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  • International News Archives - AdWorld.ie
    Speed of Culture Prioritizing Your Mobile Strategy Social Media s Challenges The Holy Grail of Programmatic All Featured Articles Jobs Campaigns Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Accounts on the Move Advertising Appointments Creative Digital Events International News Marketing Media Sponsorship 7 days popular Latest Featured posts Most popular 7 days popular By review score Random International News Home News International News No posts to display Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for Love Radio Awards is Published February 8 2016 Three Launches Focus Ireland Tie up With Video February 8 2016 Adworld ie is the

    Original URL path: http://www.adworld.ie/category/news/international-news/?filter_by=popular7 (2016-02-09)
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  • International News Archives - AdWorld.ie
    All Featured Articles Jobs Campaigns Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Accounts on the Move Advertising Appointments Creative Digital Events International News Marketing Media Sponsorship Random Latest Featured posts Most popular 7 days popular By review score Random International News Home News International News Mixed Fortunes for Adland s Global Players October 23 2015 Ad Fraud Costing US Advertisers 6 2 billion January 26 2016 Global Press Outlook Remains Buoyant June 5 2015 Coke Unveils New Global Marketing Strategy February 3 2016 Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for Love Radio Awards is Published February 8

    Original URL path: http://www.adworld.ie/category/news/international-news/?filter_by=random_posts (2016-02-09)
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  • Marketing Archives - AdWorld.ie
    Mobile Strategy Social Media s Challenges The Holy Grail of Programmatic All Featured Articles Jobs Campaigns Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Accounts on the Move Advertising Appointments Creative Digital Events International News Marketing Media Sponsorship Featured posts Latest Featured posts Most popular 7 days popular By review score Random Marketing Home News Marketing JCDecaux Rolls Out Premiere Network October 23 2015 Thrifty Shoppers Seek Out Short Date Products September 25 2015 Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for Love Radio Awards is Published February 8 2016 Three Launches Focus Ireland Tie up With Video February

    Original URL path: http://www.adworld.ie/category/news/marketing/?filter_by=featured (2016-02-09)
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  • Marketing Archives - AdWorld.ie
    Mobile Strategy Social Media s Challenges The Holy Grail of Programmatic All Featured Articles Jobs Campaigns Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Accounts on the Move Advertising Appointments Creative Digital Events International News Marketing Media Sponsorship Most popular Latest Featured posts Most popular 7 days popular By review score Random Marketing Home News Marketing JCDecaux Rolls Out Premiere Network October 23 2015 TV3 Inks Coverage Deal with the Indo September 18 2015 Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for Love Radio Awards is Published February 8 2016 Three Launches Focus Ireland Tie up With Video February

    Original URL path: http://www.adworld.ie/category/news/marketing/?filter_by=popular (2016-02-09)
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  • Marketing Archives - AdWorld.ie
    McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Accounts on the Move Advertising Appointments Creative Digital Events International News Marketing Media Sponsorship Random Latest Featured posts Most popular 7 days popular By review score Random Marketing Home News Marketing Capital Marketing Targets Ireland s Premia Market October 16 2015 Canary Crooner Campaign Vies for No 1 in Charts September 18 2015 ASAI Updates Code of Standards for Advertising Marketing September 18 2015 TV3 Inks Coverage Deal with the Indo September 18 2015 Tickets Still Available to Brave New World Marketing Society Seminar September 11 2015 JCDecaux Rolls Out Premiere Network October 23 2015 Mindshare Launches Real Time Adaptive Marketing Platform September 11 2015 Thrifty Shoppers Seek Out Short Date Products September 25 2015 Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish

    Original URL path: http://www.adworld.ie/category/news/marketing/?filter_by=random_posts (2016-02-09)
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  • Capital Marketing Targets Ireland's Premia Market - AdWorld.ie
    are wanting to invest in tried and tested advertising mediums such as promotional products which can be a high impact and cost effective way to get a brand noticed What makes us different is our people and our collective capabilities we ve hired seasoned specialists who have experience in delivering award winning brand campaigns at a global and local level including planners who will bring a rigour of thinking and creative energy to client briefs Capital Marketing works with a network of accredited suppliers with products sourced and manufactured both locally in Ireland and further afield in Asia and EMEA He says that due to an increase in demand among clients for Irish produced premia Capital Marketing is actively investing in building its network of local manufacturers and suppliers that can deliver Irish made branded products at scale The company can source and produce a wide range of premia from high quality low cost branded items through to bespoke promotional merchandise The agency has experience in sourcing bespoke premia for a range of client requirements including conferences hospitality experiential and direct marketing campaigns targeted at consumers We are one of the few brand marketing solutions companies that can offer its clients a dedicated design team who I believe are some of most creative and talented designers in the industry Finlay added The company has also announced that it has appointed Nicola Kenny as its key account manager bringing with her over six years of industry expertise across both account management and business development in the areas of brand marketing recruitment and technology Chairman of Insomnia Coffee Company Bobby Kerr who also attended the launch described Capital Marketing s opening as a welcome enhancement to Ireland s reputation as a hub for designing and manufacturing premium products I believe that Capital

    Original URL path: http://www.adworld.ie/2015/10/16/capital-marketing-targets-irelands-premia-market/ (2016-02-09)
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  • Thrifty Shoppers Seek Out Short-Date Products - AdWorld.ie
    39 than males 33 purposely seek out short date products at the end of the day Shoppers in the 55 age group 44 are also more likely than other age groups 25 of 18 24 year olds 31 of 25 34 year olds 38 of 35 44 year olds and 35 of 45 54 year olds to seek out short date products While the economic situation is improving for many consumers the fact that 36 still regularly seek out short date products is an indication of the continued high demand for value in the supermarket sector said Stephen Wynne Jones editor Checkout Respondents were also asked whether they felt use by dates on products were more of a guideline than a deadline when it came to product consumption One in five consumers 21 say they believe use by dates to be more of a guideline with female consumers 24 more of this opinion than males 18 Finally respondents were also asked whether they were concerned about food waste 58 of respondents say they are concerned about food waste within their home with female respondents 63 more likely than males 53 to cite this as a concern Just under one in ten respondents 9 said they would be more likely to shop at a particular supermarket if they knew it donated food to charity Commenting on these findings Iseult Ward co founder of FoodCloud which was set up to redistribute surplus food to charities said It is encouraging that the majority of consumers surveyed are concerned about food waste and at FoodCloud we aim to grow awareness of the issue amongst Irish consumers In Ireland we waste over 1 million tonnes of food every year and up to 60 of this is avoidable This shows the scale of the issue we

    Original URL path: http://www.adworld.ie/2015/09/25/thrifty-shoppers-seek-out-short-date-products/ (2016-02-09)
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  • TV3 Inks Coverage Deal with the Indo - AdWorld.ie
    first major global tournament having elbowed out RTÉ in the battle to win the TV rights While the Ballymount broadcaster has been promoting its coverage for the past few months this week the campaign cranked up a gear following a deal it inked with Independent News Media to show exclusive in match clips full access to official match highlights and post match press conferences Independent ie readers will be able to watch official video highlights after each match and in match clips as the action unfolds According to Geoff Lyons marketing director at INM we are delighted to partner with TV3 and offer our readers the ultimate experience in news and analysis for this exciting tournament Across our titles we will be providing the very best pre and post match analysis and thanks to this partnership we can offer online readers in match video action as it happens and post match video analysis This takes what we can give our readers for Rugby World Cup to a new level which we hope they enjoy Pat Kiely TV3 Group Commercial Director adds Rugby World Cup 2015 will be the biggest television event of the year and as the official Irish broadcaster we are delighted to partner with INM to provide this additional content for their online readers With coverage of all 48 matches live and exclusive on TV3 these clips and highlights will further feed the nation s insatiable rugby appetite over the next six weeks TV3 will also unveil its new HD offering for the first time tonight in the run up to the first match of the tournament between hosts England and Fiji The station has assembled a team of well known rugby pundits anchored by Matt Cooper as part of its line up for the duration of the

    Original URL path: http://www.adworld.ie/2015/09/18/tv3-inks-coverage-deal-with-the-indo/ (2016-02-09)
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