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  • Fiona Curtin Joins Heineken Ireland - AdWorld.ie
    the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home Archive Fiona Curtin Joins Heineken Ireland Archive Fiona Curtin Joins Heineken Ireland April 25 2014 SHARE Facebook Twitter Fiona Curtin one of the country s top marketers has joined Heineken Ireland as Head of Innovation following nearly two years working at Irish Distillers Pernod Ricard where she was Global Marketing Manager Innovation A former president of the Association of Advertisers in Ireland Curtin has plenty of experience working for Heineken having worked for the brand between 1991 and 2003 During her time there she worked as senior brand manager for Murphy s and Coors while she also spent time as regional marketing manager for Heineken in Germany She left Heineken in 2003 when she joined C C as marketing manager In 2006 she was appointed as Head of Advertising Marketing Communications in AIB where she spent nearly six years Then in August 2012 she joined Irish Distillers Pernod Ricard SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest Selling Brand i Believe Adds MenuPages ie and CBG ie to Client List OOH Advertising Continues to Power Ahead Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 295 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for

    Original URL path: http://www.adworld.ie/2014/04/25/fiona-curtin-joins-heineken-ireland/ (2016-02-09)
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  • MediaVest Tops RECMA Rankings for 2013 - AdWorld.ie
    Adworld Weekly Home Archive MediaVest Tops RECMA Rankings for 2013 Archive MediaVest Tops RECMA Rankings for 2013 December 12 2013 SHARE Facebook Twitter Aidan Greene Managing Director of MediaVest The latest RECMA report for Ireland has ranked MediaVest as the number one media agency in Ireland ahead of its sister agency Starcom and Carat Ireland which came in third A global research agency RECMA publishes industry validated research reports on a range of different markets around the world As part of the process RECMA assigns scores to media agencies based on a number of criteria including clients market share new business wins client retention management digital capabilities pitching activity and diversification strategies OMD and MediaCom meanwhile took fourth and fifty slots in the RECMA rankings followed by Mindshare Mediaworks Maxus PHD and MEC MediaVest has enjoyed much recent success having scooped Agency Network of the year at the 2013 Media Awards 2013 Aidan Greene Managing Director MediaVest said This is a fantastic achievement and we are absolutely thrilled to see this reflected in the latest RECMA results and be rated as the number one media agency in Ireland Ever evolving client needs means that a media company is no longer just about planning and buying Our continued investment in diversified services particularly in the areas of research data and analytics allows us to become a true communications partner for our clients he adds MediaVest s clients include the OPW Aviva Ulster Bank Hailo RSA Spar Dublin City Council Aer Lingus O2 and Electric Ireland SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest Selling Brand i Believe Adds MenuPages ie and CBG ie to Client List OOH Advertising Continues to Power Ahead Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108

    Original URL path: http://www.adworld.ie/2013/12/12/mediavest-tops-recma-rankings-for-2013/ (2016-02-09)
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  • DDFH&B’s Profits Surge to €3.54m in 2012 - AdWorld.ie
    IMJ Magazine Adworld Weekly Home Archive DDFH B s Profits Surge to 3 54m in 2012 Archive DDFH B s Profits Surge to 3 54m in 2012 November 22 2013 SHARE Facebook Twitter Miriam Hughes DDFH B Group CEO DDFH B consolidated its position as Ireland s largest and most profitable creative agency group with gross client billings of 67 35m and pre tax profits of 3 54m in the year to the end of December 2012 According to accounts for the agency group which have just been filed with the Companies Registration Office CRO gross client billings which included a contribution from Mindshare in which DDFH B owns a 50 stake fell back from 73 88m in 2011 to 67 35m in 2012 However when the Mindshare contribution is stripped out turnover directly attributable to the agency and its subsidiaries rose from 25 28m in 2011 to 27 54m last year In addition the company s gross profit rose from 8 57m to 9 4m while operating profit weighed in at a healthy 3 4m up from 2 7m The agency s pre tax profit for the year meanwhile amounted to a very handsome 3 54m The agency boasts a blue chip client portfolio that includes the National Lottery Bord Gáis eircom Jaguar Denny Galtee Londis Nestlé Diageo Mazda and SuperValu At the end of 2012 it employed 114 staff The agency is headed up by Miriam Hughes while agency chairman and co founder Jim Donnelly remains the group s largest shareholder SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest Selling Brand i Believe Adds MenuPages ie and CBG ie to Client List OOH Advertising Continues to Power Ahead Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers

    Original URL path: http://www.adworld.ie/2013/11/22/ddfhbs-profits-surge-to-e3-54m-in-2012/ (2016-02-09)
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  • IRS Partners with Media Awards 2013 - AdWorld.ie
    ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home Archive IRS Partners with Media Awards 2013 Archive IRS Partners with Media Awards 2013 February 25 2013 SHARE Facebook Twitter Independent Radio Sales IRS has teamed up with the Media Awards 2013 as a Diamond Partner IRS www irs ie is the national sales house for Ireland s market leading local radio network and this is the second year in a row it has been involved in the Media Awards IRS joins RTÉ Media Sales as a Diamond Partner with a number of other partnerships due to be announced over the coming weeks Now a firm fixture in the advertising and media calendar the Media Awards showcase and reward excellence in the media industry in both Northern Ireland and the Republic of Ireland Entry to the Awards is open to all agencies and media owners operating in the Republic of Ireland and or Northern Ireland Work commissioned between Jan 1 st 2012 and December 31 st 2012 will be considered The closing date for entries is Tuesday February 26 th 2013 at 6PM and the winners will be announced at an awards ceremony on Thursday April 4th at The Burlington Hotel Dublin For further information on entering or on partnership opportunities please contact Des Doris on 01 284 6096 087 246 9815 des doris alchemyevents com or Jennifer Komertzky Bowe IMJ on 01 661 1710 jennifer mountmedia ie SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest Selling Brand i Believe Adds MenuPages ie and CBG ie to Client List OOH Advertising Continues to Power Ahead Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 295 Followers Follow POPULAR NEWS All All Featured

    Original URL path: http://www.adworld.ie/2013/02/25/irs-partners-with-media-awards-2013/ (2016-02-09)
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  • Advertising Investment Crucial for Recovery - AdWorld.ie
    compiled by leading economist Jim Power According to Power the advertising expenditure barometer is showing tentative signs of stabilisation and recovery but a recovery in expenditure will lag economic recovery or so history suggests Getting advertising expenditure growing will be a driver of and an indicator of economic recovery Trends in business confidence consumer confidence consumer expenditure and employment levels in the economy will be interesting to observe over the coming year and the manner in which business responds to those trends in terms of advertising expenditure Power adds that experience elsewhere shows that those companies who respond most quickly through ramping up advertising expenditure will gain a lead on competitors and will play a more meaningful role in driving economic recovery The growing trend towards restricting advertising is an issue of serious concern for the advertising industry and Irish media in general It is estimated by the AAI that close to 75 per cent of turnover for media organisations is derived from advertising Advertising revenue directly supports employment in various media organisations which is estimated at 10 000 people in the press radio and TV A restriction on various forms of advertising would put serious financial pressures on media organisations but would also causing serious funding difficulties for activities such as sport which in turn has implications for health and ultimately health expenditure The Association of Advertisers in Ireland AAI is the only association focused single mindedly on the interests of Irish advertisers Its aims and objectives are quite clear to promote and defend the reasonable freedom to advertise According to Barry Dooley the CEO of the AAI the new barometer is the first in what we hope will be an on going benchmarking exercise on behalf of the advertising and marketing industry I believe the industry needs this crucial information in order to monitor advertising expenditure trends against GDP and business confidence This barometer should also serve to be a wake up call to those people out there who seem to point the finger at advertising and blame our industry for many social problems out there which is simply not fair The commentary within this survey is not very positive and hopefully the news will be better in the next barometer During periods of economic difficulty there is a strong temptation to cut the marketing advertising budget and that has clearly happened over the past 5 years While cutting marketing budgets may generate short term savings on the bottom line businesses should be aware of the possible long term damage that cutting expenditure on advertising will have Damage could be done to the brand that might never or take a long time to recover At a more general level a properly functioning and vibrant economy requires a vibrant advertising industry Precedent suggests that those companies who continue to invest in the brand during recessionary times are the ones that will gain the upper hand on competitors and exploit economic recovery when it happens Experience elsewhere suggests that those

    Original URL path: http://www.adworld.ie/2013/10/04/advertising-investment-crucial-for-recovery/ (2016-02-09)
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  • TV Still Dominates Irish Viewing Habits - AdWorld.ie
    the various catch up services from RTÉ and TV3 According to TAM Ireland the more ways we offer content to viewers the more content they consume Rather than new formats and devices cannibalising linear TV viewing levels it appears to be growing the total time spent viewing overall According to Jill McGrath CEO of TAM Ireland the findings of this report clearly indicate that despite the availability of content on new devices the vast majority of Irish people are still watching most of their content at home on the TV set and watching it live Beyond the TV set laptops are the second most popular device for viewing content with tablets still only accounting for 2 of content viewed TV remains a key source of relaxation in the home as almost half the time we are watching we are not doing anything else and it is also a highly social activity as 20 of the time we re watching TV we re talking with others she adds As to what the future holds McGrath says that TAM Ireland will be repeating this study to start building a picture of trends and also we are currently in discussions with Nielsen about demo testing an extended screen study with a very small number of homes on PCs and laptops At this stage it is purely to understand how the software meter works and generate some very topline test data so it is a first baby step towards measuring this technology Some of the key findings of the IPSOS MRBI TAM Ireland research include 97 of Irish adults watch audio visual content on a TV set everyday and viewing on a TV set accounts for 89 of all viewing The vast majority of adults in Ireland still prefer to watch TV at home which accounts for 85 4 of all audio visual content consumed Outside of TV at home laptop at home viewing is the next most popular activity accounting for 4 6 of content consumed Beyond TV at home and laptop at home the viewing market begins to fragment with interestingly watching a TV set in someone else s home 1 5 being the third most popular device location combination Younger Irish viewers are the most likely to be viewing content on non TV devices but live TV at home on the TV set still makes up the vast majority of their viewing 216 minutes of audio visual content is viewed in a typical day across all devices Own Home is the most popular location 202 minutes TV Set is the most popular device 192 minutes and Live TV is the most popular format 182 minutes Younger adults 15 34 spend less time viewing content on a TV set than average 176 minutes per day vs an average of 192 minutes but reach the average when all devices are taken into account 215 minutes per day vs an average of 216 minutes Almost half of the time 49 we do not do

    Original URL path: http://www.adworld.ie/2013/03/15/tv-still-dominates-irish-viewing-habits/ (2016-02-09)
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  • UPC Boosts Customers to 1.02m in Q2 - AdWorld.ie
    UPC Sky and eircom for the TV screens and landlines of the nation shows no sign of abating as UPC Ireland continues to turn in a solid performance with the addition of 9 000 new subscribers to its fibre powered broadband TV and phone service in the second quarter of 2013 Compared to the same quarter a year ago total subscriptions increased by 8 or 76 400 to a record level of 1 021 600 UPC Sky and eircom which is planning its own TV service are currently locked in a battle to secure new subscribers and the companies have been amongst the most active advertisers in the Irish marketplace since the beginning of 2013 According to UPC it now has 265 900 phone customers which represents a 29 year on year growth in subscriptions while it also has 377 400 digital TV subscribers and 321 300 broadband subscribers According to Carol Grennan Chief Financial Officer of UPC Ireland The high popularity of our services has delivered another strong quarter where we re using the sheer power of our network to provide great experiences for our customers many of whom are also choosing to order more services from us Our second quarter also marked the creation of over 30 new jobs by UPC in its National Contact Centre in Limerick We continue our broadband leadership with 50Mbps as our standard entry speed Our fibre power network is also enabling consumers to use increasing numbers of Internet devices at the same time at home UPC is the only company in Ireland offering 150Mbps access to over 40 of Irish homes and this is also strongly supporting Ireland s progress in meeting its EU digital agenda targets SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s

    Original URL path: http://www.adworld.ie/2013/08/02/upc-boosts-customers-to-1-02m-in-q2/ (2016-02-09)
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  • Vizeum Retain Intersnack Account - AdWorld.ie
    Ad of the Week Events IMJ Magazine Adworld Weekly Home Archive Vizeum Retain Intersnack Account Archive Vizeum Retain Intersnack Account July 11 2014 SHARE Facebook Twitter Vizeum has retained the media buying and planning account for European snack food company Intersnack which has a 40 stake in Largo Foods manufacturer of well known Irish brands like Tayto King KP Hunky Dory s and McCoy s It is understood that local pitches for the estimated 50m Europe wide account were held in a number of countries including Ireland with both Vizeum and IPG s Initiative emerging as the victors In the case of the Irish pitch MEC and Initiative were the other agencies that made the shortlist Vizeum will now look after Intersnack s media business in the UK France Slovakia and Poland in addition to the Netherlands and Ireland markets where it already had the account For its part Initiative will handle Intersnack s business in Germany Italy and Spain We are delighted to be extending our relationship with Intersnack in Ireland said Conor Murphy managing director Vizeum Ireland Tayto King and Hunky Dory s represent some of Ireland s best loved and best known brands Naturally we are very excited at the prospect of collaborating with Intersnack on upcoming campaigns to deliver innovative media solutions Headquartered in Germany Intersnack has a turnover in excess of 2 billion a year Vizeum s other clients include eircom Kerry Foods IKEA 20 th Century Fox and Irish Distillers Pernod Richard SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest Selling Brand i Believe Adds MenuPages ie and CBG ie to Client List OOH Advertising Continues to Power Ahead Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 295 Followers Follow

    Original URL path: http://www.adworld.ie/2014/07/11/vizeum-retain-intersnack-account/ (2016-02-09)
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