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  • Rothco Archives - AdWorld.ie
    Articles Jobs Campaigns Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Archive Ardmore Atomic Awards Bloom Bonfire Boys and Girls Campaigns Cawley Nea TBWA Chemistry DDFH B Havas Worldwide IMJ Features IMJ Issues 2015 Irish International McCannBlue News Publicis Recruitment Rothco TGI Thinkhouse Most popular Latest Featured posts Most popular 7 days popular By review score Random Dublin Bus The Mad Dash Home Rothco November 3 2015 Ad of the Week Meteor Christmas Unlimited Rothco November 16 2015 Meteor Christmas Rothco November 15 2015 Rothco Home Rothco Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 295 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for Love Radio Awards is

    Original URL path: http://www.adworld.ie/category/rothco/?filter_by=popular (2016-02-09)
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  • Thinkhouse Archives - AdWorld.ie
    The Holy Grail of Programmatic All Featured Articles Jobs Campaigns Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Archive Ardmore Atomic Awards Bloom Bonfire Boys and Girls Campaigns Cawley Nea TBWA Chemistry DDFH B Havas Worldwide IMJ Features IMJ Issues 2015 Irish International McCannBlue News Publicis Recruitment Rothco TGI Thinkhouse Most popular Latest Featured posts Most popular 7 days popular By review score Random Ad of the Week Vanguard for Dunnes Stores Thinkhouse November 20 2015 Thinkhouse Home Thinkhouse Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 295 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for Love Radio Awards is Published February 8 2016 Three Launches Focus Ireland

    Original URL path: http://www.adworld.ie/category/thinkhouse/?filter_by=popular (2016-02-09)
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  • Brown Reunites with McGrath in Target McConnells - AdWorld.ie
    the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home Archive Brown Reunites with McGrath in Target McConnells Archive Brown Reunites with McGrath in Target McConnells June 28 2013 SHARE Facebook Twitter Gary Brown is set to renew his formidable business partnership with Geoff McGrath at Target McConnells by becoming the agency s new executive chairman Brown is taking over from Pat Donnelly who together with McGrath was instrumental in setting up Target McConnells which was formed from the merger of McConnells and Target Marketing For the past few years Gary Brown has been chief executive of the below the line division of the DDFH B Group which includes marketing agency Goosebump and PR company Bespoke with Direction Target McConnells now employs 70 staff and clients include Vodafone Guinness An Post Topaz Energy Tesco Budweiser Unilever and the GAA According to Brown Pat Donnelly invited me to take over his interest in the business as chairman and I was delighted to accept Target McConnells has already within its first year proven itself as a potent fusion of an iconic advertising brand with a leading digital marketing brand so this is a fantastic opportunity which I am really looking forward to I have spent the past seven enjoyable years working with The DDFH B Group but now I feel it is time for a new challenge SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest Selling Brand i Believe Adds MenuPages ie and CBG ie to Client List OOH Advertising Continues to Power Ahead Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 295 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD

    Original URL path: http://www.adworld.ie/2013/06/28/brown-reunites-with-mcgrath-in-target-mcconnells/ (2016-02-09)
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  • Emer Lawn Joins Mediaworks as Digital Director - AdWorld.ie
    SHARE Facebook Twitter Emer Lawn Joins Mediaworks as Digital Director Emer Lawn has been appointed as director of digital at media agency Mediaworks She joins Mediaworks from sister agency Radical which is also part of the Core Media group Lawn has been a key influencer in the development of Core Media s digital business and was appointed a director of Radical in early 2013 A native of New York she has also lectured extensively in digital marketing over the past few years delivering detailed courses in the area of online public relations and social media marketing Emer s appointment to our Board and as Director of Digital is a great development in the evolution of Mediaworks This ensures that we can continue to deliver the most effective and measurable results for our clients which deliver on business objectives and delight our clients customers says Paul Moran managing director of Mediaworks According to Moran digital has gone from strength to strength across the Core Media group over the last several years representing 30 of group revenues and this is expected to rise to 50 by the end of 2016 This is a great opportunity to work with a broad portfolio of clients operating in very competitive sectors and grow our existing team within one of Ireland s most awarded media agencies The lines are blurring between media and content and digital technology is driving us to be more and more connected we have taken this into sharp focus in Mediaworks Our investment in digital and search ensures we are leading this change within the industry I m excited to be a part of it says Emer Lawn SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest Selling Brand i Believe Adds MenuPages ie and

    Original URL path: http://www.adworld.ie/2014/09/09/emer-lawn-joins-mediaworks-digital-director/ (2016-02-09)
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  • Oliver Marketing to Create 20 New Jobs - AdWorld.ie
    Create 20 New Jobs Archive Oliver Marketing to Create 20 New Jobs May 8 2014 SHARE Facebook Twitter Oliver Marketing the Dublin based marketing services group is to create 20 new jobs by the end of 2014 The new jobs will be in the areas of digital marketing encompassing end to end process management graphic design production creative and client services This is addition to the 10 new positions that were already created by Oliver in the last six months Oliver is the fastest growing marketing company in Ireland In the last 12 months Oliver has increased its number of staff from 7 to 22 people a growth of over 300 Clients of the agency include the Irish League of Credit Unions and Britvic Established three years ago in Ireland Oliver provides services in creative and digital communications and offers a creative on site service in areas such as digital creative design activation production and print work Oliver now has offices in eight countries all over the world and more than 40 on site agencies and currently employs 280 people worldwide Speaking about the new jobs Mark McCann Managing Director of Ireland said We are really excited to announce the new jobs that Oliver will create Oliver has experienced tremendous growth in the last few months and we believe that this announcement highlights the company s fantastic prospects for the years ahead We are looking for highly skilled digital and creative people who will join our exciting brand and champion our Oliver s values with our high profile and expanding client base SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest Selling Brand i Believe Adds MenuPages ie and CBG ie to Client List OOH Advertising Continues to Power Ahead Advertisement Stay Connected

    Original URL path: http://www.adworld.ie/2014/05/08/oliver-marketing-create-20-new-jobs/ (2016-02-09)
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  • Shenda Loughnane Appointed CEO of iProspect - AdWorld.ie
    Jobs Campaigns Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home Archive Shenda Loughnane Appointed CEO of iProspect Archive Shenda Loughnane Appointed CEO of iProspect October 25 2013 SHARE Facebook Twitter Shenda Loughnane has been appointed as CEO of iProspect the Aegis owned performance digital agency iProspect specialises in delivering return on investment for clients through core digital services such as search engine marketing SEM performance display social real time bidding analytics and affiliate marketing She has over 13 years experience in the digital marketing industry and joined Aegis Media Group three years ago as its head of digital She previously ran full service digital agency ICAN She is also a former media director with both Saatchi Saatchi and CDP Associates For its part iProspect was set up in 1996 and was acquired in 2004 by Aegis Media The company now has 55 offices in 40 different countries with around 1 900 employees SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Coca Cola is Ireland s Biggest Selling Brand i Believe Adds MenuPages ie and CBG ie to Client List OOH Advertising Continues to Power Ahead Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 295 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for Love Radio Awards

    Original URL path: http://www.adworld.ie/2013/10/25/shenda-loughnane-appointed-ceo-of-iprospect/ (2016-02-09)
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  • Javelin & Rothco win at Smart Marketing Awards - AdWorld.ie
    Cooper The judging panel for the awards included John Concannon director of Ireland 2016 Una Fitzgibbon director of marketing Bord Bia Paul Cooke CEO of Post Publications Eithne Harley director of integrated marketing in Accenture and Bill Kinlay chief executive of Mindshare Ireland According to Liam Sheehan sales and marketing director An Post direct is the new smart and when channels integrate together they drive powerful results We have witnessed this in abundance this year the quality of the work which was entered was incredible This year we saw a broad mix of entries where in the past agency entries made up the lions share we saw a lot more brands showcasing their work and entering directly a great sign that customer connection is delivering results According to Fiona Heffernan head of direct mail An Post The An Post Smart Marketing Awards are about celebrating the power of customer connection and the incredible results that can be achieved We received a huge response this year from brands and agencies some we know and some we have met for the first time From strategy to execution this year s entries show that the smartest campaign wins A full list of winners can be found online at www anpostsmartmarketing ie from Monday May 11th Meanwhile the Gold category winners are listed below GOLD WINNERS BY CATEGORY INDUSTRY IMPACT AWARDS Smartest Automotive Javelin Group Lexus CT200h Campaign Lexus Ireland Smartest Fundraising Not for Profit Javelin Group Christmas It s the children who feel it the worst Focus Ireland Smartest Financial Service Ignition integrated ideas people Vhi Healthcare Vhi Our Greatest Ever Offer Smartest FMCG Goosebump Avonmore Protein Milk Be Ready Glanbia Consumer Foods Smartest Communications Utilities ROTHCO Meteor s Christmas Campaign 2014 Meteor Smartest Retail Javelin Group Wonder Unconditionally Yours Arnotts Smartest Travel Entertainment Tourism or Sport RMG Part of the DDFH B Group this is LIVING Fáilte Ireland Home Holidays Smartest International Javelin Group The Irish for Ferries Irish Ferries Smartest B2B Easter Sweetzza Horizon Digital Print Solutions Smartest B2C RMG Laya Healthcare Create Your Scheme Laya Healthcare MEDIA STRATEGY IMPACT AWARDS Smartest Direct Mail low volume Javelin Group Chameleon 2 BT Communications Ireland Limited Smartest Direct Mail high volume DMCM There s an easier way Fastforward SEAT Ireland Smartest Door Drop Target McConnells One Direct Personality Door Drops One Direct Insurance Smartest Publication GOLD NOT AWARDED Smartest Advertising ROTHCO Meteor s Christmas Campaign 2014 Meteor Smartest Email Marketing GOLD NOT AWARDED Smartest Mobile Marketing CATEGORY NOT AWARDED Smartest Social Media Viral Marketing Oscar s Story King of Kilronan Castle Kilronan Castle Estate Spa Smartest eCommerce Starcom SuperValu Smart Data More Profit Musgrave Retail Partners Smartest Website Platform GOLD NOT AWARDED Smartest Integrated Campaign Javelin Group Wonder Unconditionally Yours Arnotts INTELLIGENCE AWARDS Smartest Acquisition Strategy ROTHCO Meteor Simply Unlimited Meteor Smartest Retention Winback Strategy Easy as 123 123 ie Smartest New Product Development Strategy Javelin Group Chameleon 2 BT Communications Ireland Limited Smartest Relationship Management Strategy GOLD NOT AWARDED Smartest Data Strategy

    Original URL path: http://www.adworld.ie/2015/05/08/javelin-rothco-win-smart-marketing-awards/ (2016-02-09)
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  • Leinster to Use Apple’s iBeacon for Home Games - AdWorld.ie
    tablets to communicate with nearby devices through Bluetooth Smart technology iBeacon allows mobile apps running on both iOS and Android devices to listen for signals from beacons broadcasting from other Bluetooth Smart powered devices and react accordingly The new technology made its debut at the recent RaboDirect Pro 12 semi final in the RDS and Leinster Rugby is now committed to deploying it at all its home matches During the semi final supporters received push notifications through the Leinster Rugby App triggered by specially placed iBeacons when they entered certain areas of the stadium The push notifications on both Apple and Android smartphones directed the fans to collect special prizes from Leinster s Blue Crew within the RDS The club is now looking at opportunities to roll out more features of the technology next season by offering fans discounts in game prizes seat upgrades and potentially a mobile ticketing and payment solution According to Tommy Kearns CEO of XtremePush It s always exciting to work with a brand like Leinster Rugby especially when we re rolling out a cutting edge technology in a live environment This technology is the next step in mobile engagement It can offer everything from customer analytics to a mobile payment system depending on the needs of the customer Leinster Rugby is keen to stay ahead of the curve with its mobile approach and working with XtremePush provided this opportunity Push notification and iBeacon technology are already used throughout baseball and American Football stadia in North America says Conor Sharkey head of digital marketing for Leinster Rugby Mobile engagement will allow us to offer supporters everything from discounts on drinks and sport s merchandise to informing them about seat upgrades Leinster Rugby supporters are already tech savvy in terms of their take up the team App

    Original URL path: http://www.adworld.ie/2014/05/23/leinster-use-apples-ibeacon-home-games/ (2016-02-09)
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