archive-ie.com » IE » A » ADWORLD.IE

Total: 574

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • What's Hot and What's Not - AdWorld.ie
    such as the travel music banking industries get swept up in a sea of change that is constantly determined by the user preferences Those who manage to adapt to these changes can access a competitive edge boasting fresh appeal to new markets Here are some of the trends and potential drivers that we see for digital marketers in 2016 Mobile versus desktop Google announcing mobile traffic overtook desktop traffic in 10 different countries the release of Mobilegeddon algorithm to phase out sites not optimised for mobile signifying the smart future spends are on mobile marketing Video ads are everywhere With YouTube hosting billions of videos Facebook and Bing are offering video options and positioning themselves as advertising platforms 2016 will see an even bigger explosion of video as Google launches SERP video advertising signalling that users are becoming more accepting of video ads App indexing As ranking possibilities for apps becomes more complex business drivers see the responsive advantages of a dedicated self navigational intuitive and convenient App At some point the App will replace the website not yet but I envisage 2016 will be a key year in the adoption of the app for business owners Wearable devices This year we saw the unveiling of the Apple Watch a first generation smart watch Similar devices will continue to emerge changing the landscape of local marketing Digital assistants 2016 will lead a new kind of optimisation SEO and PPC advertising are popular strategies for getting your site seen Digital assistants like Siri and Cortana utilise traditional search engines predicting usage and accessing patterns rather than specific site funnelling In 2016 businesses will continue to acknowledge the importance of employee brand messaging while the talent sector will utilise this element for engagement especially to increase exposure to passive candidates with a

    Original URL path: http://www.adworld.ie/2016/01/13/whats-hot-and-whats-not/ (2016-02-09)
    Open archived version from archive


  • Blurring Lines - AdWorld.ie
    Guardian there are 4 1 PR professionals for every journalist In 2015 we have seen an increase in journalists applying for PR positions at Elevate and a smaller media pool of traditional journalists to pitch our client s stories to When we set up Elevate PR in 2001 PR and media buying were about distribution and advertising was about content Digital and Web 2 0 began to break down this division and social media has completely smashed it heralding the full integration of PR into the marketing mix As a result the PR professional s day and job description has changed with evolving technology and today s multiscreen environment as has the journalists We are both expected to be highly active on social media and on top of the news agenda PR is no longer restricted to print and broadcast media only and we have upskilled to meet the 24 7 always on news cycle and social media content appetite Content creation story telling is now part of our job Before the content creators worked mainly in the media companies but now they work in marketing departments PR and specialist content agencies What does this mean for the industry and the media sector Certainly there are a lot of new job titles and roles like community manager head of digital chief creative officer citizen journalist brand journalist etc Are there potential conflicts flash points Yes when a journalist is overly dependent on PRs to supply their content and do not have time to fact check Ethics remain of key significance We are community managers on social media for clients in the mobile first world we now occupy We are photographers and picture editors with real time sharing on social media a must to make client events trend Press days for consumer brands give a moment for social sharing We deal with bloggers and vloggers for many clients and seeding for social media impact is a daily activity Contracts and gives and gets need to be agreed in advance of any activity and the leading Irish lifestyle bloggers command high fees for endorsement on their sites We are measurers of coverage achieved so social media audits and analytics are now part of what we do Inbound marketing is the new buzz word with blogging and ezines back in vogue and great helpers to SEO Clients want PR agencies to do more SEO blogger relations video online and pay pay click advertising Twitter can set the news agenda and gives individuals and celbrities the opportunity to engage directly with the public What does the future hold Will there even be a news media as we know it in 10 years time Will the news function be taken over by bloggers and citizen journalists Will the softer strands such as sports entertainment and fashion be taken over by content creators bloggers The number of outlets titles and the media landscape have been impacted by the change in the advertising industry business model which

    Original URL path: http://www.adworld.ie/2016/01/11/blurring-lines/ (2016-02-09)
    Open archived version from archive

  • The Secret Sauce - AdWorld.ie
    array of choices are becoming more and more popular This is particularly true of the hotel industry where there s an increasing preference to shop on aggregator sites like Expedia Orbitz Travelocity and TripAdvisor On sites like these travellers get direct bookings usually with lower commissions than those charged by Open Travel Alliance members Another key trend is the growth of community based accommodation platforms like Airbnb dubbed the ebay of travel Across all of these platforms reviews and recommendations bring peace of mind for travellers and a refreshing breadth of choice in quality and price These rising trends and changing landscape affect consumers and brands in many different ways For a start they increase the pressure on individual brands In Europe OTAs and metasearch websites drive 70 of bookings potentially pulling clients away from hotels they may have been loyal to in the past They have also created a battle for the ownership of the customer experience and for the all important customer data Without that information brands are missing the opportunity to really understand their customers to glean useful insights and to target them in an effective way The most successful brands right now are those who are seriously plugged in to data They re leveraging the right information and insights to create real one to one connections with customers on and off line Many brands already have access to a huge amount of data and the key is to harness it and set it to work to dramatically improve business outcomes That might mean enhancing customer experience and driving loyalty or improving customer acquisition retention and conversion rates Data helps brands to understand customers and how best to target them But modern marketing has to be much more than that To be truly successful we need to win consumers hearts amid the chattering conversations of so many brands offers and propositions The magic happens when data and creativity combine to attract the right customers That means creating engaging disruptive ideas that work beautifully with customer data to build powerful campaigns that turn heads Historically data and creativity have been on opposite ends of the advertising spectrum The data crunchers and the creatives were seen as an odd match But today the most progressive agencies are marrying the two and placing data and analysis at the core of their creative output Forward thinking agencies are moving away from the outdated idea that data is a straight jacket for creativity They now see that when it s used cleverly the expanse of data available for project doesn t stifle creativity but actually creates a fertile ground for original and innovative campaigns Today brands need to work really hard to be heard across so many devices platforms and social media channels They need to create one to one conversations with potential customers and deliver the right message at the right time to the right person Big data will help us to target the message but big ideas and creativity are

    Original URL path: http://www.adworld.ie/2016/01/11/the-secret-sauce/ (2016-02-09)
    Open archived version from archive

  • Featured Articles Archives - AdWorld.ie
    is Still King Moving at the Speed of Culture Prioritizing Your Mobile Strategy Social Media s Challenges The Holy Grail of Programmatic All Featured Articles Jobs Campaigns Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Featured Articles Featured posts Latest Featured posts Most popular 7 days popular By review score Random Featured Articles Home IMJ Features Featured Articles No posts to display Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for Love Radio Awards is Published February 8 2016 Three Launches Focus Ireland Tie up With Video February 8 2016 Adworld ie is the online information portal of Irish Marketing

    Original URL path: http://www.adworld.ie/category/imj-features/features-articles/?filter_by=featured (2016-02-09)
    Open archived version from archive

  • Featured Articles Archives - AdWorld.ie
    the Speed of Culture Prioritizing Your Mobile Strategy Social Media s Challenges The Holy Grail of Programmatic All Featured Articles Jobs Campaigns Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Featured Articles Most popular Latest Featured posts Most popular 7 days popular By review score Random Ticking the Boxes for 2016 February 1 2016 Back on Track September 23 2015 Featured Articles Home IMJ Features Featured Articles Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for Love Radio Awards is Published February 8 2016 Three Launches Focus Ireland Tie up With Video February 8 2016 Adworld ie is the online

    Original URL path: http://www.adworld.ie/category/imj-features/features-articles/?filter_by=popular (2016-02-09)
    Open archived version from archive

  • Featured Articles Archives - AdWorld.ie
    is Still King Moving at the Speed of Culture Prioritizing Your Mobile Strategy Social Media s Challenges The Holy Grail of Programmatic All Featured Articles Jobs Campaigns Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Featured Articles 7 days popular Latest Featured posts Most popular 7 days popular By review score Random Featured Articles Home IMJ Features Featured Articles No posts to display Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for Love Radio Awards is Published February 8 2016 Three Launches Focus Ireland Tie up With Video February 8 2016 Adworld ie is the online information portal of Irish

    Original URL path: http://www.adworld.ie/category/imj-features/features-articles/?filter_by=popular7 (2016-02-09)
    Open archived version from archive

  • Featured Articles Archives - AdWorld.ie
    is Still King Moving at the Speed of Culture Prioritizing Your Mobile Strategy Social Media s Challenges The Holy Grail of Programmatic All Featured Articles Jobs Campaigns Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Featured Articles By review score Latest Featured posts Most popular 7 days popular By review score Random Featured Articles Home IMJ Features Featured Articles No posts to display Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for Love Radio Awards is Published February 8 2016 Three Launches Focus Ireland Tie up With Video February 8 2016 Adworld ie is the online information portal of Irish

    Original URL path: http://www.adworld.ie/category/imj-features/features-articles/?filter_by=review_high (2016-02-09)
    Open archived version from archive

  • Featured Articles Archives - AdWorld.ie
    Culture Prioritizing Your Mobile Strategy Social Media s Challenges The Holy Grail of Programmatic All Featured Articles Jobs Campaigns Ad of the Week Lidl Proudly supporting Ladies Gaelic Football Ad of the Week Success Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Featured Articles Random Latest Featured posts Most popular 7 days popular By review score Random Best Practice VoC Customer Learnings September 23 2015 Back on Track September 23 2015 Ticking the Boxes for 2016 February 1 2016 Featured Articles Home IMJ Features Featured Articles Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media Market to Grow by Nearly 10 According to Core February 8 2016 Shortlist for Love Radio Awards is Published February 8 2016 Three Launches Focus Ireland Tie up With Video February 8 2016 Adworld

    Original URL path: http://www.adworld.ie/category/imj-features/features-articles/?filter_by=random_posts (2016-02-09)
    Open archived version from archive