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  • News Archives - Page 5 of 12 - AdWorld.ie
    8 2016 News Home News Marketing Society Seeks New Blood for Future Council November 27 2015 Marketing Society has launched a new initiative aimed at harnessing the power of the next generation of marketers through the creation of an inaugural Irish Agency Creates Global Offering for WordPress Site Owners September 25 2015 An Irish digital marketing agency IDF Marketing has launched a new global offering aimed at the estimated 75m users of WordPress around the world IDF The Brands and the Fans Bid Adieu to RWC2015 October 23 2015 With the post mortems still ongoing and the hangovers abating Ireland s failure to get to this weekend s semi finals of the Rugby World Cup will have INM Launches Two New Podcasts January 29 2016 The growing popularity of podcasts and podcasting continues with the launch of two new podcast series by Independent News Media INM which has Neil Leyden Appointed Head of RTÉ ie October 16 2015 RTÉ has appointed Neil Leyden as the Head of RTÉ ie Prior to joining the national broadcaster Leyden was senior product manager at Independent News BelfastLive Wins Website of the Year at DANI Awards September 25 2015 The recently launched website www belfastlive co uk has won the 2015 DANI award for Northern Ireland Website of the Year in the News Media category The Irish Hospitality Group Offers Special Cannes Lions Deals December 18 2015 An Irish hospitality group Splash Hospitality is offering Irish advertising agencies and marketers heading to next year s Cannes Lions Festival an exclusive and competitive Tim Casey to Address Next AAI Nuts Bolts of Advertising January 29 2016 The next event in the AAI Tuesday series of Nuts Bolts of Advertising seminars will feature Tim Casey country manager of innocent drinks The Hanway to Replace Ternsjo at

    Original URL path: http://www.adworld.ie/category/news/page/5/?filter_by=popular (2016-02-09)
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  • Lidl Continues to Outspend Rivals in Ad Wars - AdWorld.ie
    when it comes to advertising with both retailers collectively accounting for more than half of grocery ad spend in the third quarter of 2015 The Nielsen AdDynamix data which covers the period from July to September 2015 names Lidl as the top spender on advertising in the sector accounting for 26 5 of total supermarket ad spend in the quarter Lidl increased its spend by 23 5 compared to the same period last year Aldi accounted for 24 6 of spend in the quarter having increased its spend by 11 6 compared to the same period last year Elsewhere Tesco ranks third accounting for 16 5 of total spend 37 6 decrease in spend followed by SuperValu 14 3 23 2 decrease in spend Dunnes 10 8 10 5 increase in spend and Marks Spencer 4 9 13 7 decrease in spend The data also found that the total supermarket ad spend for the quarter was 13 5 million which is down 5 2 on the same period last year While the total ad spend market for the third quarter was relatively subdued Aldi and Lidl sought to take a leadership position by upping their activity around key selling periods such as Back to School said Stephen Wynne Jones editor Checkout With many of their key competitors saving their marketing budget for Q4 Aldi and Lidl have sought to maintain year round front of mind status with consumers which in turn is leading to an increase in their market share In terms of the mediums used most by retailers Press still accounts for the lion s share of spend 57 followed by TV 30 Radio 7 and Outdoor 5 Key marketing campaigns that were visible during the period included SuperValu s Good Food Karma various retailers campaigns around the Great

    Original URL path: http://www.adworld.ie/2015/12/18/lidl-continues-to-outspend-rivals-in-ad-wars/ (2016-02-09)
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  • Irish Magazine Awards Announced - AdWorld.ie
    picked up the award for Publishing Company of the Year and Business to Business Magazine of the Year went to EuroTimes Chair of the judging panel Marie O Riordan said It was a delight to be a part of this year s Irish Magazine Awards the caliber of talent and the high level of media content submitted was very impressive and the judges chose very deserving winners who excelled in their field of media Magazines Ireland s Chairperson Rebecca Markey commented that The night was full of surprises and excitement and we are delighted that the new event format and venue paid off Huge thanks to all our industry partners in particular for their support and to our event sponsors who made the evening such a success for our members The awards were sponsored by Newspread Boylan Print EM News Distribution Wyndeham Antalis Kantar Media Print Display CFC Underwriting Willis Johnswood Press Irish Magazine Awards Winners ANNUAL OF THE YEAR Winner Garden Heaven Image Publications CUSTOMER MAGAZINE OF THE YEAR Winner SuperValu FRESH COVER OF THE YEAR BUSINESS TO BUSINESS Winner The Consultant COVER OF THE YEAR CONSUMER MAGAZINE Winner RTE Guide JOURNALIST OF THE YEAR Winner Maria Moynihan Irish Country Magazine PHOTOGRAPHER OF THE YEAR Winner Harry Weir FOOD WINE Magazine SuperValu FRESH DIGITAL PRODUCT OF THE YEAR Winner IMAGE ie Image Publications DESIGN TEAM OF THE YEAR Winner Hot Press Design Team EDITOR OF THE YEAR BUSINESS TO BUSINESS MAGAZINES Winner Maev Martin Irish Printer EDITOR OF THE YEAR CONSUMER MAGAZINES Winner Aine Toner Woman s Way INNOVATION OF THE YEAR Winner Dublin Design Night by Image Interiors Living and Yelp BUSINESS TO BUSINESS MAGAZINE OF THE YEAR LESS THAN 5 000 Winner The Parchment CONSUMER MAGAZINE OF THE YEAR LESS THAN 5 000 Winner Irish Tatler Man

    Original URL path: http://www.adworld.ie/2015/12/10/irish-magazine-awards-announced/ (2016-02-09)
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  • Epsilon Bags Silver in DMA Awards for Wasps RFC - AdWorld.ie
    with Wasps Rugby Football Club RFC at an awards ceremony which took place in the UK The campaign entitled Another Local Great focused on the Premiership club s relocation from their home ground at Adams Park to Ricoh Arena in Coventry and brought together Epsilon s strategy media and creative capabilities while working with Conversant to create a fully integrated campaign Faced with the challenge of a professional sports club relocating and risking the relationship between a club and its traditional fan base Epsilon working with Wasps Rugby Football Club wanted to build an emotional connection with its key target audiences The relocation would see Wasps moving from a ground which averaged 5 500 to a stadium with a capacity of 32 000 The brief was to fill the Ricoh Arena with an average attendance of 14 000 for each of the remaining nine games of the season according to Epsilon Using a creative approach warm and humble messaging the Another Local Great campaign drew comparisons between the achievements of both people from Warwickshire and local businesses to those of Wasps Rugby Football Club Creative executions used Wasps action shots to complement strong headlines about local heroes such as musical group The Specials and the inventor of the jet engine Frank Whittle The campaign which included a combination of above the line and digital channels surpassed its initial target KPIs to attract an average attendance of 19 167 while also breaking the record for home attendance More than 16 000 new ticket buyers were drawn to the club while digital prospecting meant a re targeting pool of over 250 000 potential customers was also established During the online campaign website traffic increased by 39 and email click through rates were 30 higher than industry average it says SHARE Facebook Twitter

    Original URL path: http://www.adworld.ie/2015/12/18/epsilon-bags-silver-in-dma-awards-for-wasps-rfc/ (2016-02-09)
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  • AAI Criticises Ad Restrictions in Alcohol Bill - AdWorld.ie
    in pubs and off licences According to Barry Dooley CEO of AAI further restrictions to advertising for alcohol brands in Ireland will simply not assist in tackling alcohol misuse He says that when the AAI participated in an open discussion in the Dail we stressed that we needed policies and codes which strengthen the advertising sector for brands for media for agencies and services We believe that the freedom to advertise within a clear and responsible framework is good for people good for business and good for the economy He says that the AAI is very concerned about the terms of the restrictions including that requirements that ads to be strictly informative about the product concerned and subject to criminal sanction in addition to the 9pm watershed and the banning of ads on public transport We believe that these restrictions are counter productive and have said from the outset that a wider stakeholder response to alcohol misuse in this country is what is required rather than a random selection of measures That said we support measures that are fairly assessed can be effectively monitored and will have a positive impact not measures like these for the sake of measures he says We pleaded with the joint committee in the Dail when considering new measures or restrictions and asked them to think of the question what is this likely to achieve and will it make a difference We believe that everyone should play their part The industry must act properly Governments must legislate fairly and consumers must behave responsibly he says He points out that advertising supports over 30 000 jobs in Ireland and is an important driver of business activity We are already subject to some of the most stringent alcohol advertising legislation in Europe Through CopyClear we are the only country in Europe that operates a pre vetting service dedicated to alcohol advertising This was established 12 years ago is funded by the alcohol companies and independently managed by the AAI and Institute of Advertising Practitioners in Ireland The new proposal for ads to be strictly informative about the product concerned will also put an end to entertaining innovative advertising says Dooley Brands will no longer be able to move with the times in order to stay in touch with their consumers in a relevant manner These restrictions will put a stop to brands re inventing themselves they will no longer be able to remain fresh and up to date contemporary and relevant to their consumers They will be starting on the slow walk to irrelevance he adds With regard to the ban on advertising near schools and playgrounds the industry has been doing this for a long time through adherence to the AMCMB code and this was also highlighted by the Alcohol Beverage Federation of Ireland to the joint committee in the Dail back in April of this year He also points out that the 9 00pm broadcasting watershed will result in a loss to Irish broadcasters and

    Original URL path: http://www.adworld.ie/2015/12/11/aai-criticises-ad-restrictions-in-alcohol-bill/ (2016-02-09)
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  • McRedmond Steps Down from TV3 - AdWorld.ie
    the Irish market and with the backing of the world s largest international cable company TV3 can now achieve its full potential This is the right time for new leadership to take the reins I have enjoyed every day at TV3 working with such a talented creative and friendly team I want to thank TV3 s departing investors Doughty Hanson for their professionalism loyalty and support particularly during the recession Liberty Global through Virgin Media is a world class owner for the business and I wish them every success says McRedmond McRedmond a native of Dublin had spent most of his career in the UK and the United States returning to Ireland in 2000 Prior to his appointment in TV3 he was the group commercial director of eir which was also in the news this week following its acquisition of Setanta Sports Prior to joining eir he worked in retailing in the UK and USA including stints as operations director of Waterstone s managing director of WH Smith Travel Retail and CEO of WH Smith in the USA According to Tony Hanway CEO of Virgin Media Ireland We re delighted to welcome TV3 to the Virgin Media family Ireland is an important growth market for Virgin Media and this transaction represents our company s first entry into the free to air broadcasting sector This acquisition also secures TV3 s long term future and provides it with a strategic partner to build on its success both in Ireland and internationally With TV3 s future now secure David McRedmond has decided to leave the business by year end to pursue other opportunities While I am sorry to lose David from TV3 he leaves with our best wishes Under his leadership TV3 has transformed the Irish broadcasting landscape introducing real competition innovating with

    Original URL path: http://www.adworld.ie/2015/12/11/mcredmond-steps-down-from-tv3/ (2016-02-09)
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  • News Archives - Page 8 of 12 - AdWorld.ie
    2016 News Home News Saorview Aims for Bigger Slice of TV Market January 22 2016 The free to air TV service Saorview will be made available via a broadband connected set top boxes later this year under a new partnership between RTÉ and Maximum Media Seeks 42 New Staff November 27 2015 Maximum Media publisher of Joe ie and Her ie has announced that it is to increase its workforce by 42 to reach 100 over the next Bloom Toasts Johnston Mooney and O Brien Win December 18 2015 Bloom Advertising has picked up the creative account for Johnston Mooney and O Brien following a competitive four way agency pitch process which included the incumbent Irish International Ends Epica Drought for Ireland November 20 2015 Irish International BBDO ended a long period of drought for Irish agencies at the annual Epica Awards which were held in Berlin this week The TV3 Inks Coverage Deal with the Indo September 18 2015 With only a few hours to go until the kick off to the Rugby World Cup 2015 the most anticipated sporting tournament of the year TV3 Prepares for Bake Off Ratings Assault October 16 2015 TV3 is hoping to extend its recent good run in the ratings war and emulate the success of The Great British Bake Off with McPartlin Steps Down as CEO of Today FM December 4 2015 Peter McPartlin is stepping down as CEO of the Communicorp owned Today FM and TXFM stations after four years at the helm McPartlin joined Today FM FreeWheel to Supply Video Monetisation Platform to RTÉ October 2 2015 Following a competitive tender RTÉ s digital division has announced that FreeWheel is to supply RTÉ with its advertising management and monetisation platform This move Toy Show Celebrates 40 Years with Live Broadcast

    Original URL path: http://www.adworld.ie/category/news/page/8/?filter_by=popular (2016-02-09)
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  • TV3 and Setanta Continue to Beef Up Their Sports Content - AdWorld.ie
    delayed match replays of all matches to complement live coverage and give maximum exposure to Rugby s Greatest Championship Over the last two years viewership in Ireland has averaged over 400 000 per match Ireland has enjoyed back to back title success in the Six Nations Championship in 2014 and 2015 Commenting on the agreement John Feehan CEO of Six Nations Rugby said We are delighted to be working with TV3 on developing the interest in the Championship and to ultimately grow this wonderful competition in Ireland TV3 s coverage of Rugby World Cup was very successful and we believe that they will inject new and exciting ideas in the broadcasting of the Six Nations Championship Niall Cogley TV3 Group Director of Broadcasting said In the last two months TV3 has been able to demonstrate its credentials as Ireland s National Commercial Broadcaster with a refreshing and comprehensive presentation of all 48 games of Rugby World Cup 2015 We are grateful that the Six Nations Unions the Federations and their Executive team were sufficiently impressed by our recent work We very much look forward to presenting Rugby s Greatest Championship into the foreseeable future and making TV3 the home of rugby in Ireland Pictured BT Sport Ambassadors Brian O Driscoll and Rio Ferdinand from a recent Setanta Sports BT Sport It was also a good week for rival broadcaster Setanta Sports which announced that it has secured the rights to BT Sport content in the Republic of Ireland in a new multi year agreement The new agreement includes BT Sport channels and sports content meaning that Setanta Sports pack customers in Ireland can continue to receive BT Sport 1 HD BT Sport 2 HD ESPN on BT Sport HD and the new BT Sport Europe HD channel Michael O Rourke co founder and CEO of Setanta Sports said This is great news for our customers and means that sports fans in Ireland will continue to receive the great sports content that BT Sport brings to our pack The BT Sport channels have gone from strength to strength both in terms of production and sports content and our Irish customers truly value that the Setanta pack is the only place to receive these great channels In addition to the Setanta Ireland and Setanta 1 channels customers here receive BT Sport 1 HD BT Sport 2 HD ESPN on BT Sport and the new BT Sport Europe HD channel These channels bring a huge range of live football including every UEFA Champions League and UEFA Europa League game live FA Cup live Bundesliga Serie A Ligue 1 and most importantly for Irish fans from August 2016 BT Sport will have 42 exclusively live Premier League Games including the 28 Saturday 5 30pm games BT Sport has continued to grow its portfolio of sport beyond soccer which also includes 35 live European Rugby Champions Cup games 69 Aviva Premiership Rugby games all the big live UFC events Moto GP and the best in

    Original URL path: http://www.adworld.ie/2015/11/16/tv3-and-setanta-continue-to-beef-up-their-sports-content/ (2016-02-09)
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