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  • Archive Archives - Page 41 of 42 - AdWorld.ie
    Strategy Social Media s Challenges The Holy Grail of Programmatic All Featured Articles Jobs Campaigns Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Archive Ardmore Atomic Awards Bloom Bonfire Boys and Girls Campaigns Cawley Nea TBWA Chemistry DDFH B Havas Worldwide IMJ Features IMJ Issues 2015 Irish International McCannBlue News Publicis Recruitment Rothco TGI Thinkhouse Random Latest Featured posts Most popular 7 days popular By review score Random Archive Home Archive PHD Picks up VHI and Ryanair Accounts July 4 2014 Maximum Media Launches Sports Website October 31 2014 Indo Digital Appoints New Marketing Head July 25 2014 Target McConnells Makes it into Lüerzers Archive June 26 2015 Core Features in European Best Places Survey June 28 2014 Rory Sutherland to Speak at Dalkey Book Festival June 13 2014 Julian Douglas Steps Down as MD of EMN June 12 2015 MediaVest Wins Aer Lingus Account March 1 2013 EU Sponsorship Market Worth 26bn in 2013 July 4 2014 MediaVest Win Three Mobile Account June 6 2014 1 40 41 42 Page 41 of 42 Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 295 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for Love Radio Awards is Published February 8 2016 Three Launches Focus Ireland Tie up With Video February

    Original URL path: http://www.adworld.ie/category/news-archive/page/41/?filter_by=random_posts (2016-02-09)
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  • Archive Archives - Page 40 of 42 - AdWorld.ie
    s Challenges The Holy Grail of Programmatic All Featured Articles Jobs Campaigns Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Archive Ardmore Atomic Awards Bloom Bonfire Boys and Girls Campaigns Cawley Nea TBWA Chemistry DDFH B Havas Worldwide IMJ Features IMJ Issues 2015 Irish International McCannBlue News Publicis Recruitment Rothco TGI Thinkhouse Random Latest Featured posts Most popular 7 days popular By review score Random Archive Home Archive Leinster to Use Apple s iBeacon for Home Games May 23 2014 MEC Ireland Wins Vodafone Account April 11 2014 Electric Media Wins BBC com Ad Sales Contract July 11 2014 TV Adspend Hits 206 2m in 2013 October 3 2014 CBS Outdoor NI Retains Translink January 25 2013 MediaVest Wins Iarnród Eireann Account July 25 2015 Media Awards 2013 Record Number of Entries Received March 1 2013 AIB Taps into Google Hangout for Product Seminars July 18 2014 Digital Ad Spend Rises by 34 to 262m March 27 2015 Emer Lawn Joins Mediaworks as Digital Director September 9 2014 1 39 40 41 42 Page 40 of 42 Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 295 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for Love Radio Awards is Published February 8 2016 Three Launches Focus Ireland Tie up

    Original URL path: http://www.adworld.ie/category/news-archive/page/40/?filter_by=random_posts (2016-02-09)
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  • MediaVest Wins Aer Lingus Account - AdWorld.ie
    Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home Archive MediaVest Wins Aer Lingus Account Archive MediaVest Wins Aer Lingus Account March 1 2013 SHARE Facebook Twitter MediaVest has picked up the media buying account for Aer Lingus following a competitive pitch that involved Mindshare and Carat The creative account was not put out to pitch and stays with Irish International Aer Lingus is one of the most active brands in the advertising market with high visibility on TV radio and press The company s fortunes have seen a massive turnaround over the past few years and its most recent results show that revenues for 2012 rose 8 2 to 1 39 billion while operating profits jumped 40 to 69 1m Pre tax profits meanwhile amounted to 40 6m for the year For the past number of months the airline has been embroiled in a public spat with rival Ryanair following the latter s most recent attempt to stage a hostile acquisition of the airline Earlier this week however the European Union has blocked Ryanair s renewed attempt to take over Aer Lingus on competition grounds The EU Commission said the potential merger could create a dominant company on the 46 routes the airlines currently compete for thereby harming consumers SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest Selling Brand i Believe Adds MenuPages ie and CBG ie to Client List OOH Advertising Continues to Power Ahead Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 295 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies

    Original URL path: http://www.adworld.ie/2013/03/01/mediavest-wins-aer-lingus-account/ (2016-02-09)
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  • Media Awards 2013: Record Number of Entries Received - AdWorld.ie
    Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home Archive Media Awards 2013 Record Number of Entries Received Archive Media Awards 2013 Record Number of Entries Received March 1 2013 SHARE Facebook Twitter A total of 251 entries have been received by the organisers of this year s Media Awards which will be held in the Burlington Hotel on Thursday April 4 th The deadline for entries closed yesterday The record number of entries represents a 20 increase on last year s figures it now sets the scene for what will be the biggest and most eagerly anticipated advertising and media event of its kind in Ireland A further breakdown of the entries shows that a total of 65 companies including media owners and media agencies entered this year a 10 increase on the comparable figure for 2012 Now in their third year the Media Awards celebrate the very best work businesses and brands in the media business This celebration is representative of the whole commercial media industry North South National Regional Agency Media Owner and Sales Agency and will acknowledge the people that bring the most outstanding media ideas in press digital outdoor TV cinema and radio to life SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest Selling Brand i Believe Adds MenuPages ie and CBG ie to Client List OOH Advertising Continues to Power Ahead Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 295 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to

    Original URL path: http://www.adworld.ie/2013/03/01/media-awards-2013-record-number-of-entries-received/ (2016-02-09)
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  • IAPI Launches New Pitching Guidelines - AdWorld.ie
    the often thorny issue of pitching for new accounts The new guidelines form part of an attempt by IAPI to rein in the costs of pitching and formalize procedures and processes that it hopes clients in both the private and public sector will adhere to According to IAPI Irish ad agencies spent an estimated 10 6m pitching during 2012 These costs exclude third party costs like the production of storyboards material costs and animatics It is estimated that pitching for a major account can cost an agency anything up to 80 000 while for smaller accounts the costs can be as much as 20 000 IAPI believes these costs are placing an unsustainable burden on agencies Current pitching practices are having a detrimental impact on the industry The new guide makes the process more straightforward for all involved It will benefit advertisers by allowing agencies to focus on the strategic challenges facing brands rather than on speculative creative work most of which is never used in a campaign The new guide entitled Finding the Right Agency provides guidelines for anyone considering employing the services of an Irish advertising or media agency and includes recommendations on carrying out a successful pitch and writing a brief for agencies It also offers practical templates of everything required to run a pitch including sample contracts non disclosure agreements and score sheets IAPI has been working on the new pitching guidelines for several months and a taskforce chaired by Orlaith Blaney of McCann Dublin was formed to come up the new recommendations Others on the taskforce included Miriam Hughes DDFH B Fergal Behan Cawley Nea TBWA Ray Sheerin Chemistry Patrick Hickey Rothco and Aidan Green of Mediavest SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest Selling Brand

    Original URL path: http://www.adworld.ie/2013/02/25/iapi-launches-new-pitching-guidelines/ (2016-02-09)
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  • Daily Titles Make Bounce Back in JNRS - AdWorld.ie
    Irish Mail on Sunday 371 000 1 000 Irish Sunday Mirror 195 000 12 000 The latest batch of figures from the JNRS for 2012 show that most daily newspapers boosted their readership figures while the cut throat Sunday market continued to be difficult The biggest winners in the daily market were the Irish Independent and the Irish Daily Mail both of which gained 44 000 and 39 000 readers respectively The Irish Times meanwhile gained 11 000 readers ending the year with 321 000 a 4 increase Elsewhere the Irish Examiner gained 8 000 readers while the Irish Sun and the Irish Mirror were up 31 000 and 9 000 readers respectively The only daily to shed readers was the Irish Daily Star which ended the year with 360 000 readers a decline of 13 000 on the previous year In the Sunday market however the only titles to gain readers over the period were the Irish Mail on Sunday and the Irish Sunday Mirror The Irish Mail on Sunday ended the year with 184 000 readers an increase of 39 000 while the Irish Mirror finished up with 195 000 readers an increase of 12 000 Even though the Sunday Independent lost 34 000 readers to end up on 905 000 it still remains the biggest selling newspaper in the Irish market It s sister in the IN M stable the Sunday World holds on to the number 2 slot with 801 000 readers a drop of 18 000 For its part the Sunday Times ended up with 380 000 readers a drop of 6 000 while the Sunday Business Post shed 14 000 readers or 9 to end the period with 140 000 readers However Millward Brown Lansdowne which conducts the research for the JNRS notes that the current report is a transitional report as the survey methodology was changed during 2012 and that direct comparisons with the figures for 2011 may not accurately reflect readership trends The JNRS report also noted that 81 of the adult population now reads a newspaper Some 54 or 1 9m read a daily title while 60 or 2 15m read a Sunday title Commenting on the latest JNRS report Claire Butterly of media agency OMD says that the challenges facing newspapers in Ireland are still significant despite the gains recorded in the daily sector According to the latest JNRS report the difference in total daily press readership between 2011 and 2012 is statistically insignificant This is big news in the previous 3 years the decline was considerable with the proportion of adults reading a paper every day falling from 87 3 to 80 7 she says Since that 2009 high there has been a marked change in the profile of newspaper readers At that time 43 of everyday readers were aged 45 or over This figure is now 48 and this fact has serious short and long term implications for the newspaper industry In the short term the changing profile

    Original URL path: http://www.adworld.ie/2013/02/25/daily-titles-make-bounce-back-in-jnrs/ (2016-02-09)
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  • i-Believe Launches Content Marketing Solution - AdWorld.ie
    Content marketing is the single fastest growing expenditure item within digital marketing budgets outstripping search social and mobile advertising i Believe represents over 100 publishers in Ireland that publish a wide range of websites in areas like business sport entertainment and parenting i Believe will work with brands to help them seed relevant content within these site The content may be words video email the distribution may be web social mobile or all of the above and the content focus may be informational competition oriented or something else We will assist brands by advising co producing and seeding content which we feel will resonate with users on our specialist sites says Lee Thompson managing director of i Believe We all live in a social world and in a social world brands can participate instead of merely standing on the periphery Content marketing allows brands to be part of the conversation stream The starting point for content marketing initiatives involves finding out where great conversations are taking place The next step is in understanding how brands can be useful says Thompson The brands we represent produce content which appeals to tightly defined communities of interest Users on our websites are defined in terms of their strong shared interest or common need for specialist information places to go with the kids finding the best utility prices post match sports analysis race calendars gig guides game reviews best restaurant databases and much more Our brands are relied on trusted and represent an important point of influence he adds Specific services we will provide may include content creation and copywriting asset production video production The nature of content marketing will require longer lead times deeper partnerships and ultimately more committed relationships between brand owner agency and publisher concludes Thompson SHARE Facebook Twitter tweet AdWorld

    Original URL path: http://www.adworld.ie/2013/02/22/i-believe-launches-content-marketing-solution/ (2016-02-09)
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  • Digitize Strikes Ad Sales Deal with Spotify - AdWorld.ie
    on demand music streaming service Spotify is one of the fastest growing digital media properties in the world and has a catalogue of over 20m music tracks available for streaming Over the past few years the company has rolled out its product offering to 17 different markets around the world including Ireland The company has more than 20m active users 5m of which are paying subscribers Spotify has been active in Ireland since November 2012 and has seen a great reaction to the service both in terms of active users of the free ad supported service and of the subscription service Vodafone and Electric Ireland were Spotify s exclusive advertising launch partners Since last week however Spotify s inventory has been opened up to all Irish advertisers With downloads of digital music from various platforms like iTunes and Amazon com under pressure the streaming music industry which is dominated by players like Spotify and Pandora has benefitted considerably over the past year Paid up or premium subscribers can listen to their choice of music uninterrupted by advertising However advertising underpins the free access part of the Spotify business model and forms an important part of the deal Spotify has in place with the various record labels Since it was launched over 4 years ago Spotify has paid over 600m to the record labels for the rights to play their catalogues Analysts reckon that around 70 of all Spotify s revenues go back to the record labels Digitize which is headed up by John Patten was established in 2008 and is one of the leading independent digital media sales houses in the Irish market managing publishers such as Channel 4 IGN Miniclip Dailymotion Stardoll It also fully manages its own performance network AdSure in both the Irish UK markets SHARE Facebook

    Original URL path: http://www.adworld.ie/2013/02/22/digitize-strikes-ad-sales-deal-with-spotify/ (2016-02-09)
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