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  • JNLR Analysis: The Battle for Dublin - AdWorld.ie
    have traditionally been keen rivals Both stations entered the Dublin market in 1989 FM104 first and then shortly followed behind by what was known as Classic Hits 98FM For the first few years 98FM took the lead in the market spearheaded by it s anchor breakfast show with Pat Courtenay FM104 made a few directional changes re branding to Rock 104 and then Dublin s FM104 However the real success that became the catalyst for FM104 overtaking 98FM was the introduction of the Strawberry Alarm Clock in 1995 Building on this platform FM104 have been consistent in their approach in how they perceive themselves and in how they behave They have retained and recruited new listeners in a solid and unflinching manner On the other hand 98FM s have been undergoing a prolonged period of unrest as they have struggled to compete with rival FM104 There have been several inconsistent brand moves over the years They dropped the Classic Hits out of their name and then in 2008 the station was renamed to Dublin s 98 In 2009 they had a new slogan Dublin s Best Music Mix In 2010 the station was named back to 98FM and a new slogan now is good There have been several shifts with schedules and DJs with the latest recruitment of Ray Foley from Today FM yet to bear any fruit for them The gap of 67 000 listeners between him and the Strawberry Alarm Clock is certainly a concern for the powers that be on Grand Canal Quay In reality Spin 103 8 is Dublin s second station not 98FM Putting aside for a moment the somewhat patchy book they have just had Spin has been a huge success story The question is whether in the long run Spin can catch up and overtake FM104 as Dublin s leading station Operating under a youth licence it is hardly surprising that 77 of Spin s listenership falls into the 15 34 category Within this the audience splits fairly evenly amongst 15 24s and 25 34s with 45 falling into the 25 34 group However as recently as 2009 this figure was only 35 This pattern of an ageing profile is nothing new to youth media brands Audience retention is difficult enough but when the relevance of your product hangs on to something as temporary and arbitrary as the audience s age it is a near impossible challenge The temptation to hold on to audience by changing the product must for youth radio stations be powerful But if there is anything to be learned from the history of 2FM it is that for a youth media brand to remain a youth media brand it must be willing to let its audience go This is the dilemma facing Spin in the medium to long term do they allow their product to age with their audience and hope that they can still recruit at the young end of the market In a year when Spotify launched

    Original URL path: http://www.adworld.ie/2013/07/26/jnlr-analysis-the-battle-for-dublin/ (2016-02-09)
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  • JCDecaux Launches Digital Shopping Network - AdWorld.ie
    Digital Shopping Network December 12 2014 SHARE Facebook Twitter JCDecaux Ireland has started the roll out of a national digital retail advertising network in St Stephens Green Shopping Centre A further five shopping centres have been selected for the first phase of this digital development including Frascati in Dublin Douglas Village Cork Eyre Square Galway MacDonagh Junction Kilkenny and Scotch Hall Drogheda All of the shopping centres chosen for digital upgrade will be getting JCDecaux iVision units which have a 70 screen ensuring that content can be delivered on a grand scale The iVision incorporates the latest LCD technology offering clients superb picture quality according to the company According to Joanne Grant managing director of JCDecaux Ireland we are very excited to have started building a digital retail network across Ireland s main cities and towns Digital out of home advertising offers endless possibilities for both creativity and campaign flexibility Careful consideration has been given to choosing the right locations for our digital retail network providing advertisers with an opportunity to engage with consumers at key stages during the shopper journey Greg Devitt St Stephens Green Shopping Centre Manager said Stephens Green Shopping Centre are very pleased to be working with JCDecaux The iVision digital units are exceptionally stylish looking and we are confident that they will enhance our customers shopping experience JCDecaux Digital will be available in St Stephen s Green and Frascati Shopping Centres from December 29 th 2014 with MacDonagh Junction and Eyre Square available from late January Cork and Drogheda will follow in late February with more locations in the pipeline for 2015 SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest Selling Brand i Believe Adds MenuPages ie and CBG ie to Client List OOH Advertising Continues to

    Original URL path: http://www.adworld.ie/2014/12/12/jcdecaux-launches-digital-shopping-network/ (2016-02-09)
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  • Leinster Rings Out the Battle Cry on Social Media - AdWorld.ie
    of the season against Toulon in Marseille on Sunday fingers will be crossed and novenas will be uttered in the marketing departments of both Bank of Ireland and Leinster Rugby As part of the build up to this do or die fixture the Dublin based digital agency eightytwenty has been working on a campaign for Bank of Ireland which sponsors Leinster Rugby by asking fans to send in their best BOIBattleCry With a little help from Leinster Captain Jamie Heaslip all entrants were judged and whittled down to five winners The five winning slogans were then turned into banners that were hung in the Aviva during Leinster s last match against Bath All five winners were invited to see their words emblazoned across the stadium and enjoy the game from VIP seats in a corporate box A video about the lead up to the campaign can be seen HERE With the match against Toulon coming up the second part of the campaign is the bring the BOIBattleCry to Marseille Dublin Airport will play host to a number of BOI Battle Camps in Terminal 1 and Terminal 2 where fans and supporters can interact talk tactics and get photos of their BOIBattleCry Five teams have been picked to spread the BOIBattleCry all over Marseille at the weekend and the challenge for each of them is to find the most prominent creative and eye catching places to hang the flags then photograph them and share them out across social media The team whose locations garner the most attention will win a trip to the next match of their choice All the action and updates can be followed on BankofIreland and BOIBattleCry Meanwhile all that can be said is Allez Les Bleus SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca

    Original URL path: http://www.adworld.ie/2015/04/17/leinster-rings-battle-cry-social-media/ (2016-02-09)
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  • Archive Archives - Page 2 of 15 - AdWorld.ie
    Media s Challenges The Holy Grail of Programmatic All Featured Articles Jobs Campaigns Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Archive Ardmore Atomic Awards Bloom Bonfire Boys and Girls Campaigns Cawley Nea TBWA Chemistry DDFH B Havas Worldwide IMJ Features IMJ Issues 2015 Irish International McCannBlue News Publicis Recruitment Rothco TGI Thinkhouse Most popular Latest Featured posts Most popular 7 days popular By review score Random Archive Home Archive Gemma Corbett Joins Mediaworks Board September 4 2015 Vocal Bags Dutch Software Company July 25 2014 Labour Party Eyes Election with New Ad Campaign July 24 2015 Core Media Bags Two Great Place to Work Awards March 8 2013 Media Awards 2014 Shortlist Published March 21 2014 Ulster Bank Launches First Ad Campaign Since 2011 June 12 2015 McCann Dublin to Merge with Blue Cube June 28 2013 Julian Douglas Steps Down as MD of EMN June 12 2015 BuyandSell ie Relaunches with Site Revamp October 24 2014 Aer Lingus Spends 2m on New Campaign May 25 2015 1 2 3 15 Page 2 of 15 Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 295 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for Love Radio Awards is Published February 8 2016 Three Launches Focus Ireland Tie up With

    Original URL path: http://www.adworld.ie/category/news-archive/page/2/?filter_by=popular (2016-02-09)
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  • Archive Archives - Page 3 of 15 - AdWorld.ie
    Media s Challenges The Holy Grail of Programmatic All Featured Articles Jobs Campaigns Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Archive Ardmore Atomic Awards Bloom Bonfire Boys and Girls Campaigns Cawley Nea TBWA Chemistry DDFH B Havas Worldwide IMJ Features IMJ Issues 2015 Irish International McCannBlue News Publicis Recruitment Rothco TGI Thinkhouse Most popular Latest Featured posts Most popular 7 days popular By review score Random Archive Home Archive goosebump Wins APMC Grand Prix April 11 2014 DDFH B Krow Kessel Kramer Make Aer Lingus Shortlist September 26 2014 Gemma Teeling Wins IAPI Doyenne Award March 6 2015 Dunnhumby Makes 2m Profit in Ireland July 10 2015 Mediaworks Wins Irish Life Account December 13 2013 RTÉ Digital Launches New iPad and Android App July 18 2014 SuperValu Invests 2 9m in New Omni Channel Campaign April 17 2015 New Marketing Head for Irish Times February 28 2015 Eightytwenty the Only Gold Winner at ICADs May 29 2015 Staunton Takes Over as MD of Havas May 24 2013 1 2 3 4 15 Page 3 of 15 Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 295 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for Love Radio Awards is Published February 8 2016 Three Launches Focus Ireland Tie up

    Original URL path: http://www.adworld.ie/category/news-archive/page/3/?filter_by=popular (2016-02-09)
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  • Archive Archives - Page 15 of 15 - AdWorld.ie
    of Programmatic All Featured Articles Jobs Campaigns Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Archive Ardmore Atomic Awards Bloom Bonfire Boys and Girls Campaigns Cawley Nea TBWA Chemistry DDFH B Havas Worldwide IMJ Features IMJ Issues 2015 Irish International McCannBlue News Publicis Recruitment Rothco TGI Thinkhouse Most popular Latest Featured posts Most popular 7 days popular By review score Random Archive Home Archive Alex Newman to Chair MMA 2014 Judging Panel October 30 2014 1 13 14 15 Page 15 of 15 Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 295 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for Love Radio Awards is Published February 8 2016

    Original URL path: http://www.adworld.ie/category/news-archive/page/15/?filter_by=popular (2016-02-09)
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  • Liveline Talks to LloydsPharmacy - AdWorld.ie
    LloydsPharmacy Archive Liveline Talks to LloydsPharmacy July 3 2015 SHARE Facebook Twitter The sponsorship which will run for 12 months is part of a three year investment and expansion programme by LloydsPharmacy in Ireland This includes an investment of over 2m in implementing a new patient services programme to complement the 21 patient services already on offer in store With over 382 000 listeners tuning in each day Liveline is the second most listened to programme on Irish radio The sponsorship was negotiated by Livewire the sponsorship agency which is part of Core Media having been identified by its sister agency Mediaworks which manages media buying and planning for LloydsPharmacy We are delighted to announce our partnership with RTÉ s Liveline As a community centred pharmacy group Liveline is an ideal partner for LloydsPharmacy Liveline is an Irish institution and has established itself as the platform for communities in every corner of the country to have a voice This partnership reflects our commitment to providing patient centred services and value to our customers Just last week for example we announced our new pricing structure which allows patients to benefit from savings of up to 33 across a large range of prescription medicines says Goretti Brady managing director of LloydsPharmacy According to Jill Downey managing partner of Livewire we are thrilled to have secured on LloydsPharmacy s behalf the biggest radio show in Ireland available to be sponsored The synergies between both parties are fantastic and we have a clear vision of how Liveline can achieve all of the right objectives for LloydsPharmacy SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest Selling Brand i Believe Adds MenuPages ie and CBG ie to Client List OOH Advertising Continues to Power Ahead Advertisement Stay Connected

    Original URL path: http://www.adworld.ie/2015/07/03/liveline-talks-lloydspharmacy/ (2016-02-09)
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  • Core Media Sets up Sponsorship Division - AdWorld.ie
    Core Media Sets up Sponsorship Division Archive Core Media Sets up Sponsorship Division May 9 2014 SHARE Facebook Twitter Alan Cox the Chief Executive of Core Media Core Media is setting up a dedicated sponsorship unit within the group that will focus on a wide range of activities including sponsorship negotiation rights management activation and product placement It is understood that the group has been looking at entering the sponsorship arena for a number of months and today it advertised for Head of Sponsorship in the Irish Times According to Core Media s CEO Alan Cox It is a natural extension of what we do and it will make us stickier with clients and more attractive to new prospects It will be a channel neutral sponsorship consultancy that guides clients through every stage of the sponsorship process At its heart it will be a strategy business with a genuine understanding of its clients business objectives and how sponsorship can help to achieve those objectives It will not be seen as a sports sponsorship agency we will be seen as a complete sponsorship agency covering entertainment cause marketing business the arts media celebrity and sport According to the job spec advertised potential candidates will require at least 10 years commercial sponsorship experience have experience of contract negotiation and have experience of sponsorship activation for major brands across different sponsorship types It was reported on Adworld ie last week that Core Media was also expanding its client offering in data with the appointment of Brendan Bourke as its Chief Data Officer SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest Selling Brand i Believe Adds MenuPages ie and CBG ie to Client List OOH Advertising Continues to Power Ahead Advertisement Stay Connected 2 475 Fans

    Original URL path: http://www.adworld.ie/2014/05/09/core-media-sets-sponsorship-division/ (2016-02-09)
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