archive-ie.com » IE » A » ADWORLD.IE

Total: 574

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • Events Archives - Page 2 of 3 - AdWorld.ie
    Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Accounts on the Move Advertising Appointments Creative Digital Events International News Marketing Media Sponsorship Random Latest Featured posts Most popular 7 days popular By review score Random Adland s Countdown to Cannes Lions Begins January 29 2016 INM Launches Digital Breakfast Seminars for SMEs September 11 2015 Love Radio Awards Set for February 19th November 16 2015 Tickets for IAB Mobile Connect Still Available October 16 2015 Tickets for Love Radio Awards Go on Sale January 29 2016 Events Home News Events Entry Deadline Approaches for Media Awards 2016 January 29 2016 Love Radio Awards Set for February 19th November 16 2015 Tickets for IAB Mobile Connect Still Available October 16 2015 Tickets for Love Radio Awards Go on Sale January 29 2016 Battle of the Bands Set for October 15th September 18 2015 AAI Seminar on Gamification for Marketers on Nov 17th November 13 2015 An Post Seeks Ireland s Smart Marketers for Awards January 22 2016 Marketing Soc Seminar on The Internet of Things October 30 2015 Tickets Still Available to Brave New World Marketing Society Seminar September 11 2015 1 2 Page 2 of 2 Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 295 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016

    Original URL path: http://www.adworld.ie/category/news/events/page/2/?filter_by=random_posts (2016-02-09)
    Open archived version from archive


  • Referendum Tops RTÉ's Digital Stories in 2015 - AdWorld.ie
    year with an average of 1 35 million unique browsers and 3 35 million streams per month The RTÉ Player app has over 1 84 million downloads According to RTÉ connected TVs are an increasingly popular device to watch RTÉ Player on with 51 000 streams on Connected TVs over the Christmas period alone February and March were the busiest month for RTÉ Player driven by the RBS 6 Nations Cheltenham Festival Eastenders Who killed Lucy Beale special and live episodes and Conor McGregor s The Notorious proving to be a huge knock out hit Across the year the soaps Eastenders Fair City Home Away and Neighbours as well as RTÉ News The Late Late Show and The Sunday Game Live were the most popular shows on RTÉ Player The Late Late Toy Show attracted the highest number of streams of any show across the year with 180 000 streams Web extra and exclusive content on RTÉ Player from The Late Late Show The Sunday Game RBS 6 Nations Storyland Comedy Bites and the new chat show The Couch performed very well attracting over 1 4 million streams in 2015 RTÉ Player s new Doc Hub is also proving popular featuring a large collection of home grown Irish documentaries In terms of overall usage of the broadcaster s apps RTÉ now has a stable of eleven apps across news TV radio and children s content RTÉ s radio apps including RTÉ Radio Player RTÉ Radio 1 RTÉ 2fm RTÉ Radio 1 s Documentary on One had a combined download of 682 000 The top five on demand radio content across the year was RTÉ Radio 1 s Documentary on One 30th May Liveline 23rd October Liveline 9th June The Marian Finucane Show 17th October and Liveline 10th July Elsewhere it s YouTube channel also performed well with Gay Byrne s interview with Stephen Fry on The Meaning of Life clocking up 6 6 million views RTÉ s International Reach As well as serving domestic audiences RTÉ attracts and serves international audiences On average 25 of RTÉ ie traffic is from international audiences and 30 of traffic to RTÉ s radio apps was from international listeners in 2015 In the last 18 months RTÉ has launched two bespoke services for international audiences GAAGO and RTÉ Player International Since its launch in June 2014 GAAGO has been streamed in over 180 countries and saw a 55 growth in international users in 2015 Launched less than a year ago RTÉ Player International is successfully exporting RTÉ s TV content Serving over 4 3 million streams in 2015 across iOS Android and Desktop RTÉ Player International has proven to be a key focal point for the Irish Diaspora to connect with discussions dominating Irish life major national and TV events and to catch up on their favourite shows Commenting on the figures released by RTÉ Múirne Laffan RTÉ s Chief Digital Officer said RTÉ has evolved to lead the marketplace in the delivery of

    Original URL path: http://www.adworld.ie/2016/01/29/referendum-tops-rtes-digital-stories-2015/ (2016-02-09)
    Open archived version from archive

  • RTÉ Launches New Digital Creative Campaign for Three Mobile - AdWorld.ie
    Facebook Twitter RTÉ Media Sales Digital in collaboration with Three Ireland and MediaVest has unveil a new interactive video ad format the Takeover to launch Three s Perfect Surprise campaign The concept for the digital element of this campaign originated in RTÉ s digital division following consultation with MediaVest The campaign creative assets were supplied by Three s creative agency Boys Girls This new ad format includes a number of overlaying elements to takeover the RTÉ Player viewing screen resulting in an immersive experience for the audience driving a higher level of brand recall as a result As Ireland s leading on demand advertising platform RTÉ Player was key in our media mix to launch the Perfect Surprise campaign Taking the assets from our TVC RTÉ delivered a consistent experience across desktop mobile and tablet providing us with a unique opportunity to engage with our target audience in an exciting and relevant way said Briain Curtin digital marketing manager Three Ireland This video ad forms part of an overall campaign which included an additional media first for Three on RTE ie via a cross device rich media homepage takeover which was nominated for Weborama campaign of the month This new ad format adds to the growing creative suite of innovative video ad formats available on RTÉ Player which includes Ad Control Bar Extender Filmstrip Full Screen and TimeSync Moving forward we expect video ad formats to take a more central role in advertising campaigns There will be growth particularly on mobile and tablet through MRAID and VPAID said David Fogarty Commercial Coordinator RTÉ Media Sales Digital To view campaign click here http digitalmediasales rte ie creative gallery three 3 SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish

    Original URL path: http://www.adworld.ie/2016/01/29/rte-launches-new-digital-creative-campaign-three-mobile/ (2016-02-09)
    Open archived version from archive

  • New Research Gives Convenience Retail Sector Thumbs Up - AdWorld.ie
    a forecourt store compared to an average of 22 across Europe Respondents were asked to grade convenience stores out of ten under a number of different criteria with Irish stores outperforming those in France Germany and the UK in many categories Irish c stores scored highest in terms of friendly service 6 68 compared to 6 34 in Germany 6 12 in France and 6 45 in UK speed of service 6 50 compared to 6 06 in Germany 6 13 in France and 6 30 in UK and understanding customers 6 16 compared to 5 77 in Germany 5 80 in France and 6 06 in UK Irish outlets also performed strongly in terms of overall shopping experience 6 09 compared to 5 27 in Germany 5 69 in France and 5 95 in UK However Irish outlets were second when it came to customer perceptions of value for money 5 17 compared to 4 84 in Germany 5 07 in France and 5 36 in the UK This survey underlines both the high standards that consumers expect from the convenience and forecourt sectors in this country and the competitive nature of the market which looks set to continue as we head into 2016 said Stephen Wynne Jones editor Checkout At the Checkout Conference we will feature a more in depth examination of how the Irish c store sector deserves to be held up as a benchmark setter for the rest of Europe him International managing director Tom Fender will be among those presenting at the 2016 Checkout Conference I ve always thought that Ireland has some of the best convenience stores in Europe said Tom Fender managing director him International Our research now confirms this I am looking forward to sharing some of the research findings with the

    Original URL path: http://www.adworld.ie/2016/01/29/new-research-gives-convenience-retail-sector-thumbs-up/ (2016-02-09)
    Open archived version from archive

  • Marketing Soc Seeks Next Generation of Irish Marketers - AdWorld.ie
    Future Council which will consist of five marketers who have been working in the industry for five years or less and have the passion to be involved in shaping the future of the industry The Marketing Society exists to provide thought leadership for the marketing community in Ireland through its influential network of members and the series of prestigious events it hosts every year According to the Marketing Society the establishment of the Future Council marks the need to look to the future and ensure that the next generation of marketers are actively engaged on what matters at an industry level and play a role in shaping the future The panel of 5 junior marketers will serve a two year term The closing date for entries is 31st January 2016 Working alongside the General Council the Future Council will help to develop the society s reach to newer member of the marketing community It will also support the Council in delivering high calibre events that appeal to marketers at all levels and assist with the development of the society s digital offering including the Society s online database of case studies and talks Launching the initiative Michael Clancy chair of the Marketing Society and managing director of MediaVest said The Marketing Society s Future Council is an excellent opportunity for those looking to help grow and share marketing knowledge and expertise in Ireland As an industry we are privileged to have an access to a dynamic and bright talent pool As an industry association it is our role to harness this future talent and support them in their career development The Future Council will appeal to candidates seeking to create important career connections We look forward to hearing from passionate marketers who want to grasp this unique opportunity to make

    Original URL path: http://www.adworld.ie/2016/01/29/marketing-soc-seeks-next-generation-of-irish-marketers/ (2016-02-09)
    Open archived version from archive

  • Dave Quinn Takes the Reins at Windmill Lane - AdWorld.ie
    the group Quinn previously headed up Windmill Lane s Commercials Department for a number of years but his new role will see him take over responsibility for the group s entire business Creative Director Ian Jacobs will take over the Commercials Department while Locky Butler takes over as head of Windmill s Audio division Butler will also be responsible for the day to day running of the studios We have a fantastic team of creatives and producers and our focus is to continue to improve the quality of both end product the working experience for our clients here in Windmill says Ian Jacobs According to Dave Quinn Over the past few years Windmill has been making huge inroads in the International arena with Film Drama projects such as Lock Out Titanic Blood Steel Albert Nobbs Haywire and in particular the local smash hit Love Hate series In audio there has been great collaboration with the growing animation sector in projects such as Doc McStuffins Peter Rabbit Windmill s programming sector has recently enjoyed great successes with projects such as Radharc and the Adoption Stories series On the Commercials front Windmill has had several very strong years in the local market post producing many of the most memorable campaigns on TV whilst internationally providing post production on two high profile Strongbow Cider campaigns for worldwide territories He added moving from our old premises in the docklands to Herbert Street in 2010 has been a great success for Windmill particularly in these challenging times We now have a purpose built facility of truly international standing and a digital post production pipeline which is second to none Combined with our highly talented and hugely dedicated teams this allows us to continue to remain at the forefront of post production in Ireland whilst also

    Original URL path: http://www.adworld.ie/2013/01/18/dave-quinn-takes-the-reins-at-windmill-lane/ (2016-02-09)
    Open archived version from archive

  • Boys and Girls Win 3 Mobile Account - AdWorld.ie
    ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home Archive Boys and Girls Win 3 Mobile Account Archive Boys and Girls Win 3 Mobile Account January 18 2013 SHARE Facebook Twitter The Dublin based agency Boys and Girls has picked up the creative account for mobile telecommunications firm 3 Mobile following a competitive pitch McCann Erickson had the account for a number of years and it was credited with developing a number of high profile and successful campaigns for the mobile operator including the S Up campaign in 2011 2012 which featured Irish the popstar twins Jedward Boys and Girls which was only formed three years ago has assembled a number of high profile accounts over the past 18 months Apart from 3 Mobile its client list now includes Nissan John West Dulux Kopparberg Cider Powers Whiskey Energia Sage Group Kinetica Dundrum Town Centre and Digicel Meanwhile O2 is understood to be looking for an additional European creative agency for its roster It is understood that whatever agency is chosen will need to have a subsidiary agency or agency relationship in Ireland Two years ago O2 pulled the bulk of its creative account out of Ireland and moved it to VCCP in London However sources now say that the mobile phone giant is now considering a number of options in relation to the Irish market and is likely to choose an international agency that is represented here SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest Selling Brand i Believe Adds MenuPages ie and CBG ie to Client List OOH Advertising Continues to Power Ahead Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 295 Followers Follow POPULAR NEWS All All Featured

    Original URL path: http://www.adworld.ie/2013/01/18/boys-and-girls-win-3-mobile-account/ (2016-02-09)
    Open archived version from archive

  • Owens DDB Wins NNI Press Ad of the Year - AdWorld.ie
    of the day it s a gag a joke but it succeeds in getting across a very serious point about the re sale value of your car There isn t an ounce of fat on this ad it s pared right down to the bare minimum yet it s still got the brand all over it They could have turned this into an instruction manual but they didn t and the results are very smart We d love to have done this ad and if we had we would definitely be entering it in Cannes it s really that good Maybe the best thing we can say about this ad though is that it s right up there with the classic VW print ads it definitely reaches that benchmark and that is very high praise BEST COPYWRITING The Fools by Brand Artillery Leo Burnett Mediaworks for Glasnevin Trust What the judges said We know this ad must have been a lot of fun to write because it s a lot of fun to read It takes something that s normally dull and boring and dead literally and manages to create excitement and life around it that s no mean feat This ad sets the tone for the experience and hopefully the tour lives up to the promise of this really well written ad Highly Commended Audi Quattro Christmas by Cawley Nea TBWA MediaCom for Audi Ireland Progress by DDFH B Mindshare for the Jack Jill Foundation BEST ART DIRECTION Volkswagen Resale Value by Owens DDB MediaCom for Volkswagen What the judges said See above Highly Commended Playground by DDFH B Mediavest for Dublin City Council Spay Drive by Rothco for the ISPCA Justice Undone by Publicis Mediavest for TG4 Audi Quattro Christmas by Cawley Nea TBWA MediaCom for Audi Ireland BEST MEDIA Justice Undone by Publicis Dublin Mediavest for TG4 What the judges said This ad is devastatingly simple and that s the whole point It brings the symbols of justice and liberty to life these hugely iconic ideals and has them destroy themselves in the most brutal way It s an intriguing concept and something that really makes you want to watch this show The layout of the ad is perfect too with the statue on the left and the brooding expanse of clouds adding a real epic ness to the execution Highly Commended Second Helping by Publicis Mediavest for TG4 Bourne Back Page Takeover by Bonfire MediaCom for Universal Pictures BEST RETAIL Every Day by DDFH B Starcom for the National Lottery What the judges said This is a really well art directed campaign right down to the detail of the typography for the different days You get what it s telling you immediately that s the point And they haven t fallen into the trap of showing what you could win these are all about which days you can play and win Very nicely done BEST B2B Sharks by Ogilvy Mather Mindshare for Ogilvy Mather What the

    Original URL path: http://www.adworld.ie/2013/01/15/owens-ddb-wins-nni-press-ad-of-the-year/ (2016-02-09)
    Open archived version from archive