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  • EU Sponsorship Market Worth €26bn in 2013 - AdWorld.ie
    Sponsorship Market Worth 26bn in 2013 July 4 2014 SHARE Facebook Twitter The European sponsorship industry was worth an estimated 26 05 billion last year according to the European Sponsorship Association ESA The Irish market meanwhile accounted for 125 3 million The 26 05 billion spent on sponsorship in Europe represented a modest increase of 0 7 on 2012 The Association reported that 2013 was a good year for many European countries with the Nordics doing particularly well and the UK Germany and France also enjoying growth The Irish market grew by 2 7 in 2013 with Onside Sponsorship estimating spend on rights of 125 3 million Some markets including Italy continue to decline with Poland and the Ukraine experiencing a slight drop post the European Championships Karen Earl Chairman of ESA said that it was pleasing to see that France had recovered from a difficult year in 2012 and that the effect of the 2012 London Olympics in the UK shows that the same level of investment has been sustained It is encouraging for the UK to see brands which supported the Olympics and which may not have been traditionally involved in sponsorship recognising the benefits and continuing their support post the event John Trainor the Irish based director on the board of ESA and chief executive of Onside Sponsorship notes that The 2013 figures also show that non sport sponsorship revenue remains strong For the year the ratio of sport versus non sport sponsorship stands at 65 35 across Europe France has a particularly strong non sport sector making up 45 of the French sponsorship market SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest Selling Brand i Believe Adds MenuPages ie and CBG ie to Client List OOH Advertising Continues

    Original URL path: http://www.adworld.ie/2014/07/04/eu-sponsorship-market-worth-e26bn-2013/ (2016-02-09)
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  • MediaVest Win Three Mobile Account - AdWorld.ie
    far MediaVest has picked up the media account for mobile operator Three following a two way shootout with the incumbent Mindshare MediaVest already had media account for O2 in Ireland while Mindshare held the account for Three However following the acquisition of O2 by Three which becomes effective at the end of June the newly enlarged company needed just one agency The creative account which was not put out to pitch remains with Boys and Girls We are delighted to be the preferred supplier to Three and we look forward to the exciting challenges ahead says Aidan Greene managing director of MediaVest Last week Three got the go ahead for the O2 acquisition from the European Commission This will see its market share rise to 37 and bring subscriber numbers to over 2m active users The two companies had combined revenues of 736m in 2013 Prior to the acquisition Three s Irish revenues amounted to 180m in 2013 Hutchinson Whampoa Three s parent company has so far invested over 1 1bn in the Three s Irish business This together with the purchase of O2 Ireland and the planned investment of 300m to build a 4G network over the next three years will bring its total investment in Ireland to circa 2bn As part of the EU approval process Three has committed to provide network capacity and MVNO services to two MVNOs in order to facilitate new MVNO entry into Ireland with the option to acquire spectrum that may be taken up by one or the other to become a network operator Three has also committed to offer to Eircom Meteor to continue its network sharing with O2 on improved terms with the merged network SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest

    Original URL path: http://www.adworld.ie/2014/06/06/mediavest-win-three-mobile-account/ (2016-02-09)
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  • Electric Media Wins BBC.com Ad Sales Contract - AdWorld.ie
    Electric Media Wins BBC com Ad Sales Contract July 11 2014 SHARE Facebook Twitter Michelle O Keeffe Managing Director Electric Media The Electric Media Group has picked up the contract to represent BBC com in the Irish market BBC com is the digital service for both web and mobile of one of the world s most widely recognised media brands with a combined traffic in Ireland of nearly 30 million page views per month and a reach of over 2 million unique users The contract was previously held by Adforce According to the chairman of Electric Media Dermot Hanrahan The BBC is a premium communication brand commanding worldwide respect and trust and at Electric Media we understand that premium brands like the BBC need the highest standards of representation and we look forward to providing exactly that for them BBC com is a perfect fit and we are delighted to welcome them aboard The Electric Media Group is Ireland s largest premium digital advertising sales company and includes Yappy the mobile specialist division and Media Brokers a real time bidding service The company also represent many of Ireland s largest web and mobile advertising platforms including The Irish Times MSN Entertainment ie Rollercoaster ie and Donedeal ie According to Michelle O Keeffe managing director of the Electric Media Group Our customers are demanding more innovation platforms offering brand integrity and alignment with premium content Our partnership with the BBC will meet all of these requirements the Electric Media team looks forward to delivering new advertising opportunities to brands seeking the ultimate platform in line with their own values SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest Selling Brand i Believe Adds MenuPages ie and CBG ie to Client List OOH Advertising Continues

    Original URL path: http://www.adworld.ie/2014/07/11/electric-media-wins-bbc-com-ad-sales-contract/ (2016-02-09)
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  • TV Adspend Hits €206.2m in 2013 - AdWorld.ie
    of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home Archive TV Adspend Hits 206 2m in 2013 Archive TV Adspend Hits 206 2m in 2013 October 3 2014 SHARE Facebook Twitter A total of 206 22m was spent on TV advertising in 2013 according to figures compiled by KPMG for TAM Ireland This is the first time that the TV industry has agreed to supply independently verified advertising revenue figures which cover spot advertising AFP sponsorship and product placement revenues With the total market estimated to be worth around 700m last year it meant that TV accounted for around 30 of all ad spend in Ireland While it is generally believed that ad revenues declined by 3 in 2013 TV would have appeared to have bucked this trend experiencing just a slight dip of just 1 on the comparable figures for 2012 TAM Ireland figures also show that the average Irish adult views TV for 3 hours 25 minutes s every day and that 91 of this viewing is live TV while 9 is time shifted Comments SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest Selling Brand i Believe Adds MenuPages ie and CBG ie to Client List OOH Advertising Continues to Power Ahead Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 295 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by

    Original URL path: http://www.adworld.ie/2014/10/03/tv-adspend-hits-e206-2m-2013/ (2016-02-09)
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  • CBS Outdoor (NI) Retains Translink - AdWorld.ie
    the largest single advertising estate in Northern Ireland and is the leading provider of public transport across Northern Ireland and services all key cities and towns CBS Outdoor will operate the Translink contract for a 5 year period until 2017 The contract covers advertising across the fleet of 1 400 buses on both Metro and Ulsterbus services According to the OOH company it has invested heavily in the evolution of the Translink advertising estate and recently launched the first back lit external bus formats to be seen in Northern Ireland The signing of the new contract will also see CBS Outdoor develop new advertising formats across the N I Railways train fleet providing further opportunities for brands and advertisers to reach the valuable commuter audience Martin Heatley General Manager at CBS Outdoor Northern Ireland said We are delighted to have been appointed by Translink to continue managing on vehicle advertising across Northern Ireland s Bus network and are excited by the opportunity to continue our strong relationship and deliver a quality professional service and implement market leading innovations Catherine Mason Translink Group Chief Executive said Following a comprehensive tendering process CBS Outdoor have been successful in securing this contract They demonstrated significant expertise in creating and delivering value for their clients by reaching audiences out of home with a range of best in class formats and ground breaking initiatives They understand our business and operating requirements and help deliver considerable revenue to us whilst working safely and unobtrusively in our depots With more and more people using the bus and train this kind of advertising is an exciting medium and we are looking forward to building on our relationship with CBS Outdoor who is well placed to deliver for us SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR

    Original URL path: http://www.adworld.ie/2013/01/25/cbs-outdoor-ni-retains-translink/ (2016-02-09)
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  • AIB Taps into Google Hangout for Product Seminars - AdWorld.ie
    O Donoghue Head of AIB Consumer Marketing The Google Hangout offers us a flexible and innovative way to engage with the consumer Applying for a mortgage is an important decision and our customers need to be well informed With busy schedules we understand it can sometimes be difficult to get into a branch to speak to one of our mortgage advisor However through the AIB Mortgage Google Hangout Seminar we offer anyone the ability to have the same experience through their desktop tablet or smartphone According to O Donoghue AIB intends to use Google Hangout to deliver seminars on a wide range of products and services the bank offers We feel this is an excellent example of our pursuit to raise the standard of communication in our industry and provide customers with information in an innovative and accessible way A huge amount of work went into bringing this first to market initiative to life which was led by the AIB Consumer Marketing Team and the support of Google and our media partner Starcom Antaine Conway client director from Starcom adds It s fantastic for us when we get to work with a client like AIB who is actively driving innovation in their industry The Google Hangout to date has been a challenge for brands in Ireland to utilise With such exclusive access to experience and expertise on a very relevant subject for consumers the AIB Mortgage Google Hangout Seminar offers a first of its kind experience not just with one of the country s biggest brands but the largest mortgage lender in Ireland More and more Irish people use the internet to research before making big and small decisions and companies are looking for ways to provide the information their customers need in an accessible way Using a live Hangout

    Original URL path: http://www.adworld.ie/2014/07/18/aib-taps-google-hangout-product-seminars/ (2016-02-09)
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  • Digital Ad Spend Rises by 34% to €262m - AdWorld.ie
    by 34 last year to 263m according to the latest IAB PwC Online Adspend Study According to IAB Ireland mobile adspend recorded the largest increase in spend during the year rising by 132 to 79m while social media increased by 108 o 28 5m with VoD advertising rising by 63 to 14 3m Display advertising meanwhile grew by 35 to 99m or 38 of total digital spend Drivers of display adspend growth include the strong performance of social media display with a spend of 28 5m in 2014 108 on 2013 and a 63 growth in spend on digital video to 14 3m in 2015 Paid for Search advertising also chalked up good growth according to the study rising 43 year on year and remains the dominant digital format with a 52 share of total online adspend at 137m Classified advertising online continued to perform strongly in 2014 holding a 10 share of online adspend at 27m According to the survey FMCG is the top spending category in cross platform display spend with a category share of 16 of display spend Retail holds second position at 14 followed by Finance with a 13 share Commenting on the latest figures Suzanne McElligott CEO of IAB Ireland said The big takeout from our 2014 adspend study is the dramatic growth of 132 for mobile we can see that the key digital formats of display and search are increasingly embracing the mobile platform Brand spend on digital is now at the centre of media planning with major advertisers such as P G now allocating over 30 of their media spend to digital Looking at Display adspend specifically it is interesting to note the growth in cross platform digital sponsorship which was up by 58 she added SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES

    Original URL path: http://www.adworld.ie/2015/03/27/digital-ad-spend-rises-34-e262m/ (2016-02-09)
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  • Archive Archives - Page 39 of 42 - AdWorld.ie
    Media s Challenges The Holy Grail of Programmatic All Featured Articles Jobs Campaigns Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Archive Ardmore Atomic Awards Bloom Bonfire Boys and Girls Campaigns Cawley Nea TBWA Chemistry DDFH B Havas Worldwide IMJ Features IMJ Issues 2015 Irish International McCannBlue News Publicis Recruitment Rothco TGI Thinkhouse Random Latest Featured posts Most popular 7 days popular By review score Random Archive Home Archive Core Media Group Acquires Shanley Media Solutions May 2 2013 i Believe Launches Content Marketing Solution February 22 2013 Cawley Nea Revamps Management Team June 7 2013 Ulster Bank Launches First Ad Campaign Since 2011 June 12 2015 Cawley Nea Bags Key ESB Account January 10 2014 i Believe Bags Bloomberg Businessweek April 19 2013 Record Number of Entries for Media Awards 2014 February 28 2014 Clear Blue Water and Havas Pick up ILCU Account November 14 2014 RMG Wins Laya Healthcare Account October 17 2014 DDFH B Krow Kessel Kramer Make Aer Lingus Shortlist September 26 2014 1 38 39 40 42 Page 39 of 42 Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 295 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for Love Radio Awards is Published February 8 2016 Three Launches Focus Ireland Tie up With

    Original URL path: http://www.adworld.ie/category/news-archive/page/39/?filter_by=random_posts (2016-02-09)
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