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  • iProspect Launches Intelligent Content Offering - AdWorld.ie
    Happens Here McCannBlue The Red Shoes Christmas at Kildare VIllage Vocal The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home News Digital iProspect Launches Intelligent Content Offering News Digital iProspect Launches Intelligent Content Offering January 22 2016 SHARE Facebook Twitter The Dentsu Aegis owned iProspect launched a new content offering for its Irish clients called Intelligent Content The new offering was launched at LearnInbound earlier this week and is now being rolled out to the Irish market With more and more marketers allocating a bigger part of their marketing budgets to content it is one of the fastest growing categories within the marketing communications firmament According to iProspect the aim of Intelligent Content is to bridge science and creativity to create content that contributes to the bottom line Here at iProspect we re working towards bridging the gap between the data we have and the creative aspects of content marketing to ensure the content we are creating speaks to and reaches our target audiences while at the same time being able to track and measure the impact on it says Cara Shields head of SEO and content with iProspect For more information click HERE SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish Agency to Join SoDA Irish Media Market to Grow by Nearly 10 According to Core Media Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes First Irish Agency to Join SoDA February 8 2016 Irish Media

    Original URL path: http://www.adworld.ie/2016/01/22/iprospect-launches-intelligent-content-offering/ (2016-02-09)
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  • Electric Media Launches Digital Performance Platform - AdWorld.ie
    Platform December 4 2015 SHARE Facebook Twitter Michelle O Keeffe Managing Director of Electric Media The digital sales agency Electric Media has launched a new performance platform called MB2 0 The new platform has already been used by a number of brands like the National Lottery Irish Rail Liberty Insurance Aer Lingus Irish Ferries and Lyons Tea According to Michelle O Keeffe managing director of Electric Media the new platform aims to reach prospective customers as well as re targeting customers who have previously engaged with their brand online She adds that the new offering is unique in its access to data and MB2 0 is integrated with a large pool of 3rd party data partners through The Data Alliance which enables brands to target user behaviour The Data Alliance allows targeting through custom contextual targeting behavioural targeting interest targeting and much more The icing on the cake for brands is that they will also gain access to 40 premium publishers which Electric Media has an exclusive relationship with Prestigious sites such as The Irish Times Entertainment ie BBC com Balls ie and Done Deal amongst others will guarantee that your campaigns are completely brand safe she says MB2 0 is for agencies and brands that want a superior managed service for direct response campaigns leveraging quality data insights and the security that your brand will appear on brand safe sites the results have been kicking ass and our partners are delighted with the performance We are forecasting revenue growth of 100 in MB2 0 next year and are doubling the size of the team to manage this she adds SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish Agency to Join SoDA Irish Media Market to Grow

    Original URL path: http://www.adworld.ie/2015/12/04/electric-media-launches-digital-performance-platform/ (2016-02-09)
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  • Independent.ie Performs Well Amongst Millennials - AdWorld.ie
    34 years old and a 14 5 reach making it the number 1 site in Ireland for the millennial audience According to Lia Bresnihan head of online marketing at Independent News Media These latest results clearly demonstrate that Independent ie is the leading online news destination for millennials in terms of reach and engagement We are also thrilled to see that we have an exclusive audience with 242 000 visitors only visiting independent ie and not our competitor sites This provides us with great strength in the advertising market The report ranks Independent ie ahead of the Irishtimes com which had 168 000 unique visits TheJournal ie with 126 000 Joe ie with 106 000 Femail co uk with 54 000 and Her ie with 43 000 unique visitors between 15 34 years 15 34 year olds show high repeat visitation to the Independent ie and also spend a substantial amount of time on the site when they arrive This audience visited Independent ie 1 6m times in September 2015 over 400k more than its nearest competitor They also spent an average of 27 minutes on the site over the month contributing 43 of their time to independent ie Independent ie exhibits a very unique audience in the market that can only be found on its site The total reach of independent ie and its key competitors in the Irish market is 45 2 however this decreases to 36 8 when you remove independent ie illustrating the exclusive audience of over 240 000 that cannot be found elsewhere Independent ie also leads on mobile with the highest amount of unique visits for both smartphone and tablet Across independent ie there were 1 493 000 unique visits from a mobile device in September 2015 365 000 more than its nearest competitor

    Original URL path: http://www.adworld.ie/2015/11/16/independent-ie-performs-well-amongst-millennials/ (2016-02-09)
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  • CKSK Creates New Search Engine for Beer Brand Sol - AdWorld.ie
    or interesting Searching for pizza on a mainstream search engine will likely offer Dominos and Pizza Hut but try the same search on Sol Search and you ll discover a whole world of independent pizza places started by independent entrepreneurs with great stories to tell The free minimally branded service operates on a global scale whilst resonating within each individual local market according to Nolan Already live in London Sao Paul Athens and Thessaloniki he says it will soon launch in launch in Riviera Maya and the brand s native Mexico City before rolling out across a further ten global markets by the end of 2015 Having studied the online behaviour of older beer consumers we identified that it s incredibly easy to be pulled into mainstream behaviour on digital channels Google gives you popular mainstream search answers whilst Facebook gives you the same mainstream content from global brands Online we re all morphing into the same homogeneous person who clicks on the same content and retweets the same tweets Discovering cool unconventional and independent bars restaurants and cafes online is hard so too is being who you really are and that s why we created Sol Search says Nolan Sol began its life in 1899 born out of revolution during the struggle for Mexican independence Today the brand still aims to stand for the ideals that it was built upon independence freedom and rebellion As Sol s Digital Agency CKSK was asked to imagine how a digital first strategy could re establish the brand globally and land the idea of independence Heineken Global acquired the Sol beer brand in 2011 and is repositioning it as a premium beer brand The aim is to differentiate Sol in the Mexican beer category by making it aspirational to consumers who are attracted

    Original URL path: http://www.adworld.ie/2015/11/06/cksk-creates-new-search-engine-for-beer-brand-sol/ (2016-02-09)
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  • Electric Media to Handle Waterford Whispers Advertising - AdWorld.ie
    Handle Waterford Whispers Advertising News Digital Electric Media to Handle Waterford Whispers Advertising October 30 2015 SHARE Facebook Twitter Waterford Whispers the satirical website has signed a contract appointing The Electric Media Group to represent the site to advertisers Launched in 2009 by Colm Williamson the site has grown rapidly in popularity and now has a monthly reach of 1 3m unique users a Facebook following of 385 000 and a Twitter following of 75 000 The new partnership with Electric Media brings its advertising offering into Ireland s largest digital ad sales roster which includes The Irish Times BBC entertainment ie Balls ie and DoneDeal According to Electric Media s Dermot Hanrahan We are delighted that Waterford Whispers have chosen Electric Media to optimise their commercial presence Their site is unique and its profile is growing fast and will lend itself to a wide range of ad product types The WWN team who just recently won the Best Website In Ireland at the Web Awards along with Best Daily Web Only Publication are looking forward to what this new venture will bring to the company It s been a great year for us and I m chuffed to bits that everything is going so well and that Electric Media are joining us on this journey said Williamson who is currently working on video content for the site We will start rolling out original video content from November and I m really looking forward to it Our second book is out too so it s a busy time for us SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish Agency to Join SoDA Irish Media Market to Grow by Nearly 10 According to Core Media Advertisement Stay Connected

    Original URL path: http://www.adworld.ie/2015/10/30/electric-media-to-handle-waterford-whispers-advertising/ (2016-02-09)
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  • INM Website Shortlisted for eirSpiders Award - AdWorld.ie
    Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home News Digital INM Website Shortlisted for eirSpiders Award News Digital INM Website Shortlisted for eirSpiders Award October 16 2015 SHARE Facebook Twitter Independent News Media s business to business website www inm ie has been shortlisted for an eirSpider award in the business to business category The website serves as an online destination for advertisers to learn about INM s product suite and audiences as well as to get ideas on how to engage with them in the most relevant way According to Lia Bresnihan head of digital marketing at INM the website and the nomination is a testament to the hard work of the in house team at INM This website was built as part of the brand refresh project for Independent News and Media which incorporated the development of a new suite of visual assets developing a new brand position and redeveloping our B2B marketing strategy We are particularly proud to be shortlisted for this award as the website was completely designed and developed in house by our own team so it is a great acknowledgement of their hard work This year s awards will take place on the 29th October 2015 in the DoubleTree Hotel in Dublin A number of Irish digital agencies have also made the shortlist in the agency category including eightytwenty Strata3 Kooba and Arekibo SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish Agency to Join SoDA Irish Media Market to Grow by Nearly 10 According to Core Media Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular

    Original URL path: http://www.adworld.ie/2015/10/16/inm-website-shortlisted-for-eirspiders-award/ (2016-02-09)
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  • RTÉ Delivers Rich Media First for Autumn Schedule - AdWorld.ie
    The 4 Cs Tv ad Chill McCannBlue Ad of the Week The 4 Cs Tv ad Cross Contamination McCannBlue All Ad of the Week Events IMJ Magazine Adworld Weekly Home News Digital RTÉ Delivers Rich Media First for Autumn Schedule News Digital RTÉ Delivers Rich Media First for Autumn Schedule October 9 2015 SHARE Facebook Twitter RTÉ Media Sales Digital in collaboration with ICAN has launched an innovative campaign for the launch of the RTÉ Player Autumn Schedule The new Rich Media HTML5 Homepage Takeover on RTÉ ie and high impact awareness advertising across key networks is being supported by bespoke editorial packages social and email content marketing The concept for the campaign originated in RTÉ s digital division and the build was completed by ICAN The campaign showcases the best of the new season on RTÉ Player and builds on the momentum from the recent RTÉ Television new season campaign Commenting on the campaign David Fogarty Commercial Coordinator RTÉ Media Sales Digital said Built in HTML5 this complex interactive skin is a first for RTÉ ie containing auto play video throughout The user is presented with 3 video options to play a short teaser of the programme of their choice Once fully animated the user can engage further by selecting specific video content and viewing the programme of choice directly on the RTÉ Player platform SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish Agency to Join SoDA Irish Media Market to Grow by Nearly 10 According to Core Media Advertisement Stay Connected 2 470 Fans Like 191 Followers Follow 108 Followers Follow 10 296 Followers Follow POPULAR NEWS All All Featured All time popular Abi Moran Appointed MD of Target McConnells February 9 2016 Huskies Becomes

    Original URL path: http://www.adworld.ie/2015/10/09/rte-delivers-rich-media-first-for-autumn-schedule/ (2016-02-09)
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  • RTÉ Creates New Series for its RTÉ Player - AdWorld.ie
    Digital RTÉ Creates New Series for its RTÉ Player October 9 2015 SHARE Facebook Twitter RTÉ has also announced that it will broadcast a new series that will be exclusive to its RTÉ Player Called The Couch which begins on October 12th it features new talent Yvonne Tiernan who brings a refreshing approach to the weekly conversation series that captures women s ability to engage in an open exchange of stories intimacies life lessons and wisdom Surprisingly frank and honest each episode deals with the universal themes of life with well known Irish and international women all of whom reveal secrets and truths throughout this six part RTÉ Player series The series was commissioned by Eddie Doyle Head of Comedy Music and New Talent RTÉ TV who said Yvonne has created an extraordinarily warm and intimate series Each of the interviewees tell us something new and important about themselves and about life for women today It s very exciting to be able to bring new high calibre talent to the public in such an innovative way Aoife Byrne Director of Content Products RTÉ Digital adds We are really excited to bring RTÉ s first ever online chat show to our audiences on RTÉ Player The Couch is a fresh and original take on a traditional chat format centred around themes rather than single interviews all beautifully packaged into snackable webisodes We want RTÉ Player to be a place where we can experiment with new formats and new ways of storytelling designed specifically for our audiences watching online and on mobile The Couch fits this bill perfectly SHARE Facebook Twitter tweet AdWorld RELATED ARTICLES MORE FROM AUTHOR Abi Moran Appointed MD of Target McConnells Huskies Becomes First Irish Agency to Join SoDA Irish Media Market to Grow by Nearly 10 According

    Original URL path: http://www.adworld.ie/2015/10/09/rte-creates-new-series-for-its-rte-player/ (2016-02-09)
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