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  • PML Launches New OOH Planning Tool - AdWorld.ie
    end result of careful collaboration with advertising and media agencies across the Island of Ireland Select incorporates key factors of both the brief and the brand Based on the principles of established media frequency models from across the wider media industry Select gives a weighted ranking to several factors regarding media message creative brand establishment and environment says PML The result is a calculated level of frequency needed to create effective and efficient out of home media campaigns for clients The survey was essentially a way to get expert advice on planning effective optimum frequency levels on ooh Our objective was to work closely with our clients and other partners across the Island of Ireland to establish optimum frequency levels for different ooh formats and environments and incorporate these into the planning process We are pleased that we have garnered a huge amount of very valuable recommendations based on our clients opinions and experience says Jimmy Cashen managing director of PML Group According to Cashen marketing creative and media factors are ranked based on specific campaign criteria The information is incorporated to establish an ooh frequency model to indicate best benchmark ranges in terms of coverage and frequency for multi and single format campaigns Darren Jackson director of PML Group Northern Ireland adds that that the calculated level is different for each campaign For example a lower frequency is generally applied for retail formats where the impulse of here and now is more of an influencing factor on consumers than for roadside campaigns that want to target audiences to absorb the message and the brand Frequency is critical to recall he says The launch follows 18 months of rigorous testing and benchmarking with over 1 000 campaigns measured for recall through PML Group s propriety Poster Impact research service along

    Original URL path: http://www.adworld.ie/2014/02/07/pml-launches-new-ooh-planning-tool/ (2016-02-09)
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  • Cawley Nea Bags Key ESB Account - AdWorld.ie
    Bags Key ESB Account Archive Cawley Nea Bags Key ESB Account January 10 2014 SHARE Facebook Twitter Deidre Waldron Managing Director of Cawley Nea TBWA Cawley Nea TBWA has picked up the account for ESB the largest utility company in the country following a comprehensive pitch that was eventually whittled down to Irish International Target McConnells and Cawley Nea The account win covers above and below the line as well as the digital work for Electric Ireland ESB Networks and ESB International Prior to pitching for all three strands the Rathmines based agency handled the below the line and digital parts of the account Holding on to these in addition to winning the above the line creative will come as a big boost to the agency which is headed up by Deirdre Waldron The account win also comes soon after it picked up Dunnes Stores and Green Isle It is hard to think of a comparable state institution or business brand that has remained as relevant and vital to the daily life of this country since 1927 as ESB This privileged position is not just due to its status as an early symbol of progress and power It has much more to do with the ability of ESB to keep pace and faith with the needs and aspirations of generations of Irish people Winning the opportunity to continue working with the ESB group across all their advertising needs traditional direct and digital is an absolute privilege and opportunity for our agency Here s to 2014 and beyond says Deirdre Waldron SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest Selling Brand i Believe Adds MenuPages ie and CBG ie to Client List OOH Advertising Continues to Power Ahead Advertisement Stay Connected 2 475

    Original URL path: http://www.adworld.ie/2014/01/10/cawley-nea-bags-key-esb-account/ (2016-02-09)
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  • RTÉ Seeks New Agency - AdWorld.ie
    Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home Archive RTÉ Seeks New Agency Archive RTÉ Seeks New Agency February 7 2014 SHARE Facebook Twitter RTÉ TV is on the hunt for a new ad agency and is seeking expressions of interest EOI from interested parties According to the EOI documents it is seeking specialist creative brand identity services for its Television division to support RTÉs channel branding and marketing strategy A number of agencies currently provide the broadcaster with a range of services Led by Publicis Dublin the list also includes Brand Social and eightytwenty Following the submission of EOIs a short list of agencies will be drawn up and they will be invited to pitch between March 19 th 21 st It is expected that the winner will be picked by April 21 st While there is no value attached to the EOI it is likely that this will be one of the most hotly contested pitches of the year as the state owned broadcaster cranks up its marketing and advertising campaign ahead of the arrival of the new UTV channel in January 2015 SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest Selling Brand i Believe Adds MenuPages ie and CBG ie to Client List OOH Advertising Continues to Power Ahead Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 295 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media

    Original URL path: http://www.adworld.ie/2014/02/07/rte-seeks-new-agency/ (2016-02-09)
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  • McCannBlue Bags DBS and Folic Acid Campaign - AdWorld.ie
    as McCannBlue In our 40th year of operations it is especially important that we leverage our key position as Ireland s largest independent college says Eimear Kearney marketing manager for Dublin Business School Jessica Mitton Head of Client Service at McCannBlue added Winning the DBS accounts across these disciplines is a fantastic testimony to the business model at McCannBlue We don t isolate or separate digital thinking from advertising instead we focus on building the brand across all touch points These pitches allowed us to show DBS how we would fully integrate both the website social and digital activity with the advertising to drive the overall brand idea McCannBlue collaborated with the media agency Initiative on the media planning and buying part of the account The agency will also work with safefood on the roll out of a new campaign promoting the use of folic acid amongst expectant mothers following a mini tender for the campaign and the campaign will go live in the next month McCannBlue currently leads the Childhood Obesity campaign for safefood This was a challenging project as women see folic acid as something they need to take only if they are planning a baby however 1 in 2 pregnancies are unplanned so we need to shift the consumer mindset and get women to take folic acid as a regular dietary supplement Our campaign will be lead by Facebook and Twitter activity and supplemented by media partnerships and POS We have developed content to both educate and entertain our target and really dispel the misconceptions around taking folic acid says Karen Muckian of McCannBlue Fiona Gilligan Director marketing and communications safefood said We re very aware and concerned about Folic Acid which is an important public health issue for all women of childbearing age To address this

    Original URL path: http://www.adworld.ie/2015/07/03/mccannblue-bags-dbs-folic-acid-campaign/ (2016-02-09)
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  • Online Advertising Powers Ahead in 2012 - AdWorld.ie
    PwC report paid for search advertising with companies like Google Yahoo and MSN amounted to 66 6m in 2012 This has grown by 24 year on year and it accounted for 45 of the total digital spend in Ireland a trend which is mirrored in other European markets Display advertising meanwhile accounted for approximately 34 of the overall digital market with a spend of 50 6m in 2012 an increase of 2 8m on 2011 The growth was fuelled by an increase in the amount spent on formats like pre roll video advertising display ads on social media sites and home page takeovers According to the figures display advertising on social media sites grew by 9 to 6 3m Classified advertising meanwhile amounted to 29m a 13 on 2012 For the first time the IAB has also included spend on mobile advertising Most analysts have singled out mobile marketing and advertising as one of the key areas for significant growth over the coming years In 2012 mobile adspend reached 9 9m with display and SMS MMS advertising accounting for 82 of this while mobile search accounting for 18 The IAB PwC survey also shows that FMCG advertisers are the top spending category in online display spend with a category share of 15 of the total spend Finance is in second position at 12 followed by telecommunications firms with 11 In the classified category the motor industry accounted for 36 of total classified spend followed closely by property recruitment in second place at 34 Commenting on the study Suzanne McElligott CEO of IAB Ireland said A key takeout from our 2012 study is the increased adoption of display advertising by FMCG marketers as an important driver of brand awareness IAB is also delighted that mobile adspend is now tracked in the

    Original URL path: http://www.adworld.ie/2013/04/19/online-advertising-powers-ahead-in-2012/ (2016-02-09)
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  • Battle of the Bands: The Director’s Cut - AdWorld.ie
    The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home Archive Battle of the Bands The Director s Cut Archive Battle of the Bands The Director s Cut January 24 2014 SHARE Facebook Twitter Following on from the success of the annual TABS Battle of the Bands competition the organisers have released a number of videos of the acts on the night The event was held in the Workman s Club in Dublin and was won by Chemistry for the second year in a row Chemistry saw off stiff competition in the final from a band representing Publicis Dublin and one made up of a group of producers working for H2 Films Max Films Blinder and Assembly called North Faces Other bands agencies that took part included Ogilvy Target McConnells and South Bound Train a group made up of some well known media and advertising figures like Gerry Lennon Graham Taylor Peter McPartlin Siobhan Lennon and Wayne Leitch Chemistry s band was made up of Adrian Fitzsimon Rob Maguire Dee Gunning Dima Kfouri Mark Tuthill and Mike Fenton So sit back crank up the volume and enjoy the Director s Cut SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest Selling Brand i Believe Adds MenuPages ie and CBG ie to Client List OOH Advertising Continues to Power Ahead Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 295 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016

    Original URL path: http://www.adworld.ie/2014/01/24/battle-of-the-bands-the-directors-cut/ (2016-02-09)
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  • First Ever Irish Mobile Marketing Awards Launched - AdWorld.ie
    2013 will take place on Thursday November 7 th in The Ballsbridge Hotel in Dublin 4 and will recognise celebrate and reward excellence innovation and effectiveness in all areas of mobile marketing in Ireland Mobile marketing is becoming an increasingly important part of the overall marketing mix in Ireland and while we lag other countries mobile advertising spend in Ireland amounted to around 10m for 2012 according to the recent IAB figures for digital spend during 2012 The Mobile Marketing Awards have been developed by IMJ and The Brainfood Store the two founders and organizers of the annual Media Awards which have now established themselves as the leading event of the year for the Irish media industry The Mobile Marketing Awards 2013 will be judged by an independent panel of leading Irish and international mobile marketing experts which will be chaired by Scott Seaborn the executive creative director of mobile agency XS2 in the UK Seaborn is also one of the leading figures in the UK mobile marketing industry Seaborn will be joined on the inaugural judging panel by Jo Rigby the managing director EMEA of MESH Planning in the UK Rigby is also the former Head of Insights Global Clients for Omnicom Media Group and she is regarded as a leading expert in the field of mobile advertising and its potential for brands Over the coming weeks a number of other Irish and international judges will be confirmed The first partner to sign up with the Mobile Marketing Awards is O2 Media and other partners will be confirmed in the run up to the event The official website of the Awards www mobilemarketingawards ie has also been launched today as have the Award s Facebook page and LinkedIn pages In addition regular updates will be available on Twitter SHARE

    Original URL path: http://www.adworld.ie/2013/06/07/first-ever-irish-mobile-marketing-awards-launched/ (2016-02-09)
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  • Bank of Ireland Account Goes to Pitch - AdWorld.ie
    of Ireland account which is in the process of being put out to pitch It is understood that Una Herlihy of Open Communications the agency selection and media auditing firm headed up by Liam Pender has been appointed by Bank of Ireland to handle the pitch process and a number of agencies will be invited to present their credentials over the coming weeks The decision to put the account out to pitch follows on from the decision by Irish International to resign from the account which it held for the past 15 years Because a number of the bigger agencies are already working for other financial institutions they can be more or less ruled out of the process These include Rothco AIB Ogilvy Ulster Bank Publicis permanent tsb and Cawley Nea Rabo Direct This leaves agencies like DDFH B Chemistry Owens DDB Boys and Girls McCannBlue and Acorn Marketing as likely contenders Some sources suggest that other UK based agencies might also be invited to pitch Apart from Irish International Bank of Ireland currently works with Oliver Marketing which embeds creative and digital teams into its clients offices Founded in the UK the Irish arm of Oliver Marketing is majority controlled and run by businessman Mark McCann and the agency currently has a team of creative design and digital staff working in Bank of Ireland The agency also has a team in situ in Britvic Ireland Acorn Marketing meanwhile has also worked closely with the bank in recent years Acorn which is headed up by Phil Cottier was acquired by US company Epsilon an Alliance Data division in 2012 and has since been designated the Dublin team as the creative services delivery hub for all Epsilon markets outside North America In addition eightytwenty also handles a number of digital briefs

    Original URL path: http://www.adworld.ie/2014/01/24/bank-of-ireland-account-goes-to-pitch/ (2016-02-09)
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