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  • RTÉ's Rebellion Hits 41% Share for First Episode - AdWorld.ie
    of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home News RTÉ s Rebellion Hits 41 Share for First Episode News Sponsorship RTÉ s Rebellion Hits 41 Share for First Episode January 8 2016 SHARE Facebook Twitter Rebellion RTÉ One Episode 1 Sunday January 3rd 2016 9 30pm Sarah Green as May Brian Gleeson as Jimmy Charlie Murphy as Elizabeth Barry Ward as Arthur Ruth Bradley as Frances RTÉ s new 1916 television drama Rebellion got off to a good start in the ratings this week as an average of 619 000 viewers and a 41 share of the available audience who tuned in to watch the first hour long episode An additional 45 000 watched the first episode of Rebellion on RTÉ One 1 and 48 650 on RTÉ Player where it remains available to viewers to catch up on demand Starring Charlie Murphy Ruth Bradley Sarah Greene and Brian Gleeson the five part series Rebellion covers the events of Easter 1916 as seen through the eyes of a group of friends from Dublin Belfast and London as they play vital and conflicting roles in the narrative of Ireland s independence The five part drama series airs on RTÉ One Sundays 9 30pm repeated Saturdays at 11 05pm and is available to watch live and on demand on RTÉ Player SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish Agency to Join SoDA Irish Media Market to Grow by Nearly 10 According to Core Media Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of

    Original URL path: http://www.adworld.ie/2016/01/08/rtes-rebellion-hits-41-share-for-first-episode/ (2016-02-09)
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  • RWC2015: The Brands and the Fans - AdWorld.ie
    Cup twitter account rugbyworldcup has also dropped 65 since Ireland s exit This has resulted in a 63 decline in impressions across our screens this weekend compared to last Nigel Owens was the second most mentioned Twitter user last weekend when he was named as the referee who would take charge of the final between New Zealand and Australia on Saturday The popular referee has overseen a combined 162 Challenge Cup Heineken Cup ERCC and Test Match games TV Impact According to Livewire the growing trend away from linear TV has seen 900 000 streams on 3 Player before the weekend s final matches representing a 3400 increase in streams from August In addition the live streaming 3 Player app was downloaded over 80 000 times since the start of the tournament Ireland vs UK Livewire also notes that the most watched match in the UK to date was the crucial pool game between England and Wales Broadcast on ITV the match drew in an average 6 07 million viewers accounting for 25 of the available TV audience This pales in comparison to the 73 of the available Irish TV audience who tuned in to watch Ireland beat France Loss of Interest There was a 30 decline in the average viewership between the game against Argentina and the semi final weekend clearly indicating a loss of interest in the tournament by some Irish fans With no Northern Hemisphere teams left in the tournament the semi final games reached an average of 488k viewers In comparison Australia v Scotland was watched by an average audience of 603k according to the RWC Insider Fan Impact The agency also noted that last weekend the male female ratio of global Twitter users tweeting about rugby reverted back to the average of 65 male 35 female split However females tweeted more prevalently in relation to individual players and in particular Dan Carter than male users On the other hand male users were more interested in the event itself the day of the semi finals the watching experience and the teams involved Online Impact Up until this weekend Heineken a RWC Worldwide Partner enjoyed an 11 increase in Google search traffic compared to the 30 days leading into the competition In fact while the Irish team was still in the tournament the brand had a 17 increase in Google search traffic however this reduced by 30 after defeat to Argentina according to the RWC Insider Similarly DHL saw increased search traffic of 9 while Ireland were in the tournament compared to the 30 days before the opening game between England and Fiji This has dropped by 14 since Ireland s exit as less Irish consumers are now exposed to the RWC Activation Impact RWC Insider research has found that 39 of Irish fans believe that corporate sponsorship has had a positive effect on the tournament The money invested by sponsors for the right to associate with either the Irish team or the Rugby World Cup serves

    Original URL path: http://www.adworld.ie/2015/10/30/rwc2015-the-brands-and-the-fans/ (2016-02-09)
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  • The Brands and the Fans Bid Adieu to RWC2015 - AdWorld.ie
    from the start of the tournament to last weekend with the largest increase 5 coming from women 53 of Irish women stated that they had an interest in the tournament this month up from 48 in September Average awareness of sponsors also increased from 31 to 34 from the tournament start to lasts weekend Paddy Power made the largest increase in awareness as a sponsor of the IRFU jumping from 21 of consumers being aware on September 14th to 32 aware on October 19th According to the RWC Tracker fans who have attended RWC matches feel on average 23 more positive towards sponsors compared with fans who have not managed to attend a game The momentum created by the Aer Lingus Irish team sponsorship has continued The brand s RWC campaign which includes the Ireland s Call video and IRFU livery on a fleet of planes has made the biggest impact on fans who didn t attend a game 42 say they feel more positively to the brand as a result of their sponsorship Online Impact Rugby World Cup 2015 made it to the top of the search trends last weekend with over 200 000 searches despite football related searches taking up 8 of the top 20 remaining trends from the day Craig Joubert and Ireland Rugby were the top two trending topics in the UK on Sunday beating Star Wars new trailer and Newcastle United who finally won a match to the top spots Craig Joubert who controversially penalised Scotland s John Hardie in the final minute at Twickenham was searched over 200 000 times during the day Search traffic for Ireland s competitors has predictably peaked on game days However less predictably this traffic starts to increase three days before each match and lasts one day after before returning to the usual search pattern On average search for Ireland s opposing team is 25 of the match day search volume in Ireland An opportunity exists for brands to schedule content social spend digital activations according to this trend Activation Impact Guinness prohibited from referring to the RWC2015 as it is not a tournament sponsor has been leveraging the competition by releasing social content in the immediate aftermath of a selection of matches The brand first shared an image of the Japanese team huddled into the shape of a head of Guinness after the team s famous win over South Africa The image generated 13 000 likes 1 400 shares and over 200 comments on Facebook The brand also released content after Romania s comeback against Canada and Ireland s attritional win over France but has not created anything after Ireland s defeat to Argentina According to Livewire s RWC Tracker while Irish team sponsor Guinness has tapped into the buzz around the tournament its competitor and RWC Worldwide Partner Heineken has tapped into the national sentiment behind the Irish team Heineken generated 2 200 likes and 167 shares in the aftermath of Ireland s defeat with a post

    Original URL path: http://www.adworld.ie/2015/10/23/the-brands-and-the-fans-bid-adieu-to-rwc2015/ (2016-02-09)
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  • DoneDeal to Sponsor UTV Radio's Weather Bulletins - AdWorld.ie
    across four of UTV Radio Solution s market leading urban stations Dublin s FM104 Cork s 96FM C103FM Galway Bay FM and WLR FM in Waterford Pic Robbie Reynolds DoneDeal Ireland s leading online classified website is to sponsor the weather bulletins across four of UTV Radio Solution s urban stations The four stations are Dublin s FM104 Cork s 96FM C103FM Galway Bay FM and WLR FM in Waterford This sponsorship package was developed for DoneDeal in conjunction with Livewire and Starcom to capture a strong urban audience right across the daytime schedule and is a first in terms of targeted urban radio sponsorships This sponsorship is a big win for DoneDeal and will aim to secure a large amount of airtime across the four major urban cities for the company The radio stations under the umbrella of UTV Radio Solutions have a combined listenership of 720 000 adults per week Speaking on the sponsorship announcement Ciara O Connor of UTV Radio Solutions said We re delighted that we ve been able to construct such a strong urban sponsorship property and we re really excited that a great brand like DoneDeal are on board This high frequency property will give the brand unrivalled access to highly sought after urban consumers living in four of the biggest cities in the country The sponsorship will not only build brand awareness but will also be beneficial in driving search for DoneDeal Agnes Swaby marketing manager at DoneDeal adds This is a huge opportunity for DoneDeal to build its brand regionally and penetrate four of Ireland s largest urban centres and we are excited to be working with UTV Radio Solutions Sponsoring weather bulletins across four popular radio stations in four major Irish cities with a combined listenership of 720k adults weekly will

    Original URL path: http://www.adworld.ie/2015/10/16/donedeal-to-sponsor-utv-radios-weather-bulletins/ (2016-02-09)
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  • Heineken, Meteor & Guinness Score off the Pitch in RWC Insider - AdWorld.ie
    the tournament Heineken has spent a reported 20m 27m to be a top tier Rugby World Cup 2015 Worldwide Partner The brand has also spent considerable sums to leverage this partnership with a strong through the line campaign that centres around access to the captains coin flip before each RWC match Already after only 10 days of competition Heineken is the sponsor that Irish consumers are most aware of Heineken s association with the Rugby World Cup has been especially effective with the coveted 18 24 year olds placing 5 above the average awareness levels of all age groups according to RWC Insider Meanwhile Guinness a partner of the IRFU but not of the Rugby World Cup also scores highly particularly with the 55 cohort The brand has been visible across most touch points with the latest iteration of the Made of More campaign Despite not being an official RWC partner Guinness s longstanding association with Irish rugby gives it the perfect platform to connect with Irish rugby fans with a heavy weighted campaign around the tournament it notes Likewise Aer Lingus which also has a sponsorship relationship with the IRFU has also seen its brand awareness soar only announced its partnership with the IRFU on April 30th In that time the brand has painted two short haul Airbus 320 s with an IRFU livery including representatives from all four provinces Tommy Bowe Robbie Henshaw Rob Kearney Conor Murray It has also released a video featuring players and crew singing Ireland s Call which has been viewed 978k times on Facebook alone Already the positive effects of the partnership and activations are taking root 54 of fans say they feel more positively towards the brand as a result of the sponsorship which is higher than any other sponsor of the Irish rugby team Only 7 of people state that they feel more negative towards the brand notes the report Looking at the online activities of rugby fans RWC Insider notes that much of the Rugby World Cup 2015 s UK media coverage has been focused on the England team and their performance with 11 of Irish fans believing that England will go on to win the tournament But smart brands should leverage the support in Wales where 44 of the population regard themselves as rugby supporters and 23 regard themselves as rugby lovers In the 90 days running up to the tournament the Welsh searched for Rugby World Cup 70 more than their English counterparts But in the last 7 days and after England s defeat to The Dragons at Twickenham the Welsh have increased their search and interest in the sport by a further 19 compared to English fans In terms of which brands have scored on TV RWC Insider notes that Meteor reached the highest ad views 722k during TV3 s halftime coverage of Ireland vs Romania on Sunday afternoon The telco company beat Guinness s 60 second ad which reached 700k viewers at the conclusion of the

    Original URL path: http://www.adworld.ie/2015/10/02/heineken-meteor-guinness-score-off-the-pitch-in-rwc-tracker/ (2016-02-09)
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  • Advertising Archives - Page 2 of 2 - AdWorld.ie
    Challenges The Holy Grail of Programmatic All Featured Articles Jobs Campaigns Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Accounts on the Move Advertising Appointments Creative Digital Events International News Marketing Media Sponsorship Random Latest Featured posts Most popular 7 days popular By review score Random Advertising Home News Advertising ASAI Updates Code of Standards for Advertising Marketing September 18 2015 Branson Provides Magic for Virgin Media Ad Campaign October 9 2015 1 2 Page 2 of 2 Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for Love Radio Awards is Published February 8 2016 Three Launches Focus Ireland Tie

    Original URL path: http://www.adworld.ie/category/news/advertising/page/2/?filter_by=random_posts (2016-02-09)
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  • Aidan Greene Appointed as President of IAPI - AdWorld.ie
    Articles Jobs Campaigns Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home News Appointments Aidan Greene Appointed as President of IAPI News Appointments Aidan Greene Appointed as President of IAPI November 27 2015 SHARE Facebook Twitter Aidan Greene deputy CEO of Core Media has been appointed as the new president of the Institute of Advertising Practitioners of Ireland IAPI He replaces Orlaith Blaney who signalled her intention to step down from the role earlier this year Four new directors have also been appointed to board These include Ray Sheerin Chemistry Mark Nutley Irish International and Garret O Beirne OMD In addition Aoibhinn Lennon from MediaVest becomes the first director to be appointed to the board from IAPI s Futureheads initiative The other directors on the board are Jimmy Murphy Publicis Dublin Pat Meade Boys and Girls Arthur Byrne Core Media Stephen Quinn of Atomic and Emma O Doherty of Mindshare SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish Agency to Join SoDA Irish Media Market to Grow by Nearly 10 According to Core Media Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for Love Radio Awards is

    Original URL path: http://www.adworld.ie/2015/11/27/aidan-greene-appointed-as-president-of-iapi/ (2016-02-09)
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  • Hanway to Replace Ternsjo at Virgin Media - AdWorld.ie
    Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home News Appointments Hanway to Replace Ternsjo at Virgin Media News Appointments Hanway to Replace Ternsjo at Virgin Media October 16 2015 SHARE Facebook Twitter Virgin Media has announced that Tony Hanway has been appointed as CEO of its operations in Ireland replacing Magnus Ternsjo who this week announced that he was moving to UPC in Hungary which is also part of the Liberty Global group of companies Hanway is no stranger to Ireland having held a number of roles with Telefonica across Europe including CEO of O2 in Ireland consumer director of O2 in the Czech Republic and latterly chief commercial officer of O2 in Germany Prior to joining O2 he held senior roles at AOL Europe including managing director AOL Europe Operations and vice president AOL UK He was also chairman of the Irish Telecom and Internet Federation between 2013 and 2014 I am deeply honoured to be joining the Virgin Media team These are truly exciting times for our business in Ireland and I look forward to playing my part in delivering a great experience for our customers At Virgin Media we re investing in the future for our business for consumers and for Ireland says Hanway SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish Agency to Join SoDA Irish Media Market to Grow by Nearly 10 According to Core Media Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies

    Original URL path: http://www.adworld.ie/2015/10/16/hanway-to-replace-ternsjo-at-virgin-media/ (2016-02-09)
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