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  • Purina Bakers Paws for Thought - AdWorld.ie
    at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home News Purina Bakers Paws for Thought News Purina Bakers Paws for Thought October 9 2015 SHARE Facebook Twitter Pictured left to right are Vivien Storan Mindshare Tara Duggan Nestlé Aoife Dempsey Source out of home Laura Hendrick Clear Channel and Pat Cassidy PML Group Nestlé recently promoted its dog food range Purina Bakers with an innovative OOH campaign Planned by Source out of home and Mindshare Purina Bakers ran on Adshel and Adshel Wraps Supersides and POPAds Nestlé also included a dispenser special in the campaign which was installed by Eclipse Media and ran in Clontarf targeting a popular area for dog walkers The poster creative by McCann Blue encouraged passers by to press your paw on the poster to receive a sample packet of Bakers Sizzlers a bacon flavoured dog treat that contains antioxidants and vitamins to reinforce dogs immune systems as well as Omega 3 6 oils for a luxuriant coat The Sizzlers were a very popular treat among the dogs that is at a photoshoot that took place to mark the launch of Purina Bakers OOH campaign with the dogs kindly provided by the DSPCA SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish Agency to Join SoDA Irish Media Market to Grow by Nearly 10 According to Core Media Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 295 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to

    Original URL path: http://www.adworld.ie/2015/10/09/purina-bakers-paws-for-thought/ (2016-02-09)
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  • Saorview Aims for Bigger Slice of TV Market - AdWorld.ie
    channels in addition to TV3 3e UTV Ireland and TG4 Some 43 per cent of all households with television sets or 676 000 homes have Saorview according to the latest Nielsen figures Some 186 000 of these homes use it as their only means of accessing television Saorview has come a long way since digital switchover just a few years ago it is now the largest television platform in Ireland Saorview Connect will offer viewers a richer experience and by connecting a Saorview Connect box to broadband viewers will be able to access a wider range of content We are pleased to be partnering with Freesat who have successfully run their connected service in the UK for the last three years We hope to achieve the same success with Saorview Connect says Noel Curran director general of RTÉ Saorview Connect will be based on Freesat s cloud based connected television guide solution Metaphor The recently launched service for satellite terrestrial and cable operators is based on Freesat s Freetime service Freesat will integrate the Metaphor platform set top box application and mobile applications with Saorview s existing linear service to create the Saorview Connect offering Freesat will provide the solution as a fully managed service There are 676 000 homes in Ireland that currently have Saorview and this represents 43 of all TV homes according to the most recent Nielsen Establishment Survey News of Saorview s added functionality came hot on the heels of the announcement that Vodafone was entering the TV market in Ireland with its own offering to customers as part of a quad play strategy that has been embraced by other telecoms providers Vodafone TV will offer a comprehensive digital TV package to customers and it comes on the back of 18 month s intensive research and

    Original URL path: http://www.adworld.ie/2016/01/22/saorview-aims-for-bigger-slice-of-tv-market/ (2016-02-09)
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  • News Archives - Page 5 of 19 - AdWorld.ie
    is Published February 8 2016 News Home News Liberty Insurance Creative Out to Pitch January 29 2016 The creative account for Liberty Insurance is being put out to pitch The incumbent Rothco has declined an invitation to re pitch for the account IAPI Seeks Doyennes for Annual Award January 22 2016 The search for a worthy winner of this year s IAPI Doyenne Award has begun in earnest Now in its third year Doyenne Award strives 2015 Research Excellence Awards Open for Entry October 9 2015 The 2015 Research Excellence Awards are now open for entries Now in their 7th year the Awards have gone from strength to strength and are highly Tickets for IAB Mobile Connect Still Available October 16 2015 The fourth annual IAB Mobile Connect conference will take place in the Guinness Storehouse on October 29th On the same day IAB Ireland will also Ad of the Week Meteor Christmas Unlimited Rothco November 16 2015 Christmas 2015 sees the return of Meteor s festive CEO to Irish TV Screens Nicholas St Wenceslas misanthropist holiday magnate and CEO of Christmas LTD TheJournal ie Launches Personalisation of News Feed September 18 2015 TheJournal ie is introducing a new personalisation feature which gives readers the opportunity to customise their news feed As part of the new service Electric Ireland is Setanta and eir in Acquisition Talks November 20 2015 Setanta Sports looks set to be acquired by eir Ireland s biggest telecommunications provider as it ramps up its existing TV offering to customers According to RTÉ Player Launches Online Food Hub December 18 2015 If you are still looking for some inspiration when it comes to cooking the Christmas dinner RTÉ Player has have launched a new online Canary Crooner Campaign Vies for No 1 in Charts September 18 2015

    Original URL path: http://www.adworld.ie/category/news/page/5/?filter_by=random_posts (2016-02-09)
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  • Consumers Planning to Spend Again Says RED C - AdWorld.ie
    All Ad of the Week Events IMJ Magazine Adworld Weekly Home News Consumers Planning to Spend Again Says RED C News Consumers Planning to Spend Again Says RED C October 30 2015 SHARE Facebook Twitter With the all important Christmas season almost upon us brands and retailers will take some comfort from the latest RED C Consumer Mood Monitor which shows that consumers are ready to start spending again The latest research from RED C shows that improved spend is likely to affect all product categories but in particular products and services related to holidays and socialising It is also evident from the research that consumers feel that their personal finances have improved with an upward trend in the proportion of consumers who feel that they are well off Over a third of all adults 36 now feel they are living comfortably while 41 while not comfortable are not struggling financially This means that less than 1 in 4 23 adults now feel that they are struggling to make ends meet this is particularly the case for the family life stages According to the research however there is however a danger that uncertainty about the World Economy may limit the impact of consumers feeling more comfortable financially This uncertainty is driven by concerns about the Chinese economy and the refugee migration crisis in Europe This has pulled Irish Consumer Mood slightly down compared to June 2015 To download a copy of the research click HERE SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish Agency to Join SoDA Irish Media Market to Grow by Nearly 10 According to Core Media Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 295 Followers Follow POPULAR

    Original URL path: http://www.adworld.ie/2015/10/30/consumers-planning-to-spend-again-says-red-c/ (2016-02-09)
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  • McGargles Wins E70k Brand Development Award - AdWorld.ie
    Food Brand Development Award for 2015 The award will see McGargles receive 70 000 worth of Out of Home advertising space from Exterion Media In addition OwensDDB advertising has contributed an 8 000 creative bursary to the Award This is the fourth year that the prestigious award has been held attracting a large number of entries from Love Irish Food members The extensive out of home campaign will appear nationally for two weeks across Exterion Media s PurchasePoint retail portfolio and across their premium digital Out of Home Retail network The package also includes print production and digital animation Love Irish Food and Exterion Media will also mentor McGargles and plan the campaign to ensure it delivers the optimum results for their business objectives McGargles is part of the Rye River Brewing Company based in Celbridge Co Kildare The company was started in late 2013 by Niall Phelan Alan Wolfe and Tom Cronin Niall Phelan Co Founder McGargles Irish Family Brewers said We are all absolutely delighted to have won we feel it is very important for our brand to be associated with Love Irish Food and the great work they do showcasing quality Irish food brands that are made in Ireland We think the expert team at Exterion Media have the perfect avenue to bring our brand to our target consumer According to Kieran Rumley executive director of Love Irish Food We at Love Irish Food are very proud of this initiative and it s very reflective of the core goal of Love Irish Food as an organisation that is to promote and support Irish manufactured food and drink brands After due consideration of several strong entries the judges felt that McGargles were the worthy winners This award will give McGargles a huge opportunity to directly connect with their

    Original URL path: http://www.adworld.ie/2015/11/30/mcgargles-wins-e70k-brand-development-award/ (2016-02-09)
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  • Setanta and eir in Acquisition Talks - AdWorld.ie
    in Acquisition Talks November 20 2015 SHARE Facebook Twitter Setanta Sports looks set to be acquired by eir Ireland s biggest telecommunications provider as it ramps up its existing TV offering to customers According to a report in today s Irish Times talks between the two parties are at an advanced stage and are set to conclude in early 2016 Industry sources estimate that the two stations that make up Setanta could be worth as much as 20m As the race towards quad play landline broadband mobile and TV services continues in the telecommunications industry across Europe many observers see eir as the leader in the Irish market given its large customer base However many expect Virgin Media which now owns UPC to up the ante over the coming months given that its parent company Liberty Global is already heavily involved in a number of quad play businesses around the world already In addition it also owns TV3 which it recently acquired for 87m Liberty also owns a 9 9 stake in ITV which is currently in the process of acquiring UTV s TV business As more consumers opt to view live TV on their mobile hand sets and tablet devices telecommunications companies have been falling over themselves to offer TV bundles as part of the package while at the same time splashing out millions on acquiring TV rights for live sporting events BT Sport is a case in point and the fact that Setanta has a deal in place with the UK based channel to bundle its offering with Setanta s will be a major factor SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish Agency to Join SoDA Irish Media Market to Grow by Nearly 10

    Original URL path: http://www.adworld.ie/2015/11/20/setanta-and-eir-in-acquisition-talks/ (2016-02-09)
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  • IAPI Launches Drive to Promote DIT Course - AdWorld.ie
    McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home News IAPI Launches Drive to Promote DIT Course News IAPI Launches Drive to Promote DIT Course November 16 2015 SHARE Facebook Twitter IAPI has teamed up with digital agency ICAN to promote its postgraduate diploma course in the Dublin Institute of Technology by launching a new video entitled What if you had a mad idea Over 12 agencies including Owens DDB Irish International ICAN Cawley Nea DDFH B Core Media eightytwenty and Rothco provided some of the inputs to the video According to ICAN our client IAPI asked us to come up with a concept to promote their postgraduate diploma course in Dublin Institute of Technology The course is different from those of other Universities as it is fully endorsed by the Irish advertising industry and its employees 75 of the lecturers and mentors on this diploma course are currently working for Irish agencies as creative and managing directors strategic and media planners Furthermore 93 of the courses alumni hold positions in agencies around Dublin For anyone looking to start a career in advertising the IAPI course offers the best place to do so That s why we created a video called What if which celebrates some of the maddest creative ideas that were made over the last three decades in Ireland Many of who are graduates of the DIT course made them possible You can view the final production below SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish Agency to Join SoDA Irish Media Market to Grow by Nearly 10 According to Core Media Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 295 Followers Follow POPULAR NEWS All

    Original URL path: http://www.adworld.ie/2015/11/16/iapi-launches-drive-to-promote-dit-course/ (2016-02-09)
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  • News Archives - Page 15 of 19 - AdWorld.ie
    11 2015 News Home News AAI Criticises Ad Restrictions in Alcohol Bill December 11 2015 The Association of Advertisers in Ireland AAI has criticised the proposed introduction of the Public Health Alcohol Bill which was introduced by the Minister ICAN Picks up TG4 Social Media Account September 11 2015 Digital agency ICAN has picked up the account to manage the social media strategy and development for TG4 following a competitive tender As an agency Joe Webb Appointed at COO of Dentsu Aegis Network January 27 2016 Joe Webb the former CEO of Independent News Media s Irish division has been appointed as chief operations officer with Dentsu Aegis Network Ireland Webb TAM Ireland Responds to Indo TV Ad Report December 11 2015 TAM Ireland the TV audience measurement company has criticised a report that appeared in Thursday s Irish Independent about viewership of TV ads in the Shortlist for Love Radio Awards is Published February 8 2016 The shortlist for this year s Love Radio Awards has been published The shortlist reads like a Who s Who of the radio advertising and media sector Chemistry Raises Eyebrows with Ladyball Campaign February 8 2016 The Dublin agency Chemistry has once again generated substantial international interest with its latest campaign for Lidl and the retailer s new sponsorship of Ladies Gaelic Bloom Toasts Johnston Mooney and O Brien Win December 18 2015 Bloom Advertising has picked up the creative account for Johnston Mooney and O Brien following a competitive four way agency pitch process which included the incumbent Ignite Launches Budget Tool with TheJournal ie October 9 2015 Ahead of next week s Budget Ignite Research has teamed up TheJournal ie to launch the a new interactive tool called The People s Budget http peoplesbudget ie that Epsilon Bags Silver in DMA

    Original URL path: http://www.adworld.ie/category/news/page/15/?filter_by=random_posts (2016-02-09)
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