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  • Subscriptions - AdWorld.ie
    Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Subscribe to IMJ IMJ is Ireland s leading magazine for the marketing advertising and media sectors Now in its 42 nd year the magazine is a must read amongst marketing advertising and media professionals and its influence in the Irish market has seen voted as Business Magazine of the Year in 2006 2007 2010 and 2010 as well as Editor of the Year in 2012 Published monthly we can safely say that the magazine is read by a veritable Who s Who of these industries and it is highly regarded for its honest and incisive news and feature coverage of all things relating to the marketing advertising and media sectors in Ireland and beyond If you would like to subscribe to IMJ you can do so by contacting Carl Flynn on 01 661 1660 or alternatively by email at subscriptions irishmarketingjournal ie Your subscription includes the following 11 monthly issues of IMJ Magazine An iPad Android PC edition of IMJ sent to your email each month A copy of The Online Media Guide the most comprehensive guide to the Irish online media sector Full access to a IMJ s suite of specialist publications on a wide range of topics that are important Some of the 2016 titles we will be sending you cover Content Marketing Programmatic Buying Marketing Technology Sponsorship Search Engine Optimisation Branding Promotional Marketing and the Direct Marketing Handbook Finally as a valued subscriber you will receive a FREE special weekly Adworld ezine each Friday which will contain all the latest breaking news from the world of marketing advertising and media ensuring that you and your business keep

    Original URL path: http://www.adworld.ie/subscriptions/ (2016-02-09)
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  • Digital IMJ - AdWorld.ie
    digital technology for the benefit of our readers Indeed in December 2005 we were the first company in Ireland to launch digital versions of our titles And we will continue to innovate and add value to the reader user experience So if you want to have a look at some of our back issues simply click on any of the covers below to read a digital version You can also search all the back issues by simply typing in the information you are looking for in the panel on the top right hand side of the browser If you would like to know more about how we can help you develop your own digital magazines brochures and reports please contact us on 01 6611660 October 2015 August 2015 June 2015 May 2015 April 2015 Feb Mar 2015 January 2015 December 2014 November 2014 September 2014 August 2014 June 2015 May 2014 April 2014 February 2014 January 2014 Nov Dec 2013 October 2013 September 2013 August 2013 July 2013 June 2013 Apr May 2013 March 2013 February 2013 December 2012 November 2012 October 2012 September 2012 August 2012 June 2012 May 2012 April 2012 March 2012 February 2012 December 2011 November 2011 October 2011 September 2011 July 2011 June 2011 May 2011 April 2011 March 2011 February 2011 December 2011 November 2010 October 2010 September 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 December 2009 November 2009 October 2009 September 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 April 2008 March 2008 February 2008 January 2008 December 2007 November 2007 Ocotber 2007 September 2007 August 2007 July 2007 June 2007 May 2007 April

    Original URL path: http://www.adworld.ie/digital-imj/ (2016-02-09)
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  • Advertise - AdWorld.ie
    Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Advertise Adworld ie is Ireland s leading information portal for the advertising marketing PR and media industries Since the site was launched in 1999 it has become the definitive online source of news and features about these industries If you would like to discuss the advertising and sponsorship opportunities available on Adworld ie or MediaEye ie please contact Jennifer Komertzky Bowe at Jennifer adworld ie or Annemarie McRedmond at annemarie adworld ie Recent News Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for Love Radio Awards is Published February 8 2016 Three Launches Focus Ireland Tie up With Video February 8 2016 Ad of the Week Lidl Proudly supporting Ladies Gaelic Football February 8 2016 Chemistry Raises Eyebrows with Ladyball Campaign February 8 2016 Insight of the

    Original URL path: http://www.adworld.ie/advertise/ (2016-02-09)
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  • Abi Moran Appointed MD of Target McConnells - AdWorld.ie
    Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home News Abi Moran Appointed MD of Target McConnells News Abi Moran Appointed MD of Target McConnells February 9 2016 SHARE Facebook Twitter Abi Moran has been appointed as managing director of Target McConnells She replaces Geoff McGrath who has stepped down from the agency to pursue other interests Prior to taking up her new role she was deputy managing director of the agency Her replacement as deputy managing director is Paul Fisher the agency s head of strategy and planning Moran began her career working for CheethamBell JWT in the UK where she spent six years After that she returned to Ireland and worked for the design agency Huguenot for a year before joining what was then RMG Target as group account director In 2011 she then joined Target McConnells as client service director The agency was formed following the merger of McConnells and Target and which is affiliated to WPP In 2012 she was appointed as deputy managing director SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Huskies Becomes First Irish Agency to Join SoDA Irish Media Market to Grow by Nearly 10 According to Core Media Shortlist for Love Radio Awards is Published Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According

    Original URL path: http://www.adworld.ie/2016/02/09/abi-moran-appointed-md-of-target-mcconnells/ (2016-02-09)
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  • Huskies Becomes First Irish Agency to Join SoDA - AdWorld.ie
    experiences We are thrilled that In the Company of Huskies made it successfully through the organisation s rigorous member selection process and we are proud to welcome the company into the prestigious ranks of SoDA membership as our first member company in Ireland As we work to further diversify the SoDA membership not only from a geographical perspective but also in terms of niche areas of specialisation I have no doubt whatsoever that Huskies will be a strong contributor to SoDA Their thought leadership in data science insights and trends along with their experience running the most prestigious digital agency in Ireland will allow them to add a unique POV to the dialogue taking place within the organisation both within Europe and globally Huskies entry is a clear testament to the tremendous quality of the company s work the thought leadership of the Huskies executive management team and the uniqueness of the company s offering says Chris Buettner executive director of SoDA Now in its 9 th year SoDA continues to strengthen its considerable grasp on an evolving digital landscape alongside partners including Adobe Microsoft and Lenovo Having started with a base of 13 founding companies in 2006 the organisation has grown to almost 100 hand picked member companies in 35 countries with nearly 300 offices spread across six continents while the SoDA Report has become one of the most viewed digital trend publications in the world It s truly an honor to have been invited by this extremely selective group to be the first Irish agency member said David Hayes director of social search and performance media We are now plugged into a global network of industry professionals that we can collaborate and work with From an Irish perspective it s an opportunity to showcase to our global peers

    Original URL path: http://www.adworld.ie/2016/02/08/huskies-becomes-first-irish-agency-to-join-soda/ (2016-02-09)
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  • Irish Media Market to Grow by Nearly 10% According to Core Media - AdWorld.ie
    to Core Media The largest single category will be digital which is expected to hit a record 304 4m TV will be the next largest with and ad spend expected to rise to 244 8m for the year It is followed by newspapers and magazines with an anticipated spend of around 164 5m while radio is expected to see an increase in spend to 124 3m Elsewhere out of home is expected to rise to around 68 8m while cinema spend is likely to increase to around 7 7m With video on demand VOD on the increase and attracting more and more attention from advertisers Core Media estimates that around 23 7m will be spent on VOD this year Elsewhere it is forecasting that the Irish sponsorship market will increase to around 132 4m While the overall market will improve in 2016 Alan Cox CEO of Core Media says it still faces some stiff challenges in key areas like data the growing use of VOD how publishers are remunerated for content and the need for greater measurability in the sponsorship arena When we talk about so called Big Data we are really talking about predictive analytics It is a vital part of business today but is being massively under invested in by marketers and their agencies Predictive analytics is the use of data and statistical algorithms to identify the likelihood of future outcomes based on historical data says Cox Never before has there been such an opportunity to understand consumers from the direct data we collect to the latent information we can infer from their behaviours he says In relation to linear TV viewing and the rise of other video platforms like Netflix and YouTube Cox says that there is a need for combined TV and online video research TV viewing is still enormous with the average viewer now watching over three and a half hours of content on their TV sets every day However recent research from our research company Ignite shows that children are now watching more video online than on TV proving the point that online video is easier to access than ever before Interestingly YouTube now commands 35 minutes of adult media consumption per day making it the second most viewed video channel in Ireland behind RTE1 All of this brings into sharp focus the need for combined TV and online video research Both forms of video consumption are separately researched We urgently need a research solution that jointly measures these platforms but it is fraught with technical difficulties adds Cox While news brands and magazines can expect to see a modest upturn in their fortunes this year he says that the age old problem of charging for online content is still causing consternation among publishers everywhere he says Quality journalism does not come cheaply the key to its survival is the monetisation of content in tandem with advertising support he adds With digital becoming the largest single category of ad spend in 2015 he says

    Original URL path: http://www.adworld.ie/2016/02/08/irish-media-market-to-grow-by-nearly-10-according-to-core-media/ (2016-02-09)
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  • Shortlist for Love Radio Awards is Published - AdWorld.ie
    Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home News Events Shortlist for Love Radio Awards is Published News Events Shortlist for Love Radio Awards is Published February 8 2016 SHARE Facebook Twitter The shortlist for this year s Love Radio Awards has been published The shortlist reads like a Who s Who of the radio advertising and media sector with all the top commercial radio creative and media agencies making the cut With less than two weeks to go to the Awards which will be held in the Mansion House on February 19 th this year s Awards will be the most keenly contested with over 490 entries received by the organisers Tickets for the Love Radio Awards 2016 have already gone on sale and are being sold on a first come first served basis with a full house anticipated on the night The judging process for the Awards concluded last week and was chaired by Ian MacTavish one of the most influential figures in the commercial radio industry in the UK For more information on how to book tickets for the big night visit www loveradioawards ie To download the shortlist click HERE SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish Agency to Join SoDA Irish Media Market to Grow by Nearly 10 According to Core Media Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join

    Original URL path: http://www.adworld.ie/2016/02/08/shortlist-for-love-radio-awards-is-published/ (2016-02-09)
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  • Three Launches Focus Ireland Tie-up With Video - AdWorld.ie
    Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home News Three Launches Focus Ireland Tie up With Video News Three Launches Focus Ireland Tie up With Video February 8 2016 SHARE Facebook Twitter As part of its tie up with Focus Ireland which involves the homeless charity receiving a 1m marketing campaign Three Ireland rolled out a three minute documentary on RTÉ as part of the build up to the Ireland vs Wales clash at the Aviva Stadium at the weekend The video was created by Pull the Trigger under the direction of Boys and Girls which manages the creative for the mobile phone company The documentary featured Three ambassador Johnny Sexton and touched on the issue of homelessness on the streets in Ireland as well as the growing problem of the hidden homeless Three Ireland recently announced that it was giving Focus Ireland a 1m marketing campaign entitled Together we can tackle homelessness which included the documentary with the aim being to raise funds and the awareness of homelessness in Ireland Three is making its own call to Ireland s rugby fans and the rest of Ireland to help by texting HOME to 50300 to donate 2 with all funds going directly to Focus Ireland Three is the Irish rugby team s main sponsor although a new sponsor Vodafone is expected to be announced in May once Three s sponsorship deal expires SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish Agency to Join SoDA Irish Media Market to Grow by Nearly 10 According to Core Media Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All

    Original URL path: http://www.adworld.ie/2016/02/08/three-launches-focus-ireland-tie-up-with-video/ (2016-02-09)
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