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  • Target McConnells Launces Post Mobile Campaign - AdWorld.ie
    McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home Archive Target McConnells Launces Post Mobile Campaign Archive Target McConnells Launces Post Mobile Campaign June 5 2015 SHARE Facebook Twitter An Post has returned to the competitive mobile phone market with a new offering that hopes to take a substantial slice of the lucrative pre pay data market As part of its drive Post Mobile has embarked on a 750 000 advertising campaign that was created by Target McConnells and directed by Declan Lowney of Father Ted and Moon Boy fame Post Mobile is mobile virtual network operator MVNO and uses the Vodafone network and the state owned company is hoping to attract pre pay customers through its branch network of over 250 post offices around the country According to An Post these branches have a footfall of 900 000 per week According to Liam Sheehan Sales Marketing Director An Post The An Post brand is one of Ireland s leading and most trusted brands Our customers rely on us for service and value and they are hungry for innovation We have seized the opportunity in the mobile market to relaunch a value Pre Pay mobile service with an all new data driven offering that delivers best in market propositions from a brand that Irish consumers know and love SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest Selling Brand i Believe Adds MenuPages ie and CBG ie to Client List OOH Advertising Continues to Power Ahead Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 295 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells

    Original URL path: http://www.adworld.ie/2015/06/05/target-mcconnells-launces-post-mobile-campaign/ (2016-02-09)
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  • Aiden O’Byrne Joins DoneDeal.ie - AdWorld.ie
    Aiden O Byrne Joins DoneDeal ie February 14 2014 SHARE Facebook Twitter Aiden O Bryne DoneDeal Aiden Bosco O Byrne has joined Ireland s largest online classifieds business DoneDeal O Byrne was formerly strategy and sales director with Electric Media and will now spearhead DoneDeal s commercial partnership strategy He will continue to work in conjunction with Electric Media which handles online advertisings sales for the business to deliver branding and performance solutions for its Tier 1 agency clients while he will also open new dialogue with UK agencies and expand DoneDeal s relationships partnerships in the auto vertical O Byrne has over 25 years experience in commercial negotiation in both the print and digital industries According to Micheal Scully head of sales with DoneDeal Having Aiden join our team brings a wealth of experience insights to DoneDeal and allows us to continue to establish our status as the No 1 Performance Branding platform in the nation His unique personality effective and friendly manner will ensure 2014 is an exciting time for the company DoneDeal is Ireland s largest and most successful online classified adverts website and according to the company it claims that it is four times as big as its nearest competitor On average 140 000 new items are advertised each month with products ranging from art and antiques right through to video games and vehicles The site currently has over 230 000 adverts active on the website Founded in 2005 by Fred and Geraldine Karlsson the business has steadily grown and claims up to 500 000 visitors to its website each day SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest Selling Brand i Believe Adds MenuPages ie and CBG ie to Client List OOH Advertising Continues to Power Ahead

    Original URL path: http://www.adworld.ie/2014/02/14/aiden-obyrne-joins-donedeal-ie/ (2016-02-09)
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  • Irish International Resigns from Bank of Ireland Account - AdWorld.ie
    of Programmatic All Featured Articles Jobs Campaigns Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home Archive Irish International Resigns from Bank of Ireland Account Archive Irish International Resigns from Bank of Ireland Account January 17 2014 SHARE Facebook Twitter Irish International has resigned from the Bank of Ireland account bringing to an end a relationship that spans the last 15 years It is understood that this is the first time an Irish agency has resigned from such a large account however a source close to the agency stressed that the parting was amicable The Sandymount based agency will now step away from the account within the next two months During its 15 year tenure Irish International has created numerous memorable and award winning campaigns for the bank The relationship was also one of the longest client agency relationships in in the Irish advertising industry in recent years SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest Selling Brand i Believe Adds MenuPages ie and CBG ie to Client List OOH Advertising Continues to Power Ahead Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 295 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for Love Radio Awards is Published February 8 2016

    Original URL path: http://www.adworld.ie/2014/01/17/irish-international-resigns-from-bank-of-ireland-account/ (2016-02-09)
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  • IMJ Delivers Personalised Advertising for IN&M - AdWorld.ie
    Programmatic All Featured Articles Jobs Campaigns Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home Archive IMJ Delivers Personalised Advertising for IN M Archive IMJ Delivers Personalised Advertising for IN M July 17 2015 SHARE Facebook Twitter Irish Marketing Journal IMJ achieved a media first for an Irish trade publication by creating personalised advertising for Independent News Media INM As part of a wider marketing drive by the publishing group IMJ worked with it to develop personalised copies of the magazine that were then hand delivered to every creative and media agency in Dublin earlier this week The eight page concertina style ad which was created by ICAN features a number of key staff from its sales insights product and campaign teams Although the campaign is running in a number of publications IMJ is the only publication that offered personalised ads aimed at each individual media and creative agency SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest Selling Brand i Believe Adds MenuPages ie and CBG ie to Client List OOH Advertising Continues to Power Ahead Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 295 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for Love Radio Awards is Published February 8

    Original URL path: http://www.adworld.ie/2015/07/17/imj-delivers-personalised-advertising-inm/ (2016-02-09)
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  • Archive Archives - Page 12 of 15 - AdWorld.ie
    Holy Grail of Programmatic All Featured Articles Jobs Campaigns Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Archive Ardmore Atomic Awards Bloom Bonfire Boys and Girls Campaigns Cawley Nea TBWA Chemistry DDFH B Havas Worldwide IMJ Features IMJ Issues 2015 Irish International McCannBlue News Publicis Recruitment Rothco TGI Thinkhouse Most popular Latest Featured posts Most popular 7 days popular By review score Random Archive Home Archive Radical Hires its First Creative Director October 10 2014 Blood and Sex to Feature in Rothco s Cannes Presentation June 5 2015 Media Central 98FM GroupM Win Grand Prix at Media Awards April 10 2015 RMG Wins Laya Healthcare Account October 17 2014 Tania Banotti to Chair EACA Associations Council October 24 2014 TV Accounts for 30 of Total Adspend June 26 2015 Maxfilms and Blinder Tie the Knot January 31 2014 Hickey Joins Board of EMN October 24 2014 Thinkhouse Singled Out as a Leading Global Agency by Campaign April 17 2015 DDFH B s Profits Surge to 3 54m in 2012 November 22 2013 1 11 12 13 15 Page 12 of 15 Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 295 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for Love Radio Awards is Published February 8 2016 Three Launches

    Original URL path: http://www.adworld.ie/category/news-archive/page/12/?filter_by=popular (2016-02-09)
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  • Global Ad Spend Increases but Europe Declines - AdWorld.ie
    McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home Archive Global Ad Spend Increases but Europe Declines Archive Global Ad Spend Increases but Europe Declines July 19 2013 SHARE Facebook Twitter Global advertising spend in the first quarter of 2013 saw a welcome increase but Europe however saw a decline according to the latest Nielsen s quarterly Global AdView Pulse report European ad spend was down 4 4 in Q1 2013 which the report puts down to the weight of the region s economic problems Nielsen expects that the region will not recover from these challenges in the short term The report found that global advertising grew just 1 9 from the first quarter of 2012 Trends fluctuated across the regions quarterly spending dropped in Europe marginally increased in the Middle East Africa Latin America and Asia Pacific and remained flat in North America Spending in the Middle East and Africa increased from the spending decline of early 2012 up 2 9 in Q1 However despite the upward progression ad spend in Egypt one of the region s largest markets was down 20 Latin America saw an ad spend growth of 11 9 with spend climbing in all countries in the region during the period Asia Pacific meanwhile grew strongly up 5 8 although several countries far exceeded this regional average China Indonesia and the Philippines all registered growth rates of around 20 Only Japan experienced a decrease in spend dipping 1 1 SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest Selling Brand i Believe Adds MenuPages ie and CBG ie to Client List OOH Advertising Continues to Power Ahead Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 295 Followers Follow POPULAR NEWS

    Original URL path: http://www.adworld.ie/2013/07/19/global-ad-spend-increases-but-europe-declines/ (2016-02-09)
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  • PHD Picks up VHI and Ryanair Accounts - AdWorld.ie
    up VHI and Ryanair Accounts July 4 2014 SHARE Facebook Twitter Jason Nebenzahl Managing Director of PHD The Omnicom owned PHD has picked up a number of new accounts including VHI Ryanair and Boylesports In the highly competitive market for personal health insurance VHI is one of the most active players in terms of advertising and marketing PHD picked up the business following a pitch that also involved the incumbent Mindshare which earlier this year won the Grand Prix at the Media Awards 2014 for its work with the company Ryanair meanwhile has also chosen PHD to handle its Irish media buying and planning business although Mediacom holds the account for the rest of Europe where the airline is particularly active in markets like Germany Poland and the UK Boylesports meanwhile is one of the largest gambling and gaming operators in Ireland and has been developing its business into the UK Overstating the obvious we are delighted with these wins here at PHD says Jason Nebenzahl managing director of PHD It is a reflection of the talent work ethic energy and genuine passion of the team and this is exceptionally gratifying Any time we get to work with outstandingly strong Irish brands who have talented and ambitious marketers working for them we are truly delighted These wins will enable PHD to grow as a company and is a reflection that our way of doing things differently is working We very much look forward to continuing to deliver tangible business results both for our new clients and also our existing clients all of whom we are proud to work with SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest Selling Brand i Believe Adds MenuPages ie and CBG ie to Client List OOH Advertising

    Original URL path: http://www.adworld.ie/2014/07/04/phd-picks-vhi-ryanair-accounts/ (2016-02-09)
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  • OOH Enjoys Strong Q2 Says PML Research - AdWorld.ie
    2015 SHARE Facebook Twitter Diageo continues to be the highest spending advertiser on out of home formats for the first half of 2015 according to PML Group s latest Posterwatch market report The drinks company which owns the Guinness brand among others has increased its ooh investment in 2015 and is ahead of McDonald s in second place The top five advertisers in the sector also include Sky Mondeléz and Vodafone Overall the Posterwatch report indicates a 2 decrease in the out of home market compared to the same period in 2014 PML Group s marketing director Colum Harmon puts this down to a poor Q1 relative to 2014 He explains Q1 in 2014 was a very strong quarter for out of home and as a result when we compared Q1 2015 the medium was around 10 down However Q2 improved significantly on 2014 and was up by approximately 7 and we now estimate the market to be down by 2 at the halfway point of the year Harmon is also optimistic for the rest of the year We have already made a strong start to Q3 with many cycles sold out at this point Therefore we are forecasting that the market will show good overall growth by the end of Q3 The categories spending most on ooh so far in 2015 are finance telecoms and confectionery Sky UPC Mondeléz various banks and insurance companies are among the main players active in these categories The report also reveals that approximately two thirds of ooh advertising spend is concentrated in Dublin Among the top advertisers Vodafone and McDonald s have the largest percentage investment outside the capital SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest Selling Brand i Believe Adds MenuPages ie and

    Original URL path: http://www.adworld.ie/2015/07/10/ooh-enjoys-strong-q2-says-pml-research/ (2016-02-09)
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