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  • B&A - Delve Deeper

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    Original URL path: /wp-content/banners/ba_leaderboard_728x90.full.ext.html (2016-02-09)



  • Swiffy Output

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    Original URL path: /wp-content/banners/360Campaign300x250_AdWorld.html (2016-02-09)


  • Liberty Insurance Creative Out to Pitch - AdWorld.ie
    creative account for Liberty Insurance is being put out to pitch The incumbent Rothco has declined an invitation to re pitch for the account ending a four year relationship with the company that saw it pick up several awards including two Gold ADFX Awards According to Rothco we are especially proud of the work we created during the key launch phase of the brand in Ireland and during the initial first two year bedding in period Since then market conditions and a succession of senior management changes at Liberty have meant that we have had little influence or impact on the direction of the brand We therefore feel this is an appropriate juncture for us to bow out and allow a new client and agency relationship to start We wish all concerned well Since entering the market after the acquisition of the old Quinn Insurance business the Boston headquartered Liberty Mutual has experienced a torrid time and between 2011 and 2014 it racked up accumulated losses of 22m Over the past 12 months the company has significantly cut back its workforce from 1 580 at its peak to around 580 now while it has also exited the UK market as well as withdrawing from some business lines The Irish insurance market is extremely competitive and over the past five years the strategy of many insurers was focused on gaining market share by undercutting each other While price increases in the order of 25 for most motor policies have kicked in over the past 12 months motor premiums are still a lot cheaper than they were 10 years ago In addition the cost of claims has been steadily increasing heaping further pressure on the sector SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target

    Original URL path: http://www.adworld.ie/2016/01/29/liberty-insurance-creative-out-to-pitch/ (2016-02-09)
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  • Bloom Toasts Johnston Mooney and O'Brien Win - AdWorld.ie
    Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home News Accounts on the Move Bloom Toasts Johnston Mooney and O Brien Win News Accounts on the Move Bloom Toasts Johnston Mooney and O Brien Win December 18 2015 SHARE Facebook Twitter Bloom Advertising has picked up the creative account for Johnston Mooney and O Brien following a competitive four way agency pitch process which included the incumbent Owens DDB Johnston Mooney and O Brien has just celebrated its 180th year in business making it one of the oldest companies in Ireland It is a real honour to get to work on a brand like Johnston Mooney and O Brien It is a household name a brand we were all raised on said David Quinn managing partner at Bloom They are part of our history Our challenge is to make sure they are a big part of our future The FMCG sector and in particular the bread category is very competitive We face some big challenges from our competitors own label and from changing tastes in the market says Emilia Ryan Marketing Manager at Johnston Mooney and O Brien We were really taken with Bloom s approach to this and with what they have done for their other clients We are really looking forward to the new campaign says Quinn SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish Agency to Join SoDA Irish Media Market to Grow by Nearly 10 According to Core Media Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of

    Original URL path: http://www.adworld.ie/2015/12/18/bloom-toasts-johnston-mooney-and-obrien-win/ (2016-02-09)
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  • Bonfire wins Sliderobes UK and Ireland Account - AdWorld.ie
    Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home News Accounts on the Move Bonfire wins Sliderobes UK and Ireland Account News Accounts on the Move Bonfire wins Sliderobes UK and Ireland Account December 4 2015 SHARE Facebook Twitter Bonfire Advertising has been appointed by Sliderobes to handle a new brand campaign for the UK and Ireland According to Bonfire the campaign will see a new brand positioning for Sliderobes that will be strongly focused on the high end quality design and service that Sliderobes have been traditionally renowned for Media is being handled by Mediaworks and will have a particular emphasis on highly targeted online AV and VOD Sliderobes is a specialist in fitted sliding wardrobe doors and storage and was founded in 1983 with facilities in Dublin and Belfast where it is headquartered In 1999 it began franchising its operations and it now has 16 showrooms throughout the UK and Ireland SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish Agency to Join SoDA Irish Media Market to Grow by Nearly 10 According to Core Media Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for Love

    Original URL path: http://www.adworld.ie/2015/12/04/bonfire-wins-sliderobes-uk-and-ireland-account/ (2016-02-09)
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  • Rothco Picks up French Tea Brand Elephant - AdWorld.ie
    s Challenges The Holy Grail of Programmatic All Featured Articles Jobs Campaigns Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home News Accounts on the Move Rothco Picks up French Tea Brand Elephant News Accounts on the Move Rothco Picks up French Tea Brand Elephant November 27 2015 SHARE Facebook Twitter Rothco has picked up the creative account for the Unilever owned Elephant tea brand in France The Dublin based agency pitched against a number of French agencies Rothco already handles the creative advertising account for a number of Unilever owned tea brands in Europe including Lyon s Tea and Lipton Set up in Marseille in 1896 Elephant tea is one of the most popular beverage brands in France and the company makes a wide range of flavoured teas Rothco s creative output will be focused primarily on the French market SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish Agency to Join SoDA Irish Media Market to Grow by Nearly 10 According to Core Media Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for Love Radio Awards is Published February 8 2016 Three Launches Focus Ireland Tie

    Original URL path: http://www.adworld.ie/2015/11/27/rothco-picks-up-french-tea-brand-elephant/ (2016-02-09)
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  • Thinkhouse Wins Global Account for Tullamore D.E.W. - AdWorld.ie
    Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home News Accounts on the Move Thinkhouse Wins Global Account for Tullamore D E W News Accounts on the Move Thinkhouse Wins Global Account for Tullamore D E W October 30 2015 SHARE Facebook Twitter Thinkhouse has won the global PR account for Tullamore D E W the world s second largest Irish whiskey brand Working alongside William Grant Sons global marketing team which is based in Dublin Thinkhouse will manage all PR communications for the brand with particular focus on its high performing and emerging markets According to Jane McDaid of Thinkhouse It s great to be part of this journey and to work in collaboration with the very talented team at William Grant Sons to deliver creatively led work that further enhances the brand globally Using Tullamore D E W s premium credentials strong heritage and authentic vibrant brand personality we look forward to smashing Tullamore D E W s ambitious growth targets SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish Agency to Join SoDA Irish Media Market to Grow by Nearly 10 According to Core Media Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February

    Original URL path: http://www.adworld.ie/2015/10/30/thinkhouse-wins-global-account-for-tullamore-d-e-w/ (2016-02-09)
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  • Irish International Gets Called Up for RWC2023 Duties - AdWorld.ie
    Cup 2023 in Ireland Earlier this year the IRFU announced that it was seeking to appoint a number of agencies to work with it in putting together the bid which has the backing of both the governments in Dublin and Belfast The consultancy arm of Deloitte will project manage the overall bid process while a number of other firms and agencies will provide a range of different inputs and services in areas like creative design and content Deloitte was heavily involved in putting together the winning bid for London 2012 when the English capital played host to one of the most successful Olympic Games in recent years Apart from Irish International the London based sports content agency Seven46 will provide a range of content services to the bidding team Part of Havas the agency was set up by former Guardian sports journalist Nick Varley who has worked on a number of successful international global sporting events over the past few years including London 2012 In a recent interview with Irish Marketing Journal IMJ the IRFU s director of commercial and marketing Padraig Power said that the bid has to be submitted by February 2017 and the winner will be announced in May 2017 Other countries vying to host the tournament include France Italy and South Africa Of the four contenders only Ireland and Italy have yet to host the tournament If Ireland is successful in its bid to host the tournament the economic spin off could be quite substantial A recent report published by EY in the UK suggested that this year s tournament which kicks off next week could be worth around 2 2bn to the economy and will add around 982m to GDP The tournament is also expected to attract up to 466 000 fans and visitors to

    Original URL path: http://www.adworld.ie/2015/09/11/irish-international-gets-called-up-for-rwc2023-duties/ (2016-02-09)
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