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  • ”Calorie Legislation” What will the impact on your profit be? — Anthony Beale & Associates
    making money Where we have a till system usually information is readily available from modern systems we then can add the amounts of dishes sold to the file We do this so we can show the future impact on changes in costs and sales prices Equally with modern systems they can inform you of the Gross Profit you should have made based on what you have sold If this is in place creating the calorie values will not cost anywhere close to 5000 and it could be free depending on your time available to do the work your computer or a member of your teams skill set On an average menu of 20 items 6 starters 10 mains 6 desserts should take approximately 20 hours to complete the calorie values of dishes from start to finish Of course there is a lot of depends in here If none of these things are in place the figure will be far north of the 5000 average Now no one has to do anything for the time being at least but wouldn t it make sense to have something in place that gives you all that vital information Stay with me for a few moments if you don t have a recipe book in place to tell what money each dish is making how can you know you are making money The honest answer is you can t really be sure your food side of the business is making money Of course this is not the end of the world if your drink side is very profitable I have done countless numbers of these projects with my clients over the years that is creating their recipe database for profit and there are always surprises for them They learn some dishes they thought are great for money are actually losing money and usually these are the dishes being promoted in all areas thus losing on the double Also some dishes they thought were not making a good GP are But I digress If you have your recipes ready this project will not cost you 5000 If you don t have recipes ready it will probably cost you more The government have set up a calorie counting application which can and will tell you the calorie values of your dishes once the information is right Huge amounts of time will be saved if you have a recipe book ready to take advantage of the app For more on the app type into your internet browser https menucal fsai ie it Are there any benefits other than compliance Again it depends If you look at it as only to tick a box that you are forced to tick the benefits will be few and far between If you look at it from the point of view of adding value to your customer s lives there will be many benefits It is helping them make better decisions in many cases your dishes will be far better for

    Original URL path: http://www.anthonybeale.ie/calorie-legislation-what-will-the-impact-on-your-profit-be/ (2016-02-18)
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  • “Save Money” Bring it to the bottom line. Buy Better. — Anthony Beale & Associates
    your most important purchases and which ones have the biggest effect on your profitability Adopt the 80 20 The information can now be used to 1 enter a tender process which makes it easier to have multiple suppliers vying for your business and 2 you can ensure you have the best possible deal in place Before engaging with suppliers follow my simple 6 step formula which I found very beneficial when I was the Stock Quality and Purchasing manager for one of Irelands leading hotel chains the formula is as follows RS S CT RB PTA MC WIN for your company RS Reputable supplier you need to be sure that you are dealing with someone whom is trustworthy the majority of businesses are S Service i e they can get what you need when you need it in an efficient and friendly manner it amazes me how many delivery personal have lost companies large orders just by being rude to employees CT Credit Terms when changing suppliers it is imperative to get your current terms at least matched if not you will create a cash flow problem by paying 2 at the same time RB Reciprocal business is your supplier capable of giving your business and how formal can that process be If you have 2 suppliers what is their commitment to you to use your products and service PTA Price term agreement you won t have the time to watch costs every day so agree a timeframe for how long agreed pricing will hold In other words that there will be no increases during that period Of course should markets change and prices need to move they cannot be without a face to face meeting This will ensure you will be one of the last businesses to take a price increase Most suppliers when prices need to be increases just send a letter informing you When they have to meet you they are slower in doing this If all boxes have been ticked you can engage with a new supplier or keep with existing suppliers knowing you have the best deal you can get in place I have yet to see a case where this process does not yield more money to the bottom line I have done this process with over 25 Businesses all have had an improvement in their bottom line MC Marketing Contribution this will only apply if you have a considerable volume of goods being purchased at least 200 000 When this is the case a contribution towards your marketing costs can be sought after all you will be working to promote your business to sell your suppliers products Once you have the volume information to hand it is now important to sort them into highest volume and value so you will know what is most important to your business the 80 20 rule is very important here Spend your time on the 20 of products that you spend 80 of your money on It

    Original URL path: http://www.anthonybeale.ie/save-money-bring-it-to-the-bottom-line-buy-better-2/ (2016-02-18)
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  • 5 MARKETING BLUNDERS -SOLVED! — Anthony Beale & Associates
    good CRM can assist us with low no cost email marketing but only when we have built up over time the required data Example All restaurants take bookings as do all hotels and some Gastro pubs too So many of them do not use this as an opportunity to gather important data and information about customers interests so that they can really target the needs of customer For example taking a booking we could ask is it a special occasion The answer could be it s a birthday an anniversary or I am just there on business Each of these answers give us an opportunity to make offers in future that actually matter to our customers and improving our conversion rates of our marketing Of course we need to put this information somewhere our heads won t hold it so get a CRM 3 BLAH BLAH BLAH BLAH WHAT ARE YOU SAYING Far too many ads are not really clear on what the benefit to the customer is should they buy or use your product or service There is far too much about us and our products rather than being about the customer and what the product or service can do to benefit them Customers buy for their reasons not ours Example In marketing a SPA with antiaging products and service rarely do I see Look 10 years younger that is after all why anyone would use anti age it s to look younger Yet most tell me about the process and how many visits I will need of course I don t need these products yet but when I do I want to know what will it do for me 4 BLAND FOOD SELLS NOT IN YOUR LIFE This is a huge mistake Unseasoned food never satisfies Your marketing is no different To grab attention the headlines HAVE to have some spice A Attention there needs to be a headline or something to grab the attention so I will continue to read I Interest There needs to be something of interest to get me to stay reading D Desire There must to be an element of desire how will I be better off and how can it be delivered that I must have it A IT must have a clear next step call to action Call now Book Now come here today or something else for me to do It should always have a deadline to create some urgency Open timeframes rarely drive sales If we don t follow these steps most of our marketing ends up in the bin i e it is literally throwing our money away 5 I AM IMPORTANT TO YOU NOPE All of us are busy and usually only are thinking of our own problems interests and desires Usually it has not been positioned to solve a problem or improve the customer s situation The customer buys outcomes and results not features What are the key things that will enhance people s lives Unless

    Original URL path: http://www.anthonybeale.ie/5-marketing-blunders-solved/ (2016-02-18)
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  • The 6 main reasons for Success and failure in the Food Service Industry. — Anthony Beale & Associates
    again this is due to the belief that more is more value The truth however is very far from this There is food being thrown out all over the country which means profits are going in the bin Now I am not saying that we go back to the days of nouveau cuisines which were 3 tea spoons on food on a plate We need to ensure that the product is good quality presented in an appetite whetting form and is cooked to perfection Next how can all this are achieved The introduction of a recipe book which itemises all costs and ingredients The goods have the method and picture to ensure consistency and profit of product Not only is a recipe book useful to ensure portion control When it is completed correctly it will have the capability to tell you at any given time what each of your dishes cost you but more importantly how much profit you are making on everything you serve This gives you greater scope to promote higher profit items All eateries usually carry an array of dishes and all will have different profit margins Few actually know which products are making the most money and fewer still actively promote those higher profit items Many times the higher cost dish actually is the one with the lowest profit and many times is the highest selling item The other reason to have a recipe book is consistency which leads me to point 4 4 Consistencies or Lack of Picture the scenario if you will you dine in your favourite town centre eatery and you order the same thing day in day out On Monday your chicken Caesar I like Caesar has very little chicken on Wednesday it has too much and on Friday the dressing tastes different from both Monday and Wednesday why is this There are 3 different chefs all with their twist on the dish Each of them having a different idea of what Caesar is As the customer are you happy with the 3 versions Or do you go to a place that has the same product you like all the time that is delivered to a consistent high standard What about the treatment you receive Each time you go in are you greeted with consistent friendly service or is that also hit and miss If this is the case how likely are you to continue giving your patronage Everyone knows the story of McDonalds its success is purely down to people know exactly what they are going to get each and every time without fail Consistency is vital to success in any industry 5 Wastage How much money are we losing through waste How can we get a better handle on wastage So much money is being lost from stocks due to lack of knowledge Lack of training and in many cases lack of caring Issues on when to buy when to stock up when to let stock run down and how

    Original URL path: http://www.anthonybeale.ie/the-6-main-reasons-for-success-and-failure-in-the-food-service-industry/ (2016-02-18)
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  • Doing it Right Zucchinis in Navan. — Anthony Beale & Associates
    deliver an excellent product all the time Zucchinis in Navan does this in abundance from taking the booking where they ask really good questions about your next visit To the arrival where they take you to your seat and look after you from start to finish Never too intrusive to your meal yet ensuring they are attentive enough to your needs I especially like that they ask whether it is for a special occasion that you are coming I can say with experience that I have only been asked this question by 3 restaurants in my 20 years of dinning out Yes I am sure you are saying but that is so simple and it is I also like that they send a confirmation text a couple of days before you re booking date to ensure everything is still good for your intended booking time However in order to have all good questions to ask someone within a company needs to set time aside and create the script of questions that they will ask their customers Some do this process well others do not Zucchinis does this excellently Even though they are up a stairs my wife is somewhat disabled we will still go there because of how they make us feel from when we arrive to when we leave The food is always great and it s cooked fresh to order Of course again this is something that is not as much the norm as we would think Most good restaurants cook food to order but there are many that use much bought in processed foods Zucchinis is not one of them In reference to the food anything I have eaten along with my wife has been excellent We are not the easiest couple to please considering my wife spent almost 15 years in the hospitality sector and I have been involved in it for over 20 years I take my hat off to Zucchinis keep up the good work Things to learn Plan each step of your processes from booking taking all the way through to point of exit Ensure your team know and have been trained in each step and can deliver each of the steps Ensure you have a service charter Standard operating procedures that is followed by every team member and is the basis for your induction packs This pack should be given to team members before they start If you liked this article drop me an email to info anthonybeale ie I would welcome your comments For more information and articles on different areas of the hospitality business make sure you check our website http www anthonybeale ie category blog ABA is a hospitality success company that works with Hotels Gastro Pubs Restaurants and companies within the hospitality sector to improve results If this was valuable to you please leave a comment and check out our FREE 15 point assessment click ABA 15 point If you like what you read feel free to share

    Original URL path: http://www.anthonybeale.ie/doing-it-right-zucchinis-in-navan/ (2016-02-18)
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  • Trip Advisor Like it or loathe it. — Anthony Beale & Associates
    you can use this tool to your advantage and attract more of the tourist market to your premises Be under no illusion tourists do use this tool and so do the domestic market to assess whether they will visit your premises or not Well enough of that here are some tips to improve the situation where ever you may find yourself Top tips 1 Deliver a consistent service This sounds simple however it most definitely is not easy Unless you have some standards written and implemented throughout the whole team it is very hard to have consistent service So tip one write out your standards and then implement them with your team 2 Be available and ready for reviews Many places don t have the trip advisor stickers nor do they encourage their team to ask customers for feedback On trip advisor there are some tools and some are free However if you want to get more and better reviews purchase the little trip advisor business cards that can be given to customers when the bill is presented so that they have a prompt to give a review 3 Manage your reviews Always acknowledge your reviews Good or bad treat them as though a customer has given you direct feedback in person Avoid getting into an online argument as this does not look good for you Instead once it is an isolated incident apologize and inform the customer of that Always be thankful for the good reviews inviting them back to see you again 4 Use the free tools trip advisor offer Trip advisor themselves give a host of tools and are quite helpful to manage your trip advisor presence You are going to have a presence whether you like it or not so you might as well get the most from it They give some free templates to create some print materials to encourage reviews They give the trip advisor stickers to show your customer s you are open to the idea and to promote reviews They have easy to use links so that you can promote your positive comments on your Facebook page and other social media 5 Inform your people and include them all Whatever you decide to do ensure your team are informed understand and are on board as after all it will be them who determine whether you get good or bad reviews If you liked this article drop me an email to info anthonybeale ie I would welcome your comments For more information and articles on different areas of the hospitality business make sure you check our website http www anthonybeale ie category blog ABA is a hospitality success company that works with Hotels Gastro Pubs Restaurants and companies within the hospitality sector to improve results If this was valuable to you please leave a comment and check out our FREE 15 point assessment click ABA 15 point If you like what you read feel free to share the article or leave a comment

    Original URL path: http://www.anthonybeale.ie/trip-advisor-like-it-or-loathe-it/ (2016-02-18)
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  • Why do some succeed and others don’t in hospitality? — Anthony Beale & Associates
    that sets them apart BD used to stand for business development now stands for better and different Let me be clear being better needs to be better than who you were last week last month last year so you know you are moving forward Being different means being unique being special that authentic something that makes you stand out from the crowd Don t compare yourself to others only compare yourself to you Of course look at the competition and learn from them and see what they do right and learn from it and what they are doing wrong and avoid it The key in the industry is always ensure your customers are valued Always ensure you are delivering a great and consistent service Always ask yourself questions Questions like how can I improve my situation You will get answers It is vital you act on the answers you give yourself or remain the same So when you know what makes you different and authentic it is vital that it is not kept as the world s best kept secret Market it through all angles open to you Exploit social media use your in house posters Utilise whatever it takes to let the market place know you are here you are unique and you can look after their needs in your special way Of course nothing will beat word of mouth and that starts in in house It is vital that your team know what makes the business special and they believe it We need to ensure our team know what it is and have the tools to communicate it to our customers in the right way and often If they need training give them training If they need understanding help them understand Remember you are only as strong as

    Original URL path: http://www.anthonybeale.ie/why-do-some-succeed-and-others-dont-in-hospitality/ (2016-02-18)
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  • Demystifying, Purpose – Vision- Mission and Goals. — Anthony Beale & Associates
    the proper time has been allocated for its creation The Mission will usually be a significant general statement of how we will deliver the vision It might and probably will need to be broken down into easier to digest chunks These chunks are usually large achievements in and of themselves They are usually called goals and achieve specific outcomes along the way The goals tell us if we are moving in the right direction in line with our mission and getting towards achieving our vision or if we need to stop and reassess Goals come in all shapes and sizes and they can be annual goals biannual quarterly monthly weekly and even daily Depending on their size the may need to be broken down into objectives or mini goals This is where we can really see where we are going in a step by step fashion These mini goals or objectives help decide on which strategies we need to adopt to achieve them Strategies are where we start getting into the specifics of what is required to achieve the goals They can be and usually are medium to long term It is from here that we can create our plans of action Plans are where the rubber starts to hit the road It is where we get into the who will do what When will it be done It is the agreement of how results will be reported and by whom In other words how activities that produce results will be communicated to those that require that information From the plans we can now go about the business of assigning and agreeing the daily weekly activities and actions Nothing moves until we do action is required to get any worthwhile result We all know until we do something we can t get a result Actions are vital to the success of any endeavour Caution Actions without planning strategy objectives goals mission and vision can lead us away from where we really want to go Most people won t pay the price of creating a business or life they want It is considered easier to plod along and hope things improve The price might by money the price will defiantly be the time and the price will be stepping out of your comfort zone The price will be allowing mistakes to be made and then learning from those mistakes That is asking knowing what I now know what will I do different next time as to not repeat the same mistake For short KWINK Some of us are not willing to pay the price and that is fine There will of course at some stage be a price to pay Either way it is a choice The price should we choose not to act is that underlying feeling that we could and should be more It is a great sense of guilt and regret that will come in time Pay the price now and move from your comfort zone into a business and life you can be proud of Be happy with Feel you are creating something worthwhile for you your family your team and your community Either way be ok with your choice no one can choose for you I know this sounds like a lot of work and it is That s why most of us don t do it A small dose of reality for my readers quick fix doesn t work If it fixes quickly you can be sure it will break again quickly Think back about the year almost finished 2013 Are there things that happened more than once that you thought were resolved only to come back twice as bad If that has happened to you that is the result of quick fix It looks great at the beginning that some easy quick things can improve our business our lives and everything They can and do work but usually only in the short term and can t be built on sustainable Quick fix is not a foundation that can be built upon Have you ever gone on a crash diet for example Picture this you exercised like crazy Lost a few pounds After a while you realised it was not sustainable over the long term You probably found that after you ceased the unrealistic regime you put back on all the weight and more That my friend is a quick fix Perhaps you did it the sustainable way You decided on the body you wanted how you were realistically going to get and keep it You set goals to achieve knowledge and mastery You informed yourself on nutrition and exercise programs that could be built around yourself and your life You chose one that you were sure would work for you If this is you you are probably still enjoying the regime Enjoying the lifestyle changes the better health and energy This is why you take a long term view to get sustainable repeatable results 2014 will pass as will 2015 as did the years behind us If you work on yourself and your business with the right tools I know your best years are ahead of you should you choose to do the work I hope you have found value in the reading of this article and have a better understanding of the relationship between purpose and vision vision to Mission Mission to goals goals to objectives and so on right down to daily actions It is in the actions is where you find your success Well planned actions will always yield better results than no or low prepared actions Hoping for better results sadly will not make an impact Some actions will be hard and will push you out of your comfort zone But these actions once complete will give you a huge sense of achievement You will know they are bringing you towards your goals your mission and ultimately your vision Which is why it is easier to stay motivated longer Other

    Original URL path: http://www.anthonybeale.ie/demystifying-purpose-vision-mission-and-goals-2/ (2016-02-18)
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