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  • AdWorld, Author at AdWorld.ie - Page 69 of 69
    supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home Authors Posts by AdWorld AdWorld 687 POSTS 0 COMMENTS Dave Quinn Takes the Reins at Windmill Lane January 18 2013 Boys and Girls Win 3 Mobile Account January 18 2013 Owens DDB Wins NNI Press Ad of the Year January 15 2013 Electric Media Picks Up TG4 ie Account January 11 2013 Indo Wrests Control of Irish Daily Star January 11 2013 RTÉ Showed 19 of Top 20 Programmes in 2012 January 11 2013 Aegis Reports Healthy Profit of 1 9m January 11 2013 1 67 68 69 Page 69 of 69 Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February

    Original URL path: http://www.adworld.ie/author/adworld-admin/page/69/ (2016-02-09)
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  • INM Launches Two New Podcasts - AdWorld.ie
    The growing popularity of podcasts and podcasting continues with the launch of two new podcast series by Independent News Media INM which has launched Ready Business and The Floating Voter The Ready Business podcast presented by Brian Purcell former judge on the Irish Apprentice and MD of Big Picture Communications was created as part of a partnership with Vodafone This weekly podcast aims to help Irish businesses connect better with their customers and staff and discusses how to drive efficiencies within their business According to the publisher a key objective of the Ready Business podcast series is to engage with Irish business leaders and to hear their stories about how technology and connectivity is helping their businesses Listeners are also encouraged to participate by submitting their questions using hashtag ReadyBusinessAdvice and expert panellists will answer these weekly as part of each podcast According to Julian Hecksher head of digital sales at INM we are delighted to launch this new Ready Business podcast in partnership with Vodafone This is an exciting way for brands to connect with their target audience through relevant engaging and easily accessible content It has been launched in conjunction with the Vodafone Ready Business hub on Independent ie The new political podcast The Floating Voter meanwhile is hosted by INM s group political editor Kevin Doyle and aims to cut through the political soundbites ignore the spin and burst some of the bubble that surrounds Leinster House Other correspondents contributing to the series include Philip Ryan and Niall O Connor To listen Ready Business and The Floating Voter both podcasts are available free on Soundcloud iTunes Stitcher and Independent ie SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish Agency to Join SoDA Irish Media

    Original URL path: http://www.adworld.ie/2016/01/29/inm-launches-two-new-podcasts/ (2016-02-09)
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  • OOH Market Increased by 6% in 2015 - AdWorld.ie
    including the top advertisers on the medium Top of the list for the year was Diageo with a total market share of voice of 4 6 substantially ahead of McDonald s in second place on 3 2 The top three was completed by eir including campaigns for the rebranding from eircom and for their mobile brand Meteor These three advertisers all increased their total display values by 20 30 in 2015 when compared to 2014 Telecoms companies such as eir Three and Sky accounted for more than 10 of all OOH activity in 2015 and was the top spending category of advertiser for the year The finance sector was in second place driven mainly by financial institutions such as AIB Bank of Ireland and permanent tsb and insurance companies Retail Outlets completed the top three categories with the majority of spend in this sector coming from supermarkets including Lidl Tesco and SuperValu A key trend highlighted in the report is the ever increasing importance of digital advertising in an OOH context Digital OOH gives advertisers the opportunity to broadcast entertaining rich content that extends audience engagement and allows advertisers to keep apace of audience expectations in today s digital world The inherent flexibility that digital OOH offers opens digital networks to a wide array of advertisers allowing them to broadcast dynamic content time sensitive copy reactive messaging and interactive campaigns Digital OOH advertising accounted for 11 of total OOH advertising in 2015 and at the beginning of 2016 2 200 digital OOH screens are available for commercial advertising in the Republic of Ireland Commenting on the report Colum Harmon marketing director at PML Group said 2015 was a very encouraging year for Out of Home For the first time in many years we are seeing consistent and consecutive growth across

    Original URL path: http://www.adworld.ie/2016/01/22/ooh-market-increased-by-6-in-2015/ (2016-02-09)
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  • RTÉ Player Generates 1m Streams Over Christmas - AdWorld.ie
    Magazine Adworld Weekly Home News RTÉ Player Generates 1m Streams Over Christmas News RTÉ Player Generates 1m Streams Over Christmas January 15 2016 SHARE Facebook Twitter The RTÉ Player attracted over 1 million streams and 671 000 unique browsers across all platforms over the Christmas period according to the Donnybrook broadcaster In addition the RTÉ Player app also recorded over 30 000 downloads over Christmas period Soaps and Irish comedy proved to be the firm favourites and some of the top individual shows that attracted the highest streams were Mrs Brown s Boys Mammy s Christmas Punch and Mrs Brown s Boys Mammy s Widows Memories claiming the number 1 and number 4 spot with a combined total of 47 800 streams EastEnders streaming figures doubled over the Christmas period with a total of 240 000 streams over the two week period Daily streaming numbers peaked for Eastenders on 29th December with the Christmas Day episode Fair City s dramatic storyline meanwhile ensured a peak of daily streams on New Year s Day with the Christmas episode proving most popular over the two week period Other notable streams included The Rubberbandits Guide to 1916 and The Tommy Tiernan Show RTÉ Player s brand new Food Hub also enjoyed a debut outing Featuring videos of well known Irish chefs such as Darina Allen Donal Skehan and Neven Maguire the Food Hub will continue to expand its collection of bite size video recipes Currently the Food Hub is featuring New Year New You recipes SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish Agency to Join SoDA Irish Media Market to Grow by Nearly 10 According to Core Media Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108

    Original URL path: http://www.adworld.ie/2016/01/15/rte-player-generates-1m-streams-over-christmas/ (2016-02-09)
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  • News Archives - Page 2 of 8 - AdWorld.ie
    2016 News Home News Vocal Hits Right Notes with Fairytale of Kildare December 18 2015 In what is possibly a first for an Irish retail brand Kildare Village has rolled out a clever video led content campaign that was created Bloom Toasts Johnston Mooney and O Brien Win December 18 2015 Bloom Advertising has picked up the creative account for Johnston Mooney and O Brien following a competitive four way agency pitch process which included the incumbent RTÉ Player Launches Online Food Hub December 18 2015 If you are still looking for some inspiration when it comes to cooking the Christmas dinner RTÉ Player has have launched a new online TAM Ireland Responds to Indo TV Ad Report December 11 2015 TAM Ireland the TV audience measurement company has criticised a report that appeared in Thursday s Irish Independent about viewership of TV ads in the RTÉ Launches Online Documentary Hub December 11 2015 RTÉ has launched a new online hub for documentaries as part of its RTÉ Player The Doc Hub will bring together a wide range Advertisers to Get Tough on Ad Blocking December 7 2015 Barry Dooley CEO of the AAI Brands and advertisers are stepping up their efforts to combat the growing problem of ad blocking The World Federation of B A Wins Grand Prix at the Research Excellence Awards December 4 2015 B A was the big winner at the Research Excellence Awards which were held in Dublin today December 4 at the Marketing Society s annual Christmas McCannBlue Expands Client Services Team December 4 2015 Gillian Lyons Sinead Kingston Simon McMahon Karen Fallon McCannBlue has expanded its client services team with a number of new appointments The agency has taken on eightytwenty Wins Eurobest Award for Sex Trafficking Campaign December 4 2015 The Dublin

    Original URL path: http://www.adworld.ie/category/news/page/2/?filter_by=featured (2016-02-09)
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  • News Archives - Page 3 of 8 - AdWorld.ie
    News Home News Toy Show Is Most Watched Programme of the Year December 4 2015 Last Friday night s The Late Late Toy Show was the most watched programme on television in Ireland so far this year with an average of 1 36 million Early Bird Entries for Love Radio Awards Set for Dec 10th November 27 2015 Early bird entries for the 2016 Love Radio Awards will close on Thursday December 10th according to the organisers of the Awards The final closing Aidan Greene Appointed as President of IAPI November 27 2015 Aidan Greene deputy CEO of Core Media has been appointed as the new president of the Institute of Advertising Practitioners of Ireland IAPI He Maximum Media Seeks 42 New Staff November 27 2015 Maximum Media publisher of Joe ie and Her ie has announced that it is to increase its workforce by 42 to reach 100 over the next Marketing Society Seeks New Blood for Future Council November 27 2015 Marketing Society has launched a new initiative aimed at harnessing the power of the next generation of marketers through the creation of an inaugural Entry Deadline for Love Radio Awards is January 20th November 20 2015 The Love Radio Awards are now open for entry with the final closing date for entries set for January 20th Due to the volume RTÉ Goes Behind the Scenes in Adland Tomorrow Night November 20 2015 RTÉ TV Sales has teamed up with four media agencies to showcase the power of TV advertising as part of a special promotion during Irish Agencies Do Well in EACA Awards November 20 2015 Gold Winners Geometry Ogivly l to r Richard Johnson and Karen Neville APMC and Ruth Gill and Naimh Crummey A number of Irish promotional and Chemistry s Lomu Tribute Strikes Right

    Original URL path: http://www.adworld.ie/category/news/page/3/?filter_by=featured (2016-02-09)
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  • News Archives - Page 7 of 8 - AdWorld.ie
    Sponsorship Featured posts Latest Featured posts Most popular 7 days popular By review score Random Irish Media Market to Grow by Nearly 10 According to Core Media February 8 2016 Shortlist for Love Radio Awards is Published February 8 2016 Chemistry Raises Eyebrows with Ladyball Campaign February 8 2016 Radio Days The Latest JNLR Survey February 8 2016 Dubliners Aware of Telco Rebrands Says Study February 5 2016 News Home News FreeWheel to Supply Video Monetisation Platform to RTÉ October 2 2015 Following a competitive tender RTÉ s digital division has announced that FreeWheel is to supply RTÉ with its advertising management and monetisation platform This move Craig Farrell to Head up ZenithOptimedia September 29 2015 Craig Farrell the managing director of media agency Starcom is to take over the reins at ZenithOptimedia which became part of the Core Media Ad of the Week Cycling McCannBlue September 27 2015 Credits Agency McCannBlue Advertiser Zurich Life Title Cycling Creative Team Graham Stewart Christopher Gore Account Team Fiona Cooley Amy Satelle Producer Joanne O Hagan at Brilliant Director Brian Durnin Production Co Red Rage Producer Gary Moore Post Irish Agency Creates Global Offering for WordPress Site Owners September 25 2015 An Irish digital marketing agency IDF Marketing has launched a new global offering aimed at the estimated 75m users of WordPress around the world IDF Thrifty Shoppers Seek Out Short Date Products September 25 2015 A study by Empathy Research for Checkout magazine has found that more than a third of shoppers 36 regularly visit a supermarkets at the BelfastLive Wins Website of the Year at DANI Awards September 25 2015 The recently launched website www belfastlive co uk has won the 2015 DANI award for Northern Ireland Website of the Year in the News Media category The 1 5 6 7

    Original URL path: http://www.adworld.ie/category/news/page/7/?filter_by=featured (2016-02-09)
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  • News Archives - Page 2 of 12 - AdWorld.ie
    is Published February 8 2016 News Home News Ad of the Week Vanguard for Dunnes Stores Thinkhouse November 20 2015 Credits Agency Thinkhouse Advertiser Dunnes Stores Title Vanguard for Dunnes Stores a new collection by Paul Galvin Creative Directors Paul Galvin Jane McDaid Director Jamie DMI to Create 34 New Jobs January 22 2016 The Digital Marketing Institute DMI has announced that it is to hire 34 new staff this year across sales operations and marketing The company which Mark Fiddes Appointed Executive Creative Director for Epsilon EMEA January 29 2016 Epsilon has appointed Mark Fiddes as its executive creative director for its EMEA operations Fiddes will help to lead Epsilon as the company expands in Mixed Fortunes for Adland s Global Players October 23 2015 It was a case of mixed fortunes for two of the global advertising industry giants who published their Q3 results this week On the one Pat Kiely Appointed MD of TV3 January 8 2016 Pat Kiely has been appointed as managing director of TV3 replacing David McRedmond who stepped down from the job in December According to Tony Hanway Ad Fraud Costing US Advertisers 6 2 billion January 26 2016 It s a story that just won t go away and having hogged the headlines for much of 2015 the topic of ad fraud looks set Irish Sponsorship Market to Grow 5 in 2016 January 29 2016 With the UEFA Euro 2016 and the Olympic Games in Brazil set to take place this year the Irish sponsorship market can expect to Liberty Insurance Creative Out to Pitch January 29 2016 The creative account for Liberty Insurance is being put out to pitch The incumbent Rothco has declined an invitation to re pitch for the account AirServ Set to Expand In store Radio Network December

    Original URL path: http://www.adworld.ie/category/news/page/2/?filter_by=popular (2016-02-09)
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