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  • IBI Lashes Out at BAI Funding Report - AdWorld.ie
    is outrageous that taxpayers money has been spent on a Report that Minister Rabbitte claims looks at the entire broadcasting landscape but which does so only through the blinkered view of RTÉ and its Government owner The funding model proposed is in effect a Montrose Tax which will prop up RTÉ and effectively destroy the diverse broadcasting sector of which Ireland can be justifiably proud and which employs over 1500 people in counties throughout Ireland says John Purcell chairman of IBI We firmly believe that it is possible to square the circle and develop a funding model that works for RTE the Independent Broadcasters in Ireland and most importantly the public We have been working hard with the Minister the BAI and indeed RTÉ to achieve this aim but it is clear that our proposals are falling on deaf ears It is regrettable that the very real opportunity to fund a diverse and healthy public broadcasting sector has been spurned The attitude of the Minister and the BAI is all the more remarkable given that the Minister has publicly recognised the Public Service Content broadcast by Independent Radio Stations and its importance to the communities in which we operate Purcell adds that Minister Rabbitte s argument that the Broadcasting Act of 2009 imposes specific public service obligations on RTÉ which are not imposed on the commercial sector is misinformed The same Broadcasting Act requires Independent Broadcasters to broadcast a set percentage of public service programming under their licence agreements I want to be very clear here We are not against RTÉ being properly funded but we will not acquiesce to our members being disadvantaged as a result The proposals as presented are inequitable and do nothing to nourish and enhance the broad Irish media radio scape Public service broadcasting needs

    Original URL path: http://www.adworld.ie/2013/07/19/ibi-lashes-out-at-bai-funding-report/ (2016-02-09)
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  • News Archives - Page 16 of 19 - AdWorld.ie
    News Home News Craig Farrell to Head up ZenithOptimedia September 29 2015 Craig Farrell the managing director of media agency Starcom is to take over the reins at ZenithOptimedia which became part of the Core Media Ad of the Week Cycling McCannBlue September 27 2015 Credits Agency McCannBlue Advertiser Zurich Life Title Cycling Creative Team Graham Stewart Christopher Gore Account Team Fiona Cooley Amy Satelle Producer Joanne O Hagan at Brilliant Director Brian Durnin Production Co Red Rage Producer Gary Moore Post Irish Agency Creates Global Offering for WordPress Site Owners September 25 2015 An Irish digital marketing agency IDF Marketing has launched a new global offering aimed at the estimated 75m users of WordPress around the world IDF Thrifty Shoppers Seek Out Short Date Products September 25 2015 A study by Empathy Research for Checkout magazine has found that more than a third of shoppers 36 regularly visit a supermarkets at the BelfastLive Wins Website of the Year at DANI Awards September 25 2015 The recently launched website www belfastlive co uk has won the 2015 DANI award for Northern Ireland Website of the Year in the News Media category The Indo Launches Centralised News Hub September 25 2015 Enda Kenny was on hand earlier this week to cut the ribbon on a new digital led news hub in Independent News Media s Talbot AAI Seminar on Turning Insight into Action September 25 2015 Turning Insight into Action is the theme of the next AAI Toolkit Seminar which will take place on October 20th Robin McGhee planning director of Wolfgang Digital Expansion to Create 50 New Jobs September 18 2015 The Dublin based digital agency Wolfgang Digital has announced a major expansion of its workforce with the creation of an additional 50 jobs Earlier this Christmas Comes Early for

    Original URL path: http://www.adworld.ie/category/news/page/16/ (2016-02-09)
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  • It's Personal and It's Business - AdWorld.ie
    the job of good leaders is to cherish the times they are aligned and also manage the times when they re in conflict I m sure embracing and acknowledging that these two perspectives can co habit an organisation generates a tension but one I assume that results in debate and discourse both of which are the best practice habits of successful business While arguably favourable co existence isn t the norm The more typical approach Pertiglieri asserts is either or ie the humanistic plays second fiddle to the instrumental value of business or conversely protesters say business should be humanistic and the economics should be the subordinate and the economic tail should not be wagging the social dog But the real question worth pursuing is how do we get them on the same plane Pertiglieri artfully articulates the benefits of making the business case for goodness and the goodness case for goodness He agrees that there is certainly a business case that has to do with inclusion tapping talent public trust etc when you consider values such as ethics or diversity or authenticity but and it s a big but he questions whether we should be making the business case for values and responsible behaviour at all and instead just pitch that it s the right thing to do Making the case and effectively saying that doing good can facilitate the generation of more sustainable profit he suggests sends a subliminal message that the reason to be a decent human being is because it brings you economic advantage ultimately subordinating values to goals The crux though is that instead of saying goals should advance our values its saying values should advance our goals It is a compelling counter argument and an insightful perspective though one that I worry may still be lost on many a CEO That said Pertiglieri simultaneously presents the personal argument regarding how people behave in the work setting He contends that we take much of ourselves with us to work and work is an important means to us to clarify shape and project our sense of self Pertiglieri s Medical Doctorate with a specialization in Psychiatry informs much of his research and concepts so who am I to argue Put simply I do think it holds true that people want to feel good about the work they do and those in influential positions have the opportunity to exercise their personal values in this regard LEADERS AS STORYTELLERS Pertiglieri s Masterclass paints a profile of the new successful leader as a competent and coercive storyteller one that makes viable and vibrant connections with the people they lead He suggests they need to be visionaries who tell meaningful stories which prompts my question Are the themes that resonate today changed from years gone by more social economic or altruistic As I suspected and intuitively feels right the stories that resonate are Pertiglieri says timeless They need to be interesting exciting and tap into the experience of being alive

    Original URL path: http://www.adworld.ie/2015/09/23/its-personal-and-its-business/ (2016-02-09)
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  • A Sign of the Times - AdWorld.ie
    pie While it has worked for some it hasn t worked for others and any gain in online revenues has not offset declines in circulation and advertising revenues Amidst all of this jockeying for position the issue of charging for content appears to have been lost or at least put on the back burner In recent years however more and more newspaper groups have realised that if they are to continue to fund the creation of content in whatever shape or form it is distributed then it has to be paid for by the end user News UK The Wall Street Journal The Economist the Financial Times and the New York Times have all erected paywalls around their sites and while they were initially greeted with a fair degree of opprobrium the dust eventually settled and their online subscribers grew So when Jim Miley business to consumer director of the Irish Times read some of the negative online comments made by readers when they heard details that the publisher was rolling a paywall he was not one bit surprised People have always chosen what they bought when it came to content and I don t think digital is any different We obviously can t force people to subscribe online but what we can do is offer them a compelling unique and quality Irish Times experience online that they can t get elsewhere he says Erecting a paywall around IrishTimes com was not a decision that was taken lightly he says This decision was been almost two years in the making for us and as we were making this decision we were investing heavily in digital to position ourselves as a digital first media organisation which in turn meant significant changes in our day to day operations particularly in how we gather and disseminate our content Our whole content flow has shifted so that we are now publishing stories and articles at a time when our readers most want them So the print deadline is now one of a whole series of deadlines during the day But essentially we have become a digital first organisation and that has been a hugely significant change within the Irish Times as it has essentially transformed our business He points out that the paper already has nearly daily 5 000 subscribers to its ePaper a full digital replica of the printed newspaper This he adds is a good example of a cohort of readers who are prepared to pay for digital content As to whether or not there is a typical profile of a reader who is prepared to pay for content Miley points out that it s more to do with the specific needs and wants of different audience segments I don t know if there is a typical profile and we would have asked that question of lots of other publishers when we were looking at this I think it s probably less about the profile of the individual reader and more about

    Original URL path: http://www.adworld.ie/2015/09/23/a-sign-of-the-times/ (2016-02-09)
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  • The Changing Zeitgeist - AdWorld.ie
    a few we really haven t any worthwhile excuses We have the skills the ideas and the workforce to be on the pulse of consumer trends and technologies and this should result in us doing award winning creative marketing And yet At this point I place my disclaimer that I firstly do not have a crystal ball nor do I claim discovery of the following trends but I have however binge read as much trend analysis as possible from 2014 in order to give a snapshot of what s to come in our marketing comms in 2015 and 2016 New York s JWT Intelligence identify itself as a center for provocative thinking that focuses on identifying shifts in the global zeitgeist Worthy and wordy but you get the idea It takes a global look at research and conversations and break them down by demographic and geography No mean feat Then each December it releases its trend predictions for the following year I ve taken the liberty of cherry picking a few worth noting What s up next The Individual In lifestyle trends we can expect to see teetotal millennials charcoal becoming the new must have beauty product and a surfing renaissance hat tip to the Surf Summit held in Ireland in 2014 in partnership with the Web Summit Brogawear is being cited as the next thing in mens fashion and this lust for a more active lifestyle will see families shift toward adventure tourism This sense of adventure will carry through to consumers demanding to be excited and engaged in experiential spaces by brands Brands will need to evolve to a more holistic offering to match this expectation so expect to see airbnb offering more to consumers and shifting into flights and hospitality Brands and Technology In the thread of expansion and divergence we will also see creative collaborations becoming the norm heralded by H and M partnerships and closer to home the likes of the Dunnes Stores and Helen James partnerships Beyonce and Topshop are one of the most talked about collaborations to come in 2015 In the world of tech expect to see the growth of budget smartphones along the lines of Xiami And while we have been talking about the potential for gaming for years 2015 will see live gaming events going mainstream along with more female participation in this renowned male dominion gamers are 52 female in the UK Staying with tech the folks in Silicon Valley have promised to turn their attention towards ageing and how to stop it while the CEO of Hailo Jay Bregman announced at last year s Web Summit his plans to set up a registrar of robots We only need to look to Amazon to see his rationale as they currently have a whopping 15 000 robots named Kiva who at 320lbs and 16 inches tall don t need breaks 2015 will also herald the long awaited death of the cookie as demonstrated by Facebook s acquisition of Atlas What

    Original URL path: http://www.adworld.ie/2015/09/23/the-changing-zeitgeist/ (2016-02-09)
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  • Lidl Christmas - Chemistry - AdWorld.ie
    s Challenges The Holy Grail of Programmatic All Featured Articles Jobs Campaigns Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home Campaigns Lidl Christmas Chemistry Campaigns Chemistry Lidl Christmas Chemistry November 4 2015 SHARE Facebook Twitter The Lowdown Christmas is brilliant isn t it Except for when it s not It s a little talked about fact but sometimes Christmas can get a little bit well un fun Luckily even the most die hard Scrooge can t resist Lidl s delicious range of festive food and the Christmas spirit is restored once again allowing one and all to share a Lidl bit of magic this Christmas Credits Copywriter Kathryn Murphy Art Director Adrian Fitzsimon Creative Director Mike Garner Account Handler Emma Spicer Agency producer Fiona McGarry Production Company Red Rage Films Producer Gary Moore Director Brian Durnin Posh House Windmill Lane SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for Love Radio Awards is Published February 8 2016 Three Launches Focus Ireland Tie up

    Original URL path: http://www.adworld.ie/2015/11/04/lidl-christmas-chemistry/ (2016-02-09)
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  • BNM Heating Fire - Chemistry - AdWorld.ie
    of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home Campaigns BNM Heating Fire Chemistry Campaigns Chemistry BNM Heating Fire Chemistry November 3 2015 SHARE Facebook Twitter The Lowdown Embracing nature comes naturally to us The warmest moments come with the coldest days Credits Creative Director Emmet Wright Account Director Jennifer Monks Copywriter Mark Tuthill Art Director Adrian Fitzsimon and Hugh O Connor Agency Producer Laurie Easterby Production Company Antidote Producer Andrew Freedman Director Henry Mason SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly

    Original URL path: http://www.adworld.ie/2015/11/03/bnm-heating-fire-chemistry/ (2016-02-09)
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  • Lidl - Swap Time - Chemistry - AdWorld.ie
    Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home Campaigns Lidl Swap Time Chemistry Campaigns Chemistry Lidl Swap Time Chemistry September 27 2015 SHARE Facebook Twitter Director Brian Durnin Creative Director Mike Garner Client Service Director Deirdre Gunning Account Executive Andrea Dalton Doran Creative Orlagh Daly Art Director Kathryn Murphy Copywriter Agency Producer Fiona McGarry Production Company Red Rage Production Company Producer Gary Moore Post Production Company Windmill Lane Editor Vinny Byrne SP FX John Kennedy Sound Design Paddy Gibbons SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal Advertisement Stay Connected 2 475 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to

    Original URL path: http://www.adworld.ie/2015/09/27/lidl-swap-time-chemistry/ (2016-02-09)
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