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  • Ad of the Week: Success Happens Here - McCannBlue - AdWorld.ie
    The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home Campaigns Ad of the Week Ad of the Week Success Happens Here McCannBlue Campaigns Ad of the Week McCannBlue Ad of the Week Success Happens Here McCannBlue January 14 2016 SHARE Facebook Twitter Credits Agency McCann Blue Client DBS Creative Director Tim Britnell Copywriter Laurence Keogh Account Manager Fiona Cooley Account Executive Karen Fallon Motion Designer Jason Fitzgerald Photographer Eoin Holland VO Sam McGovern The Lowdown This January saw the launch of the second phase of the Success Happens Here campaign for DBS created by McCannBlue Having initially launched the campaign back in August 2015 in outdoor print digital social and radio this phase now includes a beautifully crafted TVC to further solidify the positioning of DBS as proud choice for both third level and post graduate level students Choosing a college is a difficult task with many things to consider and will impact future career opportunities but this campaign helps to make that choice a little easier by showing how Success Happens Here everyday at DBS thus reinforcing it as a choice to be proud of for third level education at any level Each scenario of the TVC is set either in the grounds of DBS itself or in the surrounding and buzzing South William Quarter which further helps to establish DBS as a top choice for new students SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Ad of the Week Lidl Proudly supporting Ladies Gaelic Football The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi

    Original URL path: http://www.adworld.ie/2016/01/14/3153/ (2016-02-09)
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  • The Red Shoes - Christmas at Kildare VIllage - Vocal - AdWorld.ie
    4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home Campaigns The Red Shoes Christmas at Kildare VIllage Vocal Campaigns The Red Shoes Christmas at Kildare VIllage Vocal December 17 2015 SHARE Facebook Twitter Credits Client Kildare Village Director Niall O Driscoll Director of Photography Ciaran Tanham Head of VFX James Kelly ChoreographyJunk Ensemble Music Composer Michael Fleming The Lowdown Following in the footsteps of leading high end fashion brands Vocal has boldly led Kildare Village into the creation a unique and beautiful piece of video content released on Instagram and a host of other key social media platforms Reaching over one million people so far Vocal created multiple versions of the content including a long form format for YouTube which has captured the imaginations of their customers as seen by the huge increase YOY in their online numbers and footfall to the village itself The Red Shoes campaign comes alive at Kildare Village through innovative retail installations and aesthetically beautiful visual merchandising Vocal has created a series of leading visual and innovative features in Village to continue the story Not only creating a truly unique retail environment but also allow for many more photo and video opportunities which shoppers can share across their own and our social media channels SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The 4 Cs Tv ad Chill McCannBlue Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies

    Original URL path: http://www.adworld.ie/2015/12/17/the-red-shoes-christmas-at-kildare-village-vocal/ (2016-02-09)
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  • The 4 Cs: Tv ad - Chill - McCannBlue - AdWorld.ie
    4 2015 SHARE Facebook Twitter This week saw the launch of safefood s latest campaign with McCannBlue this time for Food Safety The suite of ads highlight the everyday risks posed by the 4 C s Cook Clean Chill Cross Contamination and how simple mistakes or lapses of concentration can be costly to health This first phase of the campaign targets the over 65 s due to the fact that their immune systems aren t as strong as they used to be and the germs they may have been able to cope with when they were younger could now make them seriously ill Dermot Moriarty Acting Director of Marketing and Communications at safefood explains Communicating what is well known food safety advice can be a challenge and McCannBlue needed to ensure this was done in a way that overcame the audience s apathy or complacency So their solution was in effect for the characters to say it to themselves We re delighted with this clever and engaging solution that tested really well amongst the target audience McCann Blue s Strategic Director Susan Kelly continued Because they ve been getting away with it up until now many over 65 s take what seem like harmless shortcuts and chances when it comes to handling food even though they kind of know it s wrong This was the insight we drew upon bringing to life the inner monologue or debate one has with one s self when faced with certain Food Safety decisions in the kitchen This audience is one best reached through traditional channels so the campaign runs across a traditional mix of TV radio and outdoor SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success

    Original URL path: http://www.adworld.ie/2015/12/04/2046/ (2016-02-09)
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  • Ad of the Week: The 4 Cs: Tv ad - Cross Contamination - McCannBlue - AdWorld.ie
    the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home Campaigns Ad of the Week Ad of the Week The 4 Cs Tv ad Cross Contamination Campaigns Ad of the Week McCannBlue News Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue December 4 2015 SHARE Facebook Twitter Credits Agency McCannBlue Client safefood Lowdown This week saw the launch of safe food s latest campaign with McCannBlue this time for Food Safety The suite of ads highlight the everyday risks posed by the 4 C s Cook Clean Chill Cross Contamination and how simple mistakes or lapses of concentration can be costly to health This first phase of the campaign targets the over 65 s due to the fact that their immune systems aren t as strong as they used to be and the germs they may have been able to cope with when they were younger could now make them seriously ill This audience is one best reached through traditional channels so the campaign runs across a traditional mix of TV radio and outdoor SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish Agency to Join SoDA Irish Media Market to Grow by Nearly 10 According to Core Media Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow

    Original URL path: http://www.adworld.ie/2015/12/04/ad-of-the-week-the-4-cs-tv-ad-cross-contamination-mccannblue/ (2016-02-09)
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  • Campaigns Archives - AdWorld.ie
    Programmatic All Featured Articles Jobs Campaigns Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Ad of the Week Latest Latest Featured posts Most popular 7 days popular By review score Random Ad of the Week Lidl Proudly supporting Ladies Gaelic Football February 8 2016 Ad of the Week Success Happens Here McCannBlue January 14 2016 The Red Shoes Christmas at Kildare VIllage Vocal December 17 2015 The 4 Cs Tv ad Chill McCannBlue December 4 2015 Ad of the Week The 4 Cs Tv ad Cross Contamination December 4 2015 Campaigns Home Campaigns Argento Christmas TV Ardmore Advertising December 3 2015 Rushmere Ardmore Advertising December 3 2015 Visit Belfast Christmas Ardmore December 3 2015 Lidl Ireland Christmas 2015 Postman Derek Chemistry November 27 2015 Lidl Ireland Christmas 2015 Chemistry November 27 2015 Ad of the Week Vanguard for Dunnes Stores Thinkhouse November 20 2015 Lidl Postman Derek Chemistry November 16 2015 Ad of the Week Meteor Christmas Unlimited Rothco November 16 2015 Meteor Christmas Unlimited Rothco November 15 2015 Meteor Christmas Rothco November 15 2015 1 2 3 5 Page 1 of 5 Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for Love Radio Awards is Published February 8 2016

    Original URL path: http://www.adworld.ie/category/campaigns/ (2016-02-09)
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  • Chemistry Raises Eyebrows with Ladyball Campaign - AdWorld.ie
    Week Events IMJ Magazine Adworld Weekly Home News Chemistry Raises Eyebrows with Ladyball Campaign News Chemistry Raises Eyebrows with Ladyball Campaign February 8 2016 SHARE Facebook Twitter The Dublin agency Chemistry has once again generated substantial international interest with its latest campaign for Lidl and the retailer s new sponsorship of Ladies Gaelic Football As part of the build up to the campaign launch Chemistry created a clever and funny video called Ladyball which supposedly advertised a new pink football created especially for ladies The campaign was led by digital channels and supported by PR print radio editorial on TV press and online along with a press conference for the official sponsorship announcement The campaign immediately trended and went global including receiving a mention in the Washington Post According to Chemistry Ladyball content reached in excess of 8 5 million users on social media alone Ladyball of course was the precursor to Lidl s new sponsorship of Ladies Gaelic Football to focus attention on the fact that attitudes to women in sport particularly team sports needed to be challenged and ultimately changed in order to be more supportive says Ray Sheerin managing director of Chemistry The main event the TV ad promoting Lidl s sponsorship of Ladies Gaelic Football made its debut with a 60 second ad on Friday night during the ad break on the Late Late Show The campaign is being backed up by a substantial social media print and outdoor campaign to support the activity SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish Agency to Join SoDA Irish Media Market to Grow by Nearly 10 According to Core Media Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296

    Original URL path: http://www.adworld.ie/2016/02/08/chemistry-raises-eyebrows-ladyball-campaign/ (2016-02-09)
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  • Radio Days: The Latest JNLR Survey - AdWorld.ie
    2FM in terms of daily reach While both stations stand at a 6 5 market share Newstalk should be pleased with the steady increases they have had over the last 5 years in 2010 they stood at 4 market share Today FM has only seen a 1 drop in daily reach landing it at 12 and it has seen the biggest loss of listeners at 23 000 giving it a 7 6 market share IRS stations despite a loss of 10 000 listeners is still in a strong position With a 19 3 share of market it is the 2 nd in line to the leaders RTE 23 1 and the stations within the group have retained their daily reach at 20 further underlining that the power of local radio should not be underestimated KEY SHOW MEASUREMENTS Ryan Tubridy s move from 2FM to Radio 1 D Arcy s move from Today FM to Radio 1 increased time blocks on 2FM means that it is a difficult book to measure key shows across on a year on year basis However we can still deduce some trends in the key shows Breakfast the heartbeat of the station s schedule shows Morning Ireland is still the most listened to breakfast show with gains of 22 000 listeners Running for over 30 years Morning Ireland now has an average weekday listenership of 448 000 Ian Dempsey s Breakfast Show whilst YOY has not gained remains stable in this slot at 187 000 Newstalk s reunification of Ivan Chris in late 2013 has reaped the benefits a 6 000 increase in listeners bringing them up to a healthy base of 171 000 Breakfast Republic has a healthy number of listeners too standing at 181 000 This was however increased to a four hour time slot in September 2015 meaning figures are non comparable with previous full year book In the mid morning slot the most notable gain here is Sean O Rourke on Radio 1 who has gained 33 000 listeners to bring him up to 331 000 listeners We have almost seen the full year impact of the D Arcy Savage slot however coming in at 183 000 listeners it represents a 15 drop YOY Pat Kenny s much talked about move to Newstalk in September 2013 has undoubtedly boosted audience figures for the station however his growth figures have stalled with this book showing a small drop YOY of 6 finishing at 133 000 listeners Strong results for Newstalk s controversial George Hook with gains of 19 000 listeners across the dial the same time slot on Today FM sees Matt Coopers Last Word lose 22 000 listeners Elsewhere D Arcy is almost at a full year tenure in his new home on Radio 1 his slot is making steady gains with an 11 increase crossing the line at 215 000 listeners Joe Duffy s Talk to Joe slot meanwhile continues to secure its solid place on the Irish airwaves with an

    Original URL path: http://www.adworld.ie/2016/02/08/radio-days-the-latest-jnlr-survey/ (2016-02-09)
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  • Dubliners Aware of Telco Rebrands Says Study - AdWorld.ie
    use one company as their provider for all services When asked what was the most important element of a bundle package 62 of Dubliners ranked broadband services at the most important telephone landline was ranked the least important PML Group s study showed that Virgin Media has a substantial share of the broadband market in Dublin with 58 of Dubliners currently using it as their broadband provider This is followed by eir at 12 10 use Vodafone and 9 of respondents are with Sky Focusing on TV 52 of Dubliners currently use Virgin Media as their main TV provider with 23 using Sky 30 of respondents said that they were either likely or very likely to switch TV providers in the next six months with 37 saying they would most likely switch to Sky 30 also said that they did not know which provider they would switch to The report also shows the increase in recording of live television and the use of online subscription based TV services such as Netflix 47 of respondents have a subscription to Netflix or a similar service with a significantly larger percentage of 16 24 year olds subscribing to the service When asked approximately how much TV do they record in a week 50 of respondents record at least 20 of all TV for viewing at another time With the increased popularity of social media the report also highlights interesting changes in how people use their phones 27 of 16 24 year olds chose using social media as the activity they do most often on mobile phones and only 7 chose making a phone call In comparison older age groups still use mobiles in a more traditional way with 58 of 45 54 year olds selecting phone calls as what they use mobile phones

    Original URL path: http://www.adworld.ie/2016/02/05/dubliners-aware-of-telco-rebrands-says-study/ (2016-02-09)
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