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  • News Archives - Page 3 of 12 - AdWorld.ie
    2016 News Home News Tickets Available for AAI Seminar on Nuts Bolts of Search September 18 2015 The Nuts Bolts of Search is the theme of the forthcoming AAI breakfast seminar which will take place next week September 22 in AAI Seminar on Turning Insight into Action September 25 2015 Turning Insight into Action is the theme of the next AAI Toolkit Seminar which will take place on October 20th Robin McGhee planning director of iProspect Launches Intelligent Content Offering January 22 2016 The Dentsu Aegis owned iProspect launched a new content offering for its Irish clients called Intelligent Content The new offering was launched at LearnInbound earlier Desperados Kicks off Year Long Campaign with 3D Installation October 2 2015 The Heineken owned tequila flavoured beer brand Desperados has kicked off a new year long campaign by utilising one of the most sought after outdoor sites in the IAB Set to Tackle Ad Blocking Issues October 16 2015 The Interactive Advertising Bureau IAB has created a new set of guidelines to deal with the controversial issue of ad blocking The new guidelines which are Shortlist for Research Excellence Awards Published November 27 2015 The shortlist for the 2015 Research Excellence Awards has been published With six categories all hotly contested B A was shortlisted no fewer than 11 Insight of the Week Internet Vs Television November 16 2015 With media consumption habits continuing to shift just under a third of Irish adults prefer to go online rather than watch television in their Insight of the Week Healthy Eating October 30 2015 Health and nutrition has become increasingly prominent in the media with the boom of reality television shows about weight loss and dieting as well B A Wins Grand Prix at the Research Excellence Awards December 4 2015 B A

    Original URL path: http://www.adworld.ie/category/news/page/3/?filter_by=popular (2016-02-09)
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  • News Archives - Page 11 of 12 - AdWorld.ie
    News Home News Referendum Tops RTÉ s Digital Stories in 2015 January 29 2016 The Marriage Equality Referendum the All Ireland Football final the RBS Six Nations final and the The Late Late Toy Show were amongst the RTÉ s Rebellion Hits 41 Share for First Episode January 8 2016 RTÉ s new 1916 television drama Rebellion got off to a good start in the ratings this week as an average of 619 000 viewers and OOH Market Increased by 6 in 2015 January 22 2016 PML Group s annual Out of Home OOH market review for 2015 indicates that the OOH sector grew by 6 in 2015 following on from RTÉ Launches New Digital Creative Campaign for Three Mobile January 29 2016 RTÉ Media Sales Digital in collaboration with Three Ireland and MediaVest has unveil a new interactive video ad format the Takeover to launch Danske Bank Dominiate ireland s First Roadside Digital OOH January 8 2016 Danske Bank has kicked off the New Year with a take over campaign on the brand new roadside digital Out of Home media screen in Gazette Set to Increase Distribution to 80 000 Copies a Week October 30 2015 Dublin Gazette Newspapers DGN the publisher of a number of seven free weekly newspapers in the Dublin region is to boost its presence in RTÉ Creates New Series for its RTÉ Player October 9 2015 RTÉ has also announced that it will broadcast a new series that will be exclusive to its RTÉ Player Called The Couch which begins Exterion Media Launches Capital T Format on Dublin Bus January 22 2016 The leading out of home media owner Exterion Media Ireland has announced the launch of Capital T its new Out of Home format for Dublin Bus Marketing Soc Seeks Next Generation of

    Original URL path: http://www.adworld.ie/category/news/page/11/?filter_by=popular (2016-02-09)
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  • RTÉ Player Launches Online Food Hub - AdWorld.ie
    the new RTÉ Player Food Hub Aoife Byrne Director of Content and Products RTÉ Digital said The new dedicated online Food Hub on RTÉ Player is an exciting new addition for our audiences Featuring bite size recipe videos from some of Ireland s most inspiring chefs the format is perfect for our increasingly mobile audience who want short snackable content on the go Throughout the year audiences can look forward to a monthly release of new foodie video recipe collections You can view the Food Hub HERE In addition to the Food Hub the RTÉ Player will play host to a number of the broadcaster s top shows during 2015 with the Most Watched TV Collection which features some of the top programmes and TV moments of the year including The Late Late Show Valentine s Special Fair City and EastEnders Christmas episodes Stephen Fry on The Meaning of Life with Gay Byrne Homeland Finale and Colin Farrell on Claire Byrne Live and full episodes of review programmes including Panti Does 2015 and The Year that s In It The broadcaster has also lined up a number of box sets and comedy and music related content including the likes of Mrs Brown s Boys Christmas Special the Father Ted Christmas Special Republic of Telly the Savage Eye as well as a curation of concerts featuring U2 Kodaline Ed Sheeran Adele and Hozier For viewers who like the Australian soap Home Away the RTÉ Player will also show 12 of the soap s top episodes from 2015 including Ed Sheeran s cameo on the show Finally in the aftermath of his recent win over José Aldo fans of Conor McGregor can catch up on his story so far with a special Fight Week Collection on RTÉ Player This includes a boxset

    Original URL path: http://www.adworld.ie/2015/12/18/rte-player-launches-online-food-hub/ (2016-02-09)
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  • RTÉ Launches Online Documentary Hub - AdWorld.ie
    News RTÉ Launches Online Documentary Hub News RTÉ Launches Online Documentary Hub December 11 2015 SHARE Facebook Twitter RTÉ has launched a new online hub for documentaries as part of its RTÉ Player The Doc Hub will bring together a wide range of Irish documentaries that were aired on both RTÉ One and RTÉ Two over the last number of years This is the first on demand hub available on RTÉ Player with over 50 titles across sport entertainment the arts and culture Some of the highlights from the Doc Hub include ROG The Ronan O Gara Documentary Maureen Gaffney s popular self help documentary How to Be Happy and The Boston Nanny about Cavan woman Aisling Brady McCarthy who spent over two years in a US prison awaiting trial accused of killing a one year old baby in her care It also includes other documentaries like Connected Great Irish Journeys Nine Stone Lighter Reality Bites Pitbull and Better Off Abroad According to Aoife Byrne director of content products RTÉ Digital we are always looking at ways to offer our audience more great content to watch how when and where they want it The documentary hub allows us curate the best of RTÉ TV s docs from those just broadcast to gems and favourites from the archive in an on demand space where audiences can enjoy them online and on mobile The Doc Hub is available now on RTÉ Player Desktop and Mobile and will be refreshed on a regular basis For more information CLICK HERE SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish Agency to Join SoDA Irish Media Market to Grow by Nearly 10 According to Core Media Advertisement Stay Connected 2 470 Fans Like

    Original URL path: http://www.adworld.ie/2015/12/11/rte-launches-online-documentary-hub/ (2016-02-09)
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  • Kinetic Launches Charitable CSR Initiative - AdWorld.ie
    of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home News Kinetic Launches Charitable CSR Initiative News Kinetic Launches Charitable CSR Initiative November 6 2015 SHARE Facebook Twitter To mark the first drive Kinetic organised an Out of Home advertising campaign with the support of its media partners to encourage the general public to host a coffee morning to raise much needed funds for Irish Premature Babies In Ireland each year over 4 500 babies are born before 37 weeks Caroline DeCourcy Insights Director at Kinetic Ireland said We are delighted to announce the launch of Kinetic Gives For our first campaign we chose Irish Premature Babies IPB a charity close to my heart and my colleagues at Kinetic Last year I delivered our precious little girl Amy at 26 weeks weighing just 897 grams and measuring 35 centimetres in length Thankfully Amy is thriving and turned 1 on the 13th June 2015 I ve seen first hand the amazing work IPB does and am thrilled to be able to give back in some small way We are so delighted with the support for Irish Premature Babies from the Out of Home industry and Kinetic We are a voluntary run organisation so any initiative that raises awareness of the work we do is very important and welcome adds Allison Fegan Molloy SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish Agency to Join SoDA Irish Media Market to Grow by Nearly 10 According to Core Media Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of

    Original URL path: http://www.adworld.ie/2015/11/06/kinetic-launches-charitable-csr-initiative/ (2016-02-09)
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  • RWC Insider: The Brands and the Fans - AdWorld.ie
    a video featuring the unveiling of a sculpture at Twickenham by Land Rover which has been watched an average of 28k per day since its launch on 23rd September While the use of video activations is nothing new the choice of platform to promote this content has changed significantly in the past twelve months Recent RWC activity illustrates how Facebook now far exceeds YouTube on average in both views and engagement For example Aer Lingus Ireland s Call social video which includes appearances from Tommy Bowe Rob Kearney Conor Murray and Aer Lingus crew has reached 983k views on Facebook compared with 173k on YouTube Search Google has received a 53 57 increase in search traffic for Land Rover from Ireland over the past four weeks compared to the same period last year This statistic alone suggests the 450k spent by the motor brand to sponsor TV3 s coverage of the RWC is having an effect Of course that is on top of a reported 27m spent to become a Worldwide Partner of Rugby World Cup 2015 DHL another worldwide partner has seen a 32 03 increase in search traffic while Ireland s team sponsor Three has seen a whopping 65 53 increase in search traffic over the last four weeks the largest increase of all the IRFU sponsors compared to last year Social Impact On Twitter match mentions such as IRLvITA have grown every week since the start of the tournament increasing by 10 for Ireland vs Romania and a further 35 for Ireland vs Italy However the crucial match between England and Australia was the mention leader with ENGvAUS taking 87 of the total match mention share The interest in this game is mirrored by an average of 688 400 viewers on TV3 which is incredibly high for a game not featuring Ireland ENGvAUS was followed by NZLvGEO 7 3 IRLvITA 5 3 and FRAvCAN 0 5 Keith Earls contributing on and off the pitch For the second week running Keith Earls KEITHEARLS87 was the most mentioned Irish player on Twitter 23 of total share after scoring Ireland s only try against the Azzurri World Cup debutant Robbie Henshaw 16 6 henshawrob and Man of the Match Ian Henderson 13 2 HendersonIain were the second and third most mentioned players Activation Impact Sponsors have largely front loaded their activations for the Rugby World Cup producing content that has been consumed in the build up to the tournament with not a huge amount of new or tactical activity during the tournament itself This is somewhat of a surprise given the predictability of Ireland s pool with big matches against Italy and France Notably Lucozade the IRFU s official sports drink has up weighted its outdoor campaign at Dublin DART stations with a Dublin bus wrap The brand also increased social media activity during the Ireland vs Italy game LucozadeSportIE reached fourth in the Twitter charts for rugby related Tweeters from the weekend leaving a combined 1 6m impressions and

    Original URL path: http://www.adworld.ie/2015/10/09/rwc-insider-the-brands-and-the-fans/ (2016-02-09)
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  • Big Turnout Expected for OMA Awards - AdWorld.ie
    Strategy Social Media s Challenges The Holy Grail of Programmatic All Featured Articles Jobs Campaigns Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home News Events Big Turnout Expected for OMA Awards News Events Big Turnout Expected for OMA Awards October 2 2015 SHARE Facebook Twitter The advertising industry will be out in force next Thursday October 8 th for the 25 th OMA Outdoor Awards The invitation only event takes place in the Shelbourne Hotel Dublin and it will celebrate excellence in creativity and media planning will be rewarded across 12 categories Chairman of the Judges Stefan Schmidt Founder of Dieckertschmidt Berlin will present the Grand Prix Awards on the night The ceremony commences with drinks and canapés at 6 00pm and will be MC d by Anton Savage For more details visit www outdoorawards ie SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish Agency to Join SoDA Irish Media Market to Grow by Nearly 10 According to Core Media Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for Love Radio Awards is Published February 8 2016 Three Launches Focus Ireland Tie up With Video February

    Original URL path: http://www.adworld.ie/2015/10/02/big-turnout-expected-for-oma-awards/ (2016-02-09)
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  • Ed Ling Appointed MD of Isobar Ireland - AdWorld.ie
    officer Ling will take responsibility for the direction and growth of the agency and will report in to Liam McDonnell CEO of Dentsu Aegis Network Ireland In his previous role Ling was tasked with driving DigitasLBi media offering across its global footprint Prior to this he was managing director at MEC International a founding partner of AnalogFolk and the first employee of i level Throughout his career Ed has worked with some of the world s biggest brands including P G Michelin Activision CHANEL Paramount Visa Colgate BA Dyson Marriott and Motorola In 2005 Ed was voted the Number One Digital Planner and one of the Top 10 Digital Talent by Campaign Magazine He has also been vice chair of the IPA Digital Group a member of the IPA Value for Advertising Group and Strategy Group and a member of Google Global Agency Leadership Council Ed s appointment as ISOBAR Ireland s managing director could not have been timed any better says Liam McDonnell Ireland s economic recovery and its future prosperity are largely dependent on the country s ability to embed digital into every aspect of Irish life Having previously worked with some of the most advanced digital businesses in the world Ed s experience will be invaluable to our clients He is an acknowledged leader in the global digital sector and his arrival will ensure that Isobar Ireland and its sister companies Carat iProspect and Vizeum will continue to provide a clear business advantage to our clients he says I am delighted to be joining Isobar Ireland at a crucial time for Isobar and the Irish digital economy in general With the Irish market set to reclaim lost ground in the coming years and with Isobar s ambition there hasn t been a more exciting time to be

    Original URL path: http://www.adworld.ie/2015/10/16/ed-ling-appointed-md-of-isobar-ireland/ (2016-02-09)
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