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  • Electric Media Picks Up TG4.ie Account - AdWorld.ie
    IMJ Magazine Adworld Weekly Home Archive Electric Media Picks Up TG4 ie Account Archive Electric Media Picks Up TG4 ie Account January 11 2013 SHARE Facebook Twitter Electric Media has beaten off competition to be appointed as the exclusive reseller for TG4 s online advertising The new agreement means that digital media buyers in Ireland now have access every month to more than 2 Million banner ads on TG4 ie and 400 000 video pre roll ads on the TG4 Player This is a very exciting agreement for advertisers and makes available new ad positions on premium content for leading brands in Ireland reports Lawrence Chmara digital publisher manager for Electric Media TG4 is Ireland s award winning television channel and has a strong viewer base throughout the island TG4 invests over 20m annually in original Irish language programming from the independent production sector in Ireland An average of 650 000 viewers a day watch TG4 in the Republic of Ireland and daily figures swell to 1m people on major viewing days like Christmas Day and St Patrick s Day The website TG4 ie had over 100 000 unique users every month in 2012 Over 187 000 hours of TG4 programming was viewed from the TG4 Player in 2012 and the trend points to continuing growth in this area Electric Media is delighted to kick off 2013 by partnering with one of the most respected brands in Irish media and further strengthening our display and video advertising opportunities for premium advertisers added Chmara SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest Selling Brand i Believe Adds MenuPages ie and CBG ie to Client List OOH Advertising Continues to Power Ahead Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers

    Original URL path: http://www.adworld.ie/2013/01/11/electric-media-picks-up-tg4-ie-account/ (2016-02-09)
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  • Indo Wrests Control of Irish Daily Star - AdWorld.ie
    plug on the paper following the publication of photographs of Kate Middleton sunbathing topless in France last year It is understood that the fraught relationship between the two shareholders predates this incident and goes back to Northern and Shell s decision to distribute copies of the UK s Daily Star in Ireland two years ago a move which is understood to have annoyed INM However the UK version of the paper failed to make any inroads into the Irish market and the strategy ultimately backfired on Northern and Shell Under the new arrangement INM will take direct executive control of the paper and move it from its Dundrum offices into the group HQ on Talbot Street Gerry Lennon the managing director of the Sunday World will assume the role of MD of the paper while at the same time remaining on as MD of the popular Sunday title Ger Colleran the former MD of Independent Star will take up the role of editor of the paper a position he held before he was appointed MD after the departure of Paul Cooke In addition Mairead Kearns the advertising director of the Sunday World will assume the role of advertising director of both titles Historically Independent Star has been a very profitable business generating good dividend income for both shareholders In 2010 for example the accounts show that it notched up a healthy operating profit of 4 3m on a turnover of 40 63m in the year to the end of December 2010 The pre tax profit meanwhile amounted to 4 29m During 2010 it was also able to pay a 4 55m dividend to its shareholders In making the announcement this week a statement from INM said that as a result of the transaction there would be nine redundancies in the

    Original URL path: http://www.adworld.ie/2013/01/11/indo-wrests-control-of-irish-daily-star/ (2016-02-09)
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  • RTÉ Showed 19 of Top 20 Programmes in 2012 - AdWorld.ie
    became the fourth most watched programme of the year with 1 034 000 viewers Fair City also made the Top 20 with an episode from January which saw 648 000 viewers tune in to see what happened in the aftermath of the revelations of Tommy and Jo s affair And Raw hit No 15 with the series finale in February as 704 000 viewers tuned in to see Pavel s demise TV3 did make the Top 20 with an episode of popular soap Coronation Street The Late Late Show made a second appearance in the Top 20 with the 50 th Anniversary show in June hitting fifth spot with 1 028 000 viewers Mrs Brown s Boys also made a second appearance in the list with the finale of the second series in February which was seventh with 909 000 viewers Meanwhile the Eurovision Song Contest in May came in at tenth place with over 771 000 viewers The Voice of Ireland had two spots on the list with 725 000 viewers for one of the blind auditions in February and 718 000 viewers for the results show in April putting those shows in twelfth and thirteenth position Meanwhile the Rose of Tralee final had 695 000 viewers putting it in sixteenth place Of the sporting events broadcast by RTÉ the GAA All Ireland Finals featured strongly with The Sunday Game Live coverage of the All Ireland Senior Football Final Mayo v Donegal hitting sixth position with just under 975 000 viewers The Sunday Game Live coverage of the All Ireland Senior Hurling Final Kilkenny v Galway came in at No 8 with just over 900 000 viewers RTÉ Sport s coverage of the RBS 6 Nations Ireland v Wales came in at No 20 with 648 000 viewers Elsewhere

    Original URL path: http://www.adworld.ie/2013/01/11/rte-showed-19-of-top-20-programmes-in-2012/ (2016-02-09)
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  • Aegis Reports Healthy Profit of €1.9m - AdWorld.ie
    Registration Office Aegis Media Ireland is the holding company name for Carat Ireland one of Ireland s leading media buying agencies The results do not include contributions from Aegis other businesses in Ireland including Vizeum Brindley Advertising and iProspect From January 2012 onwards however all four agencies have been operating under the one profit and loss account and one balance sheet The pre tax profit notched up by Aegis Media Ireland was achieved on a turnover of 74 62m which was an increase on the 72 59m achieved in 2010 The agency s gross profit was up from 6 39m to 6 40m although operating profit was down from 2 1m to 1 8m At the end of 2011 the agency s cash pile stood at 3 5m Last week the agency announced that it was extending its digital footprint in the Irish market by acquiring Lucidity Digital a web development and design agency for an undisclosed sum Founded in 2003 Lucidity is one of the fastest growing agencies in the Irish market providing a wide range of creative and production solutions for both web and mobile According to Aegis the acquisition of Lucidity will allow its clients access to a full suite of digital creative and production services and will further strengthen the Aegis Media Digital position in the Irish market Lucidity will become part of Aegis s digital creative origination network Isobar and will be re branded Lucidity Isobar in Ireland According to Liam McDonnell CEO of Aegis Media Ireland We are delighted to be acquiring Lucidity which will enhance the prospects of our business in the Irish market allowing us to offer greater integration across digital media and creative We welcome the Lucidity team into the fold and look forward to working with our new colleagues to

    Original URL path: http://www.adworld.ie/2013/01/11/aegis-reports-healthy-profit-of-e1-9m/ (2016-02-09)
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  • AdWorld, Author at AdWorld.ie - Page 67 of 69
    McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home Authors Posts by AdWorld AdWorld 687 POSTS 0 COMMENTS MediaVest Wins Aer Lingus Account March 1 2013 Media Awards 2013 Record Number of Entries Received March 1 2013 IAPI Launches New Pitching Guidelines February 25 2013 Daily Titles Make Bounce Back in JNRS February 25 2013 IRS Partners with Media Awards 2013 February 25 2013 i Believe Launches Content Marketing Solution February 22 2013 Digitize Strikes Ad Sales Deal with Spotify February 22 2013 McCann Picks Up Deep RiverRock February 22 2013 RTÉ Rolls Out First On Pause Ad February 15 2013 Digital to Drive Ad Growth in 2013 Says Core Media February 15 2013 1 66 67 68 69 Page 67 of 69 Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 295 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish

    Original URL path: http://www.adworld.ie/author/adworld-admin/page/67/ (2016-02-09)
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  • Vocal Hits Right Notes with Fairytale of Kildare - AdWorld.ie
    single big idea written as a simple fairy tale and produced as a limited edition hardback book The story not only created a whole new parallel Kildare Village within which the story was set but also created an emotional bond between the characters and the reader Creating that emotional connection with the brand was counterpointed with an interweaving of the new brand positioning and brand values a celebration of craft art and the Irish arts This all fitted neatly into Kildare Village s overall Christmas campaign concept the art of gifting says O Driscoll Instagram as a platform is one of the key areas through which the brand engages with their target demographic Video as content has highest emotional impact message retention and overall depth of engagement Boldly creating the longer form content for YouTube then allows the brand to bypass the obvious and noisy world of advertising and enter the newer worlds of online content and storytelling he adds The film was shot entirely on Blue Screen using many advanced visual effects he adds The Red Shoes fairy tale created by Vocal is set in a dream sequence within Kildare Village Ensuring that viewers get a look at the actual village and the offering before being brought into this wondrous story The story Vocal created tells a tale of multiple types of gift giving from the shoemaker to his son to help him find his true love from Dylan to Marla experiencing love for the first time to hiding the gift in the snow under the tree all expressing a simple traditional message of sharing with loved ones says O Driscoll Shot in a classic cinematic style with the village square in Kildare Village being central to all scenes the story is told through dance choreographed and performed by

    Original URL path: http://www.adworld.ie/2015/12/18/vocal-hits-right-notes-with-fairytale-of-kildare/ (2016-02-09)
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  • TAM Ireland Responds to Indo TV Ad Report - AdWorld.ie
    TV but no one will admit it Following the article in today s Irish Independent we would like to point out a number of inaccuracies in the report the TAM Ireland statement reads Firstly it states that people may be moving away from Live scheduled TV to devices such as phones tablets and smart video players in escalating numbers Evidence from the last 10 years shows that the trend is a total increase in time spent viewing Live TV is still being viewed for just as long today as it was 10 years ago but people are now also viewing in other ways time shift catch up on demand etc across different devices and these ways of viewing are adding to their total viewing time The article also quoted figures about Netflix viewing from a recent Comreg report this report was based on a sample of 99 people the figures reported are claimed viewing figures and 2 of the respondents claimed to view for in excess of 50 hours per week This was then compared to TAM Ireland figures which come from a nationally representative panel of 1050 homes 2362 individuals in Ireland one of the most representative panels in Europe who s viewing activity is monitored 24 7 hardly a consistent comparison TAM Ireland have evidential proof of TV viewing for an average of 3 hours 27 minutes every day that s in excess of 24 hours per week 90 of which is to live TV according to TAM Ireland The TAM Ireland panel is the most robust form of media measurement in Ireland and is supported by the entire television advertising industry both broadcasters and media agencies It is actual measurement rather than measurement based on claimed activity which many other media rely on In relation to the number of ads being viewed all media experience fragmentation it is the nature of the industry and always has been It is the reason why advertisers employ the expertise of media agencies to guide them through the proliferation of media in the market Where TV advertising stands head and shoulders above all other media however is in our accountability TV ads are only counted when they are viewed in real time The advertiser knows that what is being paid for is being viewed no other media can make that claim with such authority Finally with regard to TV universes there has been a decline in the younger universes primarily because the profile of the population has changed The age cohort effected most has been 25 34s Why Reverse migration new nationals returning home emigration lack of suitable employment at a key lifestage forcing people away and a smaller younger age cohort 15 24s coming through to replace the existing age cohort as a result of a declining birth rate from years ago 25 34s make up a bigger percentage of 15 34s 25 44s and Hk Ch This is why these various age cohorts are suffering the most Adults 45

    Original URL path: http://www.adworld.ie/2015/12/11/tam-ireland-responds-to-indo-tv-ad-report/ (2016-02-09)
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  • Advertisers to Get Tough on Ad Blocking - AdWorld.ie
    which the Association of Advertisers in Ireland AAI is affiliated has issued a statement expressing its concern about the growing problem and calls on the industry to move to a more sustainable system According to Barry Dooley CEO of the AAI the Association of Advertisers in Ireland s remit covers all media communications and with the fragmented convergent media landscape our role is more important than ever AAI is a member of the WFA and together we fight unacceptable trading practices drive robust media measurement transparency and define advertiser policy According to the World Federation of Advertisers advertising is ultimately the responsibility of the brand It is therefore incumbent upon brands to lead the industry as we move to a more sustainable ecosystem an ecosystem which must in all respects be more reflective of the importance which brands place on building and maintaining trust with the consumer And so as the international body for brand marketers we challenge the entire marketing supply chain to demonstrate that they are putting the consumer at the heart of what they do and to be accountable to brands in the shaping of an online environment which enhances rather than harms the consumer experience According to the Federation ad blocking is a global disruptor and so it is not sufficient that these solutions be applied solely in a single country or across a single region As such WFA will pursue a global plan which leverages the expertise and scale of the brands and national associations we represent around the world We firmly believe that advertising has a place in the future of the online world delivering relevant and engaging campaigns whilst supporting the growth of innovative technologies and the creation of quality editorial content Collectively and with people placed firmly at the heart of marketing

    Original URL path: http://www.adworld.ie/2015/12/07/advertisers-to-get-tough-on-ad-blocking/ (2016-02-09)
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