campaign along with a dedicated twitter feed that showed the hashtag Gift4TempleSt being used This page was created for 3 reasons Firstly we wanted to make it easy for our online audience to donate secondly we wanted to show them the difference that their donations were making by having a live count of donations displayed and finally to motivate them to donate by showing the hashtag Gift4TempleSt being used and showing people on social media nominating each other to give a donation as a gift to the hospital for Christmas As the campaign continued in its first week we created a branded infographic to be shared online to give people an insight into what a difference this piece of life saving equipment could make to people s lives We wanted to make sure that our audience understood exactly where their donations were going and how greatly they were needed The Louise Duffy show got fully behind this campaign for the 12 days it ran by giving multiple daily mentions and driving people to text and donate online while supporting different social aspects of Gift4TempleSt RESULTS The campaign was a massive success

    Original URL path: http://www.communicorpone.ie/_portfolio/tesco-temple-street-and-the-louise-duffy-show-on-today-fm/ (2016-02-17)
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  • The Energia Hub powered by Newstalk - Communicorp One
    Ireland THE INSIGHT Newstalk presented an ideal fit for Energia The station exists to deliver its listeners with informative news business current affairs and lifestyle content 70 of Newstalk listeners who work either full or part time work for an SME TGI 2015 18 are self employed and 12 have invested in their own business index 149 Newstalk listeners like to engage with content that provides them with entertainment and or informs them THE SOLUTION The solution saw the design and development of the Energia Hub powered by Newstalk Featuring articles from the Newstalk business section and some entertainment articles to create engagement the hub was also home to a bespoke infographic series based on the theme of electricity The digital activity was supported by on air promotion spots that directed listeners online to the Energia hub Radio played an imperative role in delivering the Newstalk audience to the hub Traffic was also driven to the Energia Hub via the Newstalk display ads social posts and through the Kick start your Business articles a regular feature on The Right Hook which features an SME owner receiving business advice from George and Gerard Tannam of Island Bridge Brand Development A key

    Original URL path: http://www.communicorpone.ie/_portfolio/the-energia-hub-powered-by-newstalk/ (2016-02-17)
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  • AXA 'Know Your Quotes' - Communicorp One
    entertainment through out the day encapsulated in the station tagline Expect Something Different Today FM listeners are busy family orientated people who look to radio to provide them with a break in the monotony of the day to day and a sense of fun Films are a key interest of the Today FM audience and we also observed that this audience significantly over indexed for downloading both paid for and free games online We ve also seen high levels of engagement on Today FM s Facebook page through the use of nostalgia generally and film nostalgia specifically THE SOLUTION We designed and created the AXA Insurance Know Your Quotes game on Facebook and on TodayFM com The AXA Insurance partnership with Communicorp One included a 2 week digital promotion that leveraged all of Today FM s assets from the station website the strong social media presence and the station s music apps The digital activity was supported by on air promo spots that directed listeners online to the Know Your Quotes game In this campaign radio acted as a megaphone for digital playing an imperative role in driving Today FM listeners online to the game The game challenged our listeners

    Original URL path: http://www.communicorpone.ie/_portfolio/axa-know-your-quotes/ (2016-02-17)
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  • Sky 15 for 15 - Communicorp One
    15 footballers of the past 15 years who would each receive an award from Sky Sports We were confident that this would generate fierce debate across the whole football community including clubs players and fans THE SOLUTION Today FM s top rated Gaelic sports programme Championship Sunday was selected as the best and most relevant base platform for the campaign with further momentum driven by the Sky Sports website the Today FM website and mobile and social media platforms Listeners were encouraged to nominate their chosen players at the Today FM website Sky Sports created a number of bespoke social objects to spur debate on social media across the two stages of the campaign the voting and reveal whilst Today FM made frequent social postings throughout Many All Ireland players All Star players team managers and sports journalists also shared their lists and debated on Facebook and Twitter as who s in who s out became the talking point for football fans right through August in the build up to the All Ireland Final Public voting was open for 21 days which will be followed by a daily reveal one player per day of the 15 chosen by the expert judging panel The campaign will culminate in the Sky 15 for 15 gala presentation lunch in Dublin where the 15 in attendance will receive their awards The promotion included the following Branded recorded on air promo spots Branded live promotions of voting by presenters plus numerous ad hoc presenter credits Branded on air vignettes announcing player nominations Branded posts on Today FM social media platforms Constant presence on Today FM website landing page Audio posts on Today FM website Results The Today FM and Sky Sports GAA 15for15 wrapped up on Friday 25 th September at an event in the

    Original URL path: http://www.communicorpone.ie/_portfolio/sky-15-for-15/ (2016-02-17)
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  • The Eason Book Club - Communicorp One
    are heavily impacted by reviews and recommendation from people they know THE SOLUTION Based on the insight and combined with their own love of and passion for reading the Pat Kenny team wanted to find a partner and launch a book club to tap into listeners interests Eason was the preferred partner and we set out to work with them and their network of 52 stores nationwide to bring the book club to local communities Eason s objective is to use the partnership to continue building content and awareness While the book club focuses on the audience s love of the printed book the solution was far from traditional The partnership engaged not only the Pat Kenny audience on air but also our online audience digital display ads social mentions and reviews ensuring a widened reach for Eason Each month a recorded promotion airs to highlight that month s book recommendations As well as in store point of purchase display Eason runs an ad in the Irish Times the Saturday before the first Monday of the month to inform readers of the 4 recommended books for the month and driving people to listen to the Pat Kenny show the following Monday to hear the show s choice of the Book of the Month Mrs Brown s Boys star Rory Cowan singer Brian Kennedy and former Fianna Fáil minister Mary O Rourke make up the Book Club s lively review panel The show also features contributions from individual listeners and book clubs around the country each month The hosted page on the Newstalk site features the on air segments reviews and comments from listeners As part of the partnership we run with 20 promo spots each month to highlight all the monthly recommended books These spots air when the book club

    Original URL path: http://www.communicorpone.ie/_portfolio/the-eason-book-club/ (2016-02-17)
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  • Coors Light: The mobile Expedition - Communicorp One
    impression figures The campaign was booked across two different ad formats MPU s and Full Page interstitials and ran for a total of 3 weeks across all 6 stations from 12pm 12am every day The ads were submitted to us as Rich media and clicked through to the Coors Light Facebook page where their promotion for the power packs continued THE PROBLEM As well as MPU s running across our mobile sites and station apps Coors Light also supplied rich media creatives for full page branding interstitial ads at a high volume for our stations In order to keep non invasive experience for our users and keep optimum interaction with the ads we needed to look at how we served our ads to our audience THE INSIGHT Based on previous successful campaigns we know that strong visual creative usually performs better that can be anything from colourful JPEGS or newer formatted Rich Media creatives The more eye catching the creative the better chance it has of being clicked or interacted with With our high number of downloads and traffic within our station apps interstitials usually perform very well in terms of meeting impression targets however we have also learnt from

    Original URL path: http://www.communicorpone.ie/_portfolio/coors-light-the-mobile-expedition/ (2016-02-17)
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  • Cadbury Creme Egg Fling Match - Communicorp One
    Egg The station exists to deliver its listeners with unexpected content and entertainment through out the day encapsulated in the station tagline Expect Something Different Today FM listeners are busy family orientated people who look to radio to provide them with a break in the monotony of the day to day and a sense of fun THE SOLUTION We designed and created various Creme Egg personalities which were all featured on a custom made dating app The Fling Match App This app formed the core of the campaign around which the on air and social activity was built With this app we asked our audience different questions to determine which egg character they best matched with capitalising on the growth in popularity of list quizzes featured on sites like Buzzfeed Once users found their egg match they were able to share on social media page which also gave a short summary of the egg s personality Data capture was a key element of this campaign and the Fling Match app allowed us to gather users details which were out in a draw to win Cadbury hampers The Cadbury partnership with Communicorp One included a promotion that leveraged all of Today FM s assets from the station website the strong social media presence and the station s music apps Dermot and Dave are two of the station s mischief makers and a promotion on their show was an ideal fit for the Creme Egg brand The on air promotion directed listeners online to the Fling Match app with listeners invited to text in their egg match Dermot and Dave picked listeners with the same egg match and pitted them against each other on air to win a hamper or be put in a draw to win a trip to Venice During

    Original URL path: http://www.communicorpone.ie/_portfolio/cadbury-creme-egg-fling-match/ (2016-02-17)
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