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  • SuperValu Invests €2.9m in New Omni-Channel Campaign - AdWorld.ie
    which taps into sharing of food amongst friends and family DDFH B developed the creative for the new campaign while Starcom is handling the media spend RMG meanwhile is handling the digital end of the campaign while The Reputations Agency is managing the PR The campaign which is a full 360 degree omni channel campaign has already commenced on TV and radio this week and will appear in print media and outdoor from 19 th April and will run until the end of 2015 The campaign includes TV and radio advertising digital display outdoor press social media SEO in addition to the launch of a new SuperValu Good Food Karma App and a Good Food Karma hub on SuperValu ie According to SuperValu which has climbed to the No 1 slot in the Kantar Worldpanel retail rankings for the first time Irish consumers have an almost insatiable appetite for ways to eat well healthier and better consistently looking for recipes and ways to actively get together with friends and family around good food Sharing food has taken a whole new meaning with a real appetite amongst people today for sharing food moments Inspiring people to get around the table and cook with good fresh affordable Irish food is the aim of our campaign The SuperValu Good Food Karma campaign is our over arching brand platform for the year and digs deeper into our whole brand essence which is all about Real Food and Real People We ve always used real people in our ads from butchers to customers to bakers to suppliers and this is a continuation of that strategy as here we use real Irish families in our campaign from modern families to flatmates to house sharers accurately depicting the diversity of Irish households today says Ray Kelly marketing

    Original URL path: http://www.adworld.ie/2015/04/17/supervalu-invests-e2-9m-new-omni-channel-campaign/ (2016-02-09)
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  • New Marketing Head for Irish Times - AdWorld.ie
    Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home Archive New Marketing Head for Irish Times Archive New Marketing Head for Irish Times February 28 2015 SHARE Facebook Twitter The Irish Times has appointed Laughlin Rigby as its new head of marketing An experienced marketer Rigby was the former head of marketing communications for The Gathering the successful Government backed initiative that was responsible for enticing an additional 275 000 tourists to Ireland during 2013 Between them it is estimated that they spent in the region of 170m within the economy For the past 17 months Rigby has been head of marketing for Sunshine Coast Destination in Australia Prior to joining The Gathering he founded Travelshake com a social media platform for the travel industry worldwide He also spent nearly four years as global digital marketing manager at Tourism Ireland and four years as its global brand manager He also worked as a brand manager for the multinational giant Unilever SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest Selling Brand i Believe Adds MenuPages ie and CBG ie to Client List OOH Advertising Continues to Power Ahead Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 295 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist

    Original URL path: http://www.adworld.ie/2015/02/28/new-marketing-head-irish-times/ (2016-02-09)
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  • Eightytwenty the Only Gold Winner at ICADs - AdWorld.ie
    was the only agency to win a coveted gold bell award at the ICAD Awards which were held in Vicar Street last night May 28th The digital agency picked up its gold award for its Tinder Hack campaign for the Immigration Council of Ireland It also picked up a silver award for the same campaign We re over the moon with having been awarded not just a gold but also a silver bell for our Tinder campaign for the Immigrant Council of Ireland It s fantastic to see that ICAD are rewarding creativity within such a developing space and encouraging to see how an Irish agency can create such international publicity for a cause behind the campaign that is very close to our hearts says Alexis Bouckaert creative director at eightytwenty The only other gold on the night was awarded to Detail Design Studio its work on the An Post Science series of stamps A total of 14 silver awards and 64 bronze were handed out on the night Rothco picked up three silvers while Boys Girls picked up two silvers The only other ad agency to win a silver was Cawley Nea TBWA Other silvers went to Piranha Bar Mutiny Leo Byrne Red Grey Design Steve Simpson Slater and Adrian Fitz simon Most of the other ad agencies won bronze bells on the night with Chemistry making it a clean sweep in the Radio Advertising category with no fewer than four bronze bells This year s Greenhorn winner for copywriting was Kate Waters from Rothco while the client winner on the night was the Irish Examiner A full list of the winners on the night can be downloaded HERE SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest Selling Brand i Believe

    Original URL path: http://www.adworld.ie/2015/05/29/eightytwenty-gold-winner-icads/ (2016-02-09)
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  • Staunton Takes Over as MD of Havas - AdWorld.ie
    Twitter Pádraig Staunton has been appointed as the new managing director at communications firm Havas Worldwide Dublin The 37 year old founded and headed Ground 4D the company he sold to the Havas group in 2009 According to Staunton Havas globally is focused on bringing its clients to the future first a concept Staunton says lies at the heart of the group s business strategy Strategic vision brave decisions awesome ideas and the right comms mix are the pillars on which Havas Dublin will build the future he says Staunton takes over from Brian Hayes who ran the agency for 13 years under the Havas and Young Euro RSCG brands Hayes has assumed the role of Group CEO focusing on new acquisitions and maximizing relations with the Havas Worldwide network I m delighted to take the reigns at Havas in Dublin says Staunton I am bringing my entrepreneurial outlook and appetite for single minded communications to this exciting role This business is now entirely determined by the consumer and that s what makes it so exciting for me Developing insightful thinking that leads to amazing concepts is what gets me out of bed in the mornings and finding the most relevant platforms to communicate those ideas is what keeps me awake at night Speaking about the appointment David Jones global CEO of Havas commented I d like to welcome Pádraig as MD of our Dublin operation I am confident that he will drive the Havas Worldwide vision of being the most integrated of all of the communications groups with the simplest structure that can offer our clients a powerful combination of creative excellence digital expertise scale agility and innovation SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest Selling Brand i Believe Adds

    Original URL path: http://www.adworld.ie/2013/05/24/staunton-takes-over-as-md-of-havas/ (2016-02-09)
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  • Archive Archives - Page 4 of 15 - AdWorld.ie
    Media s Challenges The Holy Grail of Programmatic All Featured Articles Jobs Campaigns Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Archive Ardmore Atomic Awards Bloom Bonfire Boys and Girls Campaigns Cawley Nea TBWA Chemistry DDFH B Havas Worldwide IMJ Features IMJ Issues 2015 Irish International McCannBlue News Publicis Recruitment Rothco TGI Thinkhouse Most popular Latest Featured posts Most popular 7 days popular By review score Random Archive Home Archive Core Media Tops Best Workplace Rankings February 28 2014 CKSK Wins Grand Prix at Mobile Marketing Awards February 27 2015 Musical Chairs in the Market Research Industry May 24 2013 DoneDeal Distilled Merger Creates Classified Powerhouse July 10 2015 i Believe Launches New Local Digital Offering September 20 2013 CollegeTimes com Sales Function Moves In house May 25 2015 MEC Ireland Wins Vodafone Account April 11 2014 IRS Rebrands and Launches Digital Offering January 24 2014 Publicis Dublin DDFH B Triumph at ICADs June 28 2013 RTÉ Showed 19 of Top 20 Programmes in 2012 January 11 2013 1 3 4 5 15 Page 4 of 15 Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 295 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for Love Radio Awards is Published February 8 2016 Three Launches Focus Ireland Tie up

    Original URL path: http://www.adworld.ie/category/news-archive/page/4/?filter_by=popular (2016-02-09)
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  • Alex Newman to Chair MMA 2014 Judging Panel - AdWorld.ie
    by Alex Newman Head of Mobile OMD International Newman manages a team of 65 that spans the EMEA region and delivers mobile centric technologies products and innovative business solutions to OMD clients In 2006 he launched OMDUK s mobile operation specialising in client education mobile marketing development and strategic approach to mobile He oversaw the rapid growth of OMDUK s mobile department in terms of staff and revenues and the quality of his team s output has been widely recognised by various award wins including a Valencia Festival Of Media award for the best use of mobile a Cannes Lion for best use of technology and an IAB creative showcase award In 2011 he was promoted to his current cross group and internationally focused role Subsequently he has been responsible for shaping and developing the group s approach to mobility helping to develop a set of products that ensure OMD is able to lead the conversation and advise multi national clients on how to maximise new business opportunities in today s rapidly developing mobile technologies Alex is a recognised industry figure speaking at events such as the GSMA Mobile world congress Doubleclick s CAB event and various IAB MMA and DMA events He also sits on Microsoft s mobile advisory committee and the IAB s mobile leadership council Other judges that have been appointed to the judging panel include Fiona O Carroll managing director Digital Independent News Media Aisling Blake managing director of Radical Jim Cassidy managing director of ISOBAR Mark Millard managing director of RMG John Moore managing director of Clickworks James Lenehan managing director of Reep Rewards Michele O Keeffe managing director of Electric Media and Yappy and Jamie Dowling managing director of VooDoo A number of other judges will be announced over the coming week according to

    Original URL path: http://www.adworld.ie/2014/10/30/alex-newman-chair-mma-2014-judging-panel/ (2016-02-09)
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  • Archive Archives - Page 14 of 15 - AdWorld.ie
    Strategy Social Media s Challenges The Holy Grail of Programmatic All Featured Articles Jobs Campaigns Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Archive Ardmore Atomic Awards Bloom Bonfire Boys and Girls Campaigns Cawley Nea TBWA Chemistry DDFH B Havas Worldwide IMJ Features IMJ Issues 2015 Irish International McCannBlue News Publicis Recruitment Rothco TGI Thinkhouse Most popular Latest Featured posts Most popular 7 days popular By review score Random Archive Home Archive RTÉ Mediavest Launch Mobile First for Aviva January 23 2015 Rothco Delivers Global Rugby World Cup Ad for Heineken July 17 2015 Indo Digital Appoints New Marketing Head July 25 2014 Heineken Seeks Irish Legends in New Campaign February 7 2014 Independent ie Launches Apple Watch App June 19 2015 Mobile Set for Big Role in World Cup May 5 2014 PML Launches New OOH Planning Tool February 7 2014 Cawley Nea Bags Key ESB Account January 10 2014 i Believe Launches Content Marketing Solution February 22 2013 RTÉ Seeks New Agency February 7 2014 1 13 14 15 Page 14 of 15 Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 295 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for Love Radio Awards is Published February 8 2016 Three Launches Focus Ireland Tie up With Video

    Original URL path: http://www.adworld.ie/category/news-archive/page/14/?filter_by=popular (2016-02-09)
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  • Archive Archives - Page 13 of 15 - AdWorld.ie
    s Challenges The Holy Grail of Programmatic All Featured Articles Jobs Campaigns Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Archive Ardmore Atomic Awards Bloom Bonfire Boys and Girls Campaigns Cawley Nea TBWA Chemistry DDFH B Havas Worldwide IMJ Features IMJ Issues 2015 Irish International McCannBlue News Publicis Recruitment Rothco TGI Thinkhouse Most popular Latest Featured posts Most popular 7 days popular By review score Random Archive Home Archive McCannBlue Bags DBS and Folic Acid Campaign July 3 2015 Online Advertising Powers Ahead in 2012 April 19 2013 Battle of the Bands The Director s Cut January 24 2014 First Ever Irish Mobile Marketing Awards Launched June 7 2013 O2 Media Adds Google AdWords to Service Offering March 8 2013 Bank of Ireland Account Goes to Pitch January 24 2014 Target McConnells Launces Post Mobile Campaign June 5 2015 Aiden O Byrne Joins DoneDeal ie February 14 2014 Irish International Resigns from Bank of Ireland Account January 17 2014 IMJ Delivers Personalised Advertising for IN M July 17 2015 1 12 13 14 15 Page 13 of 15 Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 295 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for Love Radio Awards is Published February 8 2016 Three Launches Focus Ireland Tie

    Original URL path: http://www.adworld.ie/category/news-archive/page/13/?filter_by=popular (2016-02-09)
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