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  • RTÉ Rolls Out First “On Pause” Ad - AdWorld.ie
    Twitter Unilever Ireland Mindshare and RTÉ have scored a digital first by creating Ireland s ever live on pause advertising campaign on the broadcaster s RTÉ Player The new ad for Lyons Tea appears when viewers pause RTÉ Player programming Knorr Quick Soup will be the second brand from Unilever Ireland to adopt this new format according to Mindshare According to Liz Finlay brand manager with Lyons Tea it s rare to find such a perfect synergy between a brand and a media property After a viewer initiates their own break we prompt them to have a tea break and with Lyons Tea of course It stems from a simple idea but fits perfectly and we are excited to be the first to bring this clever idea to fruition Maeve O Gorman digital strategy director at Mindshare adds with around one in five women online visiting the RTÉ Player every month according to comScore it has become key to our media mix When you combine that knowledge with the fact that ad recall is best with short ad breaks then this unique solus position is the perfect contextual placement for Lyons Tea We are delighted to partner with Lyons Tea and Mindshare to deliver this Irish media first It was a real team effort to devise and deliver this unique advertising campaign which joins together Ireland s favourite tea with Ireland s most popular VOD catch up service says Ken Nugent sales manager for RTÉ Digital This is part of our ongoing strategy and commitment to deliver leading edge innovation for brands in the Digital advertising market and we wish Lyons Tea continued success with this campaign he adds SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest Selling Brand i Believe Adds

    Original URL path: http://www.adworld.ie/2013/02/15/rte-rolls-out-first-on-pause-ad/ (2016-02-09)
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  • Digital to Drive Ad Growth in 2013 Says Core Media - AdWorld.ie
    Twitter The Irish advertising market will continue to remain difficult in 2013 according to forecasts by Core Media The agency group is forecasting a modest 0 7 growth for the overall market in Ireland but this growth will be led by an expected 11 increase in digital advertising After five consecutive years of decline we believe the market will now begin to reflect the stability and delicate growth that we are seeing elsewhere in the economy Overall we forecast 0 7 growth to a total of 698m but this is been driven by the digital sector which we expect to increase by almost 11 in the Republic Excluding digital the underlying position is less favorable showing a decline of 2 says Alan Cox CEO of Core Media According to Core Media s forecasts TV advertising this year is likely to weigh in at around 202m up slightly on the estimated 200m spent last year but considerably down on the 213m spent in 2011 Print including newspapers and magazines should attract around 170m in advertising revenues down on the 184m last year and the 215m in 2011 The next biggest category and the only growth area is digital advertising which is expected to grow to 167m this year up from 150m last year and 130m in 2011 The radio market is expected to show some level of improvement with advertising spend likely to increase to 98 5m this year up from 97m last year Elsewhere OOH is also expected to dip from 54m last year to 53m this year according to Core Media 2013 Media Breakdown TV 202m Print 170m Online 167m Radio 98 5m OOH 53 0m Cinema 7 3m Source Core Media estimates SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest

    Original URL path: http://www.adworld.ie/2013/02/15/digital-to-drive-ad-growth-in-2013-says-core-media/ (2016-02-09)
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  • RTÉ Prepares for Easter Rising Celebrations with RTÉ 1916 - AdWorld.ie
    in Irish history In our approach to covering and commemorating the centenary of 1916 RTÉ is embracing all of its complexity of by planning a range of diverse programming and events across television radio mobile and beyond where audiences can understand debate commemorate and celebrate Our coverage will include the many planned events that will commemorate and celebrate but it is not limited to the Rising itself it will also look back at the last hundred years in Ireland and look to the decades ahead of us now It will embrace music the arts and street events as well as historical programming The scale and range of our programming is suitably wide ranging and ambitious I believe that in this special commemorative year this is RTÉ s role and responsibility We hope our audiences will join us for a unique series of programmes and events that chart explain critique and celebrate a century of Irish life Some of the key highlights of the year long schedule include Rebellion a five part serial drama set over three weeks of Easter 1916 which charts the violent birth of modern Ireland and stars Charlie Murphy Brian Gleeson Ruth Bradley Barry Ward and Sarah Greene Narrated by Liam Neeson 1916 is a three part landmark documentary developed by the Keough Naughton Institute for Irish Studies at the University of Notre Dame which examines the Easter Rising and the subsequent events that led to the creation of an independent Irish state and indirectly the breakup of the British Empire Ireland s Rising will feature broadcasters Ryan Tubridy and Anne Doyle actor Fiona Shaw and football manager Jim McGuinness as they travel back to their homesteads to discover what particular connection their county has with the events of 1916 and what the people of their county are planning to commemorate it In Children of the Revolution Joe Duffy uncovers the tragic stories of the 40 children killed during the Easter Rising while The Enemy Files sees Michael Portillo present a challenging and controversial documentary that will offer a valuable counterview of the events of 1916 Musician and political activist Bob Geldof will examine the life and work of WB Yeats in the context of the1916 centenary celebrations in He s So Modern Geldof on Yeats a two part co production with BBC written by Geldof in collaboration with historian and Yeats scholar Roy Foster while Christy Moore Journey sees the legendary musician collaborate with award winning film maker Mark McLoughlin for a very personal musical journey through contemporary Irish history revealing a deeply human story of a changing country 7 Women will tell the story of Easter 1916 through the eyes of seven women including the rebel leader Constance Markievicz the ace sniper Margaret Skinnider the battalion commander Rose McNamara and the civilian eyewitness Lilly In addition The Rubberbandits Guide to 1916 tells the stories both big and small famous and obscure of Irish revolution through the skewed eye of the Rubberbandits who explore and re

    Original URL path: http://www.adworld.ie/2015/11/16/rte-prepares-for-easter-rising-celebrations-with-rte-1916/ (2016-02-09)
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  • DoneDeal Sheds Light on Irish Drivers - AdWorld.ie
    have not taken off quite yet for Irish drivers with just 2 of the population using them most Surprisingly 6 of the population say they do not listen to anything when driving preferring peace and quiet The research revealed that the majority of us are willing to give our passengers some level of control over the music choices in the car 69 of drivers say they let their passengers choose every couple of songs while 12 claim to let the passengers choose all the music 18 of drivers say that passengers are absolutely not allowed choose any of the music with this number rising to 25 amongst over 55s The research also found that three out of four Irish people will choose second hand with their next car purchase This number rises to nine in ten amongst 18 24 year olds Toyota was chosen as the brand of car drivers would most like to drive for the rest of their lives with 13 of the overall vote It was the only non German brand in the top three with Audi and Volkswagen coming in second and third with 11 and 8 respectively Audi also won out in the 18 24 year age bracket with one in four saying they would choose the German manufacturers Commenting on the research Cathal Cremen Commercial Manager from DoneDeal said As well as revealing some very interesting habits of Irish drivers this survey really highlights the importance of the second hand car industry in Ireland with three out of four respondents saying they would buy second hand with their next purchase This revelation comes at a time of growth for the industry with the latest SIMI figures showing the number of new car registrations in October has risen by 30 on last year with 123

    Original URL path: http://www.adworld.ie/2015/11/13/donedeal-sheds-light-on-irish-drivers/ (2016-02-09)
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  • Ulster Bank Invests €350k in Media Sponsorships - AdWorld.ie
    Ulster Bank is investing 350 000 in its business sponsorships to include a significant new sponsorship deal with Independent News and Media and the renewal of its high profile sponsorship of Drivetime with Mary Wilson on RTÉ Radio 1 Ulster Bank s package with Independent News and Media will take a holistic approach across the group s online and social channels and print publications in addition to quarterly sponsored events Central to this approach will be a new dedicated online hub which will be home to premium targeted business content along with information relating to the Ulster Bank Business Achievers Awards Small Business Can and Dogpatch Labs This hub will be available cross platform and underpinned by social media campaign across the Independent s social channels Speaking about the campaign Ulster Bank s Managing Director of their Commercial Banking Division Eddie Cullen said We are delighted to be undertaking such a significant new sponsorship package with Independent News and Media Independent ie has over 10 3 million unique visitors across their homepage news business and sport pages in addition to over 1 6million readers of their print publications and 549k followers on social media Therefore we see this as a major opportunity to showcase Ulster Bank initiatives and connect with a wide cross section of new and existing customers We have also recently renewed our sponsorship of RTÉ Radio 1 s Drivetime with Mary Wilson to run from September 2015 until October 2016 With a daily reach of 218 000 adults this sponsorship allows us to promote key business propositions and highlight the various milestones of the Ulster Bank Business Achievers Awards throughout the year he says SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish Agency to

    Original URL path: http://www.adworld.ie/2015/11/06/ulster-bank-invests-e350k-in-media-sponsorships/ (2016-02-09)
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  • Ignite Launches Budget Tool with TheJournal.ie - AdWorld.ie
    Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home News Ignite Launches Budget Tool with TheJournal ie News Ignite Launches Budget Tool with TheJournal ie October 9 2015 SHARE Facebook Twitter Ahead of next week s Budget Ignite Research has teamed up TheJournal ie to launch the a new interactive tool called The People s Budget http peoplesbudget ie that allows people to choose how they would allocate the 1 5bn additional spending across taxation and expenditure departments The first part of the research sampled 2 000 Irish adults who have already submitted their budget using the online tool However people can still make their own adjustments in the run up to next week s Budget and continue the conversation on TheJournal ie website According to the preliminary research on average we would like to see 886m being spent by the Government and up to 613m being provided to reduce taxation Irish people will be hoping that the Minister will spend on health education and to a lesser extent social protection and children People would like to see income tax to be reduced by 299m VAT by 135m and local property tax by 106m In addition people believe the greatest spending adjustment should be made to Children Youth suggesting pressure on childcare costs and the greatest taxation adjustment should be made on local property tax SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish Agency to Join SoDA Irish Media Market to Grow by Nearly 10 According to Core Media Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 295 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran

    Original URL path: http://www.adworld.ie/2015/10/09/ignite-launches-budget-tool-with-thejournal-ie/ (2016-02-09)
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  • McDonalds Scoops Two Grand Prix Awards at OMA Awards - AdWorld.ie
    while the outdoor specialist was Source OOH The creative and media industry was out in force on the night for the bi annual awards that celebrate excellence in planning and creativity over the past two years The awards are organised by the Outdoor Media Association whose members are Clear Channel Ireland Exterion Media Ireland and JCDecaux Ireland Stefan Schmidt Creative Director of DieckerSchmidt Berlin and chairman of the judging panel presented the Grand Prix for Media Planning to Mediaworks for its McDonalds Free Breakfast Friday campaign and the Grand Prix for Creativity to Cawley Nea TBWA for its McDonalds Eurosaver campaign Speaking at the Awards Schmidt said Outdoor is everywhere and unlike other media there are no adblockers With that clear advantage we have a responsibility to make engaging advertising that looks beautiful and enhances our environment The quality of work is testament to a vibrant industry The creative winners on the night included Boys and Girls Publicis Dublin Irish International Cawley Nea TBWA while media agencies that fared well included Mediaworks Carat Starcom The big winner amongst the outdoor specialists was Source OOH PML which between them picked up 12 winning entries including both Grand Prix awards as well as featuring as runner up eight times Kinetic meanwhile was the specialist on two winning entries while it also featured as runner up four times The big winner amongst the outdoor specialists was Source OOH PML which between them picked up 12 winning entries including both Grand Prix awards as well as featuring as runner up eight times Kinetic meanwhile was the specialist on two winning entries while it also featured as runner up four times 25th Outdoor Awards Winner Runner Up Media Best Campaign Over 150K Carlsberg McDonalds Agency Entered Carat Mediaworks Creative Agency Irish International Cawley Nea TBWA Specialist Source OOH Source OOH Creative Best Branding Three SPIN 1038 Agency Entered Boys Girls Atomic Media Agency Mediavest MEC Specialist PML Kinetic Media Best Campaign Under 150K McDonalds Friday Breakfast Irish Life Agency Entered Mediaworks Mediaworks Creative Agency Cawley Nea DDFH B Specialist Source OOH Source OOH Creative Best Use of Humour The Natural Confectionary Company Glasnevin Cemetery Agency Entered Publicis Brand Artillery Media Agency PHD Mediaworks Specialist PML Source OOH Media Best Outdoor Innovation Heineken Desperados Cadbury Crème Egg Agency Entered Starcom Modern Green PHD Creative Agency Modern Green Fleishman Hillard Specialist Kinetic PML Creative Most Creative Use of Outdoor McDonalds Breakfast Three Agency Entered Cawley Nea Boys Girls Media Agency to credit Mediaworks Mediavest Specialist Source OOH PML Media Integrated Outdoor Other Media Carlsberg Tourism NI Giro dItalia Agency Entered Carat AVBrowne Creative Agency Irish International AVBrowne Specialist Source OOH PML Creative Best Copywriting McDonalds Eurosaver Glasnevin Cemetery Agency Entered Cawley Nea Brand Artillery Media Agency Mediaworks Mediaworks Specialist Source OOH Source OOH Media Best Newcomer Heineken Orchard Thieves Heinz Amoy Agency Entered Starcom OMD Creative Agency to credit Rothco Annie O Neill Productions Specialist Kinetic Kinetic Creative Best Art Direction Guinness Irish Life Agency Entered Irish

    Original URL path: http://www.adworld.ie/2015/10/09/mcdonalds-scoops-two-grand-prix-awards-at-oma-awards/ (2016-02-09)
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  • Innovative Lottery Campaign Delivered on RTÉ.ie - AdWorld.ie
    linked the user to the new game explanation page RTÉ s digital division assisted in a consulting capacity with the tech build According to Louise Joyce account manager at RMG To mark the launch of the National Lottery s Bigger Better Lotto RMG set out to design and build an RTÉ homepage takeover that was both bigger and better too We brought the campaign to life in this media first using a combination of HTML5 Animated Skin Standard MPU and Overlay formats and we were delighted with the end result All of these elements worked perfectly together to create a highly immersive and engaging takeover experience for consumers which was ideal to dramatize the launch of the Bigger Better Lotto while at the same time boosting brand awareness Commenting on the campaign build Regina Geraghty Ad Operations RTÉ Media Sales Digital said It was extremely exciting to work in conjunction with RMG to deliver what was RTÉ ie s first ever HTML5 Rich Media Takeover says Regina Geraghty of RTÉ Media Sales Digital This rich media format represents a powerful creative opportunity which provides not only a higher level of brand impact but also enhances the users web experience with the brand The National Lottery really embraced the benefits of rich media in recent times I suppose similar to playing the Lotto if you re not in you can t win and the National Lottery are certainly IN when it comes to innovation in digital advertising Tim Kay senior digital client manager Starcom adds The National Lottery is always challenging us to come up with exciting and impactful media ideas and on this occasion with the launch of Bigger Better Lotto it was no different With RMG and creative support from the RTÉ team we were able to bring a

    Original URL path: http://www.adworld.ie/2015/10/16/innovative-lottery-campaign-delivered-on-rte-ie/ (2016-02-09)
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